Bajaj Finance Launches Financial Education Initiative, ‘Har Time EMI on Time’, to Spread Awareness on the Benefits of Good Financial Habits and Timely Loan Repayments


Pune, June 2022: Bajaj Finance Limited, the lending arm of Bajaj Finserv Limited, a leading conglomerate in financial services, has launched its public awareness initiative ‘Har Time EMI On Time’, a digital campaign to drive awareness around the need and benefits of adopting good financial habits for a healthy financial future.

The campaign seeks to educate the public at large about the benefits of paying their monthly loan EMIs on time and the negative side effects of missing their loan payments on their overall financial health in the long run. The campaign also focuses on the importance of adopting a disciplined habit of ensuring to adhere to payment commitments in order to enjoy the benefits of various financial offerings available in the market.

The brand campaign features the endearing Gupta Ji, of ‘Savdhaan Rahein. Safe Rahein.’ fame teaching Tinku Ji, the simple ways of paying his monthly EMIs on time, in an entertaining and melodious style. Through Tinku Ji, the customers and the general public are made aware of the various consequences of non-payment or late payment of installments and further drawing attention to the need of making timely repayments to boost one’s credit score, as it may have an impact on making future borrowings easier.

The digital, multi-lingual campaign will be seen across all the digital properties of Bajaj Finance Limited such as website, social media platforms, customer portal, IVR, mobile app, and other media infotainment channels.

The campaign highlights the following key aspects for the customers to remember:

Benefits of timely EMI payments
Consequences of late EMI payments
Ways to keep their credit score healthy for future borrowings
Simplified meanings of key financial terminologies

‘Har Time EMI On Time’ is an extension of its original educational series, ‘ABC of EMI’ launched during the observance of the Financial Literacy Week in February 2022, that articulated the simplified meaning of EMI and the various factors associated with it such as interest rate, zero down payment, credit score etc.

Reasons to always make EMI Payments on Time 

Importance of a healthy credit score has a long-term impact on future financial needs. A credit score is a significant part of any person’s financial profile, and lenders will check the CIBIL score of a borrower for any new loan application. It takes consistent efforts and disciplined financial habits to take proper care of borrower’s credit health. The higher the borrower’s credit score is, the more quickly the borrower may be able to avail another loan.

Maintain a steady repayment history by making all the loan payments on time and in full, without ever missing a due date. To decrease the probability of default, make every effort to satisfy your payment commitments. Delayed payments will get noted in your CIBIL report and may lower the borrower’s CIBIL score.

Avoid a late penalty; if a borrower missed out a payment on the EMI’s due date, it would result in default of payment commitment. In such a situation, it becomes worse since the borrower will have to pay late/penalty fee, which is in addition to the EMI amount. If a borrower does not want to be inconvenienced by late payment reminders, he/she should set a reminder on their phone’s calendar or use sticky notes on their electronic devices to remind them of the next payment schedule.

Improving the lender’s trust by timely payments which can be done through the various digital modes available today of nearly all financial intuitions. Regular & timely loan re-payments increases the confidence of the lender in the borrower and ensures that the lender-borrower relationship remains trustworthy.

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