Chennai, India, Jan 10: Nippon Paint India, part of NIPSEA Group – a subsidiary of Nippon Paint Holdings of Japan and Asia Pacific’s No. 1 paint and coatings manufacturer, has announced a focused India-centric growth strategy under its new Managing Director, Sharad Malhotra, marking the company’s first detailed articulation of its India plans following the leadership transition. The strategy is anchored around strengthening its India-focused operating model, accelerating pan-India market expansion through a unified approach, and pursuing inorganic growth opportunities to strengthen Nippon Paint’s India portfolio.
With seven manufacturing plants across the country, deep technical expertise developed in Japan, and a strong ‘Make in India’ foundation, Nippon Paint is deepening its commitment to building a strong, self-sustaining India platform anchored in manufacturing excellence, quality, and local market relevance. The company will step up investments to expand beyond its traditionally strong southern markets, sharpen market segmentation and deepen penetration across high-growth urban and semi-urban centres, while consolidating leadership in core regions and strengthening its pan-India distribution footprint.
Speaking on the direction, Sharad Malhotra, Managing Director, Nippon Paint India, said, “India is a priority, long-term market for Nippon Paint, and our focus is on building a differentiated, India-first growth strategy anchored in manufacturing strength, disciplined execution, and deep local relevance. As a truly integrated global paints and coatings company operating in India, we bring direct access to Japanese technology, governance standards, and manufacturing discipline. As the first Indian Managing Director of Nippon Paint India, my mandate is to build a compelling, India-specific growth model that aligns with global standards while responding to local market realities.”
Complementing this vision, Mark Titus, President, Decorative Business, Nippon Paint India, said, “India represents a significant long-term opportunity for Nippon Paint’s decorative business. We see significant headroom for growth driven by premiumisation, brand building and stronger channel and influencer partnerships. Our strategy is to scale thoughtfully and bring global best practices in product innovation and manufacturing excellence to the Indian market. As we expand our dealer and distribution footprint across regions, we remain committed to applying global best practices while building strong, market-relevant brands in India.”
Under the new leadership, Nippon Paint India will consolidate all its paints and coating businesses under a unified operating model. This integrated approach enables flexible manufacturing, operational leverage, and a cohesive pan-India distribution footprint, supporting scale and synergies across markets.
With over six decades of leadership across Asia-Pacific, Nippon Paint brings a proven track record of technology-led growth, disciplined expansion across coatings segments and manufacturing excellence to its India journey. Nippon Paint India’s focus remains on balanced growth across decorative, industrial, automotive refinish, automotive OEM and wood coating segments with an emphasis on customer-centric innovation and brand-led differentiation and long-term value creation in the Indian market.
Sustainability, innovation, and strong governance form the backbone of Nippon Paint’s global operating philosophy. The Group’s “Asset Assembler” model is designed to deliver sustainable earnings-per-share compounding through a combination of organic growth across existing businesses and disciplined inorganic growth. This approach enables accelerated growth, supported by selective M&A in the paint and adjacent markets and a culture of continuous improvement.
