Archive: April 29, 2023

Special awards to industrialist Kumar Mangalam Birla, Indian Actor Varun Dhawan and Indian Director Riteish Deshmukh

Mumbai… April 2023… Always committed to encouraging and celebrating the outstanding work of individuals, Lokmat Media Group once again hosted one of the most prestigious and respected awards in the state of Maharashtra, ‘Lokmat Maharashtrian of the Year Awards (LMOTY) 2023’ in Mumbai.

Lokmat honored people who excel in politics, administration, social service, arts, sports, and entertainment and celebrated their accomplishments. The Award celebrated and saluted the voice and recognizes the phenomenal work of the nominees who have changed the landscape of the state with their efforts and hard work.

The event witnessed the presence of prominent personalities like Jyotiraditya Scindia, Union Minister of Civil Aviation & Steel, Govt. of India, and Raj Thackeray, Founder & Chairperson, Maharashtra Navnirman Sena (MNS) as a guest of honors. Other special invitees at the event were Kumar Mangalam Birla, Chairman, Aditya Birla Group; Varun Dhavan, Indian Actor; Riteish Deshmukh, Indian Actor, Director; Jayant Patil, Former Finance Minister, Maharashtra; Amruta Fadnavis, Banker, Singer, Social Worker; Nana Patole, President, Maharashtra Pradesh Congress Committee; Dr. Amol Kolhe, Member of Parliament, Lok Sabha; Praful Patel, Member of Rajya Sabha and Lifestyle coach and motivational speaker Swami Gaur Gopal Das.

Rishi Darda, Joint Managing & Editorial Director, Lokmat Media Group said, “LMOTY is a platform to felicitate and salute some outstanding personalities for their phenomenal work over the years. Lokmat is a promising media group that will continue its work of encouraging people in various fields. Our three-level rigorous process of analyzing the work and selecting the winner is what makes this award so renowned. We have honored distinguished persons who are change-makers in Maharashtra with this prestigious award. And I believe our efforts will keep motivating people to do good work in their respective fields and we will keep felicitating such individuals.”

Union Minister of Civil Aviation & Steel, Govt. of India, Jyotiraditya Scindia congratulated the Lokmat Media Group and Darda Family for hosting the event and all the attendees for attending the event and said, “This award event is an iconic and historic event which gets all Maharatrian together under one roof. I have a very strong relationship with this state. Though my constituency is Madhya Pradesh my motherland is Maharashtra and will always remain. Today, we see Maharashtra’s prominence in various sectors like industrial, educational, and cooperative sectors. But this land has a great history. Maharashtra has always been recognized for its culture and sacrifice. This land has seen many great people like Chhatrapati Shivaji Maharaj and Jyotirao Phule. I always believe the revolution and transformation in India started in Maharashtra. The great India that Chhatrapati Shivaji Maharaj had dreamed of has come true under the leadership of our Prime Minister. Today Maharashtra has become a very independent and strong stage and contributes 15% of the total GDP of India. So, Maharashtra is a foundation on which the tower of India’s economic growth potentializes.”

Kumar Mangalam Birla, Chairman, of Aditya Birla Group showed his gratitude toward his employees’ hard work for getting the award and shared views on the growth of India and the Aditya Birla Group. He said “The country will see a growth of 6.7% every year which is an achievement for a large economy like ours. It helped us become one of the world’s largest and most prosperous economies. Our Aditya Birla Group is seeing good growth and we are expecting 20% of the revenue to come from our modern, consumer-facing businesses. We are syncing with the global trend and focusing more on consumer-facing business which always gets more valued. The legacy of growth will be continued by my children and they will drive the empire. Though my daughter pursued a career in singing and my son made his name in sports but now they have joined me. I always supported them in their decision of following their passion which made them more disciplined, more adaptable, and learned to get along with the situation.”

While speaking about joining the Vodafone Idea board again, he said, “I see potential in the company and market which made me join the board again. Now the government has to have 3 players from the private sector in the industry given the strategic importance in the telecom sector which will help the sector grow.”

Indian Actor and Director, Riteish Deshmukh expressed his views on Marathi Cinema and said, “My movie ‘Ved’ gave me the title of Director and I am happy that the audience has shown their love for the movie. Marathi Cinema has always faced a lot of competition from Bollywood, Dubbed Hollywood, and South Indian cinema. Also, we don’t get enough screens in comparison to other cinemas. But I really liked that now people are taking more interest in Marathi cinema too. I would like to thank Darda Family and Lokmat Group for giving platform, space and recognition to Marathi cinema.”

While receiving the LMOTY award, Bollywood Actor Varun Dhawan said, “Maharashtra is my motherland where I started my work too, and getting award title of Maharashtrian of the Year award means a lot to me. These days we see many awards functions but this award is very special as it felicitates the work done by Maharashtra people. I am thankful to Lokmat Group for giving me such a prestigious award.”

Founder and Chairperson, Maharashtra Navnirman Sena (MNS), Raj Thackeray was interviewed by Amruta Fadnavis and Dr. Amol Kolhe, Member of Parliament, Lok Sabha at Lokmat Maharashtrian of the Year 2023 by Lokmat Media Group. While expressing his views in a humorous as well as witty manner during his engrossing interview, he said, “I always wanted to get into filmmaking but I pursued my career as a cartoonist and later as a politician. Now being a politician, I have to do a lot for the betterment of people. I am a proud Maharashtrian; Marathi will always be my topic of discussion and agenda of the party. I always believe parties must keep their word and fulfil their promises. As an opposition, I will criticize the wrong practice of the ruling parties but will praise the right work too.”

The questions ranged from his personal life to his political career as well as his choice of favourite politician between Sharad Pawar and Narendra Modi; his preferred Chief Minister between Devendra Fadnavis and Eknath Shinde. During the rapid-fire round, he was also asked to give one-word advice to Uddhav and Aditya Thackeray.

The nominees get selected by a rigorous process of editorial meetings, public voting and then by a panel of eminent jury. The jury for the selection of this year’s Lokmat Maharashtrian of the Year Award winners comprised renowned personalities such as Deputy Chief Minister Devendra Fadnavis, Dr. Vijay Darda (Chairman, Lokmat Media Group), Balasaheb Thorat (Former minister of Revenue,Agriculture), Dr. Raghunath Mashelkar (World renowned scientist), Sanjiv Mehta (Chairman & MD – HUL), Schauna Chauhan (CEO – Parle Agro), Satya Raghavan (Country head – Youtube India), Kailash Kher, Dr. Sonal Parmar (Principal, Cathedral and John Connon School) ,Dr. Sanjay Oak ( Chairman, Covid Task Force), Rishi Darda (JMD & Editorial Director – Lokmat Media Group).

The evening became more insightful with the special interview of Kumar Mangalam Birla, Chairman, Aditya Birla Group with Rishi Darda, JMD & Editorial Director, Lokmat Media Group) and of Raj Thackeray, Founder and Chairperson, Maharashtra Navnirman Sena (MNS) with Amruta Fadnavis, Banker, Siger, Social worker; and Dr. Amol Kolhe, Member of Parliament, Lok Sabha.

The Special LMOTY Award for Visionary Industrialist went to Kumar Mangalam Birla, Chairman, Aditya Birla Group. The Special LMOTY Award Indian Actor and Indian Director were bestowed upon Varun Dhawan and Riteish Deshmukh respectively.

Butterfly Ayurveda celebrates World Dance Day to feel the rhythm of wellness

New Delhi, April 2023: Butterfly Ayurveda recognizes the importance of dance as a great way to stay healthy. Dance carries manifold benefits that include improving one’s physical and mental health. Some of these are – experiencing an upliftment of mood, and a significant increase in joy and delight due to improved blood circulation and release of hormones such as endorphins and dopamine. Further, dance also helps improve cardiovascular health, increases strength and stamina in the body, and improves balance, and coordination of body limbs.

Ayurveda, the ancient science of life, recognizes the importance of somatic practices and therefore, prescribes ‘Yoga’ as an important way to connect within and find a balance in the body-mind-spirit complex. The dance originates from ‘Yoga’ since it brings together the body-mind and spirit and connects us to the whole or what we refer to as divine.

Ayurveda recommends that the choice of movement must come from the individual’s personal experience of what he enjoys doing and learning. These could range from different forms – from classical to contemporary, from hard, and fast to soft and flowing movement, all of which carry multiple therapeutic properties.

World Dance Day is a great way to promote the health benefits of dance and encourage people to incorporate movement with awareness in their daily routines.

Butterfly Ayurveda’s special offer for World Dance Day:

Celebrating the joy and health benefits that come from dance, Butterfly Ayurveda offers a range of refreshing combos that are sure to make you dance.

Swing it Combo: ‘Swing it’ is a style of dance characterized by a strong & upbeat rhythm with emphasis on improvisation.

The Swing it combo is the ideal way to indulge in a dance of flavors and aromas. It includes the soothing Rose Petal Infusion to delight your senses with its delicate fragrance and calming properties. Pairing it with the delicious and cooling Coconut Cookies, baked to perfection and bursting with tropical flavors. The smoothness of the infusion and crunchiness of the cookies complement each other, just like dance partners in sync. The Swing it combo is the ultimate combo to unwind after a long day!

Twirl Combo: ‘ Twirl’, a movement in dance that means to turn around quickly, without losing balance.

Our Twirl Combo is a refreshing blend of flavors that make your taste buds dance with joy, while at the same time helping you bring balance within. It consists of the refreshing Lemongrass Infusion that awakens your senses and invigorates your mind, transporting you to a world of freshness and vitality. Pair it with our Atta delight Cookies, to make it a flawless combo for a midday pick-me-up or for a post-workout treat. Let it inspire you to twirl your way through life, one sip and bite at a time.

Lockin’ Combo: ‘Lockin’ refers to a distinctive dance move where the dancer stops suddenly and locks their arms and legs in a specific position before continuing the dance.

Our Lockin’ Combo, is a delectable duo that will have you locked in with its rich flavors and wholesome goodness. Our caffeine-free Love Your Body Infusion is made with a blend of herbs that promote a sense of well-being while our Tejas Cookies are made with crunchy nuts and seeds. Let the nuttiness of the cookies and the herbal richness of infusion lock you in a sphere of indulgence and self-care.

Make a Wave Combo: Believed to have originated from popping and funk dance, it consists of a series of movements creating the impression of waves flowing through the body of a dancer.

With a powerful combination of flavors, this hearty combo of Shubh Saanjh Chai, made with a blend of herbs and spices aids digestion, and the wholesome Prana cookies are bound to make positive waves in your health and promote overall wellness. This combo is the best combination of indulgence and health and is perfect for after a hearty meal or as a midday snack.

“The World Dance Day is in tandem with the principles of Ayurveda and offers a great opportunity to celebrate the joy of movement and the manifold health benefits that are associated with it. By incorporating Ayurvedic principles into one’s approach towards dance and activity, we can tailor our movements to our individual body types and health conditions, supporting overall wellbeing. So this World Dance Day, let’s celebrate the many ways in which dance and Ayurveda work together and promote greater health and vitality and continue to explore the endless possibilities of movement and expression!”
– Akshi Khandelwal, Founder CEO, Butterfly Ayurveda

Bestselling Author and Financial Services executive Rishi Piparaiya launches his new book, Three Pigs to Financial Freedom

Amidst great anticipation, renowned and accomplished author Rishi Piparaiya has launched his latest financial masterpiece – “Three Pigs to Financial Freedom”. With a distinguished background as a former banker and senior executive at esteemed multinational corporations such as Citi, Aviva, and Santander, the book reflects the wealth of expertise and experience that Piparaiya has garnered over the years.

With an astute understanding of the lack of financial knowledge among India’s youth, Piparaiya, who started his financial planning in his mid-20s, conveys the blueprint for skilful financial planning in three easy-to-understand categories, namely ‘spending for needs’, ‘saving for wants’, and ‘investing for building a corpus for financial freedom’. The book effectively empowers readers with the necessary financial knowledge and gives them a roadmap toward long-term financial freedom.

“There is no universal formula for financial planning as every individual’s financial situation, risk preferences, and aspirations are unique. Three Pigs to Financial Freedom is not a one-size-fits-all book but a self-help guide that provides a concrete and executable system that can be tailored to individual needs and circumstances. I have used an informal and humorous tone in the book, filled it with relatable examples, and written it specifically in the Indian context¬–I am confident that most Gen Zs and millennials will relate to it,” says Piparaiya.

The book has received rave reviews from stalwarts in the banking and finance industry. Amitabh Chaudhry, MD & CEO, of Axis Bank, has called it a “well-structured and practical, step-by-step guide, especially for the younger generation.” Raamdeo Agrawal, Chairman and Co-founder, of Motilal Oswal Financial Services, has recommended it as a “must-read before even a rupee is invested in financial products.” Various CEOs have complimented the book’s simplicity, and early readers across age groups have left highly positive feedback online.

“So many Indians are unaware of how to manage and invest their money. These concepts are not taught in schools and colleges and therefore appear complex for most people from non-finance backgrounds. I want the youth to start financial planning early on in life–doing that will give them a huge advantage. Through this book, I hope to play my part in promoting financial literacy in the country by simplifying difficult concepts that don’t overwhelm the reader. With the fundamentals and confidence to manage their money, the youth will be unstoppable on the journey to financial freedom,” says Piparaiya.

Three Pigs to Financial Freedom covers every aspect of financial planning, including the accounts one needs to open, how to manage expenses, avenues for investing like mutual funds, stocks, PPF, and gold, the need to keep an emergency corpus, the approach to insurance, how to increase revenues, managing finances as a couple etc.
It is published by Jaico Books, who also published his best-selling satire on air travel, Aisle Be Damned. Piparaiya is also the author of the corporate satire Job Be Damned (HarperCollins, 2018) and the creator of the children’s series Cities of Adventure (Imaginary Legacies, 2021).

Great Place To Work India Launches #TheVoiceThatMattersForIndia campaign to Promote Positive Workplace Culture

Mumbai, April 2023: Great Place To Work® India has launched a nationwide campaign, #TheVoiceThatMattersForIndia which seeks to capture the opinions and experiences of every Indian employee, enabling them to have a say in shaping the future of workplace culture in the country.

The campaign aims to establish a unified index that impartially assesses the state of workplace culture across India, encompassing both rural and urban areas. Furthermore, it intends to establish an effective feed-forward process for policy advocacy. The index is part of a tool to measure organizations’ effectiveness in the space of workplace culture, initiated with inclusive efforts.

#TheVoiceThatMattersForIndia campaign presents a unique opportunity for employees to share their perceptions of the values and attributes they seek in the workplace. Employees today, both present and prospective, are increasingly attuned to social and cultural issues and have a heightened awareness of the importance of working within an inclusive organizational culture that aligns with their personal values. By leveraging the power of this initiative, leaders can foster a sense of diversity, inclusivity, community, and collaboration, thereby facilitating the development of an environment that prioritizes creativity, innovation, and growth. This initiative is expected to positively change the Indian workplace ecosystem to welcome future generations and enhance employee engagement, experience, and productivity.

Given the widespread prevalence of remote work as the new normal, the campaign is a timely initiative. It is imperative for organizations to concentrate on cultivating a robust workplace culture that promotes trust, cooperation, and inclusivity, even in a virtual setting. By embracing these endeavors, India can guide foreign direct investments and generate new employment opportunities, fostering a self-assured and prosperous nation.

Lifebuoy launches ‘Gift of the Ganga’ in the Metaverse to collect plastic waste and build handwash stations in under-served schools

India, 29th April 2023: According to a recent UNICEF Report[1], around 818 million children in the world lack basic handwashing facilities at their schools, which puts them at increased risk of COVID-19 and other transmittable diseases. Furthering its global mission to improve handwashing behaviour especially amongst children, Hindustan Unilever Limited’s number one hygiene soap brand, Lifebuoy kicked-off the largest virtual hygiene drive in the Metaverse – Gift of the Ganga.

This unique Minecraft build aims to turn germ-breeding pollution into germ-protection, thereby turning pollution that is bad into germ protection that is good. On ‘Gift of the Ganga’, gamers are invited to fish out plastic pollution from the mighty river recreated in the metaverse. In exchange, Lifebuoy will clear an equivalent and more amount from the actual river.

On-ground, in partnership with Swayambhu, a social enterprise and Central Government’s Namami Gange Programme, Lifebuoy will roll out plastic waste collection and upcycling efforts in one of the most afflicted parts of the river – the Haridwar bend. The plastic collected will be supplemented by a segregation process of identifying, classifying, dividing, and sorting so that it can then be sent onward for upcycling. To drive awareness and action, Lifebuoy also encourages physical participation from people from all walks of life to participate in the actual clean-up drive on-ground to volunteer. Those interested can reach out to Swayambhu on 9205642777.

With Lifebuoy’s single-minded focus to prevent illness by improving hygiene behaviours among children, this plastic once segregated will be then upcycled to build handwashing stations for under-served schools. By providing access to handwashing stations with soap along with the brands proven handwashing programs, Lifebuoy will equip thousands of children with the most essential provision to fight illness-causing germs and stay free from infections. In keeping with our mission to also negate any risk to the environment, the brand has ensured that the upcycled plastic boards used to create handwashing stations can be further crushed and upcycled more than 5 times.

According to Parnil Sarin, Global Brand Director, Unilever, “Pollutants of all sorts are breeding grounds for illness causing germs. Combined with the lack of practicing hand hygiene at the right occasions daily, this leads to multiple preventable illnesses in children. Lifebuoy has always believed in going beyond creating a discourse on the importance of soap and hand-hygiene. Year on year the brand stays committed to creating and launching platforms to further amplify and engage people at scale.”

Over the last century, Lifebuoy has been committed to building hygiene habits for over 1 billion people by providing access to handwashing facilities and educating children and mothers through numerous proven and localized programs. The ‘Gift of the Ganga’, is one of Lifebuoy’s largest and most unique efforts to engage with young gaming audiences and inspire a behavioural shift towards hygiene and handwashing.

Sarin adds, “We are inviting people from all walks of life to help us on our mission to prevent illness. The Minecraft campaign is a great example of how we are leveraging the power of technology to educate people about the importance of hygiene online, while also highlighting the importance of waste segregation and its upcycling potential on-ground. By making learning about hygiene fun, interactive and collaborative we hope to instil healthy habits that they will carry with them for the rest of their lives.”

In under 5 days since the game went live, ‘Gift of the Ganga’ has seen participation of gamers from 10 countries. This includes top gamers and influencers who have together raised awareness and collected nearly 12 tonnes of plastic waste, equivalent to around 6 lakh 1.5 litre PET plastic bottles from the Ganga. Lifebuoy urges many more gamers to join in the collection, as the higher the amount of waste collected; the higher the number of handwash stations the brand will be able to build to help thousands of children across under-served schools in the vicinity.

BPCL Receives Two Prestigious Awards – NAMC for Commitment to Manufacturing Competitiveness and PCRA for Energy Conservation

Bangalore/Mumbai/Kochi, April  2023: BPCL is proud to announce that its Kochi Refinery has been awarded the prestigious Gold medal at this year’s National Awards for Manufacturing Competitiveness (NAMC), while the Petroleum Conservation Research Association (PCRA) recognized its unwavering commitment to energy conservation and achieving a Net Zero future during the inaugural function of SAKSHAM 2023.

The Kochi Refinery’s exceptional performance and commitment to safety, effective leadership, and other parameters have been widely recognized by the International Research Institute of Manufacturing (IRIM). NAMC is a highly respected platform for evaluating the top manufacturing units in India and recognizing excellence in non-conventional approaches and tailor-made strategies of organizations.

On behalf of BPCL, Mr. Ajith Kumar K, ED(KR), received the Gold medal at NAMC. The award is a testament to BPCL’s commitment to excellence and inspires the company to continue striving toward achieving greater heights in the manufacturing industry.

At the SAKSHAM 2023 event, PCRA recognized BPCL’s commitment to energy conservation and achieving a Net Zero future. Shri Sanjay Khanna, Director (Refineries) received the citation from Shri Rameswar Teli, Hon’ble Union Minister of State, Petroleum & Natural Gas and Labour & Employment. The event aimed to highlight the adverse health and environmental impacts of increasing carbon footprints and convince consumers to switch to cleaner fuels.

In addition, during the event, Shri Rameswar Teli reviewed BPCL’s Bharat Hi-Star Stove, which has a higher thermal efficiency of 74 percent than the normal LPG stove available in the market.

Shri Santosh Nivendkar, State Level Coordinator, Maharashtra, was also felicitated for conducting the maximum number of activities during the SAKSHAM campaign last year.

SAKSHAM is a significant annual event jointly organized by PCRA and the oil industry under the aegis of the Ministry of Petroleum & Natural Gas, Govt. of India, and guidelines of PCRA (petroleum Conservation research association) with the sole purpose of bringing awareness among the people on the need for oil and gas conservation and means to do it.

BPCL is committed to excellence in manufacturing competitiveness and energy conservation and will continue to strive toward achieving greater heights in these areas.

A first-of-its-kind gourmet destination, OONA-The One opens in Ranchi

Ranchi, 29 April 2023: OONA-The One, a contemporary modern fine-dining restaurant that blends great food and elegant ambience is pleased to announce its launch at Kadru, Ranchi. A first-of-its-kind restaurant in Ranchi, OONA-The One is poised to become a one-stop gourmet destination with its wide multi-cuisine offerings and aesthetic ambience.

Very conveniently located at New A.G Colony, Kadru, OONA-The One, is a one-stop restaurant for great gourmet desires for all occasions. From mouth-watering starters, soups, exquisite main course to delectable desserts, the restaurant offers all under one roof. They have an exhaustive menu with both vegetarian and non-vegetarian offerings.

The brainchild of three Co-Founders -AkanshaBhagat, Hitesh Bhagat and PrashantSoni, OONA with its modern setting and elegant decor has a universal appeal for the youth as well as for families. It has all the trappings for an evening well spent. Mr PrashnatSoni, sharing his views on the launch says, “We are very happy to bring this wonderful modern fine-dining experience to the people of Ranchi. It is surely a never before gourmet experience here in the city and we are sure our guests will love it.”

Ms AkanshaBhagat, elaborating on the curated culinary experience that one can have at OONA says, “We have taken special care to offer a very unique curated menu to our guests. Today, the customers have a very aware taste and palate, they are always looking for a different and exclusive dining experience, and that is exactly what OONA offers”

Mr Hitesh Bhagat, talking about the popularity of modern fine-dining in Ranchi says, “The restaurant is an ideal place for a quiet family dinner or catching up with friends over drinks. It is also an ideal place for post-work unwinding. We are sure, our guests are going to love the ambience and the scrumputions food that we serve.”

Ranchi, today is an important city where both business and leisure tourists are coming in great numbers. And OONA is a perfect place to entertain one’s guests over scrumptious food. An amazing menu with tempting curated dishes like Zucchini corn dimsum, Prawn tempura sushi, Stir fry udon noodles, Nasigoreng and mouth-watering desserts like Panacotta and Serradura are sure going to pamper the taste buds of every guests walking into ONNA-The One.

Noida International University Funded Startup Team at Business Trithon Event 2023

The School of Business Management, Noida International University: organised Business Trithon on 28th April 2023, where students from various colleges from Delhi-NCR and other states participated in the Business Trithon, the event comprised three activities; Business Plan Competition, Business Quiz, and Extempore.

The event began with an Inaugural ceremony, graced by Pro Vice-Chancellor, Prof. (Dr.) Parsanjeet Kumar, in his account, exhorted all participating teams and extended his best wishes. The Prof.(Dr.) Subhash Kumar Verma, Director of the School of Business Management, underlined the importance of such events that provide a potential platform for participants to brainstorm, learn and execute their plans.

He also welcomed the guests Dr Bipin Srivastava- IIC Ambassador., Mr Shashank Saxena- Research Lead- 13 D Research and Strategy, and Dr Neha Tomer from ICFAI University Dehradun, regards with floral bouquet, Dr Prasanjeet Kumar, Pro Vice Chancellor of Noida International University, gave a welcome address to encourage students to give their best at the competitions.
Mr Shashank Saxena also encouraged students to learn from the ideas and the problems. Mr Saxena has given many examples and said we are here to learn innovative ideas and motivate students to give their best.

A total of 12 teams from different colleges participated in the Business Plan Competition. The teams came up with many creative ideas which had the potential to become successful business ventures. Dr Neha Tomar, Dr Manju Kundu, and Mr Shashank Saxena judged the event. The jury evinced a great interest in all the plans presented and came up with many valuable suggestions. The business Plan Competition has been coordinated by Dr Shilpi Singh, Associate Professor, and Mr Rahul Kapoor, Assistant Professor, SBM-NIU.

In the Extempore, A total of 17 students participated from different Institutions and universities. The topics given to the participants were from various subjects like Health, Education, Social Media, Environment, and others.
The participants were supposed to speak on the topic for two minutes. This competition was judged by Dr Apurva Chatterjee, NIU, and Dr Bipin Kumar Srivastava, Galgotias University. The program was conducted by Mr Anil Verma, Asstt. Professor and Ms Shikha Goyal, Asstt. Professor, School Of Business Management, Noida International University.

Business Quiz-conducted by Ms Archana Kumari and Dr Saba Parveen, Assistant Professor, School of Business Management. Here, 24 Teams from various institutes, participated in Business Quiz. After the inaugural session, the business quiz started with a preliminary round for selecting the top ten finalists. Twenty-four teams have participated in the written preliminary round, which consists of 40 MCQs to be completed in 30 minutes. After shortlisting the ten finalists, the Final Business Quiz Stage Round was started. There were four rounds, the second round was the elimination round, in which five teams got eliminated since only five teams played the 3rd and 4th rounds. The session was looked after by Dr Shraddha Purohit, Associate Professor, School of Journalism and Mass Communication, Noida International University.

In the end, the result of all the Competitions has been declared. Angelina D’Souza from Galgotias University won the third position, Vivek Kumar, G. L. Bajaj Institute of Management and Research bagged the Second position, and Sheetal Chauhan, SBM- Noida International University bagged the first position in Extempore. Simran Arora and Vivek Kumar from GL Bajaj won the third position, Simran Arora and Vivek Kumar from the SBM-NIU team won the second position, and Rishik Srivastava and Shashand Kumar from Sharda University Bagged first position in Business Quiz.

The team from SLLA-NIU won the third position, the Team from GL Bajaj bagged Second position, and the team from ICFAI University, Dehradun bagged First position in Business Plan Competition.

The jury members have also decided to fund the team Ignite Sports Club for their outstanding idea. All winners have been facilitated with goodies and internship opportunities from The BEEP. At the end of the day’s activities, Dr Nitin Chaturvedi, HOD, SBM-NIU gave the vote of thanks. The overall coordination was done by Dr Yamini Pandey, Associate Professor, and Dr Pallavi Tandon, Assistant Professor, SBM-NIU.

Hoopr collaborates with Raftaar & Prabh Deep for latest song ‘Badnaam’

 April 2023, Mumbai, India: Expanding upon its record of collaboration with musicians, leading music licensing platform Hoopr has come together with Raftaar and Prabh Deep for their latest creation Badnaam. The song has already become the talk of the town and through this coming together, Hoopr has further cemented its position as India’s most diversified music licensing platform. The union is expected to herald a new era of collaborations and will open new avenues of opportunities for creators, artists, and musicians in the coming years.

Commenting on this occasion, Gaurav Dagaonkar, founder of Hoopr.ai, said, “It’s a matter of great pleasure as we finally made our foray into collaborations with artists and musicians. This will help us to make Hoopr more dynamic and create more vibrant opportunities for the entire ecosystem of the music industry.”

Mo, the head of Azaadi Records that released the track said, “We are always on the lookout for fresh new sounds that complement the style of artists such as Raftaar and enjoy working with a wide range of collaborators. The collaboration between Hoopr, Lambo Drive, and Raftaar showcases how different elements can come together, get the perfect sound and vibe, and create a masterpiece”.

Hoopr is India’s leading music licensing platform that offers creators, artists, and brands licensed music for their videos. The platform is powered by AI technology and used by well-known names in the industry including Taniya Khanijow, City Ka Theka, and Ashish Vidyarthi among others. Further, Hoopr is also empowering artists by releasing original music under its ‘Hoopr Originals’ banner and has also started licensing beats which means that the platform is all geared to tap into the $20 billion recorded music business.

Lambo Drive produced the beat for Hoopr and Azaadi Records further licensed the same for use on this track. This beat served as the foundation for Badnaam. Speaking about this, Lambo Drive said, “I am very happy to see my work being licensed by thousands of creators and musicians including Raftaar and Prabh Deep on the Hoopr platform. It really gives me a sense of deep pleasure and accomplishment as my work is being recognized across the world.”

Prabh Deep added, “As artists, we’re always looking for something fresh and something that really inspires us to come up with an awesome track. The beat that Lambo Drive licensed from Hoopr allowed us to do that. The track captures the vibe and spirit that I was going for perfectly!”

Hoopr aims to grow multi-fold in not just the music licensing space during the coming year but also expand on its support for original music. The company is on the lookout for artists who want to share their music with a huge audience. Interested artists can fill out this form on the Hoopr.ai website, and the team will be in touch with them soon. By focusing on helping artists get discovered, producing their work, and allowing millions of creators to check out and soundtrack the incredible variety of videos with this music, Hoopr aims to fuse together a wide array of areas associated with music and thus bring in benefits for every entity across the board. What’s more, by opening up new doors of discovery and revenue, it is solving one of music’s biggest problems.

Dagaonkar added, “The collaboration between Hoopr.ai and Raftaar, Prabh Deep, and Lambo Drive is another example of the impact Hoopr.ai is having on not just the creator economy but also music. A pivotal part of our focus is empowering artists and growing Hoopr as a platform in the $20bn+ recorded music business. This is another example of the work we have been doing with various talented artists from all over the world. In fact, we are actively looking for new artists to join the Hoopr roster and welcome the diversity of the music on offer from all parts of India, and the world.”