HDFC Bank Parivartan launches #EnginesOff campaign in 40 cities

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To commemorate World Environment Day, HDFC Bank Parivartan today launched a high-decibel campaign called #EnginesOff to raise awareness on the importance of reducing air pollution. Through a short street play, motorists idling their vehicles at busy traffic intersections will be encouraged to switch off their engines while they wait for the signal to turn green.


The bank is rolling out this short play at over 126 busy signals in 40 cities across the country. The three-day campaign starts on June 5th and includes large metros such as Mumbai, Gurugram, Bangalore, Kolkata, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot and Guwahati among others.


According to the World Health Organisation, research shows that over 7 million people die from air pollution each year. A small measure like switching off the engine can reduce an individual’s emissions by half.


The street play is part of HDFC Bank’s nationwide ESG campaign highlighting the small steps we can take towards sustainable progress. The campaign shows how the future can be better if we change things today. The bank also launched four unique films that highlight its social and environmental initiatives under its flagship programme Parivartan, as part of the same campaign.


“HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest bank, we must use our brand to create a positive social impact and make a difference in the lives of communities,” said Mr. Ravi Santhanam, CMO, HDFC Bank. “With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow,” he added.


HDFC Bank is the amongst the largest corporate CSR spenders in the country. The bank’s key focus areas include care for climate, rural development, education, skill development, healthcare & hygiene and financial literacy under Parivartan.


The 40 cities and locations are as follows:

Name of City No of locations Locations
Chandigarh 4 Sector 8
Sector 44
Transport Lights
Housing Board Lights
Mohali 2 DC Office Light point
Suhana Lights,
Amritsar 2 Lawrence Road
Income Tax Chownk
Ludhiana 2 Pavilion Mall Lights
New Court Lights
Gorakhpur 4 Padaleganj Chauraha
Shastri Chauraha
Mohadipur Chauraha
Asuran Chowk
Allahabad 3 Balson Choraha
Medical Choraha
Fortrate Choraha
Lucknow 4 Burlington  Square
Hazratganj Square
Alambagh Square
Indiragandhi Pratishthan Square
Kanpur 4 Tatmill Chauraha
CocaCola Chauraha
Vijay Nagar
Varanasi 4 Rathyatra
District Court Charaha
Faizabad 2 Rakabganj Chauraha
Pushpraj Chauraha
Meerut 3 Saket Chauraha
Begum Pul
Tej Garhi Chauraha
Sonipath 3 Rohtak Chowk
Loharu Road
Old Bus Stand
Bareilly 3 Chaupal Chauraha, Police Line
Chowki Chauraha
Circuit Chauraha
Faridabad 3 Ajrondha Chowk
Old Faridabad Chowk
B K Dutt Chowk
Delhi 3  
Ghaziabad 3 Hapur Chungi
Hapur Tiraha
Dabur Tiraha
Dehradun 3 Balram Chowk
Prince Chowk
Panchayati Mandir Chauraha
Noida 3 Sector 18
Sector 16
Sector 15
Gurgaon 3 Sector 42
MDI Chowk
Bristol Chowk
Jammu 3 Bikram Chowk
Jewel chowk
Gandhi Nagar
Srinagar 3 Jehangir Chowk
M A Road
Regal Chowk
Pune 3 Phineox Mall Signal, Viman Nagar
University Road Signal
Katraj Signal
Aurangabad 4 Kranti Chowk Signal
Akashwani Signal
CIDCO Signal
Dudh Dairy Chowk
Nashik 4 CBS School
ABB Singnal – Trambak Rd
BYK Signal – College Rd
Dwarka Signal
Indore 4 Palacia
Radission Square
Regal Square
Ahmedabad 3 Sindhubhavan Circle
Ashram Road
RTO Circle
Surat 3 Swar Gate
Athava Gate
Gajera School Circle
Rajkot 3 Race Course Road
100 ft Road
Crystal Mall
Vadodara 3 Kala Ghoda
Alkapuri – RC Dutt Road
Rajmahal Road – Akota Bridge
Mumbai 1 Haji Ali
Hyderabad 4 Jubilee Hills
Hi-tech city
Vijayawada 4 Benz circle
Bhavani puran
Vizag 4 RTC Complex
Nagpur 4 Eternity mall square
RBI square
Shankar nagar
Chatrapati square
Bhubaneswar 3 Kalinga Hospital Square
Commissionerate & DCP Traffic Police Office Square
AG square
Patna 4 Dakbangla
Exhibition Road
Shaguna More
Boring Road Crossing
Kolkata 3 Shyambazar Crossing
Esplanade Crossing
Rash Behari Crossing
Guwahati 3 ABC Point
Rukminigaon Point

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