Archive: February 28, 2023

BeatO reports more than 20x growth in its female users in the last 5 years

New Delhi, 28 February 2023: Of its 2 million total user base, BeatO, a comprehensive digital care platform for controlling and reversing diabetes has observed 20x growth in the number of female users in the last 5 years. The digital care platform has positively impacted the lives of over 6 lakh women. 9% of these women belong to the age group of 18 to 25 years, followed by 16% in the age group of 26 to 35 years, 18% from 36-45 years, the largest segment of 25% are in 46 to 55 years age group, 19% are 56-65 years and remaining 13% are from over 65 years age group.

BeatO’s

Interestingly only 40% BeatO’s female users are from metros whereas the majority share of 60% belong to tier 2, 3, 4 and beyond. This number reflects increased adoption of technology for healthcare, among females residing in Bharat. While a recent study conducted by experts from All India Institute of Medical Sciences (AIIMS), the Indian Statistical Institute, Prime Minister’s Economic Advisory Council, and Harvard University revealed that Indian women suffer gender bias while accessing health care and gender stereotypes prevent women from voicing their health problems, BeatO is successfully breaking this barrier and providing its female users accessible affordable diabetes care through its app and digital technology.

Mr. Gautam Chopra, Founder and CEO, BeatO commented, “Healthcare has traditionally neglected females from its cover unfortunately. Today, mobile phones and the internet have reached the grassroots of India, especially women in smaller towns and cities. Now with the advent of health-tech, this is an opportunity to reach out to more women than ever before and empower them to make decisions concerning their health. Technology has the potential to improve the quality of life for everyone, in every nook and corner of the country, so we are glad to see the uptick in the number of female users coming to BeatO from all corners of India. We expect an exponential increase in our female users in the near future as well who will go on to become the flag bearers of the much needed health-tech revolution in India.”

“As per Nielsen’s Bharat 2.0 Internet study, 1 in every 3 females in rural India is actively using the internet. Female users’ growth in the last 2 years is a whopping 61% as compared to male users whose numbers grew at 24%. With the government and private players like us bringing a lot more emphasis on women adopting technology, we hope that Indian women will be a part of the mainstream population with access to best in class affordable health care.” He added.

BeatO had conducted a survey on ‘Gender differences in accessing and utilizing digital diabetes support platforms in India: Analysis of one million (10,33,148) users’ on their platform. The results of the survey were published with the International Diabetes Federation in 2022.

The findings revealed that though the prevalence of diabetes among women (8.4%), is only slightly lower than that among men (9.1%) yet women face many more hurdles in the accessibility and utilization of digital care. Whilst there has been a very strong uplift in the number of women on BeatO recently, but still with just ~27% of the users being female, BeatO expects to witness an even sharper increase in the coming years as there is still a considerable gender gap in accessing and utilizing digital health platforms in India for female users.

The need to increase the availability and awareness of digital platforms among females with diabetes to improve access to diabetes management is therefore crucial and is currently being addressed by BeatO’s digital comprehensive diabetes care platform.

Among females, the mean age of women accessing BeatO was 48.24 years; the majority had T2DM (95%) with a mean duration of 9.42 years. The majority of females belong to the metro (40%), followed by Tier-IV (32%), Tier-II/Tier III (28%).

Today all stake-holders like government, institutions, policy makers, private players, etc. must leverage the power of technology to reach every Indian household. The very first step must be to address the healthcare needs of females, because by bringing one woman under the umbrella of cover is to reach multiple families together.

Program on Advantage MSME – The Big Strides

Program on Advantage MSME - The Big Strides

Kolkata, 28th February, 2023: The MSME Development Forum-West Bengal Chapter along with NCLT Kolkata Bar Association, Concern for Calcutta and Multi Commodity Exchange of India Limited (MCX) organized a program on ‘Advantage MSME-The Big Strides’ today at Hotel Niharika, Kolkata.

It was held with the objective to showcase the talent and entrepreneurship of West Bengal in the very vital space of MSMEs. West Bengal houses the second-highest number of MSMEs in the country and this program was held with the objective of disseminating the advantages that MSMEs have and the various schemes that the Government has for them.

The event was graced by the presence of Mr. Shishir Bajoria, Chairman IIM Shillong; Adv. Narayan Jain, National Deputy President, All India Federation of Tax Practitioners (AIFTP); CA Sanjib Sanghi, Vice Chairman EIRC of ICAI; CS (Dr.) Adv. Mamta Binani, Past President ICSI & President of MSME Development Forum WB Chapter; Mr. S M Gupta, President with NCLT Kolkata Bar Association; Mr. K S Adhikari, President Concern for Calcutta and many others. The topics for the program was “Government outlook towards MSME”, “Basic Technology for MSME”, “Income Tax benefits for MSME and Start Ups” and “Finance Schemes for MSME”.

On this occasion, CS (Dr.) Adv. Mamta Binani, Past President ICSI & President of MSME Development Forum WB Chapter said, “MSME is one sector which not only holds the GDP and grows it but is a big enabler for the socio and equitable growth of the nation. With more than 6 crore units and over 11 crore workers, the MSME sector is the second-largest employer in the country after agriculture. With approximately 30% of the GDP and more than 45% of all Indian exports going to this sector, there is a substantial contribution to economic growth. The government is always trying to improve MSMEs’ competitiveness in the global value chain and give them the tools they need for sustained growth.”

Bharti AXA Life Insurance & Unity Bank Forge Bancassurance Partnership

New Delhi, February 28, 2023: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced its bancassurance partnership with Unity Small Finance Bank (Unity Bank), a new-age, digital-first bank for the distribution of life insurance products through the Bank’s network of 111 branches and 206 offices pan-India.

Through this alliance, Bharti AXA Life’s insurance comprehensive suite of life insurance plans, including protection, savings, investment and retirement plans, will be available for purchase to 15 Lacs+ customers of the Bank spread across 17 states.

Along with its attractive interest rates on deposits and wide range of loan products, Unity Bank’s customers will benefit from a diverse range of new-age insurance solutions offered by Bharti AXA Life, enabling them to financially secure the future of their loved ones along with fulfil key financial goals like college education for their children, wealth building, retirement planning, and more.

Commenting on the association, Mr. Parag Raja, MD and CEO, Bharti AXA Life Insurance, said, “We are pleased to partner with Unity Small Finance Bank, which is a growing name as a truly digital bank in the domestic banking sector. Our alliance will empower the Bank’s customers with protection and holistic financial planning solutions from our comprehensive product portfolio. This partnership is an important part of our growth strategy. It will help in further strengthening our distribution and unlocking growth opportunities through the bank’s wide network, thereby increasing insurance penetration in the country.’’

Mr. Inderjit Camotra, MD and CEO, Unity Bank said, “At Unity Bank, we constantly endeavour to add to our portfolio and offer customers with a wide range of savings and investment products. Life Insurance solutions offer customers an avenue for long term wealth creation along with security for their loved ones. We are proud to partner with Bharti AXA Life, a renowned organization that offers simple and customer centric insurance solutions. Together with our growing branch network and their solutions portfolio, we are confident that our customers will benefit immensely.”

Free Fire 2023 Esports Roadmap features two key tournaments taking place in May and November

Cairo, Egypt, February 28 2023 – Garena has announced the Free Fire 2023 Esports roadmap, unveiling updates to its international Esports tournament format. In addition to the flagship Free Fire World Series (FFWS) that will take place in November, fans and players can look forward to the very first Free Fire SEA Invitationals (FFSI) that will soon commence in May.

Free Fire 2023 Esports roadmap

The new addition is coupled with various adjustments to the tournament format, which will now comprise two milestone stages — the Group Stage and Grand Finals — in an extended tournament period. These updates to Free Fire Esports are expected to shake up the competitive Free Fire scene and raise the bar for both players and fans.

There will be one team from Free Fire Middle East and Africa (MEA) representing the region in the FFSI. As currently Free Fire Middle East and Africa running their professional tier league “Free Fire MEA Super Star” from 18th February till 18th March 2023, The Champion of Free Fire MEA Super Star will qualify directly to the FFSI. The event has 2 divisions, each has 12 teams from different countries across MEA including the big names such as WASK team from Morocco “the Champion of Free Fire Arab league Season 5”, and Alpha team from Algeria “The Champion of Free Fire Arab League Season 6”, Clear Vision from Kuwait, Viking team from Iraq, Dictators team from Tunisia, Police team from Egypt, and many more.

Fans and players can look forward to two key tournaments in 2023 — FFSI and FFWS
This year, Free Fire Esports will launch the FFSI, a new multiregional tournament designed to focus on the rivalries between select competitive regions. Set to take place in May across three weekends, the FFSI will look to host 18 teams across the regions of MCPS , Vietnam, Indonesia, Thailand, Europe, MEA , Taiwan, and Pakistan.

The iconic FFWS will also make its return in the second half of the year in November, featuring a spectacular line-up of the best Free Fire teams hailing from major competitive regions including Brazil and Latin America. Fans and players can look forward to an enhanced Esports experience, with more information to follow down the line.

Various Free Fire local leagues around the world will be held between February to April, and for a second time between July to October. Similar to previous years, local league rankings will determine the final teams promoted to FFSI and FFWS.

Upcoming key tournaments will feature a refreshed tournament format
Free Fire will introduce a new tournament format for its international Esports tournaments, which features a Group Stage and Grand Finals.

The Group Stage will take place over two weekends and will see 18 teams compete for 12 slots to the Grand Finals. The teams will be divided into 3 groups of 6, with 2 groups facing off across 6 games on each match day of the Group Stage. The top 12 teams based on the total number of points will then advance to the Grand Finals, which consists of 18 matches held across three days. Final placements will be based on the total points accumulated by the 12 finalist teams across the three days.

Newest adjustments seek to elevate Free Fire’s competitive landscape
The newest adjustments have been implemented with intentions of elevating the Free Fire Esports landscape. In the upcoming FFSI and FFWS, teams will be required to exhibit a greater level of skills, versatility, and consistency throughout all matches, and against different competitors. With an extended tournament period, Free Fire fans will also be able to fully immerse and progress along with their favorite teams and players as they strive to remain among the top Free Fire teams.

Stay tuned to the official Garena Free Fire Esports channels for exciting updates:
● Website
● YouTube
● Instagram

Free Fire can be downloaded on both the Apple iOS App and Google Play store.

Great Learning to Host #WomenOfImpact Career Talks Webinar Series for International Women’s Day

Bangalore, Feb 28, 2023: Great Learning, a leading global edtech company for higher and professional education, is hosting #WomenOfImpact, a two-day webinar as part of their Career Talks series to celebrate International Women’s Day. The webinar series aims to empower women to build a rewarding career in the most in-demand domains, including data science, cloud computing, management, and digital marketing. The webinar is also designed to offer professional career advice from women leaders who have made a significant impact in their respective domains. The series will explore trends, skills, and opportunities with women leaders from top companies.

The two-day webinar series will consist of different sessions on the identified topics (data science, cloud computing, management, and digital marketing). These sessions will be led by nine domain experts from organizations and institutions such as AWS, Commonwealth Bank, Great Lakes Institute of Management, and others. Each session will begin with a brief overview of the domain, a detailed discussion on the required skill sets, and further delve into the importance of developing domain-related capabilities. Every session will be followed by a Q&A session with the industry experts.

The webinar will be conducted from 4 PM to 6 PM (IST) on 6th and 7th March 2023, with each session lasting 45 minutes. Aspirants can register for free on Career Talks 2023.

Great Learning’s #WomenOfImpact Career Talks series aims to empower women to take up challenging roles in their respective domains, providing them with the skills, knowledge, confidence, and motivation to achieve their professional goals.

For more information and to register, please visit Career Talks 2023. https://program.mygreatlearning.com/careertalks2_sm/]

Equirus Wealth Forays into HNI Broking to Provide Customized Investment Solutions

February 28th, 2023, Mumbai: Equirus Wealth, one of India’s leading distribution platforms for wealth products, has today announced its foray into the High-Net-Worth Individual (HNI) broking. The firm’s latest move is aimed at providing customized investment solutions for HNIs, a market segment that requires a unique investment approach and a more personalized experience.

Through its HNI broking platform, Equirus Wealth aims to provide a comprehensive suite of services that cater to the specific investment needs of HNIs. The platform will leverage the deep research capabilities within the group, expertise in equity markets, and extensive network to offer personalized and differentiated investment solutions.

Commenting on the launch, Mr. Ajit Deshmukh, Managing Director, Equirus, said, “Our foray into the HNI broking is a natural extension of our wealth product offerings. As a firm, we are committed to providing customized investment solutions that cater to the unique needs of our clients. With deep research capabilities within the group and expertise in equity markets, we are well-positioned to offer our clients a differentiated investment experience that is tailored to their investment goals. The last few years have seen us scale new heights – the Wealth and AMC business at Equirus Wealth now oversees an AUM close to Rs 5,000 crores. With the launch of the HNI Broking Platform, Equirus has added another feather to its cap”.

“We are excited to offer HNI clients a platform that is designed to meet their specific investment needs. Our platform combines cutting-edge technology with deep research insights and personalized services, providing clients with a seamless investment experience,” said Ms. Shilpa Gupta, Managing Director and Group Chief Operating Officer, Equirus.

Equirus Wealth’s HNI broking platform will offer a range of investment solutions in the equities space. The platform will also provide HNIs with access to the firm’s research reports, investment ideas, and insights on the equity markets.

YOU.ART hosted YOU.SPECTRUM, an exclusive offline art exhibition at the prestigious Cymroza Art Gallery

YOU.ART hosted YOU.SPECTRUM, a 3-day exclusive art exhibition at Mumbai’s prestigious Cymroza Art Gallery from 24th to 26th February 2023. The exhibition showcased a medley of artworks by 26 versatile artists from different parts of the country.

YOU.ART hosted YOU.SPECTRUM

The art exhibit was inaugurated on 24th February by the Chief Guest, Mr Abhay Sardesai, the editor of Art India magazine. The exhibition was graced by the presence of two esteemed guests of honor from the arena of art, namely, Mr Kalyanrao Borade, an art collector and philanthropist along with Ms Aruna Rekha Varanasy, a classical dancer.

YOU.ART endeavoured to portray 100 enticing artworks creatively crafted to accentuate various genres of art and culture from diverse perspectives. Be it colorful florals, attractive abstracts, vibrant landscapes or beautiful creations, the exhibition captivated the audience with alluring and nurturing aspects of nature.

‘Let the ART choose you’, tagline incorporated by YOU.ART aptly defines the significance of the exhibition. The goal of the art presentation was to capture and cherish the essence of life from an artist’s perspective, be it the invigorating scent of flowers, the persistent cycle of sunsets and sunrises, the charm of beaches, mountains, and lovely valleys, to the real experiences based on themes related to contemporary incidents related to pandemic era, human settlements, etc.

Commenting on the prospects of the art exhibition, Ms Aruna Rekha Varanasy, said, “I would like to convey felicitations to YOU.ART on hosting YOU.SPECTRUM, an initiative in the form of an art exhibition dedicated to the progression of the country’s art and culture. It has been an honor to be a part of such an artistic presentation which displayed the talent of artists. I strongly believe that art can be a potential medium of social emancipation. Through the colorful depictions curated on the canvas, an artist can convey a profound message aimed towards social reformation and development. At the same time, I am glad to witness the rising contribution of women towards the enhancement of art in India. The mentioned art exhibition was an insightful endeavor by YOU.ART that granted an opportunity for art enthusiasts and artists to cherish the beauty and charisma of art.”

Commenting on the significance of the art exhibition Founder of You.Art, Geeta Nallani said, “We have been delighted to host YOU.SPECTRUM- our first in-person exhibition after the 3 consecutive curations online. YOU.ART has always emphasized the importance of showcasing the voice of new-age artists and the importance of engagement with new-age art collectors. And this exhibition provided a great opportunity to see this happen.”

Co-Founder Sudha Gattu, enthusiastically added “ It is essential to provide social avenues for the art fraternity to convene and the exhibition was aimed to facilitate the same to attract art patrons. We were thrilled to witness the spirited engagement from the art lovers in our creative venture.”

It is noteworthy that Dr Pheroza J. Godrej, the founder of Cymroza art gallery and an ardent art enthusiast graced the event with her presence and it was a great motivation to artists.

Mr Hesh Sarmalkar, an artist and an art consultant is among some of the noted guests who graced the event.

Boltic announces the launch of Text to Query feature, a natural language search revolution

Reliance-backed Fynd’s big data ops platform Boltic is set to improve productivity, accuracy and data access for businesses with a new feature

Boltic

Mumbai, February 28, 2023 – Boltic, the modern enterprise-grade data platform, has announced the launch of a new feature called Text to Query, which enables users to search for information by converting natural language text into structured queries.

Boltic, launched in 2022, saw tremendous traffic from across the globe and is designed to simplify work and make work life easier with automation. The platform is ideal for businesses of all sizes and industries.

The Text to Query feature is powered by GPT 3 integration and AI, which enables users to search for complex queries and get accurate results without the need to know how to write complex database queries. This feature is particularly beneficial for those searching for information in a database, conducting research, or analyzing large datasets.

With the help of AI and natural language processing techniques, users can enter a sentence or phrase into the text box, and Boltic will automatically generate a structured query that captures the intent of their text. The GPT 3 integration is trained on a vast amount of text data, which Boltic has leveraged in its system.

“Text to Query is a game-changing feature that empowers users to generate queries using natural language text. It eliminates the need for traditional query writing and saves time by auto-generating queries,” said Farooq Adam, co-founder of Fynd.

Built for businesses of all sizes and industries, Boltic’s innovative solution enables companies to harness the power of data to achieve their goals. Users can try Boltic’s Text to Query feature to experience the power of natural language processing in action, thanks to generative AI. The feature is available now on Boltic’s platform.

EaseMyTrip enters an advertisement agreement with Capri Global Holdings Private Limited for five years of Women’s Premier League

EaseMytrip

Mumbai, February 28, 2023: With just a week left for the much-awaited maiden edition of the Women’s Premier League, EaseMyTrip, one of India’s largest online travel tech platforms, announced that it entered an advertisement agreement with Capri Global Holdings Private Limited, the franchise owner of the team, UP Warriorz. The agreement lasts for five years, beginning from the tournament’s first season.

The T20 cricket tournament organized by the Board of Control for Cricket in India (BCCI) is being looked at as a game-changer for women athletes. The WPL will not only create conversations around the women’s game, but it will also become a pathway for talent. Women cricketers taking center stage will be the cynosure of all eyes. This will inspire younger players to come through the ranks and share the field with the who’s who of the sport, furnishing a healthy grassroots system that keeps producing special performers on the world stage. EaseMyTrip will benefit from millions of views by this association.

Speaking on the development, Nishant Pitti, CEO & Co-Founder, EaseMyTrip, said, “At EaseMyTrip, we consistently display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavor for women’s cricket, EaseMyTrip is becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women’s cricket’s biggest brand in the coming years. We are also looking to leverage the brand visibility that has tremendous potential, as millions of fans will be glued to their television sets watching the celebration of talent that the WPL is.”

“Capri Global Holding Private Limited and the UP Warriorz welcome EaseMyTrip into the family in what promises to be an exciting long-term partnership in a revolutionary journey in women’s cricket in India. The unfaltering support from EaseMyTrip will not only pave the way for greater brand visibility but also lay out the red carpet to celebrate and honour the immense talent in women’s cricket,” said Rajesh Sharma, Managing Director, Capri Global Holdings Private Limited.

The initial season of the league will broadcast in India on the Sports18 TV channel and the Jio Cinema app.

How To Reduce Security Risks Posed by Cloud Identities

Checkpoint

The history of cloud computing goes all the way back to the1950s when the world was introduced to shared and distributed architectures with technologies like mainframe computing, for example, the IBM 701 Defense Calculator. In the subsequent years, computer scientists innovated and introduced utility computing, grid computing, and time sharing.

Those seeds that were sown more than seven decades ago were the definitive building blocks of the future of the cloud. Today, cloud infrastructures are becoming the norm for businesses. McKinsey reports that by 2024, 80% of the average business’s IT expenses will be dedicated to cloud technology.

Cloud infrastructures have an array of benefits that can help a business thrive in a highly competitive landscape. However, like any technology, it has its share of complexities and challenges, some of which can cause profound and irrecoverable damage.

Attacks on the Cloud

With the cloud computing market expected to hit revenues of over $1.5 billion by 2030 (a compound annual growth rate of 15.7% between 2022 and 2030), it’s easy to imagine cloud adoption stories as ideal and without problems. The truth, however, is that past the honeymoon phase, cloud adoption can be difficult if done without expert mediation.

After a cloud infrastructure adoption, IT departments for various businesses are suddenly not in complete control of their infrastructure. The security knowledge, skills, protocols, and processes they once excelled in are no longer relevant or transferable. Because of this, data breaches can occur at high frequencies and have more damaging repercussions.

A more ominous set of statistics reveal that the average global cost of a data breach in 2022 was a staggering $4.35 million. Some 45% of those breaches happened with cloud-based infrastructures, while 80% involved privilege abuse. And privilege abuse begins with attacks on identities.

Identity: The New Security Perimeter

Access rights (or entitlements) are the most valuable currency in complex and distributed cloud infrastructures. Different identities in cloud infrastructures have different access rights. Some of these identities are human users, some may be machines, and either or both of those could be in-house or belong to a third-party provider.

Identity is the new security perimeter because malicious actors often prioritize them. An attacker can bypass most security measures with minimal challenges by hijacking an identity and gaining control over its access permissions.

A Case Study In What Not To Do

In 2019, there was a data breach that exposed over 100 million customer records, including sensitive information like social security and bank account numbers. The breach was caused by a misconfigured firewall in the company’s AWS environment, which allowed an attacker to gain access to the company’s cloud infrastructure.

How Can We Avoid Such Situations?

The principle of least privilege (PoLP) is an age-old and fundamental concept in IT and other similar fields. In fact, you can trace it back to the pre-digital era. This is because all that PoLP essentially means is that a certain user or identity should have only the exact privileges they need to carry out their specific tasks. Any additional privileges are unnecessary and risky.

We hear a lot about zero-trust security models, where every user or identity needs to be thoroughly vetted and authenticated at regular intervals to maintain access permissions. PoLP is integral to zero-trust security models. It helps ensure that even if attackers were to breach a business’s system, they wouldn’t have the lateral mobility to cause severe damage.

Like with most things today, human workforces simply can’t keep up with the speed required to stay competitive and ahead of malicious threats. So, to implement PoLP by identifying over-permissions and right-sizing entitlements of all identities, certain robust solutions are required.

The identity security solutions that businesses employed in the past include Security Assertion Markup Language (SAML) providers, stronger password policies, and multi-factor authentication. However, when we think about cloud entitlements, we need a different approach. Enter Cloud Infrastructure Entitlement Management or CIEM.

What Is CIEM?

A CIEM (pronounced “Kim”) solution helps cloud security teams navigate and manage entitlements across complex multi-cloud infrastructures. CIEM involves whittling down the permissions and privileges of cloud identities to the bare minimum. CIEM is about putting the principle of least privilege into practice and providing ultimate protection for businesses.

Optimizing cloud entitlements can be a cumbersome task for organizations to do themselves. To combat the increasing proficiencies of hackers, they will need to perform this optimization with great intricacy and care. Also, expertise in cloud providers’ permission systems may be required, especially for larger and more complex and distributed cloud infrastructures.

Key Benefits of CIEM

Visibility
The security potential of even perfectly configured cloud entitlements can go unrealized if a business doesn’t have visibility on them. CIEM solutions ensure that businesses have a panoramic view of all their entitlements, making it easier for them to monitor, manage, and mediate access controls in their cloud infrastructure. Visibility is critical for robust security.

True Cross-Cloud Correlation
When working in multi-cloud environments, businesses need to maintain consistency across components of their infrastructure. CIEM solutions help unify all identities related to users, devices, and applications throughout a company’s cloud deployment. This approach enables the implementation of consistent access control policies and a single unified audit trail across all cloud environments.

Intelligent Correlation and Insights
High-quality AI-driven data analytics can be a game-changer. CIEM solutions analyze and leverage user behavior data to assign permissions based on trends, patterns, and commonalities. This approach enables a business to categorize users into similar groups and assess the need for separation of duties. Additionally, data analytics supports the implementation of best practices for maintaining PoLP.

How Does CIEM Work?

CIEM technologies analyze a cloud identity to reveal key information about how its specific entitlements were granted: directly, indirectly, through trust relationships, explicitly, implicitly, or something different. By doing so, CIEM can identify which entitlements and permissions are effective and which permissions aren’t.

Cloud Detection and Response (CDR) continuously gathers and examines intelligence data from cloud feeds, workloads, and configurations. CDR systems can quickly respond to cloud attacks by detecting suspicious activity and threats.

When companies use CDR together with CIEM, they benefit from comprehensive visibility to detect, investigate, and mitigate threats in the cloud based on monitoring the actions of cloud identities. This surveillance is designed to reveal which permissions are being used and whether that usage is relevant, safe, and rule-abiding.

CIEM measures the gaps between permissions that are granted and how they are used. By doing so, they reveal permissions that simply aren’t necessary and some that are downright unsafe. CIEM helps businesses achieve a lean and muscular security protocol where each identity only has access to what it truly needs.

How To Reduce Security Risks Posed by Cloud Identities

Another invaluable service that CIEM solutions provide is the ability to automatically generate policy recommendations that ensure that businesses comply with the principle of least privilege.

Conclusion

CIEM solutions are necessary to reduce security risks posed by cloud identities. However, like any security measure, the quality of protection is wholly dependent on the quality of its implementation and whether or not specialized support and tools are utilized.

The expertise of Check Point, the leading provider of cyber security solutions, is precisely what businesses need to integrate CIEM solutions with responsibility, safety, and a keen eye on the future.

Check Point’s CloudGuard CNAPP provides businesses with a holistic approach and actionable security insights covering public clouds, workloads, identities, and applications. It’s an all-in-one solution that covers CIEM, CSPM (Cloud Security Posture Management), workload protection, API security, threat intelligence, and pipeline security.

Additionally, with the power of CloudBots, you can reduce security risks by automating the process of remediation of detected threats. For example, cloud security teams can program CloudBots to come into place when Intelligence detects an anomalous behavior such as unusual login attempts or excessive access to sensitive data.

If a threat is detected, the bot can respond in real-time by revoking security credentials or access privileges. Furthermore, CloudBots can be used to enforce security policies and procedures, like password complexity requirements, to ensure that cloud identities are kept secure.

Schedule a CloudGuard demo to see the cutting-edge and robust cybersecurity that can fortify your cloud against identity-related threats.

Protect your business from any and all security risks that are posed by cloud identities. Start your free trial of CloudGuard to view its full capabilities