Society Tea Partners with Junoon to Support Performing Arts Through ‘Maya’ Fundraiser at NCPA

Mumbai, 1st April 2026: In line with its commitment to culture and community, Society Tea has come on board as a partner for ‘Maya’, a special fundraising stage production by The Junoon Foundation, aimed at supporting and strengthening the performing arts ecosystem in India, with a focus on classical and contemporary dance.

‘Maya’ is scheduled to take place on 9th April 2026 at 6:00 PM at the Experimental Theatre, NCPA. The production, with a duration of 1 hour 20 minutes, is open to audiences aged 6 years and above, and will be performed in English.

Society Tea Partners with Junoon to Support Performing Arts Through ‘Maya’ Fundraiser at NCPA

This production marks The Junoon Foundation’s second stage presentation, following its debut production ‘KAYA’, which was staged in September 2025. Maya continues this artistic journey, featuring Mythili Zatakia, who reprises her role as KAYA, alongside Bhavisha Kothari, who will be seen as MAYA.

The showcase is part of The Junoon Foundation’s broader vision to nurture the performing arts by providing access, creating opportunities, and building sustainable support systems for artists and the larger creative community. As a fundraising initiative, Maya aims to contribute meaningfully towards sustaining and growing this ecosystem.

As part of this association, Society Tea will have an on-ground presence at the event, engaging audiences through a thoughtfully curated brand experience that reflects its philosophy of fostering connections and creating meaningful moments values that resonate strongly with the spirit of the performing arts.

Karan Shah, Director at Society Tea, stated, “At Society Tea, we’ve always believed in supporting gifted, driven people in pursuing creativity. Our association with Junoon for Maya felt like a natural fit, as it celebrates culture while helping make the arts a more accessible and sustainable livelihood. We believe the performing arts have a unique power to create real human connection.”

Mythili Zatakia, Founder-Director of The Junoon Foundation, added, “Our association with partners like Society Tea is vital to our efforts to create meaningful platforms for artists. ‘Maya’ is not just a performance, but a step towards building a stronger ecosystem for the performing arts. As a continuation of ‘KAYA’, this production explores deeper narratives through movement, and collaborations like these help us take that vision forward.”

Combining the power of storytelling with purpose, Maya is not just a performance, but a collaborative effort to support and celebrate India’s rich cultural landscape, while also helping raise vital funds for the continuation of The Junoon Foundation’s work.

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