India’s Leading Teleshopping Network – Naaptol Selects Ebixcash for Managing Its Customer Care Operations


Mumbai, 1st July 2021: EbixCash Private Limited, a subsidiary of Ebix, Inc. (NASDAQ: EBIX), a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e-learning industries today announced that India’s leading tele-shopping and one stop online shop for all lifestyle – Naaptol, has selected EbixCash’s BPO Division – EbixCash Global Services as its Customer Care Operations partner for the East Region. Naaptol is a free to air television and online network that has emerged as the the No.1 home shopping company of India, while specializing in televised home shopping. The deal involves EbixCash deploying a number of centers across multiple cities to optimize and manage Naaptol’s Customer Care Operations.

Naaptol today serves 24,000 zipcodes in India, the highest among all ecommerce players, providing it a countrywide reach. The brand prides itself on high quality, state-of-the-art, affordable, innovative consumer goods and lifestyle products. From home decor to apparels to toys to kitchen appliances, the brand encapsulates fashion, luxury, comfort and style to its product portfolio combining innovation, affordability and modernity.

In August 2020, Naaptol partnered with EbixCash to initially target the Telugu and Kannada marketplace. The success of that partnership resulted in Naaptol recently selecting EbixCash to manage its customer care operations for the Eastern region of India also.

Naaptol’s Chief Operating Officer, Rajesh Kaul said “Naaptol epitomizes accessible and affordable luxury for all. Our partnership with EbixCash strives to provide our customers a world-class experience, targeted at the Naaptol motto of ensuring that our customers simplify their lives, be healthy, be happy, live well and above all enjoy their lives. We are delighted to see the progress that we have made together in the Operations of the Call center and to see the intent, enthusiasm, and dedication of EbixCash team members.”.

Robin Raina, Chairman, President & CEO Ebix Inc, said, “This is a highly prestigious win for EbixCash, to have been selected by the largest and undisupted No. 1 leading home shopping company of India. We are committed to providing world class service to Naaptol and are excited with the expansion of the relationship. We look forward to strengthening this relationship further in times to come and helping Naaptol in its growth endeavors.”

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