Mumbai, Feb 13: As Valentine’s Day approaches with its familiar symbols of romance, Go Spiritual, a leading Spiritual & Wellness Organization dedicated to spirituality, mental health, holistic living, and India’s profound cultural heritage, today unveils its impactful “Go Spiritual Love” campaign. This powerful initiative redefines love as an eternal, unconditional, and divine essence that originates from within—while courageously confronting the rising tide of crimes, shattered families, divorces, and deep societal wounds caused by lust masquerading as love.
India is witnessing an alarming escalation of violent acts committed under the guise of “love” from premeditated spousal murders driven by extramarital affairs and rejected affections to brutal killings of husbands and wives over infidelity or unfulfilled desires. Tragic cases such as the Raja Raghuvanshi honeymoon murder in Meghalaya, the Saurabh Rajput killing in Meerut, and numerous similar incidents across the nation expose a harsh reality: what is frequently romanticized as passion is often nothing more than transient lust, jealousy, possessiveness, and uncontrolled impulse. National Crime Records Bureau (NCRB) statistics indicate a significant rise in crimes tied to relationship disputes, betrayal, and “crimes of passion” over recent years, many culminating in irreversible loss of life.
The consequences ripple far beyond the couple involved. Extramarital affairs and impulsive romantic entanglements fracture families, trigger painful divorces, and inflict lasting emotional trauma on children—exposing them to instability, feelings of abandonment, confusion about healthy relationships, heightened risks of anxiety, depression, and long-term psychological scars. In a culture where family unity, intergenerational respect, and moral harmony are foundational to Indian identity, these breakdowns erode trust, dignity, and core values—replacing them with selfishness and impulsivity, and tarnishing the spiritual legacy that has long celebrated selfless devotion, fidelity, and compassion.
“Real love is divine, selfless, and enduring—it builds, protects, and heals,” said Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment. “What we increasingly witness is lust disguised as love, leading to betrayal, violence, broken homes, and ruined futures. Through ‘Go Spiritual Love,’ we invite society to awaken, distinguish genuine spiritual love from destructive desire, safeguard families and children, and restore the sanctity of relationships in harmony with India’s timeless wisdom.”
The “Go Spiritual Love” campaign is a comprehensive, multi-platform movement designed to guide individuals, couples, and families toward embracing higher, more authentic expressions of love. Highlights include:
The campaign will reach audiences through the Go Spiritual News Magazine App. It also advocates for broader societal shifts—encouraging honest conversations about compatibility before marriage, reducing stigma around necessary separations, and prioritizing mental and spiritual wellbeing support to prevent escalation into violence.
Sonu Tyagi, an award-winning writer, director, producer, and psychology graduate, added: “This Valentine’s Day, let us move beyond superficial romance and celebrate love that uplifts, protects, and endures. ‘Go Spiritual Love’ is an invitation to turn inward, heal the heart, honor commitments, and help build a society where families flourish and children grow surrounded by safety, love, and spiritual strength.”
Go Spiritual, the spiritual and wellness arm of Approach Entertainment Group, is dedicated to advancing spirituality, mental health, wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes. The organization operates the Go Spiritual News Magazine & App, a premier platform for India’s spiritual heritage and contemporary wellness insights.
Approach Entertainment Group excels in celebrity management, film production, advertising and corporate films, film marketing, and events. It includes Approach Communications (PR and integrated communications) and Approach Bollywood (entertainment newswire), and has earned accolades such as the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award.
