Archive: May 30, 2023

InnoVision Marketing Group Defines Award-Winning Advertising with Content Marketing Award at 2023 Sandie Awards

SAN DIEGO- May 30, 2023 – InnoVision Marketing Group, a global, bilingual, full-service marketing agency, announces its recent victory of the Content Marketing award at the prestigious 2023 Sandie Awards for their campaign for Huey Magoo’s Chicken Tenders.

The company was honored with the Content Marketing award for their groundbreaking campaign executed on behalf of Huey Magoo’s Chicken Tenders, an iconic and rapidly expanding fast-casual brand. This remarkable achievement underscores InnoVision Marketing Group’s commitment to excellence and their unrivaled ability to deliver award-winning advertising solutions that provide remarkable results for their clients.

The Sandie Awards, recognized as a pinnacle of excellence in the advertising and marketing industry, celebrate the most innovative and impactful campaigns across various categories. InnoVision’s outstanding content marketing campaign for Huey Magoo’s Chicken Tenders stood out amongst fierce competition, showcasing the agency’s unrivaled creative prowess and strategic vision.

One of the key components of the campaign addressing the challenge was to make the brand cut through the clutter in the highly competitive chicken space with a strong brand position that would make them the obvious choice to their target audience.

InnoVision found this was a huge opportunity for Huey Magoo’s to benchmark their chicken tenders (the tenderloin cut of the chicken) with the equity built by the beef council, in their using of the French term of “filet mignon” for their beef tenderloin. So technically, the tenderloin of any animal can be termed the filet mignon; hence, the creation of The Filet Mignon of Chicken®.

Wanting to make this strong position relatable to the brand’s younger demographer, InnoVision created a series of commercials educating the market on what exactly the Filet Mignon of Chicken® really is all about. In the second of the series of commercials, “Smart Kid” shows a young girl ordering her favorite sandwich – “A filet mignon sandwich,” educating her family and know-it-all brother on what The Filet Mignon of Chicken® really is all about.

InnoVision’s award-winning campaign for Huey Magoo’s Chicken Tenders was designed to increase brand awareness and drive customer engagement for the popular and nationally recognized chicken tender franchise. The campaign included a series of creative content pieces, including videos, social media posts, a landing page and an interactive quiz, all of which highlighted the unique qualities of Huey Magoo’s Chicken Tenders, resulting in an unparalleled level of brand awareness and customer engagement.

“InnoVision nailed it with the creation of our Filet Mignon of Chicken Campaign,” said Andy Howard, President and CEO. “It exemplifies exactly what our positioning is: To be the premier chicken tender concept in the industry. Their execution was pure perfection and it’s showing in the enormous amount of awareness this campaign has brought us, and will continue to bring us for years to come.”

As a result of this campaign, Huey Magoo’s has catapulted from being seen as an emerging brand to becoming the superior chicken choice in a saturated category. The brand has received national praise and recognition from both the media, new franchisees who have since bought locations because of their attractive brand position and fans across all social media and review platforms who can’t stop talking about The Filet Mignon of Chicken®.

“We are incredibly honored to be recognized with the Content Marketing award at the 2023 Sandie Awards,” says Ric Militi, CEO/ Executive Creative Director of InnoVision Marketing Group. “This achievement represents the tireless efforts of our talented team and the strong partnership we share with Huey Magoo’s Chicken Tenders. We are passionate about creating campaigns that not only captivate audiences but also drive tangible results for our clients.”

This momentous win at the 2023 Sandie Awards is a testament to InnoVision Marketing Group’s unrivaled expertise and dedication to pushing the boundaries of creative storytelling. As a result of their remarkable achievement, the agency solidifies its position as a leading force in the digital marketing landscape, offering unparalleled strategic solutions to its esteemed clientele.

By defining award-winning advertising, InnoVision Marketing Group has set a new benchmark for the industry. Their ability to craft compelling content that resonates with target audiences while staying true to the essence of the brand has been the cornerstone of their success. With a meticulous understanding of consumer behavior and an unwavering commitment to innovation, InnoVision Marketing Group continues to redefine the landscape of content marketing.

To learn more about InnoVision Marketing Group, please contact Bianca@teaminnovision.com.

HCLTech named Leader in all six quadrants of ISG Provider Lens™ 2022 – AWS Ecosystem Partners study for US region

OIDA, India and NEW YORK, May 30, 2023:  HCLTech, a leading global technology company, is recognized as a Leader in the six quadrants of The ISG Provider Lens™ 2022 – AWS Ecosystem Partners study for the U.S. region. The six quadrants are AWS Consulting Services, AWS Data Analytics and Machine Learning, AWS Internet of Things (IoT) Services, AWS SAP Workloads, AWS Migration Services and AWS Managed Services.

“Our strong AWS expertise, talented and experienced resource pool, strategic investments in building industry-specific cloud solutions and customer-centric transformational approach, coupled with a strong partnership with AWS, have helped us achieve this recognition,” said Prabhakar Appana, Senior Vice President and Head, AWS Ecosystem, HCLTech.

“HCLTech empowers businesses to soar higher, innovate faster, and achieve digital transformation at scale using AWS cloud and unlock the true potential of AWS offerings with unmatched expertise,” said Ashwin Gaidhani, Research Partner, ISG.

According to ISG, Leaders have a comprehensive product and service offering, a strong market presence and an established competitive position. The Leaders also represent innovative strength and competitive stability.

Below is a quick summary of the commentary on HCLTech across all six quadrants.

AWS Managed Services – HCLTech’s Cloud Services Factory automates processes and platforms to enable organizations to plan, execute and support modernization.

AWS SAP Workloads – HCLTech capitalizes on the advantages of running SAP applications on AWS to enable businesses to be more agile, cost-effective and secure. For instance, Amazon EC2 X1 and X1e instances can support memory-intensive applications such as SAP HANA.

AWS Data Analytics and Machine Learning – HCLTech uses AWS for everyday customer experience enhancement, real-time speech-to-text conversion, NLP, translation and recommendation, all managed over a serverless architecture. The main solutions used are Lex, Transcribe, CloudWatch, CloudTrail and CloudFormation.

AWS Internet of Things (IoT) Services – HCLTech uses AWS IoT Core and AWS IoT Analytics to handle supply chain operations to deliver transformational benefits such as reduced losses, cost control and improved customer satisfaction rates.

AWS Migration Services – HCLTech’s Cloud Works platform focuses on the possibilities of automation to hasten and ease the deployment and management of microservices applications.

AWS Consulting Services – HCLTech has augmented AWS consulting services and industry- focused strategic programs offering continuous cloud modernization solutions in CloudSMART for AWS.

To read and download the complete report, visit ISG AWS Ecosystem Partners 2022 study

ALHUM INFOTECH – Leading DSA business in Central India

ALHUM INFOTECH, situated in central India (NAGPUR). ALHUM INFOTECH is a leading DSA business in Central India.

ALHUM INFOTECH is an algorithm-based technology platform that will combine data and technological innovation to enable access to various personal credit offers, comparison of different offers, and unbiased financial counseling.

ALHUM INFOTECH Group was set up in 2017 in NAGPUR by first-generation entrepreneur Ruhina Quazi.

The digital platform demonstrates ALHUM INFOTECH the company’s ambition to increase credit card sales to 50,000 by the end of 2024.

With the support of a strong tech backbone, we are set to transform our business efficiency and further strengthen the customer connect with our brand. We look forward to partnering with more and more financial services entrepreneurs to help them.

ALHUM INFOTECH offers credit cards, personal loans, business loans, housing loans, loans against property, overdrafts, savings accounts, Demat accounts, and insurance, among other things.

ICICI Bank opens a branch in Tiruppur

Tiruppur: ICICI Bank has introduced a new branch at Dharapuram Road in Tiruppur. This is the 21st branch of the Bank in the district. The branch has an ATM cum Cash Recycler Machine (CRM) to offer cash deposit and withdrawal services to the Bank customers. The machine is available round the clock.

Thiru. Pavankumar G. Giriyappanavar, IAS, Corporation Commissioner, Tiruppur City Municipal Corporation, inaugurated the branch.

The branch offers a comprehensive range of accounts, deposits, and loans including savings and current accounts, fixed and recurring deposits, business loan, home loan, personal loan, auto loan, gold loan, and forex services along with card services. The branch also offers banking services to NRI customers. It also provides locker facility at its premises. It operates from 9:30 am to 3:00 pm Monday to Friday and on the first, third, and fifth Saturdays of the month.

The Bank has a wide network of 583 branches and 1927 ATMs in Tamil Nadu, the largest network among private sector banks in the state as at March 31, 2023.

Automovill Sets the Wheels in Motion with the Grand Opening of a 10,000 sq ft Workshop in Kolkata

New Delhi, 30th May 2023: Automovill, a Bengaluru-based Full-Stack Mobility solution provider, has announced the opening of its latest workshop in Kolkata. The workshop, which officially opened its doors on May 29th, 2023, is set to provide an array of value-added services to cater to the growing needs of customers in the region.

As the landscape of online players in the aftersales ecosystem evolves, Automovill recognizes the importance of establishing centralized hubs in every city. Spanning over 10,000 square feet with 8 bays and state-of-the-art equipment, the Kolkata workshop serves as a model for the company’s future expansion plans, with 10 more workshops planned across India. With a keen focus on electric vehicle (EV) fleet maintenance and insurance claim facilitation/renewal, the workshop offers charging infrastructure to ensure vehicles are charged while repairs are carried out or awaiting insurance approval. Additionally, it provides a centralized claim handling facility, meeting the demands of businesses in the city.

The workshop’s inauguration was honoured by the esteemed attendance of Mr. Mahendra Bindal, the Managing Director of SNAP-E cabs, who expressed his appreciation for the workshop’s launch. The workshop’s launch aligns with Automovill’s goals of brand building, city-based profitability, attracting new business, and catering to the increasing demand for EV fleets.

Commenting on the workshop launch, MriduMahendra Das, Co-Founder & CEO of Automovill said, “We are elated to introduce our state-of-the-art workshop in Kolkata, a significant step towards strengthening our presence in the East. While we have established workshops before, this endeavour surpasses anything we’ve undertaken in terms of scale and magnitude. It promises not only increased profitability and additional revenue but also the reinforcement of valuable partnerships with B2B enterprises and insurance claim providers. We are confident that our workshop’s advanced infrastructure and skilled technicians will provide unmatched experiences to our valued customers in Kolkata”

Nestled in the vibrant urban centre of Kolkata, the workshop’s impact reaches far beyond its immediate surroundings, reaching out to the neighbouring areas within a 5-kilometre radius. Previously devoid of a facility of such magnitude for automotive services, car owners in locales like New Town, Rajar Hat, and Salt Lake now have access to a much-needed solution through Automovill’s workshop.

Automovill has set ambitious targets following the launch of the workshop. In the first month alone, the company aims to serve over 100 B2C retail customers, handle more than 150 commercial EVs, and provide services to 25 insurance vehicles. With a strong commitment to delivering a comprehensive and high-quality experience, Automovill made a significant investment of over 20 lakhs in establishing the workshop in Kolkata. This investment not only covers the workshop facility but also extends to the provision of washing and detailing services, further enhancing the overall customer experience.

With the opening of the workshop in Kolkata, Automovill reinforces its commitment to delivering cutting-edge mobility solutions and expanding its presence across India. The company looks forward to serving customers in the region and driving the future of the aftersales ecosystem.

FY 22-23 Result: With 30% sales growth, Pansari Group expects 2X rise in the next fiscal year

30th May 2023: Pansari Group, India’s most trusted FMCG brand, reported a remarkable 30% boost in Sales Volume in the fiscal year 2022-2023 on last Saturday. Following its recent expansion in the Western and Southern Indian markets, the brand is sufficiently prepared to successfully establish itself in the FMCG industry across India.

The brand’s 70% sales come from Retail GT which boasts of a vast network of 729+ Distributors and 145,527+ Retailers country wide. This FY Pansari Group saw a massive growth in sales in Uttar Pradesh region and is planning to replicate the success in other states in coming months.

Sharing the growth numbers, Mr. Shammi Agarwal, Director, Pansari Group, said, “The company has witnessed a robust growth in the sales number compared to the previous Fiscal Year. This growth will broaden our brand’s reach while we continue to innovate and deepen our relationship with our customers. Our priority has always been “Sehat Aapki, Vaada Hamaara”, following that, we provide our customers with healthy food selections at reasonable pricing. The FY 2022-23 was essential for our growth as strengthening our presence in the Southern and Western Indian market helped us to build a strong bond with consumers. Currently, we’re exporting to more than 61 countries including Australia, New Zealand, Canada, USA, Hong-Kong, Singapore, South Africa, Seychelles, Kenya, Tanzania, and more. The Pansari Group is committed to providing the best food ingredients to consumers who wish to enjoy homemade food.” He stated.

“Keeping the momentum going from last year, we concentrated on increasing our presence across the range and geographically growing into various regions of India.” Agarwal said

“We recently began participating in regional and global events such as expos and culinary festivals in order to interact with more customers. During these events, we make certain that customers may enjoy our products and make informed decisions about choosing their foods. We are convinced that these actions helped us connect with our customers and paved the way for our success.” he further added

In terms of business expansion, the brand is looking to expand its services in various regions of the nation. Pansari Group never set back to embrace new opportunities. They are always seeking to achieve more through technology and innovation, to keep a close eye on the consumers’ ever-changing wants, and to react quickly to changing conditions.

Lemma welcomes Ryan Pestano as Chief Product Officer

Mumbai, 30th May 2023: Lemma, an omnichannel Supply Side Platform for emerging formats, today announced that Ryan Pestano, an accomplished product leader with expertise in digital media, product strategy and business development has joined the team as chief product officer. Pestano brings a wealth of expertise and a proven track record to further enhance Lemma’s product offerings globally.

With his deep understanding of the evolving digital landscape, he is well-equipped to lead the development and implementation of cutting-edge solutions that address the ever-changing needs of modern marketers.

In his role as Lemma’s chief product officer, Ryan will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma. Together with the product and engineering leadership teams, he will work to advance Lemma’s position as a leader in Emerging media formats around the globe.

Ryan joins Lemma following a 7-year tenure with IPONWEB (acquired by Criteo) where he most recently served as VP of APAC and held leadership roles in Product, Business Development, and Solutions Consulting working with companies across the programmatic ecosystem in Retail Media, Identity Solutions, Audience Data Curation, Mobile User Acquisition, SSPs, and DSPs.

“I am incredibly excited to join the passionate and dynamic team at Lemma,” said, Ryan Pestano “Lemma’s commitment to innovation and providing seamless access to emerging formats aligns perfectly with my own passion for driving transformative solutions. I look forward to working closely with the talented Lemma team to accelerate growth, deliver exceptional products, and exceed our client’s expectations”.

Lemma’s omnichannel Supply Side Platform has been at the forefront of empowering advertisers to navigate the dynamic world of emerging formats. By consolidating diverse advertising channels into a single platform, Lemma offers marketers a comprehensive solution to effectively reach and engage their target audience across multiple digital touchpoints.

We are thrilled to have Ryan join the Lemma team as our Chief Product Officer,” said Gulab Patil, Founder & CEO, of Lemma. “His invaluable experience and strategic vision will be instrumental in shaping our product strategy and driving innovation in emerging formats. With Ryan on board, we are well-positioned to continue providing our clients with seamless access to the latest advertising opportunities and delivering exceptional results.”

With Ryan Pestano’s appointment, Lemma reaffirms its dedication to revolutionizing the advertising landscape by continuously evolving its product offerings and delivering unparalleled value to its clients.

Humans of Bombay forays into long-format branded storytelling with its new brand films division

India, 30th May 2023: India’s largest storytelling platform, Humans of Bombay (HoB), has expanded to longer-format content by foraying into crafting brand films. This move will see the platform leverage its niche to tell impactful stories for brands and comes as the obvious next step in growing into a full-fledged 360-degree media house.

Storytelling has been the raison d’etre of Humans of Bombay ever since its inception in 2014. And through this vertical, the platform intends to further expand its vision of telling raw and real-life stories. It aims to leverage its expertise and experience to bring out the human side of the brands it partners with and makes them more relatable to their audiences via authentic stories and clutter-breaking content. HoB’s new division focuses on crafting brand films, TVCs, short documentaries and short films, providing end-to-end production services.

HoB takes a distinct approach from traditional agencies. It provides a unique lens through which brands can amplify their stories across a variety of mediums, including written, audio, books by HoB, coffee table books for brands, in-flight magazines, employer branding, handling social media for brands and storytelling on their pages, organising events, and much more. Not only that, but the platform also enables more flexibility and involvement of the brand in the creative process. This allows for deeper storytelling and sharper integration of the brand.

Karishma Mehta, the founder of Humans of Bombay, mentioned, “Our new division mirrors what we set out to do 9+ years ago – telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth. We believe the story is always the HERO, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”

HoB’s new branded content division recently created a video for Siyaram’s that effectively amplified their CSR activities in the health sector.