Publicis Sapient Aims to Turn GCCs into Growth Hubs with New India-Based Focus Area
India, June 10th, 2025: Publicis Sapient, a digital business transformation company, announced the launch of a new focus area in India aimed at enabling enterprises across the globe to build, scale, and transform their Global Capability Centers (GCCs).
This move comes at a pivotal time as India continues to cement its position as the global capital for GCCs, hosting over 1,700 centers and contributing more than 1% of the country’s GDP. With projections estimating the number of Indian GCCs to double by 2030, the new focus area will address the growing demand for partners that can deliver strategic value and innovation-led growth.
“As the role of Global Capability Centers rapidly evolves from operational support to strategic value creation, organizations need a partner that combines deep digital expertise with a transformative mindset,” said Publicis Sapient CEO Nigel Vaz. ”With our new focus area in India, we’re helping enterprises unlock the full potential of their GCCs — accelerating innovation, enhancing agility and delivering measurable business value and impact. India’s scale, talent, and digital ambition make it the ideal launchpad for this evolution, and Publicis Sapient is proud to help lead the way.”
Digital business transformation across all levels has never been more important—it’s the end-to-end integration of technology to modernize operations, enhance experiences, and unlock continuous value. By harnessing its SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, Publicis Sapient aims to support companies through every stage of their GCC lifecycle and ensure that GCCs are positioned for long-term impact. Built around the Establish–Scale–Acquire model, the new focus area includes:
- Establish: Helping organizations set up AI-first, culturally aligned GCCs that operate as seamless extensions of their core business.
- Scale: Enabling existing GCCs to evolve into future-ready, innovation-driven hubs through capability building, performance management, and continuous improvement.
- Acquire: Enabling organizations to transform under-leveraged GCCs into strategic value centers through acquisition and reinvention.
“Our clients increasingly view GCCs not just as cost centers, but as engines of transformation,” said Sanjay Menon, Executive Vice President and Managing Director, Publicis Sapient India. “Our new focus area reflects our commitment to reimagining the GCC opportunity, helping businesses tap into India’s deep talent pool and innovation ecosystem in a scalable, compliant, and future-focused way.”
As global enterprises recalibrate their operating models for speed, scale, and resilience, India’s GCC ecosystem is poised for its next big leap, and Publicis Sapient aims to be at the forefront of that evolution.
