Tag: Adarsh Nair

Business World

Airtel enters the Ad Tech industry with Airtel Ads

Feb 24, 2021 by Neel Achary 0 Comments #Adarsh Nair, #Bharti Airtel, #Chief Product Officer

New Delhi: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads – a powerful brand engagement solution.

Airtel Ads allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India. Airtel has over 320 million customers across its businesses – Mobile, DTH and Homes. Airtel’s Mobile customers have the highest average monthly data consumption at 16.8 GB and the highest monthly ARPU of Rs 166. Airtel’s fast growing DTH and Homes networks serve premium households across the country.

Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.”

Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions. Its rigorous compliance with ad-tracking standards and norms allows complete transparency with advertisers and ensures ZERO Ad Frauds in the form of false impressions and clicks.

“Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.” Adds Adarsh Nair.

During the beta phase, Airtel Ads delivered successful campaigns for over 100 brands across multiple categories – FMCG, BFSI, Digital Startups, et al. Early advertisers include PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, Harley Davidson.

Says Gajendra Jangid, the CMO of Cars 24: “Airtel Ads is a marketer’s delight and offers the most comprehensive set of customer cohorts, including premium. We believe that going forward telco-platforms will emerge as an important platform in the media mix for brands to deliver high performance campaigns in a digitally connected world.”

“As a brand, we are always on the lookout for more engaging and authentic ways to interact with our customers. With Airtel Ads we were able to build a high level of engagement and traffic on our platform” added Pradyot Ghate, VP – Product and Partnerships, Zomato.

Meanwhile Om Jha, Associate Director of Media at PepsiCo India had this to say, “We have had a great experience of working with Airtel Ads, which brings fresh perspective to the advertising inventory available to brands in India. Youth is at the core of our brand strategy, and we always look for innovative ways to interact with them. Through Airtel ads, we ran a focus digital campaign on the Wynk music app for the launch of new packs of 7UP and Mirinda. The outcomes of the campaign were really impressive given the customizable ad formats and quality audience base.”

The Indian advertising industry is expected to grow to USD 19 billion by 2025 from the current USD 10 billion. Airtel Ads is well positioned to capture a meaningful share of the growing pie with its sharp focus on quality.

Business World

Launch of ‘Airtel Safe Pay’ – India’s safest way to pay digitally

Jan 21, 2021 by Rekha Nair 0 Comments #Adarsh Nair, #Airtel Payments Bank, #Airtel Safe Pay, #Anubrata Biswas, #Bharti Airtel, #Chief Product Officer, #MD & CEO

Hyderabad: To protect Airtel customers from the growing incidents of online payment frauds, Airtel Payments Bank today launched ‘Airtel Safe Pay’ – India’s safest mode for making digital payments.

With ‘Airtel Safe Pay’, Airtel customers making UPI or Netbanking based payments through Airtel Payments Bank, no longer have to worry about money leaving their accounts without their explicit consent.

An India-First innovation, ‘Airtel Safe Pay’ leverages Airtel’s ‘telco exclusive’ strength of network intelligence to provide an additional layer of payment validation compared to the industry norm of two-factor authentication. This offers the highest level of protection from potential frauds such as phishing, stolen credentials or passwords, and even phone cloning that catches customers unaware.  For details https://www.airtel.in/bank/safe-pay

Anubrata Biswas, MD & CEO, Airtel Payments Bank says, “As digital payments become the norm, especially in the post-pandemic world, we also have to solve for the challenge of frauds that are growing rapidly. We are happy to leverage Airtel’s core telco strengths to bring to market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by making security paramount.”

Using ‘Airtel Safe Pay’, Airtel Payments Bank customers can make secure digital payments across millions of merchants, online retailers and utilities, and even send money. Customers can open an Airtel Payments Bank account within few minutes with just a video call from the Airtel Thanks app and enjoy a range of benefits while they make fully secure digital payments.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Safe Pay is yet another innovation where our secure network and world-class digital platforms combine to solve a unique market problem. At Airtel, we are taking the lead in offering the most secure digital payments platforms to our users and making sure that the customer is always in control without a worry about rogue transactions.”

Airtel Safe Pay’ is completely free of charge and can be activated through Airtel Thanks app home screen or from the banking section in few easy steps. Watch how ‘Airtel Safe Pay’ works – https://youtu.be/UhpfjBjFcvk.