Archive: January 11, 2023

Melorra makes headway in men’s fashion: Launches its men’s jewellery collection

Mumbai, January 11, 2023: Melorra (www.melorra.com), one of India’s fastest-growing D2C brands, is set to expand its portfolio by venturing into the men’s jewellery category with its latest collection designed exclusively for the contemporary, stylish man. Consisting of chains, bracelets, stud earrings, pendants, and rings, the collection will come in a range of diamond and gold (14kt, 18kt & 22kt). With prices starting from INR 6000 the collection will include a mix of textures, geometric slits, minimal patterns, as well as multi-toned (being a mix of yellow and white gold), and classic styles.

Melorra’s latest collection is modern, bold, and versatile and aims to accessorise men through contemporary designs which are affordable, fit for everyday wear, and unique. The jewellery has been designed to add a touch of understated style to men’s outfits taking them from ordinary to trendy and modish. The new collection is available in Melorra’s 23 experience centres and can be delivered across 26000+ pin codes.

Speaking about the launch, Saroja Yeramilli, Founder and CEO of Melorra, said, “This new collection marks our expansion into the men’s jewellery segment and is among the many milestones we have achieved since our inception. The jewellery is styled keeping the contemporary wardrobe in mind and is ideal for everyday wear. We are looking forward to helping our male customers find the right piece of jewellery that best suits their style, personality, and preferences”

The brand, known for its innovative approach and modern designs, is the perfect option for those looking for jewellery complementing every occasion. With 75 designs being launched every week, Melorra allows every Indian easy access to its wide range of designs living up to its overarching goal of providing access even in the remotest of markets, ensuring that those in hinterlands also have the choice to get trendy, affordable jewellery delivered right at their doorsteps.

Melorra has been a disruptor in the fine, trendy, and lightweight gold jewellery segment since it started operations in 2016. The company has witnessed accelerated growth over the past year and expects the trend to continue during the festive season. The COVID-19 pandemic has shifted consumer preferences towards buying lightweight and affordable fine jewellery with a focus on design. Melorra offers all of this and more. It has made its mark from villages with a population of less than 10,000 to cities with populations above 1 million. Melorra currently records a revenue of 350 crores and aims to become a $1 billion company 5 years from now.

Lohri Outfits to Help You Make a Splash This Festive Season available at RCKC Aurum

Colorful outfits, bonfires, folk songs, dancing to bhangra beats- these are the things that come to mind when we think about Lohri! It is a harvest festival that marks the end of winter, and the beginning of longer days. It is a period of transition and RCKC Aurum’s new collection has a transitional vibe reflected in the color palette and indo-western silhouettes. Lohri will be celebrated on January 13, Looking to up your fashion game this Lohri? We’ve got some amazing Lohri dresses that you should check out!

Lohri is the first festival of the year, and what better way to kickstart the festivities than by looking your festive best? RCKC Aurum presents its latest Lohri collection for you. It’s a one-stop collection that will add a splash of pizzazz to your wardrobe. Outfits by RCKC Aurum reflect your persona and make you look glamorous. Sparkle in the gathering of Lohri by choosing ensembles from the heritage brand and outshine everyone. They have an amazing collection of ethnic wear outfits best for celebrating Lohri with your family and friends.

On the occasion Designer Renesa Rastogi, RCKC Aurum said that each outfit is a piece of art. We have intricate designs and motifs on each item of clothing. We are known internationally for our unique designs taking Indic textile art to a global audience.

Available at: E-5 South Extension, Part 2, New Delhi

Huawei 2022 Tech4Good Competition won by Irish team

[Shenzhen, China, January 11, 2023] Huawei announced the winners of the second Tech4Good Competition on January 5, with the Irish team winning the first prize for their solution “Roll On” which helps wheelchair users independently board trains. The Roll On the ramp, powered by computer vision and IR sensors, is driven by AI and cloud computing linked over 5G. Roll On allows users to deploy a boarding ramp with their smartphone when needed.

The Tech4Good Competition began in 2021, under Huawei’s flagship Seeds for the Future digital skills training program. The competition encourages students to create solutions that utilize technology to address a social or environmental problem and make the solutions commercially viable.

Second and third prizes were awarded to the Algerian team for “FarmAI” and the Italian team for “AlarmDeck” respectively. The Algerian team won the People’s Choice Award online for their “FarmAI” submission.

“I am very impressed by how the students are using innovative technologies to help elderly people, to solve the flooding problems in urban areas, and to help people with moving disabilities,” said Professor Shahbaz Khan, Director of, the UNESCO Cluster Office in Beijing.

“We at UNESCO support Huawei’s Tech4Good initiative, which is in alignment with the United Nations 2030 Agenda and UNESCO’s efforts in STEM, Education for Sustainable Development, and Women Entrepreneurship for Development. Together, we make a lasting impact on people’s lives,” said Professor Shahbaz Khan.

This year’s competition attracted 3,222 students from across 110 countries, who worked on more than 300 projects. These students leveraged technology in pursuit of achieving the UN Sustainable Development Goals, with a particular focus on the commercial feasibility of their solutions. Following an 8-day workshop, case studies, Q&A sessions, peer review, and 10 one-hour online coaching sessions, 11 teams from 15 countries reached the final round.

At the award ceremony, Austin Zhang, Vice President of Huawei’s Global Government Affairs Department, announced that Huawei would provide one of the winning teams with US$100,000 and coaching from a professional team to help them commercially realize their start-up plan. “The soil we provide will help Seeds as you grow rapidly; you will become forces of tech for good and benefit countless people,” said Zhang. In addition, the first prize winner will have the chance to go on a four-day trip to Mobile World Congress 2023 in Barcelona.

Since 2008, Huawei has invested more than US$150 million through the Seeds for the Future program to help over 1.54 million people, from nearly 150 countries, boost their digital skillsets.

Koo App doubles install volume and increases marketing efficiency by 50% with Adjust

Koo App, the Indian microblogging and social networking platform leverages Adjust’s leading mobile marketing analytics platform to accurately attribute installs, protect data from fraud, and gain deeper insights into its marketing performance to boost its user acquisition (UA) efforts and accelerate app growth. Since partnering with Adjust, Koo has reported a 50% increase in its marketing efficiency, a 100% increase in installs, and an 8.6% growth in blocked fraudulent installs.

Social media apps are popular in app stores; however, only a handful have achieved global growth. For apps to succeed, they need to acquire genuine users with high lifetime value (LTV). That’s why the team at Koo is laser-focused on constantly improving its UA strategy, user experience, and user retention rate.

“We make data-based decisions; hence, data is of utmost importance to us. It helps us identify the root cause of issues and solve them at the earliest, to deliver a good experience to the users”, says Ankit Kumar Sharma, Growth Manager, Koo App. “From the attribution, we receive from Adjust, the team has been able to provide direction on campaign optimization, thereby adding value to the business.”

The Analytics team at Koo harnesses the capabilities of Adjust’s attribution, advanced analytics, and Fraud Prevention solutions to provide the team with clean data, including insights on which channels yield the best results. Having access to detailed reporting on business-specific KPIs and being able to aggregate data in real-time has allowed Koo to pinpoint the sources bringing in high-quality users as well as points of churn in the user journey.

With mobile fraudsters making up 18.9% of internet traffic today, Koo also knows it’s essential to protect its data sets from ad fraud and bad traffic to ensure accurate data and protect its ad budgets. With Adjust’s Fraud Prevention Suite Koo was able to source real users and identify the top-performing partners, giving the brand the sought-after edge over its competitors.

April Tayson, Regional VP INSEAU at Adjust said, “Our team empowered Koo to understand the outcome of their campaigns and marketing efforts, which enabled them to build a solid UA and retention strategy based on reliable, accurate data, upon which they continue to optimize and improve. Our support and technical account management also made for a seamless and successful SDK installation. We also spent time with Koo’s team to ensure the setup was aligned with their goals, providing in-depth demos, strategic workshops, and deployment sessions”.

The data-driven partnership with Adjust has proved fruitful as Koo optimizes its UA and retargeting campaigns with all its data in one place.

“Adjust has proven a valuable partner in Koo’s growth phase. It helped us save time, effort, and money with the offerings in the Suite. The team has always been available for the support we needed, which makes a big difference for a fast-paced startup”, concludes Sharma.

Akiko Global Services launches fintech aggregator The Money Fair to assist consumers in financial decision making

New Delhi, January 2023 – Delhi-based company, Akiko Global Services Private Limited, has today announced the launch of fintech aggregator The Money Fair. The Money Fair is an algorithm-based technology platform that will use data and technology innovation to provide access to multiple personal credit offers, multiple offers comparison with unbiased money advice.

The digital platform is a testament to the company’s commitment to taking the credit card business to 550,000 by the end of 2025.

Commenting on the launch, Ankur Gaba, founder, Akiko Global Services Private Limited, said, “We are thrilled to announce the launch of the fintech aggregator platform The Money Fair. The platform will enhance our distribution scale-up strategy and service delivery efficiency with new-age tech-enabled agility. With our strong digital foundation, we shall continue our endeavor to broaden our market reach and expand our presence in underserved markets.”

Products distributed by The Money Fair encompass credit cards, personal loans, overdrafts, saving accounts, Demat accounts, insurance, among others.

WorkIndia raises $12 Million in Pre-Series B funding round led by SBI Holdings, Tokyo, Yamauchi No.10 Family Office, the founding family of Nintendo, and Insitor

National, 11th January 2023: WorkIndia, India’s largest blue and grey-collar job portal, has raised $12 million in its Pre-Series B funding from SBI Holdings, Tokyo, Yamauchi No.10 Family Office, the founding family of Nintendo, Persol, and Insitor.

The literacy level of blue-collar workers is usually low making them highly prone to Fraudulent jobs – one of the biggest challenges faced by workers in the Indian blue-collar segment.

WorkIndia, utilizing deep technology, not only administers and digitizes the employment process but also mitigates any margin of fraud in hiring. Its fraud detection technology is India’s most extensive fraud technology system that processes 9.8 million data parameters. It leverages a fully automated system rooted deep in dynamic algorithm-based hiring and geo-tagging which matches data demographically, evaluates eligibility, and observes behavior to suggest relevant jobs effectively.

​​WorkIndia pioneered the calling model, which today has become an industry standard with most large companies and start-ups in the blue-collar segment now using this calling model, introduced by WorkIndia in 2017.

Attrition is a major challenge faced by employers looking to hire blue-collar workers. A blue-collar worker spends more than 20% of his monthly income traveling to work. A critical driver to reducing attrition is providing close proximity jobs to blue-collar workers. Utilizing Centroid Relative Distancing, WorkIndia has built a technology system that significantly reduces traveling hassles for the workers thus reducing attrition for the employers. This proprietary system built in 2018 is today India’s largest geo-location-based technology system processing 400 million data events each month.

Tomoyuki Nii, Director of SBI Investment Co., Ltd, the investment arm of SBI Holdings Inc. listed on the Tokyo Stock Exchange in Japan says, “Under the situation where job seekers have to call employers over the phones to get a job in India, the filtration of the calls which makes every call meaningful is extremely crucial for both the job seekers and employers to save time and cost. WorkIndia’s unique relevance matching system between job seekers’ skills and employers’ needs, based on full, partial, and waterfall matching has done a phenomenal job in this respect. This value proposition and the data-driven platform backed by the AI-based technology with the massive behavioral data gathered by WorkIndia were the key reasons for our investment”.

According to Mr. Hirowaka Murakami, Chief Investment Officer of Yamauchi No.10 Family Office, the founding family of Nintendo, “Achieving rapid revenue growth while demonstrating high unit economics and a negative working capital model is no easy feat, and WorkIndia has consistently demonstrated this for over a year. We are honored to be a part of WorkIndia’s journey and look forward to supporting them as they expand rapidly in this wild west of a blue-collar segment”.

Commenting on the same, Nicholas Lazos, Co-Founder of Insitor, “WorkIndia eliminates intermediaries and fraudulent jobs, building trust for both employers and employees, and ensuring a more inclusive and fair labor market. The deep technology built over the past 6 years utilizes geo-positioning, eligibility matching and behavioral data to suggest relevant jobs. WorkIndia is not only boosting the economy and maintaining the demand and supply balance for job opportunities, but also creating a meaningful impact on the lives of blue and grey-collar individuals. We are excited to support WorkIndia in further consolidating its leadership position.

Kunal Patil, Co-founder, and CEO, WorkIndia said, “The blue-collar market has seen two phenomena viz. One, Penetration and Two, Adoption. From 2018 to 2020, rapid penetration of smartphones due to Reliance Jio, and from 2020 until today, the adoption of smartphone usage in the blue-collar workers’ daily lives driven by Covid. With the new round of funding, WorkIndia will further strengthen its product and data science capabilities including entry into the yet untapped Southeast Asian blue-collar market.”

WorkIndia has successfully empowered over 29 Million Indians with meaningful employment opportunities. The organization covers deep geography with 772 cities across 28 states & 8 union territories in India and empowers 100K Indians monthly by helping them find employment suiting their skillset. The platform caters to the hiring needs of over 1.5 Million SMBs and multiple large corporates.

Kaatil – Killer Desi Heat at The Lil Flea from 13th to 15th January

Kaatil- a recently launched HOT sauce and condiment brand will be showcasing products ranging from mild to wild at The Lil flea from 13th to 15th January.

The products are named numerically and this format is inspired by the global ranking system for hot food. Each product will be numbered based on their heat level in their respective categories and the numbers will increase as the heat rises.

Kaatil will be retailing a mild Hot Ketchup – No. 2 – made with complex Sankeshwari chillies and two HOT sauce options for heat lovers. Made with a blend of South India’s favourite Byadgi & Guntur chillies is Hot Sauce No.4 and the other HOT sauce is a rich and flavourful sauce of Lavangi chillies – No.7 which is packed with a zing. The brand has versatile products that pose a quick and easy fix to make food interesting and flavorsome.

Kaatil bottles are sleekly designed to enable being one’s weapon of choice while cooking, dipping, drinking, or traveling!
Avail HOT sauces or ketchup at an exclusive price only at The Lil Flea.

Event: The Lil Flea
Venue: Jio world garden, BKC, Mumbai
Date: 13th, 14th & 15th January
Time: 11 am onwards
Stall No: 35

Nokia Devices to Gift this Youth Day

Youth not only represent the future of a country but is also one of society’s main agents of change and progress. To bring this change we have to make sure that our youth is equipped with right technology and understands the impact it can drive for them or the nation. The significance of phones has been increasing day by day in our lives and it can fuel ours as well as nation’s growth. National Youth Day is round the corner and it becomes a perfect time to gift the youth at your home with the perfect technology of this century.

HMD Nokia the most aspired device among 90’s youth is back with the best of its kind for today’s GenZ. Here are few devices that we can look at for the youth in you and your home.

1. Nokia C31

This device has to be the best option if you are on a budget, with the great specs and storage this phone has to offer, starting from 9999/-. This phone offers a 6.74 inch 2.5D toughened glass with a resolution of 1600×720, and 5MP Camera at the front to click those Instagram-ready pictures with your Family. This phone has a 3-day battery life on a single charge.

2. Nokia T10

The recently launched Nokia T10 is the ultimate tablet for students and workaholics, and hence a great gifting option. Nokia T10 is a portable, budget-friendly tablet that makes streaming, working or video calling, thanks to an 8” HD display and dual stereo speakers. Durability testing and 3 years of monthly security updates ensure this tablet goes the distance. And a special mention to Android 12 – with 2 years of OS updates, as standard – your device will feel brand-new for longer.

3. Nokia G21

Nokia G21 makes for a great budget gift that’s packed with all the best features you need. With a clean software experience, Nokia G21 has a jaw-dropping 3-day battery life with seamless performance and above that, a breath taking 50 MP camera featuring AI imaging technology. It is well built and yields a premium feel in hand.

4. Nokia 2660

Easy to use phone with big buttons, a big screen and a big sound, this flip phone makes it easy to stay in touch. With easy to use interface and long battery life, talking and texting has never been so easy. The flip comes in three elegant colour, blue, black and red. With solid body made of a durable polycarbonate shell the unit at hand is blue making it look premium. It is a great gifting option for the family.

5. Nokia 5710

Nokia 5710 XpressAudio is a fun feature phone with the looks of the classic Nokia phone. The all-black colour with red markings on the left and right will surely attract your attention. This is by far one of best phones in terms of design. It’s small and fits in the palm of our hand. The device feels compact and light as a feather, making it easy to use and carry.

Get your hand on these devices at discount on Nokia.com, retail stores and e-Com partner.