All posts by Mansi Praharaj

ADbhoot Redefines Baby-Care Advertising with Little Angel’s ‘India’s Finest Baby Diaper’ Campaign

Mumbai, Jan 06:  In a cluttered category where most diaper brands speak through parents, ADbhoot, the holistic agency built for now, flips the lens entirely. Its latest campaign for Little Angel Baby Diaper, ‘India’s Finest Baby Diaper’, gives the power of opinion to the real experts, the babies themselves.

Set inside a boardroom of India’s Finest Baby Diaper Forum, the TVC features six-month to one-and-a-half-year-old “delegates” debating which diaper truly deserves the title. Each baby presents a serious argument from wetness indicators to leak protection; before their “Boss Baby” delivers the punchline, “Samjhe? India ke babies ki pasand, Little Angel Baby Diaper Pants.”

While the idea itself is delightfully original, what elevates it is ADbhoot’s hybrid approach, where strategy, storytelling, and high-end production come together seamlessly. The agency strategized the campaign end-to-end, from crafting a miniature set perfectly scaled to a baby’s world, to weaving in AI in a way that felt natural and seamless. It wasn’t used as a gimmick, but as a quiet tool to deepen the sense of realism and emotion. The result is a film that feels fresh, intelligent, and globally benchmarked, yet deeply rooted in Indian cultural wit.

Vaibhav Pandit, Founder & Creative Director, ADbhoot, said, “The best ideas are the ones that feel effortless, where technology doesn’t replace emotion but refines it. With Little Angel, the thought was simple yet bold: let babies decide what’s best for them. From that point on, everything, the set design, tone, and use of AI was aimed at making that imagination feel real. It’s the kind of collaboration where creative thinking and modern production move in harmony.”

Chirag Pan, Managing Director, Pan Health, shared, “At Little Angel, we’ve always believed that true innovation begins with empathy; understanding what babies need and what parents value. This campaign captures that spirit beautifully. It brings together intelligence, humour, and warmth in a way that mirrors what the brand stands for: smart comfort for every baby.”

With ‘India’s Finest Baby Diaper’, Little Angel and ADbhoot bring a refreshing perspective to baby-care advertising, a blend of insight, charm, and quiet innovation that reminds us creativity can be both playful and profound.

Galgotias University Student’s Swift Challenge–Winning App ‘Algomaze’ Brings Algorithm Visualisation to Life on App Store

Greater Noida, Jan 06: For Avineet Singh Juneja, a B.Tech Computer Science student (2022–2026) at Galgotias University, understanding algorithms was never about complexity alone—it was about the lack of visual clarity. Dense code, abstract explanations, and theory-heavy teaching often made pathfinding algorithms difficult to grasp. That challenge led to the creation of Algomaze, an intuitive learning app that helps students understand how algorithms think and navigate through visualization.

Developed at Galgotias University’s iOS Development Centre, Algomaze was created as part of Avineet’s Swift Student Challenge (2025) winning project and is now live on the Apple App Store, marking another significant student-led innovation emerging from the university’s iOS ecosystem.

Born From a Learning Gap, Built for Understanding

Algomaze originated from a simple yet powerful observation. While studying algorithms, Avineet realised that many students struggle not because algorithms are inherently difficult, but because they are rarely visualised. Concepts such as shortest paths, traversal, and optimisation often remain confined to textbooks and code editors. “Understanding algorithms becomes much easier when you can actually see them in action,” he observed. This insight became the foundation of Algomaze.

Designed with learner empathy at its core, the app reimagines how pathfinding algorithms are introduced and explored, focusing on intuition rather than intimidation. Every design decision was driven by a single question: How can algorithms be made clear, not abstract?

Turning Abstract Logic into Visual Learning

One of Algomaze’s standout features is its interactive maze-based visualisation, which allows students to watch algorithms navigate obstacles, evaluate multiple paths, and reach optimal solutions in real time. By transforming passive learning into active exploration, the app strengthens conceptual clarity, logical reasoning, and problem-solving skills. Students can directly connect classroom theory with real-world applications such as GPS navigation, robotics, and game AI.

Supported by Visionary Mentorship

Algomaze was developed under the guidance of Galgotias University’s iOS Development Centre, where students receive hands-on exposure, structured mentoring, and real-world app development experience. The centre plays a vital role in nurturing student ideas that address real learning challenges through technology. Reflecting the university’s innovation-led approach, Dr. Dhruv Galgotia, CEO, Galgotias University, said, “When students are encouraged to visualise ideas and learn by building, they develop solutions that are both meaningful and impactful. Algomaze reflects our commitment to empowering students to turn complex concepts into accessible learning experiences.”

Avineet expressed his gratitude to Hon’ble Chancellor Mr. Suneel Galgotia, Hon’ble CEO Dr. Dhruv Galgotia, and Director Operations Adv. Aradhana Galgotia for their encouragement, visionary leadership, and continued support throughout the development journey.

More Than an App — A Clearer Way to Learn Algorithms

Algomaze stands as a compelling reminder that when education is designed with clarity and engagement, even complex computer science concepts can become approachable—one path at a time. As Avineet continues to enhance the app, Algomaze reflects Galgotias University’s commitment to shaping students into innovators, problem-solvers, and creators, ready to apply technology beyond the classroom.

GOAT Life Secures Additional funding of INR1.6 Crore to Fuel Healthy Breakfast Expansion

GOAT Life, a new-age breakfast brand founded by Kota’s Yash Kalra, has secured an additional ₹1.6 crore, building on its earlier ₹1.1 crore pre-seed round, as it accelerates its mission to fix India’s broken breakfast habits-where traditional meals are often carb-heavy, low in protein and fibre, or skipped entirely. The brand builds complete, nutritious, and convenient breakfast solutions, offering high-protein (10-20g), high-fibre oats in indulgent flavours like Almond Kulfi and Cookies & Cream, ready in just 30 seconds as a modern alternative to missed or carb-heavy breakfasts.

Existing investor D2C Insider Super Angels led this round, joined by incoming investor – Consumer Collective by Atrium and key angels like Vikram Ahuja, Akash Gupta, Dhruv Kohli etc signaling strong conviction in the brand’s momentum. Over the last few months, GOAT Life has scaled rapidly, growing from around ₹10 lakhs a month to nearly ₹65 lakhs in monthly revenue (~70% D2C, balance Amazon/ Blinkit). This fresh capital will fuel quick-commerce expansion (Blinkit, Swiggy Instamart), influencer drops, new flavours, and supply chain scaling.​

Kalra has driven viral growth through founder-led campaigns, including a ₹25K “Blinkit Challenge” that generated 1.7M+ impressions, 8K followers, and peaked at 1,000 daily packets sold via guerrilla tactics like street thelas and “Protein Langars.” The brand’s national spotlight came with Kalra’s pitch on Rahul Dua’s Pitch Please (ft. Anubhav Bassi, Gaurav Kapoor).​

“India’s breakfast is fundamentally broken, most options lack protein while being high in carbs and sugar. GOAT Life delivers modern day complete nutrition for today’s consumers who are determined to live healthier and achieve greatness daily.,” said Yash Kalra, Founder, GOAT Life.

“We’re doubling down on GOAT Life due to Yash Kalra’s exceptional execution—from Kota bootstrapping to ₹65 lakhs monthly revenue via sold-out drops and viral campaigns—cementing our conviction in his category dominance.” said Abhishek Shah, Partner, D2C Insider Super Angels.

“This investment is anchored in our belief in Yash, his resilience, creativity and execution mindset. At an early stage, we invest in founders, confident that outcomes will follow, and Yash is already proving us right.” by Nikita Dhingra, Partner, Consumer Collective by Atrium.

Backed by existing investors like Shiv Dhawan and Deep Bajaj (Sirona), and joined by new investors including Ayushi Khandelwal, Akhil Kansal (Founders of Anveshan), and Rashi Agarwal, the company has strengthened its investor base ahead of a planned ₹4–6 crore seed raise.

Multiple sold-out limited-edition drops, including Taramisu, underscore product-market fit as GOAT Life enters adjacent categories to build a habit-first breakfast leader.

tesa Drives Deeper Industry Collaboration Through Alliance Circle 2025

Mumbai, Jan 06th: tesa hosted the 2025 Alliance Circle in Mahabalipuram, Tamil Nadu, bringing together over 70 plus partners and converters from across India. The event highlighted tesa’s commitment to collaboration, innovation, and supporting India’s evolving industrial sector.

The Alliance Circle featured practical discussions, live demonstrations, and knowledge sharing. It also recognized the achievements of tesa’s partners, who are driving the adoption of high-performance adhesive solutions & technologies across multiple sectors in Industrial Trade Solutions.

Speaking at the event, Masanori Ikeda, Country General Manager, tesa India, said,

“The Alliance Circle reflects our belief that collaboration is the foundation of innovation. As we continue to strengthen our presence in India, my focus remains on combining tesa’s global expertise with local understanding to deliver solutions that empower our partners and customers to grow with confidence.”

With extensive international experience across tesa’s operations in Japan and other markets, Masanori Ikeda’s leadership highlights the company’s commitment to blending global best practices with a deep appreciation for local partnerships. His approach aligns with tesa’s vision of enabling shared success through expertise, engagement, and trust.

Key highlights of the 2025 Alliance Circle:

• tesa introduced new adhesive and tape solutions for India’s two- and three-wheeler market, designed for durability, safety, and sustainability.
• The event reinforced the Customer Solution Center (CSC) as a hub to co-develop tailored adhesive solutions, with advanced testing, prototyping, and training capabilities.
• Attendees engaged in interactive sessions and live demonstrations on material efficiency, process optimization, and eco-friendly product development.
• Partners’ contributions were recognized, highlighting their role in advancing high-performance adhesive adoption across industries.

Speaking at the event, Gary Robinson, Head of Sales & Marketing, ITC, Asia Pacific, said, “Our partners sit at the heart of tesa’s success in India. Events like Alliance Circle give us the opportunity to listen, learn, and innovate together. By strengthening our channels and expanding our technical capabilities, including the new CSC, we are creating more value, faster, for our customers. India is a growth engine, and we are committed to building that momentum alongside our trusted partners.”

With extensive experience across tesa’s operations in the Asia Pacific region, Gary Robinson‘s leadership highlights the company’s focus on combining global expertise with local engagement.

The 2025 Alliance Circle highlighted tesa’s long‑term commitment to India’s manufacturing sector and its customers. By prioritizing collaboration, hands‑on technical support, and practical problem‑solving, tesa enables its Indian partners to operate more efficiently and enables them to meet their sustainability objectives. The event also demonstrated how tesa’s global technology is more accessible than ever to Indian manufacturers through the Customer Solution Center (CSC), where solutions are co‑developed to address the unique challenges of India’s diverse industrial landscape.

Yamaha Introduces 70th Anniversary Special Pricing on Its Flagship R15 Series

Bengaluru, Jan 06: Continuing the celebrations of Yamaha Motor’s 70th Anniversary, India Yamaha Motor has introduced special savings on the Yamaha R15 series, effective from 5th January. As part of this anniversary initiative, the Yamaha R15 series is being offered with added value benefits, reaffirming Yamaha’s commitment to making its iconic sport motorcycles more accessible to enthusiasts.

Since its introduction, the Yamaha R15 has been instrumental in shaping India’s entry-level performance motorcycle segment, earning widespread recognition and strong acceptance among the country’s youth for its race-derived design, cutting-edge technology, and everyday rideability. With over one million units produced in India, the R15 stands as a milestone product that reflects Yamaha’s strong manufacturing capabilities and its deep-rooted connection with Indian motorcycling culture.

Powered by Yamaha’s advanced 155cc liquid-cooled, fuel-injected engine, combined with the brand’s proprietary DiASil cylinder technology and the renowned Deltabox frame, the R15 continues to set benchmarks in performance and handling. The motorcycle delivers segment-leading performance along with a suite of advanced features, including Traction Control System, Assist and Slipper Clutch, Quick Shifter on select variants, Upside-Down Front Forks, and Linked-Type Monocross Suspension. With its track-inspired design and unmistakable racing DNA, the Yamaha R15 series remains one of the most aspirational and performance-driven motorcycles in India.

Model

• Yamaha R15 S
• Yamaha R15 V4
• Yamaha R15 M

Cardiologists Call for Science-Led Reassessment of Saturated Fats and Palm Oil at IMA NATCON 2025

Ahmedabad, Jan 06: At the 100th National Conference of the Indian Medical Association (IMA NATCON 2025), cardiologists called for a more evidence-based understanding of dietary fats and cardiovascular health, emphasising that long-standing assumptions must be reviewed in light of evolving scientific evidence. The centenary edition of IMA NATCON brought together thousands of doctors, researchers, and healthcare leaders from across India, reinforcing its role as a key platform for shaping clinical and public-health perspectives.

Two expert-led sessions by Dr Varun Bansal and Dr Ketan Mehta provided clinical clarity on topics often clouded by misinformation, examining the role of dietary fats, palm oil and emerging cardiometabolic interventions through the lens of clinical evidence and global research.

In his presentation, “Atherosclerosis, Dietary Saturated Fats and Palm Oil: Are They Really Connected?”, Dr Bansal challenged long-held assumptions linking saturated fats directly to heart disease. Drawing from multi-country studies, he highlighted that saturated fats are not nutritionally uniform and that cardiovascular risk is influenced by overall dietary patterns, lifestyle and total caloric intake. He noted that while certain fat substitutions may lower cholesterol, they do not consistently reduce cardiovascular mortality, and that comparisons with trans fats show favourable outcomes for palm oil. His session aligned with WHO and ICMR–NIN guidelines that emphasise moderation, diversity of oils and balanced intake.

“Nutrition science cannot be reduced to simplistic labels. What matters is balance, variety and informed choices, not fear-driven avoidance,” said Dr Varun Bansal.

Complementing this, Dr Mehta presented on “Palm Tocotrienols in Cardiometabolic Syndrome”, focusing on the rising burden of diabetes, obesity, hypertension and dyslipidaemia in India. He highlighted tocotrienols, a form of Vitamin E present in red palm oil, citing evidence of their antioxidant, anti-inflammatory and cardioprotective potential. Dr Mehta also pointed to the strong safety profile of palm-derived tocotrienols, which hold GRAS status from the US FDA, and stressed their role as a supportive, science-backed intervention alongside lifestyle and clinical care.

“Cardiometabolic syndrome is complex and multifactorial. The focus must be on integrating well-researched nutritional components into patient-centric care,” Dr Ketan Mehta noted.

The sessions generated strong engagement from attending medical professionals, with active discussion and questioning reflecting interest in reassessing long-held dietary assumptions through current scientific evidence. The discussions reinforced the importance of ongoing, science–led dialogue within the medical community to support balanced, evidence-based dietary guidance for cardiovascular and metabolic health.

Fit Check Approved: 4 Athleisure Styles Gen Z Women Can’t Stop Wearing

Chandigarh, Jan 06: Athleisure has evolved from a passing trend into a go-to wardrobe staple for today’s young women, blending comfort with an effortless sense of style. From classes to coffee runs, weekend plans to late-night hangouts, athleisure has become a versatile constant that blends easily into everyday life. It’s about pieces that move through the day without missing a beat. The focus is on style that doesn’t compromise ease, fits that feel lived-in, and pieces that work just as well solo as they do layered.

Here’s a breakdown of four athleisure essentials that Gen Z girls are living in right now and how they are redefining everyday style.

Sleeveless Hoodie: The Unexpected Layer That Does Everything

A sleeveless hoodie is quickly becoming the ultimate throw-on piece, and it’s easy to see why. This one keeps the hoodie vibe complete with the casual styling everyone loves, while freeing up the arms for movement and layering.

Made with super combed cotton rich french terry fabric, it feels soft and breathable, making it ideal for those in-between weather days or indoor-outdoor transitions. The convenient pockets add function without fuss, and the sleeveless cut gives it a modern edge. Layer it over a fitted long-sleeve tee for a sporty look, wear it solo for a relaxed street-ready vibe, or throw it on with cargo pants for an outfit that feels intentional yet effortless.

Cargo Skirt: Sporty Meets Street in the Best Way

The cargo skirt brings together playful and practical in one piece. With cargo pockets, and a comfortable waistband with inner drawstrings, it delivers on the utility details Gen Z loves while keeping the silhouette fresh and feminine.

The super combed cotton rich pique fabric adds structure that holds its shape, and the regular fit sits just right. Pair it with sneakers and a cropped hoodie for weekend plans, style it with a sleek tank for a polished athleisure look, or go full sporty with a zip-up jacket. Available in khaki and black, it works into multiple moods.

Wide Leg Pants: Comfort That Looks Intentional

Wide leg pants have made their way into the athleisure lineup, and they are here to stay. This pair offers a relaxed fit that feels roomy without looking oversized, thanks to the super combed cotton rich pique fabric that holds its shape. These pants pair effortlessly with cropped tanks, oversized hoodies, or sleek sports bras for a balanced look.

They’re perfect for everything from errands to brunches, yoga classes to lazy Sundays. Available in java and black, they bring that elevated athleisure energy that feels thought-out but never overdone.

Neutral Co-ord Set: The Everyday Set That Goes Anywhere

A neutral co-ord set is the kind of wardrobe staple that makes getting dressed feel effortless. Designed to be worn together or styled separately, they slip easily into daily routines, whether it’s running errands, stepping out for a coffee catch up with friends. The strength of a neutral co-ord lies in its balance: comfortable enough for downtime, yet put-together enough to step out without a second thought.

With understated shades like muted beige and classic black, this hoodie sweatshirt and wide leg pants combo makes mixing and matching simple. Pair the top with denim or tailored pants, or style the bottoms with a tee, tank, or hoodie for a fresh look each time. Easy silhouettes and relaxed fits ensure all-day comfort, while the coordinated design keeps every outfit looking intentional. It’s this quiet versatility that makes neutral co-ords a dependable go-to for everyday dressing minus the extra effort.

At the end of the day, it’s all about pieces that pass the fit check for Gen Z. When comfort finds its groove with style, dressing well becomes second nature. These athleisure trends move easily through the day, letting you mix, match, or wear them solo while keeping looks fresh, relaxed, and groove-approved every time.

Mylapay Raises Dollar1 Million to Power Next-Gen Payment Infrastructure

Chennai, India  Jan 06th: Mylapay, a next-generation payment infrastructure company, today announced that it has raised $1 million as part of its ongoing capital round, ahead of its upcoming Series A funding.

The round saw continued participation from CDM Capital and Credit Saison, along with fresh participation from GrowthCap Ventures, led by Pratekk Agarwaal, and a network of strategic angel investors.

The capital will be used to strengthen Mylapay’s payment infrastructure, scale its product suite, deepen partnerships with banks and payment aggregators, and support expansion across the MEA and US markets.

Mylapay recently launched its unified acquiring platform, a high-speed, compliance-led infrastructure designed to process over 5,000 transactions per second, enabling banks and payment aggregators to manage end-to-end card and UPI acquiring through a single connection.

“Mylapay has been deliberate in building a compliance-first acquiring infrastructure. We’re pleased to continue supporting the team as they scale the platform” said Davesh Manocha, Managing Partner, CDM Capital.

“Payment processing can no longer be a black-box ‘service.’ Regulatory changes and industry evolution now demand product-based solutions—configurable, secure, and built for scale. At Mylapay, we’ve productized acquiring-in-a-box with built-in compliance infrastructure, so payment acquirers gain full control and flexibility without compromising on data privacy, regulatory confidence, or performance. This capital infusion further equips us to accelerate adoption of our next–gen platform,” said Mohanraj Ravi, Founder & CEO of Mylapay.

Speaking about the investment, Pratekk Agarwaal, Founder & General Partner, GrowthCap Ventures, said: “India has always led innovation in payments, and the world is now adopting this maturity curve. Mylapay is solving one of the most critical infrastructure gaps—helping banks and payment institutions modernize their acquiring stack with reliability, compliance depth, and scale. At GrowthCap Ventures, we back category-defining fintech infrastructure plays, and Mylapay is strongly positioned to shape the next phase of digital payments globally.”

Candere Expands Retail Footprint In Maharashtra With Three New Stores

Maharashtra, Jan 06: Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail presence in Maharashtra with the launch of three new stores in Kandivali, Nashik, and Kolhapur. These new additions further reinforce the brand’s commitment to offering accessible, stylish, and contemporary jewellery for today’s discerning customers.

The newly launched stores mark Candere’s expanding footprint across Maharashtra, bringing its curated jewellery experience to key markets across the state. With these launches, Candere has strengthened its retail presence in Maharashtra, catering to both metropolitan and emerging urban centres. The three stores are thoughtfully designed to offer a seamless blend of digital-first convenience and personalized in-store service, ensuring every visit reflects Candere’s commitment to elegance, innovation, and exceptional shopping experiences.

Known for its lightweight, versatile, and trend-forward jewellery, Candere appeals to Gen Z, working professionals, and style-conscious individuals looking for contemporary designs at accessible price points starting from ₹10,000. Each piece reflects the brand’s core ethos to help customers express their individuality through meaningful jewellery that fits effortlessly into their lifestyle.

To mark the launch of its new store, Candere is offering special promotions Get up to 35,000 off per carat* + RS 850 off per Gram on making charges.

With the launch of its new stores in Kandivali, Nashik, and Kolhapur, Candere continues to blend digital convenience with physical experience, staying true to its ethos of being an omni-channel lifestyle jewellery brand with a growing retail presence. Backed by the heritage and trust of Kalyan Jewellers, Candere continues to redefine the jewellery-buying journey, making it smarter, seamless, and more experiential.

Eaton names Binod Muni as Managing Director of Electrical Business in India

India: Intelligent power management company Eaton today announced the appointment of Binod Muni as Managing Director of Eaton’s Electrical business in India, effective Jan. 1, 2026. Binod succeeds Syed Sajjadh Ali, who retired on Dec. 31, 2025, after a remarkable 17-year tenure marked by significant contributions to shaping and strengthening Eaton’s Electrical business in India.

With over 27 years of diverse experience across sales, business development, and finance, Binod will be responsible for driving Eaton’s strategic priorities for its Electrical business in India. He will focus on expanding market share through differentiated go-to-market strategies, accelerating new product introductions and technology localization, enhancing value engineering to meet customer needs, ensuring operational efficiency and supply chain resilience, and cultivating a highly engaged, high-performing team to support the continued success of Eaton’s Electrical business in the region.

“I am excited to lead Eaton’s Electrical business in India at a time of significant opportunity and growth,” says Binod Muni, Managing Director, Electrical Sector India. “With a strong foundation, trusted customer relationships, and a talented team, we are well positioned to accelerate innovation, strengthen partnerships, and support India’s evolving electrical and energy needs.”

Binod joined Eaton in August 2024 as Country Head – Sales and Marketing. Prior to Eaton, he held progressive leadership roles at multinational companies including Saint-Gobain, Carrefour, and Schneider Electric.