India, May 14 : Andaah, a fast-growing protein-focused consumer brand under Simran Innovation Pvt. Ltd., has announced its strong growth trajectory as it targets INR 150 crore ARR within just two years of operations. Founded in 2023 by Gurman Bhatia and Gurvansh Bhatia in Indore, the brand has rapidly expanded its footprint to 127 cities across 13 states in India, emerging as one of the promising names in the fresh eggs and nutrition segment.
In the financial year 2025–2026, Andaah witnessed 5x revenue growth compared to the previous year. The company has also maintained EBITDA-positive operations since inception, positioning itself among a new wave of capital-efficient consumer brands in India that are scaling with strong fundamentals.
Built with the objective of providing fresh, nutritious, and high-quality eggs to consumers, Andaah focuses on strict standards of quality, hygiene, reliability, product consistency, and customer satisfaction. Backed by the 40-year legacy of Simran Group, the brand operates through a fully integrated supply chain that enables control from feed production to farm sourcing and distribution. This integrated model allows Andaah to ensure consistency, traceability, quality, and scalability across markets.
The brand’s growth has further been strengthened through its strategic partnership with Gautam Fatehpuria, Founder of Fatehpuria Hygiene Private Limited and a strategic investor in Andaah. Through this partnership, Andaah is leveraging nationwide distribution, warehousing, and fulfilment capabilities to expand across quick commerce, e-commerce, modern retail, and institutional channels.
“This partnership aligns with our vision of building scalable consumer brands through strong supply chain infrastructure. Andaah has demonstrated impressive growth with a strong focus on quality, reliability, and operational efficiency. With rising demand for protein-rich and hygienic food products, we believe the brand is well-positioned to become a category leader in India’s nutrition and fresh food segment,” said Gautam Fatehpuria
“Scaling a fresh food brand requires more than demand; it requires control, consistency, and operational discipline. At Andaah, our integrated supply chain allows us to maintain quality from sourcing to distribution, while ensuring we are able to grow sustainably. As we move towards 260+ cities and our FY30 vision, our aim is to build Andaah as one of India’s most trusted protein-first consumer brands,” said Gurman Bhatia and Gurvansh Bhatia, Founders, Andaah.
Currently active across eight major e-commerce and quick commerce platforms, Andaah continues to benefit from the growing consumer shift towards protein-rich, hygienic, traceable, and convenient food products. With increasing awareness around nutrition and food quality, the brand is building a strong connection with consumers who are looking for fresh and dependable everyday protein options.
Speaking on the company’s growth, the founders of Andaah said,
“Andaah was started with a simple vision to make high-quality, fresh, and nutritious eggs more accessible to Indian consumers. Our growth across 127 cities within two years reflects the trust consumers have placed in us and the strength of our integrated supply chain. As we move forward, our focus remains on quality, consistency, and responsible scale.”
With a clear roadmap for expansion, Andaah plans to scale its presence to over 260 cities, strengthen its logistics and cold-chain network, and deepen its reach across retail and B2B channels. The company is also targeting ₹1,000 crore in revenue by FY30, driven by rising demand in the protein and fresh nutrition category.
