All posts by Rabindra

Hyatt Place Butwal to be led by Tushar Nagar as General Manager



Butwal, Nepal, Jan 07: The newly opened Hyatt Place Butwal has announced the appointment of Tushar Nagar as General Manager. In this role, Tushar will oversee daily operations, strategic growth initiatives, financial performance, and stakeholder engagement, while fostering a culture centered on exceptional guest experiences and operational excellence.

General Manager- Tushar Nagar (1)

With over 15 years of experience in hospitality, Tushar brings a strong foundation in service excellence and team development. He has held key managerial and F&B leadership roles at renowned properties including JW Marriott Chandigarh, The Oberoi Amarvilas Agra, Park Hyatt Chennai, Hyatt Regency Ludhiana, The Westin Pune, and most recently, Courtyard by Marriott Shillong.

“My focus is to build a culture where guests feel welcomed, teams feel empowered, and the hotel consistently delivers on Hyatt’s values. I look forward to strengthening our presence in Butwal and creating memorable experiences for our guests,” Tushar said.

Hyatt Place Butwal, located in the vibrant heart of the city, offers a perfect blend of modern comfort and natural allure. Just minutes from Lumbini, the birthplace of Buddha, and the scenic Tilaurakot ruins, the hotel is an ideal base for cultural explorers and adventure seekers alike. Guests can enjoy luxurious rooms, a rooftop pool with panoramic views, farm-to-table dining, and easy access to trekking trails and local markets—making it a premier destination for both leisure and business travelers.

Tushar holds a Diploma in Hotel Management from IHM Varanasi and a Bachelor of Commerce from Jagatpur PG College, Varanasi, along with several leadership and brand certifications. His experience across pre-opening and established hotels equips him with the expertise needed to lead a modern, guest-centric operation.

Aisle Network’s Bold New Campaign Celebrates the Transformative Power of Meaningful Love



After over a decade of building India’s serious dating category, Aisle Network has unveiled a new brand campaign “Better Because of Love”. With 11+ years, 20 million members, and 2.2 million love stories, the campaign focuses on urban Indians who are actively looking to settle down or get into a serious relationship—by shifting focus from dating mechanics to dating outcomes.

Better Because of Love

India’s dating landscape today exists at two sharp extremes: fleeting validation on one end and rigid matrimonial structures on the other. Aisle has consistently occupied a considered middle path- serving as the high-intent alternative for those seeking romance with the explicit goal of a lifelong commitment.  The new campaign sharpens this positioning by spotlighting the deeper impact of the right relationship – what healthy love actually does to people.

At the heart of the campaign lies a simple, culturally resonant insight: people tend to change when they find the right kind of love – not through dramatic transformation, but through everyday growth. Qualitative conversations with Aisle couples revealed recurring themes of greater patience, emotional security, and the shared accountability that comes with long-term partnership. These shifts are often noticed first by those around them – friends, family, colleagues, even household help—spoken about with curiosity, affection, and gentle humour. Brought to life through two brand films under the campaign ‘Better Because of Love’, the storytelling unfolds from the perspective of friends and family, capturing these small, observable changes through slice-of-life, lightly comedic narratives. Featuring digital creator and actor Raghvika, the films reflect how meaningful relationships quietly help people become more grounded, more present, and more themselves—mirroring the clarity of intent that singles prioritize in modern courtship. The campaign focuses on navigating modern courtship with the clarity of intent that marriage-minded singles prioritize. The campaign, “Better Because of Love”, captures this truth with humour and quiet confidence.

Commenting on the campaign, Chandni Gaglani, Head of Aisle Network, said

“When we spoke to couples who met on Aisle and are now in committed relationships, what stood out wasn’t grand romance or dramatic change – it was the quieter shifts. People listened better, showed more patience, and became more intentional in how they showed up in their lives. That reinforced what we’ve always believed at Aisle: when you date with clarity and intent, love doesn’t overwhelm you—it grounds you. Better Because of Love reflects this truth, using honesty and humour to capture how the right relationship doesn’t change who you are, but helps you become the best version of yourself.”

Septic Tanks vs. Traditional Plumbing: What’s the Difference?



When it comes to disposing of household waste, two primary methods are often discussed: septic tanks and traditional plumbing systems. Although both manage wastewater, they operate on entirely different principles and infrastructure. Understanding the nuances of each system is crucial for homeowners to make informed decisions about their property’s needs. Below, we outline the differences between septic systems and city sewer lines and explore the benefits and drawbacks of each to help you determine the best option for your home.

Understanding Septic Tanks: An Alternative To Sewage Systems

Septic tanks are on-site wastewater treatment systems commonly used in rural areas where municipal sewage lines are not readily available. These underground tanks are connected to a property’s plumbing network and collect and treat sewage on-site. A combination of natural and mechanical processes decomposes the waste, with solids settling at the bottom, and effluent being discharged into a designated drain field.

The design of a septic system is fairly straightforward, emphasizing self-sufficiency and minimal reliance on external sewage infrastructure. It includes the tank itself, typically constructed from concrete, fiberglass, or plastic, and the drain field, a soil absorption system that safely disperses treated effluent. This setup requires ample space for installation and can vary in size depending on household needs.

Companies like Hughes Septic Services specialize in installing, maintaining, and repairing septic systems, ensuring that homes without municipal sewer service can still manage wastewater efficiently. The expertise of such companies is essential for the longevity and proper functioning of septic systems.

The Mechanics of Traditional Plumbing in Urban Settings

Conventional plumbing systems, in contrast, are tied to city-managed sewage networks that transport wastewater from individual properties to a central treatment facility. These systems are highly reliant on an intricate infrastructure of sewer lines, pumps, and mains to effectively manage the wastewater of densely populated areas. The centralized treatment plants process large volumes of sewage, using advanced technologies to ensure that the water discharged back into the environment is safe and clean.

The advantages of a municipal sewer system include convenience and reliability, with homeowners not having to worry about on-site maintenance or individual system failures. The municipality is responsible for the upkeep of the sewer lines and treatment plants, which often means less hands-on intervention is required from the property owner. However, homeowners are typically charged for these services through utility bills or taxes.

Traditional plumbing systems can be highly efficient due to economies of scale, handling significant amounts of wastewater from multiple residential and commercial entities. This enables more sophisticated waste processing and recycling, sometimes generating energy or reclaimed water for reuse. Such systems are essential in urban areas, where high population density makes individual septic systems impractical.

Environmental Impact and Sustainability: Septic vs. Sewer Systems

Environmentally, both septic tanks and traditional plumbing systems have advantages and disadvantages. Septic systems can have a smaller environmental footprint when properly maintained, as they use natural processes to filter and disperse wastewater. Conversely, when not maintained, they pose a significant risk of contaminating local groundwater and soil.

City sewer systems, in contrast, can handle large volumes of waste and treat it to high standards before discharging it into waterways. However, they often involve more energy consumption and infrastructure to transport waste to centralized facilities. In the event of a sewage system failure, such as a treatment plant overflow, the environmental consequences can be severe and affect a large geographic area.

On the sustainability front, septic systems can be part of a plan to reuse wastewater for irrigation after appropriate treatment, reducing the demand on freshwater sources. Advanced septic systems are increasingly designed to treat wastewater to a high standard, with some even producing effluent safe enough for certain non-potable uses.

However, municipal sewage treatment plants also contribute to sustainability by recovering resources from waste. Nutrients can be extracted and repurposed as fertilizer, and some facilities even capture methane gas as a renewable energy source. Resource recovery is a compelling aspect of traditional plumbing systems and contributes to a circular economy.

The choice between septic tanks and traditional plumbing systems depends on individual circumstances, environmental considerations, and preferences for sustainability and control. Regardless of the system chosen, responsible management and maintenance are paramount for environmental protection and long-term efficiency.

Photo by Max Vakhtbovycn:

Bronco Goes Nationwide at Target with a Fresh Twist on the Breakfast Bagel



NEW YORK, NY — Jan 2— Today, Bronco America’s new breakfast bagel officially announces its exclusive nationwide launch at Target, rolling out with endcap placement in the frozen section across stores nationwide. Built for real life and designed for modern consumers, Bronco delivers out-of-the-house quality with true convenience, bringing real innovation to a category that has remained largely unchanged for decades.

Bronco Expands Nationwide with Target, Introducing a Modern Breakfast Bagel

Bronco debuts with two signature flavors: Turkey Sausage, Egg & Cheese (21g protein) and Turkey Bacon, Egg & Cheese (15g protein). Made with whole egg, real cheese, and a soft bagel and crafted without seed oils or complicated prep. Bronco delivers a filling, craveable breakfast sandwich ready in minutes.

At the core of Bronco is a proprietary bagel recipe and process engineered specifically for the freezer. Unlike traditional frozen breakfast sandwiches that sacrifice texture, Bronco’s custom formulation delivers a soft (or air-fryer crispy) bite throughout, recreating the taste and mouthfeel of the classic bagel breakfast sandwiches consumers know and love.

Crafted for next generation consumers and anyone eating on flexible schedules, Bronco brings a modern voice and a bold, refreshed Americana spirit to the frozen aisle. With high protein builds, simple ingredients, and utility at any hour, the brand aims to establish a new standard for frozen breakfast.

“We believe bagel breakfast sandwiches are the go-to choice for next-gen consumers,” said Connor Blakley, Founder of The DropOut Companies. “I was tired of frozen bagels that fell apart, tasted like cardboard, and had a rubbery texture. Nobody wants that.”

“Bringing BRONCO to life with Target is a dream come true,” added Blakley. “We’re grateful for their partnership and shared commitment to delivering meaningful innovation to customers nationwide.”

Bronco’s launch arrives as high-protein breakfasts expand beyond morning hours into all-day utility. As “anytime meals” become a dominant behavior for Gen Z and millennial families, Bronco meets the cultural moment with a product designed for versatility, speed, and great taste. Building on the success of DropOut’s first product, JAMS, the company continues its mission to reinvent childhood classics with thoughtful, convenient, high-quality essentials for modern lifestyles.

Bronco is available nationwide in Target stores and online at Target.com. For more information, visit https://www.eatbronco.com/ or follow @eatbronco across all platforms.

Shri Ram College of Commerce Commemorates 100 Years with Vision for India’s Economic Future



Shri Ram College of Commerce

New Delhi, Jan 2: Shri Ram College of Commerce (SRCC), one of India’s most influential institutions in commerce and economics education, formally commenced its centenary celebrations on Friday with a landmark Curtain Raiser ceremony at its North Campus, bringing together academic leaders, policymakers, and distinguished alumni from across sectors.

As SRCC enters its 100th year (1926 2026), the institution reflected on a legacy that has closely tracked the evolution of India’s economic and governance architecture. The centenary curtain raiser outlined a year- long programme of academic conclaves, policy dialogues, alumni engagements, and global collaborations aimed at positioning SRCC for the demands of the next century.

Shri Ram College of Commerce

Tribute to Founder and Institutional Legacy

The event was presided over by Prof. Yogesh Singh, Vice Chancellor of the University of Delhi, who attended as Chief Guest, along with Mr. Ajay S. Shriram, Chairman, SRCC Governing Body. The ceremony opened with a floral tribute to Sir Shri Ram, the visionary industrialist who founded the institution in 1920 as The Commercial School to nurture indigenous business leadership in pre-Independence India.

A commemorative coffee table book, Timeless Frames, chronicling SRCC’s journey from its early years in Daryaganj to its emergence as a globally recognised centre of excellence, was also released on the occasion.

 

Vice Chancellor highlights SRCC’s Nation Building Role

Addressing the gathering, Prof. Yogesh Singh described SRCC as a “globally recognised academic brand” and said the college’s contribution went far beyond rankings or reputation.

“Hundred years is long enough to build institutions, shape generations and influence the journey of a nation. SRCC has done all three,” he said, adding that the University of Delhi took pride in the college’s role in producing economists, administrators, judges, and business leaders who continue to shape India’s growth story.

Referring to India’s recent economic milestone of becoming the 4th largest economy, the Vice Chancellor said the country’s emergence as a USD 4 trillion economy underscored the importance of institutions like SRCC in producing world class economists, entrepreneurs, and policy thinkers. He urged the college to focus its next phase on entrepreneurship, business incubation, and emerging areas such as artificial intelligence and digital finance.

“Institutions like SRCC must now prepare leaders who create enterprises, not just join them, and who see leadership as a moral responsibility,” he said.

 

Chairman’s Address

Addressing the gathering, Mr. Ajay S. Shriram, Chairman, SRCC Governing Body, said the centenary curtain raiser marked both a moment of reflection and a roadmap for the future. Recalling SRCC’s journey from its modest beginnings in Daryaganj to becoming one of India’s foremost centres for commerce and economics education, he said the occasion was an opportunity to recognise achievements while planning ahead.

Paying tribute to late Arun Jaitley for his enduring contribution to the institution, Mr. Shriram said SRCC’s greatest strength lay in its people, its faculty, students, staff, and alumni. Outlining the path forward, he said the college would focus on academic excellence, research, infrastructure expansion, AI enabled learning, entrepreneurship, inclusion, sustainability, and deeper alumni engagement. “Our responsibility now is to ensure that SRCC not only preserves its legacy, but remains relevant, ethical, and nationally significant in the century to come,” he said.

Principal emphasises values and purpose

Welcoming the guests, Prof. Simrit Kaur, Principal, SRCC, said the centenary was a collective achievement shaped by generations of faculty, students, administrators, and alumni.

“For a hundred years, SRCC has stood for purpose over profit and ethics over expediency,” she said, adding that the college remained committed to nurturing socially responsible leaders grounded in ethical business practices, sustainability, and national service. She also acknowledged the continued support of the University leadership and the Governing Body in strengthening the institution’s academic and research framework.

Distinguished alumni reflect on SRCC’s impact

Several eminent alumni and well-wishers attended the ceremony, underscoring SRCC’s enduring influence across public life, industry, and civil society.

Sangeeta Jaitley, wife of late Arun Jaitley, former Union Minister for Finance and Corporate Affairs, recalled the profound impact SRCC had on his life and public journey. “He often spoke about the formative years he spent at this college and how deeply it shaped his thinking and values,” she said. Congratulating SRCC on completing 100 years, she added, “This is a proud moment. I wish the college many more centuries of producing leaders who excel in their own spaces and serve the nation with distinction.”

Shri Ram College of Commerce

Justice A.K. Sikri, former Judge of the Supreme Court of India, was also present at the event.

Sunit Sethi, Chairman, Fashion Design Council of India, said SRCC’s alumni success across sectors was rooted in its academic culture. “It is a matter of great pride that SRCC alumni are doing exceptionally well in every field. Much of this credit goes to the college’s versatile, forward-looking faculty,” he said.

Sminu Jindal, Managing Director, Jindal SAW Limited and Founder Chairperson of Svayam, reflected on the institution’s inclusive ethos. “I feel extremely proud to be part of SRCC. As a person on a wheelchair, the college gave me the opportunity to study in an accessible and enabling environment, something that stayed with me throughout my life,” she said.

Shri Ram College of Commerce

Vijay Goel, alumnus and former Union Minister, said SRCC played a defining role in shaping his life and leadership journey. “Whatever I am today, I owe to Shri Ram College of Commerce. The values of leadership, discipline, teamwork, and public engagement that I learnt here through academics, sports, student politics, NCC and NSS shaped not just my career, but my character,” he said.

Neeraj Ghei, Co-founder and Promoter of Select Citywalk and Select Synergies and Services Private Limited, highlighted the institution’s role in shaping professional confidence. “SRCC instils a sense of discipline, curiosity and integrity that stays with you long after you leave the campus. It prepares you not just for careers, but for leadership,” he said.

The ceremony concluded with the illumination of the heritage campus, symbolising the dawn of SRCC’s next century, followed by a cultural presentation featuring a Kathak Bharatanatyam jugalbandi and a musical tribute reflecting the eras the institution has witnessed.

Odysse Electric wraps up 2025 on a firm note with December sales of 990 units



Odysse Electric wraps up 2025 on a firm note with December sales of 990 unitsMumbai, Jan 01st:  Odysse Electric Vehicles, one of India’s fastest-growing premium EV manufacturers, posted a strong 133% year-on-year growth in December 2025, with sales rising to 990 units from 425 units in December 2024. The brand sold over 5,255 units in 2025, reflecting sustained demand for its products.

This sustained performance reflects Odysse Electric’s expanding retail footprint, growing customer confidence, and rising demand for its new-generation smart electric scooters and motorcycles. With its distribution network now covering close to 300+ PIN codes across India, the brand continues to improve accessibility for customers seeking dependable and future-ready EV mobility solutions.

Odysse Electric’s recently launched models – Racer Neo, Snap, HyFy, and the high-speed Odysse SUN remain key contributors to sales growth. Designed to deliver a balance of performance, convenience, and smart features, these models have found strong acceptance among value-conscious, tech-savvy, and environmentally aware riders. Positive customer feedback, repeat purchases, and strong word-of-mouth recommendations continue to support demand across key markets.

Year-end festive sentiment, coupled with attractive retail offers, easy financing schemes, and strengthened after-sales support, further aided December sales. The company also reported increased dealership interest, higher test-ride conversions, and a steady rise in walk-ins across its pan-India network.

Commenting on the performance, Nemin Vora, Founder and CEO of Odysse Electric Vehicles, said, “Our December performance reflects steady demand for Odysse Electric’s product portfolio across markets. Continued network expansion, improved customer engagement, and a strong focus on product reliability have supported this momentum. As we enter the new year, we remain focused on strengthening our ecosystem and contributing meaningfully to India’s clean mobility transition.” 

Looking ahead, Odysse Electric plans to further expand its dealer and service network, enhance customer experience, and accelerate product innovation to address evolving mobility needs in India’s rapidly growing EV ecosystem.

Kingston Launches Dual Portable SSD Storage Solution



Mumbai, jan 1:- Kingston Technology, a world leader in memory and technology solutions, today announced it releases its first cable-free solid-state drive for those in need of an affordable and reliable, portable solution for data back-up and transfers.

Kingston Launches Dual Portable SSD Storage Solution

With the sleek look of a traditional flash drive in a compact, durable metal casing, the Dual Portable SSD can easily transfer files between USB Type-A and USB-C1 devices such as laptops, desktops, mobile devices and more with USB 3.2 Gen 2 speeds up to 1,050MB/s read and 950MB/s write2. To improve productivity and enhance your workflow, this all-in-one storage and transfer solution boasts capacities up to 2TB for large files, high-res photos and 4K videos.

 

“More and more consumers are looking to take their data into their own hands,” said Kingston. “Now with the convenience of Kingston’s Dual Portable SSD, users can do just that and easily transfer, share or backup their important files across a variety of USB-A and USB-C devices.

 

Dual Portable SSD is available in capacities3 512GB, 1TB, and 2TB and is backed by a limited five-year warranty5, free technical support, and legendary Kingston reliability.

 

Kingston Dual Portable SSD Features and Specifications

  • Fits your life: All in one, and one for all…of your devices that is. With both USB-A and USB-C connectors, the Dual Portable SSD easily transfers files between your devices: laptops, desktop, mobile and more.
  • The speed you need: Amplify your creative productivity with USB 3.2 Gen 2 speeds up to 1,050MB/s read and 950MB/s write2.
  • Ditch the cable: Life is messy enough without the chaos of cable management. Keep it simple and go cable-free. Palm, pocket or purse, this compact and sleek SSD fits virtually anywhere.
  • Store more, create more: Get reliable storage for your large files, high-resolution photos and 4K videos up to 2TB3.
  • Interface: USB Type-A and USB Type-C
  • Standard/Speed2: USB 3.2 Gen 2; Up to 1,050MB/s read, 950MB/s write
  • NAND: 3D
  • Capacities3: 512GB, 1TB, 2TB
  • Dimensions: 71.85mm x 21.1mm x 8.6mm
  • Weight: 13g
  • Casing Material: Metal + Plastic
  • Operating temperature: 0°C~60°C
  • Storage temperature: -20°C~85°C
  • Warranty/support4: Limited 5-year warranty with free technical support
  • Compatible with5: Windows 11, macOS (v. 13.7.6 +), Linux (v. 4.4x +), Chrome OS™, Android, iOS/iPadOS (v.13+)

GHD Group Elevates Dheeraj Sharma to CEO, Charting New Directions in Realty Development



Gurugram, Jan 01: GHD Group, a leading real estate developer known for delivering quality residential and commercial projects especially in the Goa market today announced the appointment of Mr. Dheeraj Sharma as its Chief Executive Officer (CEO). With an extensive career spanning more than 20 years in the real estate and infrastructure sector, Mr. Sharma brings strong leadership experience and a proven track record of driving organizational growth.

GHD Group Elevates Dheeraj Sharma to CEO, Charting New Directions in Realty Development

Before joining GHD Group, Mr. Sharma held senior leadership positions across prominent organisations such as SV Housing Pvt. Ltd., IIDL Group and Shahi Exports Pvt. Ltd. His expertise includes business development, project strategy, operations and market expansion, making him well-positioned to strengthen GHD Group’s presence in the North India and Goa real estate markets.

Having an elite qualification with MBA in International Business (IB), a specialized Master’s program focusing on global markets, trade etc, and a degree holder from IIM Nagpur, under his guidance, GHD Group will focus on strengthening its footprint in North India and Goa, while also laying the groundwork for measured international expansion. The company plans to evaluate overseas markets with strong Indian investor interest, stable regulatory frameworks and high demand for lifestyle-led real estate—using a phased, partnership-driven approach.

Speaking on his appointment, Mr. Dheeraj Sharma, CEO, GHD Group, said,

“I am delighted to join GHD Group at a time when the real estate sector is witnessing strong momentum. The company has established a reputation for trust, transparency and quality among buyers and investors. I look forward to driving strategic growth, enhancing customer value and expanding the company’s development footprint across key emerging markets.”

Mr. Bharat Thakran, Chairman & Managing Director, GHD Group, added,

“We are pleased to welcome Mr. Dheeraj Sharma as the CEO. His extensive industry experience and leadership capabilities align with our vision to build future-ready, high-quality developments. We believe his appointment will further reinforce GHD Group’s mission of delivering superior real estate solutions and strengthening stakeholder confidence.”

GHD Group has been consistently expanding its portfolio across residential, commercial and plotted development segments in Goa market, with a focus on sustainable design and value-driven execution. Coming up with a new corporate office in Gurugram, Sector 44, the company aims to scale its operations under the new leadership and explore high-potential national and international markets in the coming years.

Art-e Mediatech Releases AI-Led Festive Mashup Highlighting the Shift Toward Everyday AI in Brand Storytelling



New Delhi, Dec 27: Art–e Mediatech, one of India’s top creative, media and MarTech agencies, has released a festive mashup video featuring Christmas campaign films from several leading brands. The video includes work created for IndiaMART, TCL, Firefox, Sharp, Dylect, and others. Before creating the mashup, Art–e Mediatech developed festive campaign films separately for each brand. The mashup video brings these individual campaigns together into a single AI–led presentation. It shows how brands are using Artificial Intelligence in real campaign work.

The mashup brings together short clips from festive films created for different platforms and audiences. Each film is built around its own brief and message. Brand style stays easy to recognise throughout. When brought together, the video shows how different creative ideas can work within a shared production process without blurring brand identity.

The release reflects how Artificial Intelligence has become part of everyday creative work during festive campaigns. These campaigns move quickly and demand several pieces of content in a short time. Brands need material ready for digital and social platforms without any lag. The mashup shows how teams manage this pace while keeping the work clear and well-structured.

Art–e Mediatech applies Artificial Intelligence at specific stages of the creative process. These stages include planning, visual development, execution, and adapting content for different platforms. This reduces time spent on repeated tasks. It also allows teams to focus on shaping the story, tone, and brand fit, which continue to be guided by people.

The video also reflects a change in how brands create campaigns today. Many brands have moved past small trials and now use Artificial Intelligence as part of regular creative work. This shift is visible in social-first campaigns, where speed and volume matter. By showing finished brand films, the mashup reflects how this approach is already in use.

Commenting on the release, Rohit Sakunia, Co-founder, Art–e Mediatech, said, “AI has quietly become part of the everyday creative workflow for many brands, especially when it comes to moment-based content. All the festive films in the mashup were first developed individually for each brand. The mashup reflects how these completed campaigns can be brought together using AI. What we are seeing now is less focus on experimenting with tools and more focus on using them responsibly to work faster and stay relevant. The role of human creativity remains essential, because it is what defines the story, the emotion, and how a brand shows up during cultural moments.”

Through this festive mashup, Art–e Mediatech presents a clear picture of how Artificial Intelligence is shaping campaign production today. The video focuses on completed work created for real brands. It shows how this approach supports timely, relevant storytelling while maintaining creative direction.

Experience Tradition: GIRI Announces Shalagrama Expo-Cum-Sale in Mylapore, Chennai



Five-day spiritual exhibition to showcase authentic Shalagramas and traditional sacred offerings

CHENNAI,Dec 26: Following the successful Shalagrama Expo-Cum-Sale held in Salem, GIRI, India’s leading omnichannel retailer for spiritual and cultural products, is set to host the Shalagrama Expo-Cum-Sale at its iconic GIRI Traders showroom in Mylapore, Chennai. The spiritually significant five-day exhibition will take place from December 26th to 30th, 2025, offering devotees a rare opportunity to access certified, authentic Shalagramas along with expert guidance.

Held during the auspicious occasion of Vaikuntha Ekadashi, the expo provides devotees a deeply spiritual time to seek divine blessings and reaffirm their devotion to Lord Vishnu.

The Shalagrama Darshan Expo is designed to help devotees understand the origin, identification, and spiritual importance of Shalagramas, revered as the non-anthropomorphic manifestations of Lord Vishnu. Traditionally believed to bestow divine protection, harmony, prosperity, and spiritual well-being, Shalagramas hold a sacred place in Hindu worship, particularly within Vaishnavite traditions.

Visitors to the expo will have the opportunity to deepen their spiritual understanding, seek expert insights, and bring home authentic Shalagramas sourced and certified with utmost care. The initiative reflects GIRI’s continued commitment to preserving ancient spiritual traditions while making them accessible to today’s devotees.

Speaking on the occasion, Ms Sharada Prakash said, “Mylapore has always been the spiritual heart of Chennai. Hosting the Shalagrama Expo here is deeply meaningful for us. For generations, GIRI has served as a trusted bridge between devotees and authentic spiritual traditions. Acquiring a Shalagrama is a sacred and personal act of faith, and through this expo, we ensure that devotees receive genuine, certified Shalagramas with proper guidance, enabling them to invite the blessings of Lord Vishnu into their homes for peace, prosperity, and spiritual growth.”

GIRI warmly invites spiritual seekers, families, devotees, and scholars from Chennai and neighbouring regions to attend this spiritually enriching event and reconnect with one of Hinduism’s most ancient and powerful traditions.