New Delhi Dec 01:- GAIL (India) Limited’s flagship social awareness campaign Hawa Badlo continues to make waves nationally, not only for its fight against air pollution but also for its excellence in communication and public engagement. Since its launch in 2016, the campaign has promoted cleaner fuels like natural gas, bio-gas, and renewables, while encouraging citizens to adopt sustainable living practices.
Hawa Badlo’s Impact and RecognitionThe campaign has earned widespread acclaim for its innovative approach, winning multiple prestigious awards. It secured Gold, Silver, and Bronze Awards at Goafest 2023 and 2022, along with the Abby One Show Awards for standout campaigns like Interdependence and Hawa Badle Hassu. Recognition also came from Panchjanya and the Economic Times with the Shark & Brand Bharat Awards in 2022 and 2023.
Other accolades include:
- Certificate of Appreciation at the News18 iReel Awards 2019 for Hawa Badle Hassu
- Bronze Award for best Public/Government sector initiative at #Kaleido2019
- Best Effective Use of Digital Media Award at the SCOPE Corporate Communications Excellence Awards 2019
- Silver Award at SAMMIE Awards 2018 for Best Use of Video Content
- Kadvi Hawa Badlo, a short film from the campaign, was shortlisted at the Jaipur International Film Festival, highlighting its creative storytelling
The short film Kadvi Hawa Badlo (2017) depicted a dystopian vision of a submerged Mumbai, aiming to inspire climate-conscious action. It urged citizens to reduce carbon footprints, switch to cleaner fuels, and adopt sustainable lifestyles.
Digital Reach and Engagement
Hawa Badlo has reached over 100 million people digitally, primarily through social media campaigns designed to raise awareness about air pollution and promote sustainable living. The campaign engages audiences through celebrity participation, web series, tree planting drives, and promotion of cleaner fuels. Its YouTube presence is notable, with 1.6 lakh subscribers, further amplifying its message to a wide digital audience.
High-Impact Initiatives
Hawa Badlo’s campaigns have included:
- Green Ride: A 1,400-km cycling journey from Mumbai to Delhi with fitness icon Milind Soman to raise awareness about air pollution
- OTT Series Hawa Badle Hassu on Sony Liv, portraying a polluted dystopian future across four gripping episodes
- Celebrity partnerships with Vivek Oberoi, Vir Das, and Govind Namdev, including events where smart nasal filters were distributed to Mumbai traffic police personnel
Other key initiatives under Hawa Badlo include:
- Power of Green: Promoting tree planting
- Switch2Swachh: Encouraging emissions checks and the use of CNG vehicles
- Change For Good: Highlighting the importance of oxygen in a polluted world
- Reconnect to Roots: Reviving traditional Indian sustainable practices
Commitment to a Greener India
Through Hawa Badlo, GAIL (India) Limited continues to demonstrate how innovative campaigns can drive meaningful change and inspire environmental responsibility, reaffirming the company’s commitment to building a cleaner, greener India.
