Chennai, Mar 06: This Women’s Day, Raaga Professional, one of the country’s leading professional skincare brands from the house of CavinKare, is going beyond celebration to spark a meaningful shift in the professional beauty ecosystem. With the launch of “Women Beyond Beautiful,” the salon-exclusive brand has reached out to 100 of India’s most influential women across beauty and wellness including salon founders, dermatologists, educators, artists and entrepreneurs honouring them with a curated hamper centred around a symbolic mirror strip bearing the word “YOU.” Anchored in a bold statement that the most compelling shade one can wear is the one they already own, the outreach challenges entrenched beauty standards and shifts the focus to confidence, individuality and self-worth.
Speaking about the initiative, Mr. Ashrit Pattanaik, Business Head, Raaga Professional, said, “Women’s Day is an opportunity to reflect on the evolving role women play across industries. With ‘Women Beyond Beautiful,’ we wanted to champion a belief that resonates deeply within the professional community that beauty is not about transformation, but about self-assurance. As a brand deeply embedded in the salon ecosystem, our commitment goes beyond products to supporting the confidence and growth of the professionals who power this industry.”
“Celebrating individuality and true self through your natural skin tone sends a powerful message to younger professionals that confidence is not about fitting into a mould, but about standing firm in your identity and values. In an industry often influenced by trends, it is encouraging to see Raaga Professional champion credibility, mentorship and impact. Initiatives like this elevate the conversation beyond aesthetics and reaffirm that true influence stems from leadership and self-belief,” said Ms. Monica Bahl, CEO, Beauty & Wellness Sector Skill Council (B&WSSC).”
The outreach further extended to prominent industry leaders including Ms. Veena Kumaravel, Founder, Naturals Salon and Ms. Sandhya Chipalkatti, Founder & Publisher, StyleSpeak amongst other influential voices who have significantly shaped India’s professional beauty ecosystem through leadership and enterprise.
Far from being a seasonal campaign, Women Beyond Beautiful reflects a deeper understanding of today’s achievement-driven salon professionals, women who value credibility over conformity and purpose over perfection. By redefining beauty as leadership and influence rather than aesthetics alone, Raaga Professional strengthens its role as a progressive voice within the professional beauty segment.
