Archive: March 27, 2023

NIC Honestly Crafted Ice Creams Launches Sheer Khurma Ice Cream for an Innovative Twist on a Traditional Dessert

Bengaluru, March: NIC Honestly Crafted Ice Creams, India’s fastest-growing ice cream brand, also known to bring innovative and preservative-free ice creams is pleased to announce the launch of its latest flavor, NIC Sheer Khurma, which is just in time for the holy month of Ramzan. Sheer Khurma is a traditional sweet dish that is popularly consumed during Ramzan. This ice cream flavor is an innovative take on the classic dessert, allowing people to indulge in the traditional taste of Sheer Khurma in a refreshing and modern way.

Freshly prepared Sheer Khurma is turned into an ice cream that is enriched with ghee-roasted dry fruits such as raisins, cashews, almonds, pistachios, and dry dates. It is then prepared with milk, sugar, and vermicelli. The ice cream is then enhanced with coconut, rose petals, and saffron, providing a sweet cardamom flavor that is sure to tantalize the taste buds.

NIC Honestly Crafted Ice Cream prides itself on using only the finest and honest ingredients in its products. The Sheer Khurma Ice Cream does not contain any preservatives or chemicals and hence has a 40-day shelf life, ensuring that customers can savor the ice cream for the whole month of Ramzan.

Sheer Khurma is a seasonal dessert that is typically consumed during Ramzan. However, with NIC Sheer Khurma Ice Cream, customers can now enjoy this traditional dessert flavor as an ice cream. NIC Honestly Crafted Ice Creams is committed to providing customers with the best possible customer experience and the most innovative products without adding any preservatives or artificial coloring agents. The launch of Sheer Khurma Ice Cream is just another example of their dedication to this mission.

NIC Sheer Khurma Ice Cream is available at all major food delivery platforms like Swiggy, Zomato, Swiggy Instamart, BlinkIt, and Zepto along with select stores in over 100 cities across India. Try NIC Honestly Crafted Ice Cream Sheer Khurma flavor for a refreshing and innovative take on the traditional dessert, perfect for the occasion and free of preservatives.

Panna Diamond World Jewellers inaugurates its 4th store at Kankurgachi, Kolkata

Kolkata, 27th March, 2023:The best way to brighten up any occasion is jewellery, and with its 4th new store in city’s most prime area, Panna Diamond World Jewellers brings the best of its collections for jewellery lovers and aesthetes at Kakurgachi this time. This brand’s collection is strong, contemporary and feminine at the same time. The thoughtfully designed store is a testament to Panna Diamond World Jeweller’s love for creating wearable art and reflects the brand’s passion for effortless, artisanal pieces.

The store was inaugurated today by CS (Dr.) Adv. MamtaBinani, President of MSME Development Forum WB Chapter; Mr.OmprakashAgarwalla, Director of Panna Diamond World Jewellers; Mr.ShyamSundar Choudhury, Director of Panna Diamond World Jewellers; Mr.Dilip Kumar Agarwala, Director of Panna Diamond World Jewellers; Mr.PintuAgarwala, Director of Panna Diamond World Jewellers& many other eminent personalities.
Celebrating the showroom launch in a unique style, this jewellery brand has announced offers to scratch and win up to 40 percent off on diamond prices as well as a flat 100 percent off on making charges. Other exciting deals include assured gifts on every purchase along with Lucky Draw winner to get upto 5 kg silver.

Presently, this brand has it’s presence at 4 stores across Kolkata, after expanding this new branch at Kankurgachi while the other three being at Camac Street, Howrah and New Market. Located in one of the most fashionable districts of Kolkata, this new store promises to be a unique shopping experience and offers an exquisite collection of gold and diamond jewellery for women and men, including necklaces, bracelets, earrings, rings, and much more.

Speaking to the media, Mr.PintuAgarwala, Director of Panna Diamond World Jewellers said, “Kolkata is a key market for us, and there is great scope for growth in this region. We are taking major strides in expanding our footprint here. We have been working hard to curate a stunning collection of jewellery that combines traditional craftsmanship with contemporary designs, and we can’t wait to share it with our customers. The collection at Panna Diamond World Jewellers is made with the highest quality materials and exquisite attention to minutest details. The store’s design is elegant and sophisticated, with a modern touch, providing a comfortable and welcoming atmosphere for customers to shop.”

On this occasion, CS (Dr.) Adv. MamtaBinani, President of MSME Development Forum WB Chapter commented, “I feel extremely delighted to be part of this new store launch. I loved the designs and the quality of Diamonds is better than any other jewellery brand available. The thing which attracted me most is that they even do customized design for individual customers choice. Every piece is crafted to perfection by skilled artisans who have a passion for creating unique and elegant designs. The customers both men and women are sure to get spoilt with the options to choose from which are handcrafted to suit all kinds of requirements and taste. “

Our Policy:

1. Lifetime maintenance with free diamond replacement.
2. Lowest making charge and lowest diamond rate.
3. BIS Hallmark & SGL certified jewellery.
4. Appreciation of diamond.
5. Free exchange within 15 days.

In the year 2007, Panna Diamond World was conceptualized by Mr.Pintu Agarwal along with his wife Mrs.Rashmi Agarwal with a single-minded vision of making diamond jewellery affordable for everyone and diamond jewellery to be less expensive than gold jewellery. Panna Diamond world has conquered the hearts and minds of innumerable customers across the city. This brand creates an unforgettable galaxy backed by years of craftsmanship, handling stones and setting them to their best advantage. With the team of in-house designers they create high end, perfectly finished jewellery with extreme precision and class. The collection boasts of light weight jewellery at a reasonable price to cater to the millennials. Customers can can also visit their website www.pannadiamonds.com for new collections.

Holiday Inn Chennai OMR IT Expressway Celebrates The Earth Hour

A Single Hour to Inspire a Movement to Protect Our Planet

Holiday Inn Chennai OMR IT Expressway over the weekend celebrated Earth hour by turning off their non-essential lights for an hour to raise awareness of Earth Day and its significance. The lights were replaced by candlelight in appropriate public areas such as the lounge, Café-G, the bar, hotel lobby and reception area. The hotel even requested its guests to turn off their lights in their rooms during this hour. The hotel are keen supporters of sustainable practices, reduction of energy consumption, carbon emissions and working towards a more sustainable future.

CRISIL upgrades Credit Saison India’s rating to AAA/Stable

Bangalore/ Mumbai, March 27, 2023: Credit Saison India (CS India), a leading Neo-Lending Conglomerate with a Pan-India presence, announced that CRISIL Ratings has upgraded the rating on the long-term bank facilities to ‘AAA/Stable’ from ‘AA+/Stable’ and has reaffirmed the rating on short-term bank facilities and commercial paper at ‘CRISIL A1+’.

The CRISIL AAA rating comes 3.5 years after the company commenced its lending operations.

The rating action reflects the improvement in the credit profile of the parent company, Credit Saison Japan, and the continued high strategic importance of CS India. The ratings also factor in the improvement in the standalone profile of Credit Saison India, supported by strong capitalization metrics, which have been supported by regular equity infusions by the parent to support the growth.

CS India has received capital infused c.Rs 1,627 crores from its parent since inception, of which c.Rs 539 crores was infused in FY2023. “The net worth and gearing of Credit Saison India, remained comfortable at Rs 1,627 crore and 2.3 times respectively as on December 31, 2022, as against Rs 1,128 crore and 1.1 times respectively as of March 2022,” the CRISIL report stated.

Presha Paragash, CEO & Full-time Director, Credit Saison, India, said, “The rating action by CRISIL, reaffirms the strong parentage and support of the parent company to Credit Saison, India. We remain committed in creating a strong and robust franchise in India focussing on the Consumer and SME sectors.”

The India business is of strategic importance to Japan’s Credit Saison Group where the group plans to scale up business rapidly with a focus on Consumer and MSME segments. The lending conglomerate offers customized, unsecured business loans to help SMEs grow and disburse the loans within 48 hours.

While the growth has been enabled by the continuous equity support from the parent, CS India has also built a robust and well-diversified lender base within 20 months of raising debt. The company holds strong debt relationships with 24 debt lenders, including many foreign and Indian banks, such as State Bank of India, Axis Bank, Bank of Baroda, Punjab National Bank, Canara Bank, Mizuho, SMBC and MUFG.

Credit Saison, India has disbursed over a million whole-sale and retail loans since its inception. The company currently has an AUM size of c. Rs 6,000 crore and is on track to hit an AUM of USD 1 bn over the next few months

UltraTech Cement wins TERI-IWA-UNDP Water Sustainability Award

March 27, 2023: UltraTech Cement Limited, India’s leading cement and RMC company, has been conferred the prestigious ‘TERI-IWA-UNDP Water Sustainability Award 2022’ by The Energy and Resources Institute (TERI) in association with the International Water Association (IWA) and the United Nations Development Program (UNDP) on the eve of World Water Day 2023.

The award was conferred to UltraTech at the ‘2nd Water Sustainability Awards 2022-2023’ on March 21, 2023, in New Delhi. UltraTech was recognized under the ‘Water For All’ category for the watershed project implemented by its integrated cement manufacturing unit Andhra Pradesh Cement Works in two villages located near the unit. The project aims to protect and restore community water structures in rural Andhra Pradesh, uplifting the lives and livelihoods of the local population.

Enhancing livelihoods through watershed management

To address the water scarcity issue in the semi-arid chronically drought-prone Rayalaseema region of Andhra Pradesh, Andhra Pradesh Cement Works (APCW), located in Tadipatri, Andhra Pradesh, adopted Ayyavaripalli (Anantapur district) and Petnikota (Nandyal district) villages in Andhra Pradesh state to implement the integrated watershed project. The region faces an alarming 30% per year decrease in groundwater levels. The unit partnered with International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) for the implementation of the project to address water scarcity, land degradation, and low crop productivity and thereby improve the income levels and living standards of villagers.

Seven water harvesting structures were constructed in Ayyavaripalli village of Kolimigundla Mandal and Petnikota village of Tadipatri Mandal to enhance the groundwater levels in addition to improving the year-long availability of water. Farmers were trained on good agricultural practices and income generation activities and demonstrations were conducted on best practices for land use and crop management to increase crop productivity.

A high-yield variety of seeds developed by ICRISAT was distributed for utilisation by local farmers on 250-280 acres of farmland. Soil health cards were distributed to farmers in these two villages. Training programs were conducted for farmers to increase awareness of the usage of fertilizers and pesticides based on soil health conditions which resulted in reduced usage of fertilizers and pesticides thereby reducing the cost of cultivation. Kitchen Garden seeds were distributed to households, encouraging local women to earn additional income.

Impact of the integrated watershed project

The Andhra Pradesh Cement Works project benefited over 2,000 people across 500 households living in these two villages. The project through its various interventions has resulted in multiple income-enhancing benefits for the villagers.

Increased water availability

• The rainwater harvesting structures in Patnikota and Ayyavaripalli have created a water storage capacity of around 35,000 cubic meters (m3).
• The rainwater harvesting structures have harvested about five lakh m3 of water as of January 2023.
• Groundwater levels in the watershed areas went up by 2-4 meters due to rainwater harvesting structures.
• 400 acres of barren land were brought into cultivation due to watershed interventions in both villages.

Increased crop yields:

• Harvesting from high-yield variety seeds resulted in a 30-40% increase in the yield.
• The recharged rainwater provides irrigation to nearly 346 hectares of the cultivable area in the two villages.
• Farmers cultivated crops across three cropping seasons in 115 hectares of land by sowing millets or short-duration vegetable crops in the post-rainy season thereby increasing their income.
• Women earned an income of Rs. 2500 to 3000 per month through the sale of kitchen farm produce.

Aye Finance leads the way in building capabilities of Micro Enterprises

27th March 2023, Gurugram – Aye Finance India’s leading fintech lender to the underserved population of micro enterprises has been providing non-financial services to these grass root businesses through its not for profit arm FAME (Foundation for Advancement of Micro Enterprises) since 2019. The Foundation has already brought about a transformative impact in the lives of over 45,000 unorganized businesses, 50% of which are women, by building their capabilities through the various interventions it runs for the Dairy, Kirana, Shoes Manufacturing and Sports Manufacturing sector.

FAME has chosen the mission of bridging the gap between the aspirations and opportunities available to this sector as supporting micro enterprises boosts progress on more than half of United Nations SDGs (Sustainable Development Goals). Its customised programs are not just building the skills but also generating and enhancing livelihood opportunities for the micro enterprises. Trainings on creating better quality goods, managing financial levers of the business, forward and backward linkages, product diversification have helped FAME beneficiaries improve production quality and levels, expand customer base and bring about efficiency in their operations.

Mr Brij Mohan, who has previously served as the Executive Director of SIDBI and is also referred to as the pioneer of micro finance in India, is the Chairperson of FAME and under his guidance the Foundation has been successfully building competencies of micro entrepreneurs

Commenting on the same, Sanjay Sharma, Managing Director of Aye Finance said, “While Aye has solved the funding challenges of micro entrepreneurs through its customised and affordable loan products, it is equally important to provide beyond financing support to ensure the holistic development of the sector. With that intent, we launched our own “not-for-profit” arm FAME to provide business and marketing management advisory and enhance livelihood of unorganized micro businesses in small towns. FAME runs multiple projects in over 150 villages in Uttar Pradesh, Rajasthan and Haryana for promoting and development of livelihoods, rural development and skill development. It gives me immense pride to see The Foundation having positively impacted the lives of over 45,000 micro entrepreneurs within a short span of four years and I am very optimistic of the difference our programs will make to this sector in the coming years”.

This Ramadan Month Home Credit India comes with an ‘Ummeed ka Tohfa’ campaign under ZindagiHit brand thought

Hyderabad/New Delhi, 27th March 2023: With the beginning of the holy month of Ramadan, Home Credit India (HCIN), a local arm of the leading global consumer finance provider, unveiled its latest brand campaign – Ummeed ka Tohfa.. on lines of its new brand thought ‘ZindagiHit’. The digital campaign showcases Home Credit as an enabler, trusted by 1.5Cr+ customers with the support and special relation enjoyed with over 50,000 retail partner networks pan-India, towards fulfilling aspirations and helping them celebrate life without financial worries.

This is the fourth AV under the ambit of ZindagiHit brand thought and is an effort to have a sustained brand connection with Home Credit consumers and potential loan seekers. Home Credit India had launched its new brand thought ‘ZindagiHit’, during Diwali in October last year. The value proposition of ZindagiHit brand thought centers on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans.

The narrative of the new digital campaign revolves around an artist who is struggling to run his artifacts gift shop. His loyal customer Shahid when visiting the shop to buy gifts for his family for Eid sees the withering condition of the shop and gets to know about his pain to compete with online competition and his financial hardships. Understanding the situation, Shahid pacifies the artist and takes him to a mobile store for him to buy a new smartphone that will help his business go online. Seeing the helplessness of the artist, the retailer suggests he buy a new phone by getting it financed through Home Credit India and pay back through easy EMIs. Herein lies the value of Home Credit India, which financially empowers borrowers through easy and hassle-free loans. The video ends the tagline “aaj hi dein apno ko ummeed ka tohfa, aur kare ZindagiHit with Home Credit!” (Give a gift of hope to your loved ones today and bring happiness in life with Home Credit!)

Having built a strong brand presence in the country in the last 10+ years, Home Credit India is trusted by 1.5Cr+ customers and a 50,000+ retail partner network pan-India. As a responsible consumer lender, Home Credit India has also engaged with more than 3 million individuals through its financial literacy campaign – Paise Ki Paathshala – to foster a responsible borrowing culture in society at large.