Feb 18: Victorinox is reinforcing its commitment to serious Swiss watchmaking in India, marking a strategic shift that positions its watch division as a core growth and credibility pillar for the market.
As the brand approaches its next phase in India, Victorinox is moving beyond watches as lifestyle accessories to emphasise horological authority rooted in engineering, manufacturing depth, and Swiss control. Central to this evolution is the Victorinox Watch Competence Centre in Delémont, where all Victorinox watches are designed, manufactured, assembled, and tested under one roof by Swiss specialists exceeding Swiss Made standards.
For Indian consumers, this translates into watches that are fully Swiss crafted, Swiss-tested, and built for long-term performance. The India strategy aligns with Victorinox’s global focus on precision, durability, and functional innovation, while responding to India’s growing appetite for technically sophisticated timepieces.
The 2026 portfolio includes professional grade collections such as GMT automatics for global travellers, ISO-certified dive watches, solar and automatic models with extended power reserves, and contemporary automatic designs, each reflecting a balance of engineering performance and modern aesthetics. Selective collections have also been refreshed exclusively for India, acknowledging the market’s preference for bold design, versatility, and individuality.
Driving this transformation in India is a renewed leadership focus under Debraj Sengupta, Managing Director, Sales & Marketing, alongside Avirup Mukhopadhyay, Head of Marketing. Together, they are steering Victorinox’s watch business toward long-term category leadership rather than short-term trend adoption.
With this strategic repositioning, Victorinox signals a clear intent for India to build credibility in high quality Swiss watchmaking and establish its timepieces as trusted instruments of precision, performance, and enduring value.
