Archive: April 30, 2025

Significance of Umbilical Cord Healing cannot be understated

Bengaluru, 30 April 2025: The umbilical cord serves as a crucial connection between a mother and her baby during pregnancy, supplying essential nutrients and oxygen. After birth, once the cord is clamped and cut, a small stump remains attached to the newborn’s navel. Proper care of this stump is vital to prevent infection and ensure healthy healing.

Typically, the umbilical cord stump dries out, darkens, and naturally detaches within one to three weeks post-birth. During this period, maintaining cleanliness and dryness is essential to minimize infection risks. Parents and caregivers should vigilantly observe the stump for any signs of complications.

Tips for Proper Umbilical Cord Care

1. Keep It Dry: Ensure the stump remains dry to promote effective healing. Expose the stump to air to help dry out the base. Keep the front of your baby’s diaper folded down, so it doesn’t cover the stump.

2. Opt for Sponge Baths: Until the stump naturally detaches, give your newborn sponge baths instead of full immersions. This approach helps keep the stump dry.

3. Gentle Cleaning: If the stump becomes soiled, clean it with a soft cloth dampened with plain water. Avoid using alcohol or harsh antiseptics unless specifically directed by a pediatrician, as they can delay the healing process.

4. Avoid Interference: Refrain from pulling or tugging at the stump, even if it appears to be loosening. Allow it to detach naturally to prevent injury or infection.

5. Minimize Irritation: Dress your baby in loose-fitting, soft cotton clothing to prevent irritation. Ensure that diapers do not rub against the stump; folding the diaper below the stump can help avoid friction.

Precautions to Prevent Infection

Monitor for Signs of Infection: Be attentive to symptoms such as increased redness, swelling, a foul-smelling discharge, or excessive bleeding around the stump. A fever in your newborn may also signal an infection. If any of these signs are present, contact your pediatrician promptly. Maintain Hygiene: Always wash your hands thoroughly before touching your baby or the umbilical cord area to reduce the risk of introducing harmful bacteria.

Avoid Applying Substances: Do not use powders, oils, or ointments on the stump unless prescribed by a healthcare professional, as they may hinder healing or promote bacterial growth.

Dr. Leenatha Reddy, Consultant Paediatrician and Neonatologist at Kinder Women’s Hospital, Bangalore, emphasizes the importance of proper cord care, “Ensuring proper care of a newborn’s umbilical cord is essential to prevent infections, which are a significant cause of neonatal mortality in our country. Ensuring the cord remains clean and dry until it naturally detaches can greatly reduce the risk of serious complications.”

When to Seek Medical Advice- While slight bleeding when the stump falls off is normal, persistent or heavy bleeding, continuous redness, or pus-like discharge necessitates medical attention. In rare instances, a serious infection called omphalitis can develop, requiring immediate treatment. If the stump hasn’t detached within three weeks or if you observe signs of infection, consult your pediatrician without delay.

Post-detachment, continue to keep the navel area clean and dry. It’s common to notice slight scabbing or minor bleeding, which typically resolves on its own. However, if the area becomes inflamed or discharges fluid, seek medical advice promptly.

Dr Sampath Kumar Shettigar, Senior Consultant, Pediatric & Neonatologist, Kinder Hospitals, Bangalore, highlighted the potential complications from inadequate care. “The infected cord and umbilical area can become red and swollen, ooze pus or infection, which may spread to the body through the blood,” he said. “Caring for a newborn’s umbilical cord may seem daunting, but with proper guidance, it becomes a manageable task,” he added.

When uncertain, always consult your healthcare provider for advice, keeping your baby’s health and safety as the foremost priority.

Light, Layered, and Loaded – Sozo’s Summer Sandos & Baogers

Mumbai, April 2025: This summer, Sozo Izakaya, Versova’s beloved Japanese-inspired kitchen, is turning up the flavour with a seasonal spotlight on their signature Sandos and Baogers. Designed to be light, layered, and seriously loaded, these handheld bites bring together the soul of Japanese street food with playful, bold twists – perfect for Mumbai’s summer mood.

Light, Layered, and Loaded – Sozo’s Summer Sandos & Baogers

The Sandos – Sozo’s take on Tokyo’s iconic milk bread sandwiches – are soft, rich, and packed with flavour. From the Shroom Boom, a juicy mushroom patty with arugula and mustard relish, to the Eggstraordinary, with its creamy mix of egg, jalapeno, and mayo, these sandwiches are all about comfort and character. For something fiery, the Junglee Chicken Samurai adds a desi-style kick with bird’s eye chili, while the Prawn Katsu delivers golden-fried crunch with a sweet chili finish.

But it’s not just the Sandos stealing the show. Sozo’s Baogers – bao-style burgers with fluffy buns and loaded fillings – bring serious indulgence to the table. Vegetarian options like the Veg Crunchified (with panko-crusted cottage cheese) and Mash Smash Veggie (with a molten cheese center) are layered with house-made spicy sauce and cheddar. On the meatier side, the crowd-favorite Chicken Crunchified, juicy Sozo Chicken Smash, and cheesy-loaded Cluckin’ Awesome offer bold bites for those who like it rich and satisfying. Every Baoger is served with Sozo’s signature garlic cream for that perfect finishing touch.

This seasonal menu shines with Sozo’s signature philosophy – bringing comfort, creativity, and community to the table. In true Izakaya style, the dishes are made for sharing, but delicious enough to keep all to yourself. Whether you’re stopping by for a casual bite or craving something new in Mumbai’s food scene, Sozo’s Summer Sandos & Baogers promise a bold, satisfying, and soul-soothing escape – one loaded bite at a time.

For more information: Address: 02, JP Rd, Aram Nagar Part 2, Jeet Nagar, Versova, Andheri West, Mumbai, Maharashtra 400061, India Contact Number: +91 98679 86481 Instagram Link: https://www.instagram.com/sozo_izakaya/

Shemaroo Umang’s Actress Ishita Ganguly Celebrates Akshaya Tritiya with Devotion and Family Rituals

While actors often bring bold, dramatic, or even mischievous characters to life on screen, their real personalities can be quite the opposite. Take Ishita Ganguly, for example — currently seen as the clever and cunning Chamkili in Shemaroo Umang’s show Badi Haveli Ki Chhoti Thakurain, she is, in reality, a deeply spiritual and grounded individual. This Akshaya Tritiya, Ishita opens up about her cherished family traditions, her personal beliefs, and how she plans to celebrate the auspicious occasion this year.

Shemaroo Umang’s Actress Ishita Ganguly Celebrates Akshaya Tritiya with Devotion and Family Rituals

“This day holds great importance for me and my family,” Ishita shared. “It is believed that starting anything new on the auspicious day of Akshaya Tritiya brings good fortune and success. Since childhood, I’ve celebrated it with my family, especially by performing Ganesh Puja with love and devotion. Back then, I didn’t fully understand the meaning behind it, but as I grew older, I came to appreciate its true value and the blessings it brings.”

She also spoke about the tradition of buying gold on this day. “In our family, it’s customary to buy gold on Akshaya Tritiya because it symbolizes wealth and prosperity,” she said. “There’s a belief that purchasing gold on this day strengthens our connection with the Sun and attracts positive energy into our lives. These rituals have been followed by our ancestors for generations, and I truly believe in the power and wisdom behind them.”

Wrapping up, Ishita added, “By following these traditions, I feel a deep sense of connection to something greater than myself. They remind me of our roots and the values passed down through time. I wish everyone a very happy and prosperous Akshaya Tritiya. May your life be filled with peace, growth, success, and happiness.”

Watch Badi Haveli Ki Chhoti Thakurain every Monday to Saturday at 9:00 PM, only on Shemaroo Umang!

DreamFolks Names Shekhar Sood as its new Chief Financial Officer to Accelerate Strategic Growth and Stakeholder Value

Mumbai, 30th April, 2025: DreamFolks, India’s leading travel and lifestyle experience company, today announced the appointment of Shekhar Sood as its new Chief Financial Officer, effective April 30, 2025.

DreamFolks Names Shekhar Sood as its new Chief Financial Officer to Accelerate Strategic Growth and Stakeholder Value

With nearly two decades of global experience across listed entities, multinationals, and high-growth private companies, Shekhar brings a proven track record of delivering strategic outcomes and building financial resilience. As CFO, he will lead DreamFolks’ overall finance function, spearhead value-driven initiatives, and support the company’s next phase of technology-led expansion. He will report to Ms. Liberatha Kallat, Chairperson & Managing Director.

Previously, Shekhar served as CFO at Bajaj Capital Group, where he played a pivotal role in aligning financial operations with strategic business objectives. His earlier stints include leadership roles at Socomec India, Ambuja Cements, CLAAS Agricultural Machinery, Nangia & Co., and Grant Thornton (WCC).

An executive alumnus of ISB, Shekhar is a Chartered Accountant, Company Secretary, and executive MBA, with certification in IFRS (International Financial Reporting Standards). His core expertise spans strategic planning, IPO management, M&A, investor relations, treasury, ESG, enterprise risk, and regulatory compliance (LODR, ICDR). Recognized as a Visionary Leader – 2024 by Financial Express and the Best Technology-Driven CFO of the Year – 2024, Shekhar is known for his entrepreneurial mindset, sharp business acumen, and ability to build high-performance teams. He frequently contributes thought leadership to platforms such as CXO Tech Magazine and speaks at premier institutions like IIMs and IITs.

Commenting on the appointment, Ms. Liberatha Kallat, Chairperson & Managing Director, DreamFolks, said, “At DreamFolks, we’ve built a category-defining brand that is not only pioneering travel and lifestyle experiences but also setting new industry benchmarks on how convenience and comfort are delivered to modern travelers. As we step into a new phase of scale and strategic evolution, I’m delighted to welcome Shekhar to the leadership team. His deep expertise in leading financial strategies for high-growth, innovation-led companies makes him uniquely suited to support our ambitious vision. With Shekhar’s leadership, we aim to further strengthen our financial foundation, reinforce governance, and unlock long-term value for all stakeholders. His insights will be invaluable as we continue to accelerate what’s working, expand into new opportunities, and shape the future of travel experiences.”

On his appointment, Shekhar Sood, CFO, DreamFolks, said, “DreamFolks is already at the forefront of transforming travel & lifestyle experiences through its technology-driven ecosystem and differentiated client offerings. I am excited to join a company that not only leads its category but continuously redefines it. My focus will be to enhance financial agility, enable scalable systems, and support strategic vision with strong governance and capital efficiency. I look forward to contributing to the next chapter of growth and to creating sustainable value for all stakeholders.”

This appointment reinforces DreamFolks’ commitment to strengthening its leadership team as it drives sustainable, tech-enabled growth and deepens value creation for all its stakeholders.

Findability Sciences Deepens Global AI Footprint with Strategic Multi-Million Dollar Expansion in Mumbai

New Mumbai Hub and Innovation & Delivery Centre Poised to Boost Innovation, Enhance Global Client Delivery, and Accelerate AI-driven Growth

New Mumbai Hub and Innovation & Delivery Centre Poised to Boost Innovation, Enhance Global Client Delivery, and Accelerate AI-driven Growth

Mumbai, India, April 30, 2025: Findability Sciences, a leading global provider of enterprise AI solutions, today announced a major expansion of its’ operations in Mumbai, India, with a strategic investment towards establishing a state-of-the-art Innovation & Delivery Centre. This significant move highlights the company’s global growth strategy, leveraging Mumbai’s rising prominence as an AI and tech innovation hub to fuel the next phase of enterprise AI solutions worldwide.

Mumbai, already home to half of India's data centre capacity and on track to contribute $6.8 trillion to India's GDP by 2047 through AI-driven productivity, provides the ideal ecosystem for Findability Sciences’ ambitious growth plans. The new Innovation & Delivery Centre, coupled with enhanced operational capabilities in Mumbai and Sambhaji Nagar, is expected to yield an approximate 25% return on investment by significantly increasing Findability Sciences’ capacity to deliver cutting-edge AI solutions globally.

"This expansion marks a transformative step towards shaping the future of enterprise AI," said Anand Mahurkar, CEO of Findability Sciences. "Mumbai’s vibrant innovation landscape and strategic location uniquely position us to pioneer breakthroughs in AI technology. We envision this centre as a catalyst for futuristic solutions, driving unparalleled business transformation and propelling our global clients ahead in a rapidly evolving digital era."

The Mumbai Innovation & Delivery Centre will enhance Findability Sciences' capability to deliver high-performance, compliant, and scalable AI solutions for critical sectors such as BFSI, manufacturing, and logistics, catering seamlessly to clients across the U.S., India, and Japan. Additionally, Findability Sciences aims to significantly contribute to the local AI ecosystem through talent development initiatives, technological advancements, and enterprise transformation.

"Mumbai’s unique blend of business agility, enterprise presence, and talent density aligns perfectly with our ambition to lead global AI innovation," said Padma Krishnamoorthy, Managing Director of Findability Sciences’ India operations. "We foresee exciting opportunities to drive significant productivity gains and decision intelligence for our customers, while simultaneously developing local talent and capabilities.", added Ms. Krishnamoorthy

Findability Sciences plans to triple its AI talent base in India over the next five years, launch industry-specific AI platforms, and build robust partnerships aimed at shaping the future of enterprise automation. Upcoming innovations include advanced GenAI-powered Business Process Co-Pilots and Agentic Workflows, which promise greater autonomy, enhanced human decision-making, and measurable business impact.

This strategic expansion marks the first step in a broader initiative, with further growth plans and significant investment announcements expected across additional Indian cities and regions in the near future.

Mumbai, India, April 30, 2025: Findability Sciences, a leading global provider of enterprise AI solutions, today announced a major expansion of its’ operations in Mumbai, India, with a strategic investment towards establishing a state-of-the-art Innovation & Delivery Centre. This significant move highlights the company’s global growth strategy, leveraging Mumbai’s rising prominence as an AI and tech innovation hub to fuel the next phase of enterprise AI solutions worldwide.

Mumbai, already home to half of India’s data centre capacity and on track to contribute $6.8 trillion to India’s GDP by 2047 through AI-driven productivity, provides the ideal ecosystem for Findability Sciences’ ambitious growth plans. The new Innovation & Delivery Centre, coupled with enhanced operational capabilities in Mumbai and Sambhaji Nagar, is expected to yield an approximate 25% return on investment by significantly increasing Findability Sciences’ capacity to deliver cutting-edge AI solutions globally.

“This expansion marks a transformative step towards shaping the future of enterprise AI,” said Anand Mahurkar, CEO of Findability Sciences. “Mumbai’s vibrant innovation landscape and strategic location uniquely position us to pioneer breakthroughs in AI technology. We envision this centre as a catalyst for futuristic solutions, driving unparalleled business transformation and propelling our global clients ahead in a rapidly evolving digital era.”

The Mumbai Innovation & Delivery Centre will enhance Findability Sciences’ capability to deliver high-performance, compliant, and scalable AI solutions for critical sectors such as BFSI, manufacturing, and logistics, catering seamlessly to clients across the U.S., India, and Japan. Additionally, Findability Sciences aims to significantly contribute to the local AI ecosystem through talent development initiatives, technological advancements, and enterprise transformation.

“Mumbai’s unique blend of business agility, enterprise presence, and talent density aligns perfectly with our ambition to lead global AI innovation,” said Padma Krishnamoorthy, Managing Director of Findability Sciences’ India operations. “We foresee exciting opportunities to drive significant productivity gains and decision intelligence for our customers, while simultaneously developing local talent and capabilities.”, added Ms. Krishnamoorthy

Findability Sciences plans to triple its AI talent base in India over the next five years, launch industry-specific AI platforms, and build robust partnerships aimed at shaping the future of enterprise automation. Upcoming innovations include advanced GenAI-powered Business Process Co-Pilots and Agentic Workflows, which promise greater autonomy, enhanced human decision-making, and measurable business impact.

This strategic expansion marks the first step in a broader initiative, with further growth plans and significant investment announcements expected across additional Indian cities and regions in the near future.

Adrift Kaya at JW Marriott New Delhi Celebrates 3rd Anniversary

Adrift Kaya, one of New Delhi’s finest modern Japanese dining destinations, is set to mark a milestone moment in its culinary journey. This May, as the restaurant celebrates three years of epicurean excellence, it promises an unparalleled gastronomic experience, unlike anything the capital has seen before.

A milestone celebration calls for a landmark event, and this year, Adrift Kaya is bringing together two Michelin-starred icons—Chef David Myers and Chef Masa Ishibashi—for an exclusive four-hands collaboration. For the first time ever, Delhi will witness two culinary greats crafting a menu that fuses innovation with deep-rooted tradition, redefining the city’s fine-dining landscape.

Adrift Kaya at JW Marriott New Delhi Celebrates 3rd Anniversary

Meet the Icons

Chef David Myers – The Gypsy Chef’s Take on Japanese Cuisine A Michelin-starred chef, global restaurateur, and culinary innovator, David Myers—widely known as the Gypsy Chef—has shaped dining experiences across Los Angeles, Singapore, Tokyo, and Dubai. With a philosophy that celebrates bold flavors and ingredient-driven cuisine, Chef Myers has established Adrift Kaya as a leading name in New Delhi’s culinary scene, introducing the city to a modern, Izakaya-style dining experience. His dedication to craftsmanship and boundary-pushing creativity makes him the perfect collaborator for this momentous occasion.

Chef Masa Ishibashi – The Master of Edomae Sushi Joining him is Chef Masa Ishibashi, a revered master of Edomae-style sushi, a tradition dating back over 200 years to the Edo period. Born into a family of sushi chefs, Chef Ishibashi has spent decades honing his craft, elevating Edomae sushi to an art form that blends precision, history, and innovation.

His illustrious career includes multiple Michelin stars, with accolades spanning Tokyo, Singapore, and Malaysia. As the driving force behind Sushi Masa in Tokyo’s prestigious Ginza district, as well as other celebrated restaurants in Asia, Chef Ishibashi is known for his exceptional precision, dedication to seasonality, and use of the finest Japanese ingredients. His philosophy treats sushi as a performance art—where every movement, every cut, and every plate tells a story of heritage and mastery.

A Feast of Innovation and Tradition

For the first time in New Delhi, these two culinary powerhouses will join forces to curate an eight-course dining experience that seamlessly blends contemporary Japanese innovation with time-honored sushi traditions. Chef Masa will showcase his signature Edomae sushi, meticulously prepared using traditional techniques such as aging, curing, and marination to enhance flavours and textures. Crafted with the finest seasonal ingredients flown in from Japan, this menu will offer guests a rare chance to savor an authentic, world-class sushi experience in the heart of the capital.

Known for their meticulous craftsmanship and respect for traditional techniques, this epicurean collaboration of 2 culinary legends is a tribute to the past, enhanced by modern innovation and a befitting milestone celebration for Adrift Kaya.

Exclusive Collaboration Dinner Details
Dates: 2nd & 3rd May, 2025
Time: 7 PM – Midnight (last seating at 9 PM)

This once-in-a-lifetime dining experience is set to be one of the most sought-after reservations in Delhi’s fine-dining history.

Badshah Stuns With His Solo Dance Moves In ‘Galiyon Ke Ghalib’

India, 30th April 2025– Critically acclaimed Indian musical innovator Badshah, via his avant-garde imprint Pentertainment 0075, unleashes new era in hypnotic synth-pop stunner Galiyon Ke Ghalib,’ a standout track from his profoundly intimate and sonically expansive five-track EP, ‘Fitoor.’ 

Badshah Stuns With His Solo Dance Moves In 'Galiyon Ke Ghalib'

The release marks a watershed moment in Badshah‘s artistic evolution as he not only delivers a relentlessly infectious anthem characterized by incisive lyrical storytelling, street sensibility and dynamic production, but also unveils his dynamic dance skills for the first time in the song’s catchy music video, showcasing his signature swagger and effortless flow.

The meticulously constructed sonic journey of ‘Fitoor’ reaches its zenith with ‘Galiyon Ke Ghalib,’ a track that exemplifies Badshah‘s brilliance in crafting dance floor anthems. The accompanying music video amplifies this auditory experience, radiating raw, unbridled energy as it spotlights Badshah‘s dynamic solo dance debut, bringing his signature swagger to life through movement and rhythm.

Badshah shares, “‘Fitoor’ represents a pivotal moment in my artistic journey, a profound exploration of self and sound where I’ve shed the constraints of expectation to embrace creative autonomy. ‘Galiyon Ke Ghalib‘ is a testament to this metamorphosis, a track that embodies the raw experimental energy I’ve always strived for, fueled by a primal love for hip-hop and the kaleidoscopic culture that has shaped and defined my unique creative expression. It’s an unapologetic expression of my artistry, and I hope will resonate with listeners on a visceral level. This is Badshah, unfiltered and unbound.”

‘Fitoor,’ meaning passion or obsession, transcends the typical EP format; it is Badshah‘s deeply personal musical bildungsroman, a revealing letter to his past, present and future selves that highlights his multifaceted talents as a singer-songwriter, rapper, and visionary record producer. Designed to resonate globally, ‘Fitoor’ is a meticulously composed artistic statement that blends evocative storytelling with cutting-edge sonic textures and visionary visuals. Through innovative, genre-bending arrangements and groundbreaking production techniques, Badshah aspires to elevate Desi Hip-Hop onto the global stage, pushing its sonic and thematic frontiers while remaining deeply committed to its essential spirit. The EP invites listeners to embark on an immersive journey through Badshah‘s personal odyssey, witnessing the birth of a bold new artistic paradigm.

The EP’s narrative tapestry begins with ‘Dear Aditya,’ a profoundly poignant overture that establishes the deeply personal themes explored throughout. This raw and emotionally resonant track unfolds as an intimate epistolary address to Badshah‘s younger self, Aditya Prateek Sisodia, offering an unvarnished glimpse into his formative years and the trials that shaped him. ‘Dear Aditya’ is a cri de coeur, grappling with ambition, resilience, and the paradoxes inherent in artistic greatness, enhanced by a visually arresting music video that interweaves past and present to create an atmosphere of reflection and emotional catharsis.

In stark contrast, ‘Blessed’ emerges as a vibrant and sophisticated paean, a dynamic testament to gratitude intertwined with a declaration of personal triumph. Introspective reflection meets infectious rhythms as Badshah acknowledges the blessings that propelled his ascent to the zenith of the Indian music industry. His signature verbal virtuosity is meticulously arranged atop pulsating rhythms and cutting-edge sonic textures, celebrating his triumphs and affirming his stature as a dominant creative force, complemented by visuals filmed amidst Nepal’s serene landscapes.

‘Velvet Flow’ boldly departs from the emotionally charged tones of its predecessors, asserting itself as a seductive yet authentic declaration of hip-hop pride. Seamlessly blending Badshah‘s distinctive rap with the alluring undertones of contemporary R&B, it reveals the raw essence of the genre. Replete with unapologetically bold lyrics, ‘Velvet Flow’ showcases Badshah at his most unfiltered, diving headfirst into themes of dominance and unwavering self-assurance, amplified by a music video touching upon success and the unapologetic enjoyment of life lived to the fullest.

‘Fitoor’ is Badshah unleashed—unfiltered, uninhibited, and unapologetically authentic. This EP marks a transformative moment in his career, inviting listeners from every corner of the globe to embark on a shared journey of self-discovery and sonic exploration, cementing his place as one of South Asia’s most powerful cultural exports.

Tracklist

  1. Dear Aditya

  2. Blessed

  3. Velvet Flow

  4. Galiyon Ke Ghalib

  5. Jordan

$23M Funding Boost Propels DePoly’s 500-Tonne Recycling Plant for Plastic Waste Transformation

Swiss cleantech scale-up prepares to demonstrate industrial-scale implementation of its revolutionary technology that transforms plastic waste into virgin-quality raw materials without fossil fuels

Zurich, Switzerland – 30 April 2025; Every year, millions of tons of PET and polyester waste end up in landfills or are incinerated, yet sustainable recycling solutions remain limited. Today, DePoly – the leading sustainable PET-to-raw-material recycling company – announces the upcoming launch of a 500-tonne-per-year showcase plant in Monthey, Switzerland this summer, representing a critical step in the company’s journey from laboratory breakthrough to industrial-scale implementation.

The facility will demonstrate DePoly’s proprietary process that converts PET and polyester waste into virgin-quality raw materials without fossil fuels. Imagine a world where discarded items – from polyester shirts to water bottles – are not wasted anymore but resources transformed back into the building blocks for new products. After all, revolutionizing an industry isn’t just about creating new technology – it’s about proving it works at scale.

DePoly’s technology has already demonstrated its commercial impact through collaborations with some of the world’s leading companies—not only in fashion, like Odlo, but also in cosmetics and the broader consumer goods industry, including innovators such as PTI. Through these partnerships, DePoly has validated the quality of its recycled monomers by transforming PET waste into new bottles, high-performance textile fibers, and cosmetic packaging. This proves that DePoly’s recycled materials can meet, and even exceed, the highest standards of purity and performance across a wide range of industries.

By delivering oil-equivalent monomers, DePoly’s technology sets a new benchmark for circularity, offering a genuine alternative to virgin materials. “The upcoming showcase plant validates our roadmap to creating a truly circular plastics market. Following our pilot and showcase plant, our next goal is to scale our operations to industrial size with a first of a kind commercial plant based on our technology,” said Samantha Anderson, Co-founder & CEO of DePoly.

DePoly is ramping up with world-class innovators, bold thinkers and cutting-edge know-how—taking their pilot victory to industrial scale demands nothing less than unstoppable ambition.The company is planning to build a commercial plant in 2027 that will process significantly larger volumes of PET and polyester waste – a major leap in redefining recycling and advancing the circular economy, as DePoly strives to become the global leader in sustainable, circular plastics.

To further accelerate this expansion, DePoly has secured a total of $23 million in seed funding with MassMutual Ventures joining a second closing of its round. The expanded investor base positions DePoly as one of the biggest recycling technology companies in Europe, with more than $30 million raised across two rounds and grants. MassMutual Ventures joins existing investors, including Founderful, ACE & Company, Angel Invest, Zürcher Kantonalbank, BASF Venture Capital, Beiersdorf Venture Capital, and Syensqo.

“DePoly’s proven technology is a game changer addressing a crucial industrial and societal challenge. This raise and the showcase plant opening are advancing DePoly’s position as a leader in plastics recycling,” said Alix Brunet, Europe Lead at MassMutual Ventures.

David Hanf, who joined DePoly in 2024 as CFO, brings extensive experience from European scale-ups including Smava and Thermondo—Germany’s largest B2C heat service company. Both an entrepreneur and an executive, he adds: “We are convinced our technology is one of the fastest to scale and will allow us to compete with virgin pricing at scale, a key factor for success. We are happy to have expanded our investor base to the US with MassMutual Ventures as we want to build a global champion.”

By transforming discarded plastics into high-quality raw materials, DePoly reduces reliance on fossil resources, minimizes waste, and paves the way for a circular materials industry. Recognized as a Technology Pioneer by the World Economic Forum and a winner of the 2024 Top 100 Swiss Startup Award, DePoly proves that sustainable innovation is not only possible – it’s happening now.

Gold Poised for 5-Year Rally as Global Uncertainty Rises, Says Expert

By – MrSandip RaichuraCEO – Retail Broking and DistributionDirector – PL Broking and Distribution.

 Gold is shining as brightly as ever as uncertainty for the globe rises , dollar possibly will remain weaker yet India finds itself in a sweet spot of global macros. On this auspicious day, one would do well to still continue to buy gold at current rates for a fabulous run ahead for the next 5 years.”

 

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

Bengaluru, India – April 30, 2025 – AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. 

Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. 

Meanwhile, creative production is accelerating, especially outside of Gaming. High-spending Non-Gaming apps grew their creative output by 18% year-over-year, now averaging 2,365 variations per quarter and outpacing Gaming’s growth by 80%. Still, top Gaming apps lead in raw volume with 2,743 creatives per quarter, though mid-tier Gaming advertisers are producing less than they were a year ago, a trend that may put them at risk as competition heats up.

“We’re seeing a clear shift in creative strategy, with marketers not just scaling top performers, but scaling variety,” said Adam Smart, Director of Product Gaming at AppsFlyer. “In Gaming, high spenders still dominate production, with apps spending $7M+ per quarter to generate nearly 3x more creatives than those in the $4-$7M range. But in Non-Gaming, growth is more evenly distributed across tiers, suggesting creative scale is no longer just for the biggest players but that it’s becoming a strategic imperative for everyone.”

The report also reinforces the need to look beyond initial engagement or installs. If those new users don’t stay engaged, the creative for that audience may be falling short. For example, in Gaming, ads featuring music artists led to 50% higher user retention after seven days compared to those with movie stars, even though they received less than 10% of the celebrity budget. This underscores the importance of creative choices that not only capture attention, but also contribute to long-term impact.

Key findings from this year’s report:

  • TV and Music stars outperform Movie stars, but receive less spend. In Gaming, TV personalities drove 2x the IPM (installs per 1,000 impressions which reflects how efficiently an ad drives installs) of movie stars, yet movie stars still captured over 80% of celebrity spend. In Gaming, influencer-led formats delivered up to 28% Day 7 retention (number of users who are still around a week after installs), compared to just 19% for movie stars.

  • Emotionally resonant narratives outperform, but may be underused.
    Failure-to-Success stories in Hypercasual Gaming deliver 78% higher IPM while attracting 40% less spend compared to Pure Success on Social & Search media sources. Similarly, Challenge motivations in Casual and Competition-focused narratives in Mid-core Gaming show high retention with low spend.

  • UGC Tutorials and Reviews drive stronger performance than Testimonials. Across categories like Finance, Social Media, and GenAI, educational and review-based UGC formats show significantly higher IPM and retention — yet testimonials dominate budget allocation.

  • In both Finance and Social apps, tutorials and app review formats outperformed testimonials on key metrics. In Social, UGC (User Generated Content) tutorials delivered 45% higher IPM and 17% stronger Day 7 retention, despite receiving far less spend. In Finance, tutorial-style creatives drove 37% higher retention, underscoring the value of clear, relatable content that builds trust and drives long-term impact.

  • Instant Gratification hooks lead in Finance, serious users win in Dating. Finance creatives promising immediate benefits drive stronger Day 7 retention via DSPs (+17%). In Dating, creatives tied to “Serious Relationship” motivations outperform “Casual” by 15%, despite lower coverage and budget.

  • In GenAI apps, transformation hooks win attention but lose retention. In GenAI categories, Comparison-style creatives, such as before-and-after filters, drive strong initial performance, generating 3.68 IPM and capturing 40% of spend. But they also deliver the lowest Day 7 retention. UGC testimonials lead to 36% higher retention, reinforcing the importance of creative strategies that deliver value beyond the install.

  • In Social, stories outperform, but barely get a budget. Storytelling Hooks, defined by narrative arcs and emotional twists, account for just 6% of spend in Social and Search, yet deliver the highest Day 7 retention at 8.4%. Social Proof hooks also show potential, offering a strong balance of installs and retention, particularly when tapping into trends.

Methodology

AppsFlyer’s 2025 State of Creative Optimization report is based on an anonymous aggregate of proprietary global data across 1.1 million video creative variations, from [1300] apps that ran a minimum of 200 creative variations each. The dataset spans both Gaming and Non-Gaming categories and reflects insights tied to [$2.4 billion] in ad spend between Q1 2024 and Q1 2025.  In addition, we chose to present the data at a global level, since we found that while creative trends varied significantly between categories, they were surprisingly consistent across GEOs.