Mumbai, 27th December 2022: This New Year eve is going to be bigger and better with Colors Bangla all set to present the World Television Premiere of Toke Chhara Banchbo na.
Decked with cinematic splendour the movie stars heartthrob Yash Dasgupta and charming Priyanka Sarkar. The hit romantic movie which had a theatrical release on 25th November will be aired for the first time on television on 31st December at 2 pm and 9.30 pm only on Colors Bangla. The film will also be aired on Colors Bangla Cinema on 15th January at 6 pm and 8.30 pm.
The film follows the journey of Arjun and Hiya. Arjun is the son of a reputed businessman. In his childhood, Arjun’s girlfriend moves to a different city along with her family. Arjun’s brother commits suicide for which Arjun holds his father responsible and he moves into depression. Meanwhile, he meets a bubbly girl Hiya and the drama unfolds surrounding them. Yash and Priyanka play the leads in this emotional love story. The film directed by Sujit Mondal, edited by Robiranjan Maitra also features Anindya Chatterjee, Bharat Kaul. The title song sung by Jeet Gannguli is already a hit along with other songs like Dine Dine Tui, Bhule Jabo Ki Kore.
To build awareness and induce tune-ins, the promos, songs, and other shoulder content will be promoted on social media handles of the Channel along with those of the lead artists. Toke Chhara Banchbo na Moment challenge will run, wherein Yash and Priyanka will be throwing a challenge to their fans to capture their #TCBNMoment by making reels to the film’s title song.
Grab a tub of popcorn to witness the World Television Premiere of Toke Chhara Banchbo na, this Saturday, December 31st at 2:00 pm and 9.30 pm only on Colors Bangla and on 15th January at 6 pm and 8.30 pm only on Colors Bangla Cinema.
pic source: Kaizzen