KRBL Strengthens Leadership to Enhance Supply Chain and Brand Experience
Noida, December 11th, 2024: KRBL Ltd., a global leader in the food industry and parent to India Gate Basmati Rice—the World’s No.1 Basmati rice brand and other consumer food products—reaffirms its commitment to operational excellence and market expansion with the addition of key strategic leadership roles. The company is pleased to announce the appointments of Mr. Rajesh Kumar Sharma as General Manager of supply Chain Management and Mr. Virender Singh Rana as Assistant General Manager – Media and Brand Experience. These experienced professionals will play pivotal roles in driving KRBL’s growth trajectory, strengthening supply chain efficiency, and elevating brand engagement to foster deeper customer connections. Through these appointments, KRBL is poised to seize new opportunities and ensure sustained success in an evolving market landscape.
Mr. Rajesh Kumar Sharma joins KRBL with over two decades of distinguished experience in supply chain strategy, warehouse management, distribution, and operational excellence. He has previously held pivotal roles at leading organizations like Merino Industries Limited, Arvind Fashions Limited, Nestlé, and Coca-Cola.
Commenting on his appointment, Kunal Gupta, Head of Dhuri Plant, KRBL, said, “As KRBL continues to solidify its position as a trusted household name, the need for a robust and agile supply chain becomes paramount. With the expansion of our product offerings, such as the launch of Classic Biryani Masala and upcoming healthy edible oils, ensuring smooth distribution across multiple city tiers is essential. Additionally, our milling capabilities, with a production capacity of 1.3 million metric tons annually and 4,500 metric tons per day, play a crucial role in meeting the growing demand. We are confident that Rajesh’s expertise in supply chain optimization will further strengthen our ability to efficiently meet market needs and drive continued growth and innovation.”
Rajesh holds a PGDM in Operations Management from SP Jain, Mumbai, and a BE in Mechanical Engineering from BIT Mesra, Ranchi. He will lead the supply chain management division at KRBL.
On the marketing front, Mr. Virender Singh Rana brings over 17 years of experience in media planning, brand strategy, and creating impactful campaigns for sectors including FMCG, e-commerce, healthcare, and lifestyle. Known for his innovative approach, Virender has been instrumental in designing strategies that align with business objectives while maximizing ROI.
Kunal Sharma, Head of Marketing & Business Head, Modern Trade and E-commerce, KRBL, speaking on the new addition said, “We are excited to welcome Virender to the KRBL family at a time when the brand is charting bold new paths. With an expanding product portfolio and ambitious growth plans, his expertise in media strategy and market analytics will be instrumental in shaping our future. Virender’s forward-looking approach ensures that every media investment delivers maximum impact, creating unique opportunities that align seamlessly with our vision. As we focus on crafting transformative brand experiences, his leadership will be key to driving innovation and deepening connections with our consumers for years to come.”
Renowned for his data-driven decision-making and fostering impactful collaborations that yield measurable results, Virendra brings a stellar track record of executing impactful campaigns across various business verticals.
The new appointments come at a time when KRBL is enhancing its focus on expansion. Both Rajesh and Virender will be instrumental in steering the company toward its ambitious growth objectives.
KRBL Ltd. (NSE: KRBL, BSE: 530813) is a publicly listed global leader in premium Basmati rice and other consumer food products. KRBL’s products are enjoyed daily by consumers across 90+ countries and six continents. With 135 years of legacy rooted in quality and a commitment to innovation, the company is fully integrated from farm to plate—from seed development and contact farming to processing, aging, packaging, and retail distribution—ensuring top-tier standards at each step.
What began as a humble family business, has transformed into a global giant specializing in the manufacturing and marketing of premium Basmati rice. The multi-brand food company is driven by a consumer-forward portfolio that includes the flagship brand of the company, India Gate, which has been recognized as the World’s #1 Basmati Rice Brand along with 13 brands and a variety of products such as Regional Rice, Biryani Masalas, Edible Oils, Brown Rice, Quinoa, Chia Seeds, and Flax Seeds.
As the largest rice miller in the world, the company’s dedication extends beyond products—KRBL believes that true success is linked to the well-being of the communities we serve and the health of our planet. With a deep-rooted philosophy of sustainability, the brand is committed to responsible practices that protect the environment and uphold social responsibility.
