Tag: Affle

Quarter results
Business World

Affle reports strong performance for Q2 & H1 FY2021

Nov 9, 2020 by Gouri Achary 0 Comments #Affle, #Anuj Khanna Sohum

Affle (India) Limited, a consumer intelligence-driven global technology company, today announced results for the second quarter and six months ended September 30, 2020.

Consolidated Performance Highlights

Q2 FY2021 Highlights (y-o-y):

  • Revenue from Operations of Rs. 135.0 crores, an increase of 59.3% y-o-y
  • EBITDA at Rs. 34.4 crores, an increase of 58.2% y-o-y
  • PAT at Rs. 26.9 crores, an increase of 72.5% y-o-y
  • PAT margin up by 1.4% to reach 19.7% from 18.3% in Q2 last year

H1 FY2021 Highlights (y-o-y):

  • Revenue from operations of Rs. 224.7 crores, an increase of 41.1% y-o-y
  • EBITDA at Rs. 56.9 crores, up by 40.7% y-o-y
  • PAT at Rs. 45.7 crores, up by 58.6% y-o-y

Affle reported a strong performance for Q2 FY2021 with a consolidated revenue from operations of Rs. 135.0 crores, an increase in revenue of 59.3% y-o-y from Rs. 84.7 crores in Q2 last year. EBITDA was at Rs. 34.4 crores, an increase of 58.2% y-o-y. PAT increased by 72.5% y-o-y to Rs. 26.9 crores from Rs. 15.6 crores in Q2 last year. PAT margin stood at 19.7% for the quarter, an expansion of 1.4% y-o-y. This growth has been broad-based coming from both CPCU business and Non-CPCU business, across both India & International markets.

For H1 FY2021, consolidated revenue was at Rs. 224.7 crores, an increase of 41.1% y-o-y. EBITDA was at Rs. 56.9 crores, an increase of 40.7% y-o-y. PAT increased by 58.6% y-o-y to Rs. 45.7 crores and PAT margin expanded by 2.0%. The company generated robust operating cash flow of Rs. 52.1 crores in H1 FY2021, an increase of 212.4% y-o-y.

The CPCU business continued the growth momentum delivering 2.81 crores of converted users in Q2 FY2021, an increase of 51.8% y-o-y and taking the total converted users delivered in H1 FY2021 to 4.51 crores. The top-10 industry verticals for the Company continued to be Covid-19 resilient, helping it register robust growth in this quarter on a y-o-y basis.

In Rs. Crore Q2

FY2021

 Q2

FY2020

 Y-o-Y Growth Q1

FY2021

 Q-o-Q

Growth

 H1

FY2021

 H1

FY2020

 Y-o-Y Growth
Revenue 135.0 84.7 59.3% 89.8 50.3% 224.7 159.3 41.1%
EBITDA 34.4 21.7 58.2% 22.5 53.1% 56.9 40.4 40.7%
% EBITDA Margin 25.5% 25.7% 25.0%   25.3% 25.4%
Profit After Tax 26.9 15.6 72.5% 18.8 43.2% 45.7 28.8 58.6%
% PAT Margin 19.7% 18.3% 20.4%   20.0% 18.0%
Commenting on the results, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said:

“Q2 FY2021 was marked with accelerated business momentum. Changing the macro landscape with greater consumer adoption of mobile & connected devices is increasingly driving the advertiser budget shifts towards ROI and data-focused digital marketing. This is making Affle indispensable part of the mobile marketing ecosystem.

I am elated with our broad-based growth coming from the Top 10 resilient industry verticals and across India & International markets. We further enhanced our tech and product capabilities to address the changing technology landscape and drive digitally inclusive growth for our customers towards a ‘Mobile-First Connected World’. Affle2.0 strategy primarily anchored on 2Vs – Vernacular and Verticalization fortified our foundation, business moat and is guiding our culture resulting in long-term sustainable growth.

We are a differentiated business fundamentally inspired to deliver innovation-led profitable growth backed by prudent balance sheet and robust cash flows.  Affle remains committed and future-ready to leverage upon the new market dynamics while looking to invest incredible consolidation opportunities that shall enhance value for our stakeholders.”
Affle media smart
Business World

Affle’s Mediasmart Platform launches its proprietary Audience Targeting and Household Sync technology on Connected TV (CTV)

Oct 26, 2020 by Gouri Achary 0 Comments #Affle, #Guillermo Fernandez Sanz, #MediaSmart

MediaSmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on MediaSmart for some time, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household.

They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household. This thus brings together the twin strengths of (a) engaging storytelling associated with TV & CTV advertising and (b) targeting and engagement associated with Programmatic & Digital advertising.

Commenting on this significant new launch, Noelia Amoedo, CEO of MediaSmart said “Programmatic ad spend on video is projected to go from 10% to 50% by 2021 with CTV expected to be over 15% of that spend. Consumption of content on CTV is growing dramatically across the world as consumers are increasingly becoming cord-cutters and preferring CTV over traditional linear TV experiences.

Brands too are fast evolving and are increasingly making CTV an integral part of their communication plans. Our advanced CTV solution will empower brands to take advantage of all the benefits of mobile programmatic advertising on big screens and at scale, thus allowing them to engage with relevant consumers across connected devices.”

Guillermo Fernandez Sanz, CTO of MediaSmart further added “This technology has been in development for a while and its launch is a very significant milestone for our team. With our privacy by design approach, the key challenge for us was to ensure that we could build advanced algorithms to bring value to our advertisers – allowing brands to serve relevant ads to users across connected devices in the same household – while protecting user privacy.”

With mediasmart’s supercharged CTV offering, clients can launch their CTV campaigns to a specific audience in the same household, measure results and even drive them to the nearest store. This solution offers advertisers the ability to:

  •  Household Sync: Increase brand impact by syncing ads on CTV with ads on other devices in the household.
  • High premium viewable inventory: Target apps and streamed video on Smart TVs, OTT devices or game consoles.
  • Cross-screen Audiences: Take advantage of combining CTV ads with audiences basis demographic, interest or location – and either 1st or 3rd party data. For example, impact on TV households where there is at least one student (using a location-based audience around universities).
  • Tracking & measurement: Measure both online conversions and incremental footfall and optimize results.
  • Real time Insights: Quantify your TV ads with more than 25 dedicated KPIs in real-time. Know where and when you buy impressions. Measure revenue and profitability in a way that is impossible in traditional TV.
Artificial intelligence
Business World

Affle to acquire strategic stake in Bobble AI, the Conversation Media Platform offering indigenous social keyboard

Aug 13, 2020 by Gouri Achary 0 Comments #Affle, #Ankit Prasad, #Anuj Khanna Sohum, #Bobble AI, #MD and CEO at Affle, #the Chairman, #the founder and CEO of Bobble AI

Chennai (India), 13 August 2020: Affle (India) Limited (“Affle” or the “Company”), today announced the signing of definitive agreements to acquire 8.0% ownership in Talent Unlimited Online Services Private Limited (“Bobble AI”), India. The Company also has an option to acquire incremental ownership on the attainment of certain key performance targets within the next 3 years. Affle has secured exclusive global ad monetization rights of tech products of Bobble AI for 5 years. Bobble AI is the Conversation Media Platform offering indigenous social keyboard with 10+ patents filed and significant investments from Xiaomi and SAIF Partners.

Bobble AI’s flagship offering – “Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement.

Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said “We are excited to announce our strategic investment in Bobble AI. A keyboard is the core of a user’s smart device experience and is one of the most used apps daily. We believe Bobble AI complements our vernacular strategy and significantly strengthens our partnership with OEMs where this keyboard is a default/pre-installed app. We remain committed to Affle2.0 growth strategy leveraging upon strategic consolidation opportunities to augment our market leadership position globally. We also continue to be a strong enabling platform for the indigenous apps ecosystem in India.”

Talking about it, Ankit Prasad, the founder and CEO of Bobble AI commented “We are elated to have found partners in Affle as we enter into the next phase of growth and monetization. Affle’s investment reinforces our vision to build the world’s largest Conversation Media Platform. Affle’s strong market position, differentiated business model and our deep AI-driven tech is setting us together on a long-term growth trajectory. As a founding team, I and Rahul would like to thank our team, users and partners for their continued support, and looking forward to exciting days ahead.”

Existing investor of Bobble AI, SAIF Partners noted “Bobble AI has grown rapidly in the past couple of years driven by Ankit and Rahul’s leadership and focus on execution. We welcome Affle’s strategic investment into the company, which will further strengthen Bobble’s market position and create a leading and unique engagement model for both users and partners. We look forward to a strong growth path for Bobble AI.”