January 2, 2023 - Page 4 of 7 - Media Bulletins Today News Bulletin in English

Business

ET MediaLabs Wins the Digital Mandate for Atomberg

Jan 2, 2023 by Neel Achary 0 Comments

New Delhi, Jan 2, 2023: ET Medialabs, a leading Growth Advertising & Analytics Company has bagged the digital mandate for Atomberg, one of India’s fastest-growing consumer durable brands. For a brand like Atomberg, that has a significant contribution of offline sales and also has a major presence on digital media, it’s imperative to have a data-driven growth partner such as ET Medialabs to establish correct data frameworks to optimise budget across Performance and Branding efforts on Digital channels. ET Medialabs would conceptualize and execute performance and brand marketing campaigns on Google and Facebook through this partnership to drive New Customer Acquisitions at a low cost.

Atomberg was started by 2 IIT Bombay graduates: Manoj Meena and Sibabrata Das in 2012. Over the last 10 years, Atomberg has built a product portfolio of fans and mixer grinders using their energy-efficient BLDC motors. Started off as an online only brand, today Atomberg is a truly digital-first omnichannel brand with a presence in more than 150 cities. From its current ARR of 700 crores, Atomberg aspires to grow 5x in the next 5 years.

To meet the objectives, ET Medialabs will help the brand to streamline and strategise its digital presence across platforms including Google and Facebook to drive holistic growth not just on these platforms but across all digital touchpoints where the brand has been present. “

Commenting on the win, Raghav Kansal, CEO of ET MediaLabs, said, “We are excited to announce our partnership with Atomberg. With the help of our strong Growth Advertising & Analytics acumen, our primary focus will be on executing innovative campaigns that create brand awareness and increase company recall for the target audiences”.

Atomberg Founding member and CBO Arindam Paul said, Today, we are one of the largest digital-first omnichannel consumer brands in India. And one of the big reasons for that has been constant innovation in how we use digital marketing. We have always been a big believer in the power of digital media not just to influence e-commerce sales, but also offline sales profitably. From media strategy to media planning to attribution modeling, we have always developed our own templates to align with our consumer journey and business goals. Having an experienced partner like ET Medialabs would definitely help us leverage the power of digital marketing to scale revenues profitably. We were looking for a partner who fully understands our business and marketing objectives so that we could create online campaigns that are extremely effective for our brand. They stand out for their distinctive data-driven approach, and we anticipate that they will be crucial in assessing and personalizing the needs to provide the desired results”

ET Medialabs specializes in delivering sustained business growth using digital marketing, data, and AI. It has worked closely with renowned brands Like Lenskart, Urban Company, Licious, Forest Essentials, Cred, Grofers, Mojo Pizza, and Edureka.

Education

Geo-tracking bicycles to make lives of girl students easier in rural Haryana, all thanks to Wecycle campaign

Jan 2, 2023 by Mansi Praharaj 0 Comments

January 02, 2022: To carry forward the cause of education for female students and to enable girl children from rural areas to attend school, uninterruptedly, WeCycle, a campaign started by Jivya Lamba student of Modern School Vasant Vihar of grade 11 organized the first-of-its-kind distribution of geo-tracking bicycles free of cost, in Haryana on December 31, 2022. A total of 50 bicycles were given away to girl students in the region. The campaign was conducted in 3 phase manner which was started in November 2022 and culminated on 31^st December 2022. The activity was aimed to stress the issues related to the security of female students and encourage them to access education from their local schools, without any fear.

The distribution event was held at girls’ government schools in Mattan in its last phase, initial two phases were conducted in Riwari Khera and Kharman villages of Jhajjar district in Haryana.

The geo-tracking devices fitted in the bicycles are provided by Bhartiya Urban Pvt Ltd, and bicycles are provided by Highway Industries Ltd and Wembley Paints and Chemicals. Jivya Lamba has also developed literature in regional language to spread awareness about Polycystic Ovary Syndrome (PCOS), which has been compiled into a book by Wembley.

The idea is to begin the new year on a positive note and spread smiles on the faces of the young girls who would benefit from this activity. WeCycle identified the issues that exist in the rural areas surrounding school education of girl children and how some parents do not find public transport safe for their children and offered a solution for the same. The geo-tracking cycles are designed to make the families of such students aware of their current location which can be tracked in real-time.

Talking about the event Jivya Lamba said, “Girls in the rural areas of our country are constantly discouraged to avail education. The reasons are many while security is the major cause why girls are not allowed to travel to educational institutes after as soon as they start with their periods. WeCycle is a step forward in the direction of free mobility for our young female students, athletes, and future-generation mothers. I am committed to making lives easy for these girls and my heart goes out to them.”

Jivya Lamba has been consistently involved in social welfare activities for underprivileged communities since July 2020. Through her social movement organization WeCycle, she is taking a step forward to raise awareness about issues that impact women in society, including women’s health, security, rights, and menstrual hygiene.

It is a common trend in our nation, especially in rural areas, where education is considered a need of the male child, and girls are usually discouraged from going to school. Their security while traveling to and from school is a major cause of why this trend prevails. The event organized by WeCycle is a step forward toward providing a safe commute to girls.

Business

Appointment of Shri.Ajay kumar Srivasatava as Managing Director and CEO

Jan 2, 2023 by Mansi Praharaj 0 Comments

Chennai, 02 January 2023: Shri Ajay Kumar Srivastava has been elevated as Managing Director and CEO of Indian Overseas Bank with effect from 1^st January 2023 from his current posting as Executive Director since 9th October 2017.

He started his banking career as Probationary officer in 1991 with Allahabad Bank where he worked in various capacities in different parts of the country. He is an astute and hardcore banker with Vast field level experience and has the distinction of having successfully led the largest and most critical areas of Uttar Pradesh, Gujarat, and Delhi while working at senior level in Allahabad Bank.

After the successful completion of about 27 years in Allahabad Bank, he was elevated as Executive Director by the Government of India and he joined Indian Overseas Bank on 09.10.2017.

At Indian Overseas Bank as Executive Director, he had a very challenging journey. Bank was incurring losses since 2014, was in PCA since 2015 and Financial parameters were in bad shape besides many other challenges. He made strategies for each of the key areas and successfully implemented them at the ground level with the support of the Board. He served the Bank asExecutive Director for more than five years and handled all the departments and portfolios during the period. The highlight of his stint as Executive Director has been playing a very key role in bringing the Bank out of loss in March 2020 and out of PCA in September 2021. Moreover, he was the only Executive Director in the Bank for about 14 months during 2020-2021.

He was appointed as Director on the Board of India Infrastructure Finance Company Limited by GOI for two years. He also served as Director on the Board of Regional Rural Bank in his previous Bank.

Business

HR TECH -YEAR ENDER QUOTE – Ms. YOGITA TULSIANI, Director and Co-founder, iXceed Solutions

Jan 2, 2023 by Rekha Nair 0 Comments

As organisations prepare to enter a new fiscal year, HRs are pushing their limits to deal with the labour market’s post-Covid effects.” The year 2022, when the markets reopened completely, remained a difficult time for the recruiting industry in terms of managing, retaining, and reskilling their employees. The health and financial crises, the Great Recession, and the War for Talent are the leading causes in 2022 that shifted priorities and created new job roles at workplaces. However, in 2022, we can expect to see an increase in hiring despite layoffs and an increase in the remote work culture.

But in 2023, we will be witness to some changes in HR, like the adoption of diversity and inclusion strategies for their workplaces, the data-driven culture as a part of the new business strategy, and advancements in the HR industry like cloud-based HR processes, virtual reality in recruitment and training, AI-integrated HR analytics, and many more,” iXceed Solutions’ director and co-founder Yogita Tulsaini stated.

Technology

Software Tree Celebrates 25 Years of Innovation, Delighting Customers with Versatile and Practical Data Integration Products

Jan 2, 2023 by Rabindra 0 Comments

Campbell, CA, 2 Jan 2023-– Delighting Customers with Versatile and Practical Data Integration Products.

Software Tree, a Silicon Valley-based technology leader in providing superior software infrastructure that simplifies data integration, is celebrating 25 years of developing innovative products. Software Tree specializes in Object Relational Mapping (ORM) technology that significantly increases developer productivity by presenting a more intuitive object-oriented view of relational data, eliminating the painful need to write and maintain endless lines of complex low-level SQL code for data integration.

With a keen eye towards simplifying emerging programming complexities as the software industry has evolved over the last many years, Software Tree has developed and delivered versatile ORM products on various platforms including JDX for Java, NJDX for .NET, JDXA for Android, and Gilhari microservice for JSON in Cloud. Based on some well-thought-out KISS Principles, these products are flexible, lightweight, non-intrusive, and easy to use.

Many customer testimonials validate the power, simplicity, and usefulness of Software Tree’s innovative products, and multiple patents protect Software Tree’s groundbreaking technologies.

Software Tree has licensed its ORM products and technology to many organizations around the world including several Fortune 500 companies.

Here are some of the major milestones in Software Tree’s pioneering journey over the past quarter century.

In 1998, Software Tree released JDX 1.0, a platform-independent ORM product for exchanging business objects between Java programs and SQL relational databases. These databases include Oracle, Microsoft SQL Server, IBM DB2, MySQL, Postgres, and SQLite. JDX bridges the gap between the Java object model and the SQL relational model by providing a natural object-oriented interface to store and retrieve Java objects. JDX dramatically accelerates the development of modern object-oriented applications by eliminating the complex task of low-level infrastructure programming in SQL.
In 2005, Software Tree introduced the NJDX 1.0 ORM, which dramatically reduces the complexity of developing modern object-oriented applications on Microsoft’s .NET platform by simplifying the data integration code.
In 2015, noticing an important gap in Google’s Android development platform offering, Software Tree stepped forward with the introduction of JDXA 1.0, a simple, non-intrusive, and flexible ORM solution to help mobile app developers be more productive.
In 2020, Software Tree announced the debut of GilhariⓇ, a flexible microservice framework that makes it easy for developers to create modern applications by simplifying the persistence of JSON objects in relational databases.
In 2021, Software Tree received the DEVIES Award for developer and engineering innovation in the code frameworks/libraries category for its latest product, GilhariⓇ. The DEVIES Awards recognize excellence in developer tools, products, and technology across 20+ categories. JSON has become a popular data interchange format in the last decade. Using Gilhari, developers can quickly develop high-performance, database-agnostic, and Docker-compatible RESTful solutions that need to interact with JSON data in the cloud or on-premises.

“We are thrilled to be recognized by the DEVIES Awards, the definitive award for the development technology industry,” said Damodar Periwal, Founder & CEO of Software Tree. “We developed Gilhari so that developers don’t have to jump through hoops to adapt to modern computing trends. This recognition validates Software Tree’s relentless pursuit of creating powerful and practical products that solve some fundamentally important problems for the software industry.”

Software Tree has continued to add many enhancements to its products based on the evolutions of the underlying platforms and user feedback.

Here are some of the customer testimonials about the power and simplicity of Software Tree’s various data integration products:

“I’m more impressed with the power and depth of your software every day.”

– Dr. David Forslund, Deputy Director – Advanced Computing Laboratory, Los Alamos National Laboratory, New Mexico

“I did not encounter any modeling or query requirements in our complex application for which JDX did not have a solution.”

– Richard Brewster, Java Architect and Programmer

“JDX accelerated the development of our web-based J2EE applications that provide access and management of student information for the graduate business school. JDX simplified the rapid evolution of our application design by easily facilitating the mapping and database schema changes. JDX has met our performance expectations very well.”

– Greg Ball, Director, Darden Information Services, Darden Graduate School of Business Administration, University of Virginia

“100% Java compliance, developer productivity gains, and enterprise scalability were key factors in our decision to use JDX for database-to-object mapping.”

– Scott Opitz, President, IntelliFrame Corporation

“JDX is an excellent object/relational mapping tool that applies JDBC methods over Java objects, thus saving developers months of work.”

– JP Morgenthal, President, NC.Focus

“JDX object-relational mapping vocabulary is very comprehensive. We’ve not encountered situations that the OR grammar was not able to handle. Our software’s object model uses a fair bit of inheritance with different specializations. And JDX was able to address the object mapping quite nicely. We’ve tried Oracle but couldn’t achieve what we’ve achieved with JDX.”

– Chee-Beng Chay, Director, PalmWindow, Singapore

“NJDX is an amazingly simple and intuitive OR-Mapper. I’m extremely impressed with just about every facet of it. And few times in my career have I seen such a committed and passionate group of professionals. There is no detail too small for them to address if it means building an excellent product and putting a smile on their customer’s faces.”

– Bill Ryan, a Microsoft MVP

“NJDX allows me to focus on the business objects rather than on the low level SQL. It allows me to rapidly experiment with different variations of the database design with a minimum amount of work.”

– David Lypka, Future Logic, Inc.

“I have evaluated JDXA in the last few months and am very impressed by the product’s powerful features, performance, and simplicity.”

– Surojit Pakira, Senior Android Application Developer

“JDXA is one of the easiest Android ORM frameworks I have worked with so far. I was up and running with JDXA in literally a few minutes. It’s really simple to use and understand.”

– Lakitha Samarasinghe, Tech Lead, Fidenz

“I found the Gilhari microservice framework quite useful for developing a cloud application needing JSON persistence. I liked the simplicity of embedding it in any project without much hustle.”

– Saurabh Oza, Full Stack Developer

“Gilhari is a simplified, no-code, customizable framework. That’s what innovation is all about!”

– Shweta Gothe, Principal Engineer (Innovation)

“We’ve enjoyed helping developers be more productive over the last 25 years and look forward to continued innovation in the years ahead,” said Hira Ranga, COO of Software Tree.

“We want to take this special opportunity to thank our customers, partners, and everyone else who has helped and encouraged us during our exciting journey so far,” continued Periwal.

Education

Orchids The International School conducts an E-waste collection campaign

Jan 2, 2023 by Mansi Praharaj 0 Comments

Bengaluru, 02.01.2023: One of the leading K12 school chains in India, Orchids The International School (OIS), has launched an e-waste collection campaign across its schools. The school chain has partnered with E-Parisara Pvt Ltd in the Bangalore region to sensitize students about the e-waste management process and how they can play a role in identifying e-waste products and contribute towards the e-waste recycling process by understanding the segregation process and disposal.

With the goal of inculcating the best recycling habits amongst its students, OIS will be collecting e-waste from students across all Grades in its schools. E-Waste items include old or broken laptops, PC, Tabs, mouse, speakers, batteries, power banks, chargers, cookers, grinders, TV, headphones, CDs, and old mobile phones, among others. These items were shared with recycling centers of respective cities. The school chain has collected around 500 kgs of e-waste products in the last one month from across branches from 4 cities -Mumbai, Bengaluru, Pune, and Hyderabad. Overall 35000 students participated in the campaign.

Speaking on the initiative, Ms. Sarvamangala Koti Singhal, Head of Public Relations & CSR at Orchids The International School, said, “Children today utilize several electronic items in their daily lives. But once these items become old or broken, they don’t have enough knowledge or provision for their proper disposal. It is important for them to understand the hazardous effect of electronic waste on the environment. Hence, through this campaign, students at OIS will get the opportunity to learn about proper e-waste disposal methods. We at Orchids, The International School, firmly believe that by spreading awareness through such initiatives, our students will be more mindful of the usage and disposal of products that affect our environment. They act as the Eco-warriors of tomorrow.”

Orchids The International School is implementing the drive across its 90 branches spread over 25 major cities. The overall objective of the program is to promote sustainability and recycling. This is in line with the goals set by the Swachh Bharat Mission (Urban) 2.0 to fast-track the country’s smooth transition to a circular economy.

Health

The Alliance, Powered by Mako Medical, Expands Into New Jersey

Jan 2, 2023 by Rabindra 0 Comments

Nashville, TN, 2 Jan 2023 –– Mako Medical, the company responsible for providing over 14M COVID tests to over 43 states has announced it is expanding its presence throughout New Jersey. The demand for Mako Medical is high in New Jersey.

“Our team sees several opportunities to expand our services to medical facilities, nursing homes, long-term care facilities, and urgent cares,” said Chad Price, CEO of Mako Medical. Mako Medical is a medical testing company, capable of performing over 4,000 different types of tests including blood, allergies, genetic, toxicology, and molecular testing. New Jersey adds a new location with Mako Medical’s laboratory Alliance.

“We are excited to expand in New Jersey and look forward to creating many new jobs and servicing thousands of new patients,” said Chad Price CEO of Mako Medical.

Business

The Barker Team Welcomes a New Agent

Jan 2, 2023 by Rabindra 0 Comments

Fountain Hills, AZ, 2 Jan 2023-– The Barker Team is proud to announce the addition of a new real estate agent to their team, Chris Gelalich.

After growing up in South Pasadena, California with a love of residential architecture, Chris Gelalich feels blessed to have the opportunity to use his passion as an instrument for helping others as a Realtor® since 2017. Recently joining The Barker Team at Keller Williams Arizona Realty in Fountain Hills allows him not only to practice real estate in Arizona but also experience relocating himself and understand first-hand what that process entails – giving clients a personal edge when it comes time for them to make their dream home move.

Furthermore, he works part-time at the Keller Williams Realty office in La Quinta, California where he assists buyers, sellers, and investors throughout the Coachella Valley from Palm Springs to Indio. In 2018, Chris was honored by being recognized as ‘Rookie of The Year and in 2020 awarded The Cultural Hero at his California office due to how dedicatedly devoted he is each day towards making any client’s real estate goals come true no matter what they may be.

Top of Form

“The Barker Team will greatly benefit from this new addition,” commented Rich Barker, owner of The Barker Team.

About Rich Barker and The Barker Team/Keller Williams Arizona Realty

Year in and year out, The Barker Team is among the top real estate teams here in the Valley of the Sun. Their professional team of Realtors and licensed assistants offer progressive thinking, a wealth of knowledge, a world of experience, and the skill to make your next Real Estate transaction a positive and satisfying experience.

Rich Barker has been practicing Real Estate for over a decade. He has created a Team with other like-minded agents to form the best team in the state of Arizona.

Together, we have built a professional team of Realtors that are ready, willing, and able to help buyers, sellers and investors fulfill their dreams. The agents of The Barker Team participated in the sale of over $300 million in homes each of the last 10 years.

Business

Honda Cars India registers 7% growth in domestic sales during CY’2022

Jan 2, 2023 by Mansi Praharaj 0 Comments

Mumbai, January 02, 2023: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered a cumulative growth of 7% by selling 95,022 units in the domestic market during the calendar year 2022 (Jan – December) against 89,152 units in CY 2021. The company also recorded a growth of over 43% in its exports with 23,428 units in CY’2022 against 16,340 units exported in previous year CY’21.

The company registered monthly domestic sales of 7,062 units in December’22. The export numbers for HCIL stood at 1,388 units in December’22.

Sharing thoughts on overall yearly performance in 2022, Mr. Yuichi Murata, Director, Marketing and Sales, Honda Cars India Ltd said, The year 2022 has been positive for HCIL as our domestic volume grew by 7% and export volume by 43%. Honda City and Amaze continue to drive volumes for HCIL and have posted strong performance in year 2022. We had to realign our targets due to chip shortage which impacted our production throughout the year. We have stepped into the new year 2023 with renewed optimism assured by positive performance of last year. As the overall environment continues to be encouraging and positive, the key to success will also depend on how the disruptions like chip shortage is controlled to minimize business impact”.

The company had registered 7,973 units in domestic sales and exported 1,165 units in December’21.

Business

Federal Home Loan Bank of Topeka Awards $704,000 in Grant Funding to Gatesway Foundation

Jan 2, 2023 by Rabindra 0 Comments

Tulsa, OK, 2 Jan 2023 –– This round of AHP grants provided approximately $12.2 million worth of grant funding to assist multiple projects across the United States. This year’s round of funding will assist in the construction and rehabilitation of four new, energy-efficient, eight-person cottages on the Gateway campus, providing high-quality housing for Friends residing in the Foundation’s Intermediate Care Facility (ICF).

Gatesway is excited to receive this generous grant award from FHLBank Topeka and for their support of the Foundation’s housing transformation and expansion for Friends in the I/DD community. With this funding, Friends will have high-quality, dignified homes that will include individualized spaces to support independence and focus on achieving personal life goals.

Archive: January 2, 2023