HDFC Bank Parivartan launches #EnginesOff campaign in 40 cities

HDFC Bank signs MoU with 100X. VC to support start-ups

To commemorate World Environment Day, HDFC Bank Parivartan today launched a high-decibel campaign called #EnginesOff to raise awareness on the importance of reducing air pollution. Through a short street play, motorists idling their vehicles at busy traffic intersections will be encouraged to switch off their engines while they wait for the signal to turn green.


The bank is rolling out this short play at over 126 busy signals in 40 cities across the country. The three-day campaign starts on June 5th and includes large metros such as Mumbai, Gurugram, Bangalore, Kolkata, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot and Guwahati among others.


According to the World Health Organisation, research shows that over 7 million people die from air pollution each year. A small measure like switching off the engine can reduce an individual’s emissions by half.


The street play is part of HDFC Bank’s nationwide ESG campaign highlighting the small steps we can take towards sustainable progress. The campaign shows how the future can be better if we change things today. The bank also launched four unique films that highlight its social and environmental initiatives under its flagship programme Parivartan, as part of the same campaign.


“HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest bank, we must use our brand to create a positive social impact and make a difference in the lives of communities,” said Mr. Ravi Santhanam, CMO, HDFC Bank. “With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow,” he added.


HDFC Bank is the amongst the largest corporate CSR spenders in the country. The bank’s key focus areas include care for climate, rural development, education, skill development, healthcare & hygiene and financial literacy under Parivartan.


The 40 cities and locations are as follows:

Name of CityNo of locationsLocations
Chandigarh4Sector 8
Sector 44
Transport Lights
Housing Board Lights
Mohali2DC Office Light point
Suhana Lights,
Amritsar2Lawrence Road
Income Tax Chownk
Ludhiana2Pavilion Mall Lights
New Court Lights
Gorakhpur4Padaleganj Chauraha
Shastri Chauraha
Mohadipur Chauraha
Asuran Chowk
Allahabad3Balson Choraha
Medical Choraha
Fortrate Choraha
Lucknow4Burlington  Square
Hazratganj Square
Alambagh Square
Indiragandhi Pratishthan Square
Kanpur4Tatmill Chauraha
CocaCola Chauraha
Vijay Nagar
District Court Charaha
Faizabad2Rakabganj Chauraha
Pushpraj Chauraha
Meerut3Saket Chauraha
Begum Pul
Tej Garhi Chauraha
Sonipath3Rohtak Chowk
Loharu Road
Old Bus Stand
Bareilly3Chaupal Chauraha, Police Line
Chowki Chauraha
Circuit Chauraha
Faridabad3Ajrondha Chowk
Old Faridabad Chowk
B K Dutt Chowk
Ghaziabad3Hapur Chungi
Hapur Tiraha
Dabur Tiraha
Dehradun3Balram Chowk
Prince Chowk
Panchayati Mandir Chauraha
Noida3Sector 18
Sector 16
Sector 15
Gurgaon3Sector 42
MDI Chowk
Bristol Chowk
Jammu3Bikram Chowk
Jewel chowk
Gandhi Nagar
Srinagar3Jehangir Chowk
M A Road
Regal Chowk
Pune3Phineox Mall Signal, Viman Nagar
University Road Signal
Katraj Signal
Aurangabad4Kranti Chowk Signal
Akashwani Signal
CIDCO Signal
Dudh Dairy Chowk
Nashik4CBS School
ABB Singnal – Trambak Rd
BYK Signal – College Rd
Dwarka Signal
Radission Square
Regal Square
Ahmedabad3Sindhubhavan Circle
Ashram Road
RTO Circle
Surat3Swar Gate
Athava Gate
Gajera School Circle
Rajkot3Race Course Road
100 ft Road
Crystal Mall
Vadodara3Kala Ghoda
Alkapuri – RC Dutt Road
Rajmahal Road – Akota Bridge
Mumbai1Haji Ali
Hyderabad4Jubilee Hills
Hi-tech city
Vijayawada4Benz circle
Bhavani puran
Vizag4RTC Complex
Nagpur4Eternity mall square
RBI square
Shankar nagar
Chatrapati square
Bhubaneswar3Kalinga Hospital Square
Commissionerate & DCP Traffic Police Office Square
AG square
Exhibition Road
Shaguna More
Boring Road Crossing
Kolkata3Shyambazar Crossing
Esplanade Crossing
Rash Behari Crossing
Guwahati3ABC Point
Rukminigaon Point

Leave a Reply

Your email address will not be published. Required fields are marked *