Bhubaneswar, June 11 (UDN): The Odisha Development Management Program (ODMP), in collaboration with the Bhubaneswar Municipal Corporation (BMC) and Hindustan Coca-Cola Beverages (HCCB), launched the #GreenSweep Used PET Bottle Collection Drive along with a public awareness campaign on Plastic Waste Management in the city. The initiative aims to promote responsible disposal and recycling of PET bottles while encouraging citizens to adopt sustainable waste management practices.
The programme was inaugurated by BMC Mayor Smt. Sulochana Das in the presence of BMC Commissioner Shri Chanchal Rana, Ekamra MLA Shri Babu Singh, Deputy Mayor Smt. Manjulata Kanhar, senior officials, corporators, environmental stakeholders, and other distinguished guests. Representing Hindustan Coca-Cola Beverages (HCCB), Shri Tushar Pattnaik and Shri Milan Lenka were also present and actively participated in the event, reaffirming the company’s commitment to sustainable waste management and environmental conservation initiatives.
The dignitaries appreciated the collaborative efforts of BMC, HCCB, and ODMP in promoting responsible plastic waste disposal and recycling practices, emphasizing the importance of public participation in creating a cleaner and greener Bhubaneswar.
Addressing the gathering, the dignitaries underscored the importance of collective action in tackling plastic pollution and building a cleaner, greener, and more sustainable Bhubaneswar. They called upon citizens to actively participate in waste segregation, recycling, and environmental conservation initiatives.
The campaign seeks to strengthen awareness on plastic waste management, encourage responsible disposal of used PET bottles, and enhance recycling systems through community participation. The initiative aligns with the objectives of the Swachh Bharat Mission and supports Bhubaneswar’s vision of becoming a model city for sustainable urban waste management.
A major attraction of the event was a vibrant Nukkad Natak (street play) and awareness dance performance aimed at educating the public about the harmful effects of plastic pollution and the importance of responsible waste disposal. Through engaging storytelling, music, and dance, the performers effectively conveyed the message of environmental conservation and the need to reduce, reuse, and recycle plastic waste.
The awareness programme received an enthusiastic response from dignitaries, officials, students, and members of the public, creating a lively and interactive atmosphere. The cultural performances successfully combined entertainment with education, making the environmental message more impactful and accessible to the audience.
Appreciating the initiative, Mayor Smt. Sulochana Das commended the performers and organizers for promoting environmental awareness through innovative cultural activities. She emphasized that such community-driven programmes play a vital role in inspiring citizens to adopt eco-friendly practices and contribute towards making Bhubaneswar cleaner, greener, and plastic-free. Other dignitaries also praised the campaign and expressed their support for similar awareness initiatives in the future.
The event was coordinated by the Odisha Development Management Program (ODMP) under the leadership of Shri Jyoti Ranjan Mishra, Chairman; Shri Sushant Kumar Tripathy, Convenor; Smt. Pritilata Mishra, Joint Convenor; Shri Bishnu Prasad Mishra, Programme Director (Puri); and Shri Sibasis Mahapatra, Programme Director.
Speaking on the occasion, ODMP representatives highlighted the importance of stronger public engagement and multi-stakeholder collaboration in addressing the growing challenge of plastic waste and promoting environmental sustainability across Odisha.
The launch of #GreenSweep marks a significant step towards fostering environmental responsibility, enhancing recycling practices, and creating a cleaner and more sustainable future through effective plastic waste management.
