VRB Unveils ‘WokTok by Veeba’: A Fresh Range of Chinese and Pan-Asian Sauces and Cup Noodles for Indian Consumers
October 21, 2024: VRB Consumer Products Pvt. Ltd. is excited to unveil WokTok, powered by Veeba—an innovative range of Popular Chinese, Pan Asian sauces and dressings, and a revolutionary line-up of 5 distinct instant cup noodles that bring the vibrant flavors of oriental cuisine to life. Designed for the Indian palate, Wok Tok is set to redefine the way we experience this beloved cuisine with a focus on bold taste and better-for-you choices.
Sauces and Dressings for Every Taste
Chinese and Pan-Asian dishes are among the most popular cuisines in India, but WokTok stands apart with its rich, intense flavors and better-for-you ingredients, ensuring no compromise on taste. What makes WokTok special is its commitment to offering No Added MSG across the entire range while delivering on great taste and experience.
Introducing Wok Tok Instant Cup Noodles
Complementing the sauce range is WokTok’s exciting entry into the instant cup noodles category, offering five distinct, bold flavors:
- Chowmein
- Manchurian
- Masala
- Kung Pao
- Spicy Korean 1X
Each cup noodle comes with a separate packet of bite size veggies and a bold sauce that perfectly coats the noodles. The innovative lid design ensures you can customize your noodle experience—whether you prefer them slurpy or soupy, just adjust the amount of water drained.
In addition to the great taste, Wok Tok cup noodles are made with:
- No Maida
- No Palm Oil
- No Added MSG
This marks a significant milestone in VRB’s growth strategy as it enters the cup noodle market, all while continuing to prioritize better-for-you ingredients across its product lines.
Viraj Bahl, Founder and Managing Director of VRB Consumer Products, shared his vision behind the launch, “As a father of two boys who love Chinese and pan-Asian cuisine, I wanted to create instant cup noodles that offer the same bold flavors but without any nasties like palm oil, added MSG, or maida. The Wok Tok range is the result of our relentless pursuit to innovate delicious yet better-for-you offerings that we can feel good about serving to our families and yours. Our range of sauces, dressings, and five game-changing instant cup noodles brings the bold, popular taste of Chinese and pan-Asian cuisine to your home in a delicious yet convenient way, fitting seamlessly into today’s busy lifestyles. At VRB, we continuously push boundaries to ensure taste and health go hand in hand with every new launch.”
WokTok products are available across general trade, modern trade outlets pan India, and on e-commerce and quick commerce platforms. The products are also available on the brand D2C platform.
