Feb,12 : Winston has unveiled a new campaign titled ‘Valentine Murder’ to announce the launch of its latest innovation the Winston 8 in 1 Self Care Kit, an all-inclusive grooming solution designed for women who want complete control over their self-care routine.
Blending humour with a playful horror twist, the campaign positions self-care as the ultimate Valentine’s Day gift. It dramatises a man’s anxiety around forgetting Valentine’s Day, which manifests as a nightmare featuring a terrifying eight-handed figure, a metaphor for the many grooming needs women manage every day. The nightmare resolves with the reveal of the Winston 8 in 1 Self Care Kit, a single solution that simplifies multiple self-care rituals into one compact device.
Conceptualised to stand out during the Valentine’s season, the campaign showcases how Winston India’s new product eliminates the need for multiple tools by offering eight grooming functions in one sturdy, travel-friendly kit. The film follows a slice-of-life narrative, moving between everyday domestic moments and a stylised dream sequence, ultimately landing on a relatable insight – thoughtful self-care gifts matter.
The Winston 8 in 1 Self Care Kit features a powerful motor that delivers consistent performance even as battery levels drop, paired with an anti-slip grip for safe and precise grooming. Equipped with five interchangeable grooming heads – epilator, shaver cum trimmer, callus remover, facial cleansing brush and massager, along with multiple epilation caps, the device enables women to customise their grooming experience with ease.
Additional features such as two speed modes, a cold LED light, rechargeable design, and ergonomic build ensure the kit is both easy to use and highly effective, making it ideal for everyday use as well as travel.
Himanshu Adlakha, Co-founder of Winston shared,
“Valentine’s Day is about making your partner feel seen and cared for, and we believe self-care is one of the most meaningful ways to express that. With the Winston 8 in 1 Self Care Kit, we’ve created a solution that simplifies everyday grooming while giving women complete control over their routine. Our Valentine’s film captures this insight with a touch of humour, a familiar moment of uncertainty into a memorable story.”
The campaign highlights each grooming function through visually engaging storytelling, demonstrating how the kit addresses everything from hair removal and facial cleansing to massage and foot care, all without switching devices.
With this launch, Winston strengthens its presence in the personal care category, reinforcing its commitment to creating smart, reliable grooming solutions that make self-care simpler, safer and more empowering for women.
