New Delhi, Feb 17: Indian Beverage Association India’s national apex body for the non-alcoholic beverage industry, is pleased to announce the appointment of Dr. Gunveena Chadha as its new Secretary General. With more than 30 years of experience across India’s leading industries, Dr Chadha brings deep expertise in policy strategy, business advocacy, international engagement and institution building.
Prior to joining IBA, Dr. Chadha served as Deputy Secretary General at the Federation of Indian Chambers of Commerce and Industry where she led FICCI’s Forum of Parliamentarians, advancing Track II diplomacy and dialogue between policymakers and industry, B2B and B2G connects, and multilateral policy dialogue. Prior to her role in FICCI, she also held leadership roles at the Confederation of Indian Industry (CII) and the World Economic Forum (WEF), working extensively at the intersection of industry, government and global institutions.
A highlight of Dr. Chadha’s career includes her appointment by the Ministry of Commerce & Industry as Director – India Pavilion at Expo 2020 Dubai, where she led India’s largest-ever global trade representation, overseeing operations, programming and partnerships, making it one of the most popular and most visited pavilions at the Expo.
Speaking on the appointment, Mr. C. K. Jaipuria, President, Indian Beverage Association, said,
“We are delighted to welcome Dr. Gunveena Chadha as the new Secretary General of IBA. The non-alcoholic beverage industry is navigating a dynamic policy and business environment, and Dr. Chadha brings a rare blend of policy depth and global industry experience. As the beverage sector engages with increasingly complex regulatory and market realities, her leadership will help IBA engage more effectively with policymakers and stakeholders.”
Dr. Chadha has worked closely with policymakers, global industry leaders and multilateral institutions across the world. Her experience spans economic policy, trade and investment promotion, governance frameworks and global industry positioning, all of which will play a critical role in driving IBA’s strategic priorities.
Commenting on her appointment, Dr. Gunveena Chadha said,
“I am honoured to take on the role of Secretary General of the Indian Beverage Association at a time when the non-alcoholic beverage industry is at a critical inflection point. IBA has emerged as a credible and unified voice for the sector, and I look forward to building on this strong foundation to further strengthen policy engagement, enable constructive dialogue with government and stakeholders, and support an ecosystem that is innovation-led, responsible, and growth-oriented.
Dr. Chadha holds a doctorate in economics and has been widely recognised for her contributions to business leadership and policy advocacy, including being named among the Top 100 Most Influential Sikhs Globally (2024–25).
