20 communities managed by Towne Properties are among the Elite 1% properties in the nation with the best online reputation for 2021 by J Turner Research, the leading market research firm exclusively serving the multifamily industry. Of the 128,000 plus properties, J Turner monitors, 1,564 properties earned the Elite 1% distinction in the eighth annual Elite 1% ORA™ Power Ranking, published by Multifamily Executive (MFE).
Based on monthly online reputation research of over 128,000 properties’ lifetime reviews across multiple review sites and Internet Listing Services (ILSs). Developed by J Turner Research, the ORA® Power Ranking uses a statistical model to assign an independent Online Reputation Assessment Score (ORA®) to each Property on a scale of 0-100. The ORA® Score determines a property’s rank in the Elite 1% ranking. The national average ORA® Score as of December 2021 was 62.62. Towne Properties managed communities scored an average of 94.3.
Eligibility for the 2021 Elite 1% ranking is a minimum ORA® Score of 94 as of December 2021. For properties with the same ORA® Score, the Property with the higher number of reviews ranked higher.
J Turner Research developed the ORA® Score to simplify how online reputation is measured, and it serves as the multifamily industry standard to measure a property’s online reputation. MFE ranks properties and management companies each month based on their ORA® scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking.
