CHENNAI: Bikayi, one of India’s largest and most trusted e-commerce enablers, today unveiled its new brand identity, BIK. The vision of the company is to make brands limitless and help them leverage the power of conversational marketing with BIK.
Today, businesses and e-commerce platforms are unable to effectively engage with customers through traditional channels such as SMS, emails, and advertorials among others. With enhanced technological penetration, more consumers are looking at personalized messaging and curated products. There is a 70% higher probability of customers making purchases, leading to higher conversions when they are offered a personalized experience. To tap into this tremendous potential, BIK was built to help brands drive traffic and re-engage their customers. In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI.
