Tanishq Commends Strong Cultural Impact as ‘Main Kya Hai Hai’ Takes Over Times Square
What happens when Tanishq’s Rivaah and Tiger Baby team up? You get a wedding banger that’s got brides, bridesmaids, and dance floors absolutely hooked! Indian’s leading jewellery brand has joined hands with the iconic Bollywood duo – Zoya Akhtar & Reema Kagti, to unveil this season’s viral track “Main Keya Hai Hai”. Composed by the renowned Ankur Tewari, it’s not just a wedding anthem, it’s a whole mood that perfectly captures the bride’s whirlwind of emotions—excitement, happy jitters, and that full main character energy as she takes center stage.
Here’s the epic flash mob video that took over New York City: Link
If you haven’t heard Main Keya Hai Hai yet, hit play now – Link
And to listen on the go, stream it on Spotify here – Link
This is an exciting creative project, reimagining the wedding music video for the brides-to-be. It unfolds like a cinematic dreamscape, rich in moody hues and engaging storytelling, drawing viewers into its spellbinding narrative. The Tanishq bride radiates excitement as she strides toward her groom, adorned in an exquisite selection of the latest Tanishq’s Rivaah X Tarun Tahiliani 2.0 collection, with delicate floral and scalloped motifs echoing Tarun Tahiliani’s signature drapes. The peppy beats and quirky hook steps make for an amazing soundtrack for all things wedding but especially bridal entries. And then comes the ghodi hookstep—aka the moment that’s taking over Instagram, Reels, and every shaadi dance floor. Traditionally, it’s the groom who arrives on a ghodi, but this time? It is all about her. The bride leads the way, making it clear that this is her story, her wedding, and her moment to shine.
But wait, it gets even better! This song has literally taken over the world. In an exciting flash mob in the heart of New York City, Main Keya Hai Hai turned the streets into a high-energy wedding dance floor, with locals and tourists joining in the infectious beats. Social media is on fire with viral clips of people grooving to the song, proving that Bollywood wedding vibes are truly universal. From weddings in India to spontaneous dance parties in NYC, this track is unstoppable!
