Archive: December 27, 2022

Wakefit.co urges people to stay at home in this Honest New Year Party rant featuring Kumar Varun

India, 27 December 2022: Every new year comes with a lot of excitement, hope, and multiple New Year resolutions. However, it also comes with the underlying thought of overspending every time you step out on New Year’s eve or just the pressure of celebrating New Year’s eve with some elaborate “party”. To address this, Wakefit.co, India’s largest D2C home and sleep solutions company in association with Spring Marketing Capital, presents the ‘Honest New Year Party Rant’ featuring popular comedian Kumar Varun. The video hilariously encapsulates what a majority of people feel about the hassle and pressure of making New Year plans.

The video begins on a humorous note with Kumar Varun losing his cool over the numerous ‘New Year’s Party’ advertisements with exorbitant cover charges promising a good time in people’s lives on December 31st. As the video progresses, he touches on how people are judged if they don’t have a boast-worthy New Year plan and questions the notion of staying out late and partying rather than relaxing and spending time with your loved ones from the comfort of your home.

As the year comes to an end, the question of how and where to celebrate New Year’s Eve arises. The brand campaign emphasises on how it has become the new normal to stay at home spending quality time with your loved ones, snuggled up in bed or on the sofa. The Honest New-Year Party Rant video aims to resonate with what most people have been feeling this year end while also normalizing staying back at home for a snooze party this New-Year’s eve.

Sharing his views on the video PrateekMalpani, Head of Brand, Wakefit.co said, “The idea for this video came from our conversations with consumers who have given a whole new meaning to home as they navigate life post pandemic. The home has become an active dynamic space accommodating a myriad of activities rather than a passive space where it was just meant to retire after a long day. Earlier the idea of having fun meant “going out” but that has changed as voiced by our consumers who say they have a much more quality time at home when it comes to celebrations, get-togethers and occasions.

He further added, “We are thrilled to have Kumar Varun as a protagonist for the video who has entertained us in the past with his quirk and quizzes. We have taken a lively, banter led approach, to communicate the idea of a HAPPY SNOOZE YEAR PARTY which we hope that the audience will be able to resonate with. Through this campaign, our aim is to normalize staying at home on New Year’s eve, and connect especially with those consumers who love staying at home.”

The video has been released on Wakefit.co’s branded content youtube channel called Home Time along with its own social media handles. Earlier this year, Wakefit.co also collaborated with content creators like Satish Ray and Aiyyo Shraddha to talk about its Sleep Internship Season 3. The brand also launched its own web series “Ghar Set Hai ” which has crossed more than 2 million organic views and is now streaming on VOOT.

CPGN & SheWings Hosted Women Leadership Summit

Our Global Mission is to Empower Women in Hospitality: Sharad Upadhyay

Keeping in their commitment towards empowering women and providing them equal opportunities inclusively in the hospitality domain as well as in general, Crowne Plaza Greater Noida (CPGN) hosted the annual Women Leadership Summit 2022 by SheWings over the weekend at the Tapas, one of the banquets at CPGN.

The conclave was attended by the leading female CEOs, and decision-makers in different walks of life including; governance, education, civil services, and medical professionals among others. The conclave was addressed virtually by While Ananandiben Patel, (Hon’ble Governor, Uttar Pradesh) and Dr. Kiran Bedi (former Lt. Governor Puducherry).

Talking about the association with SheWings for the summit, Sharad K. Upadhyay, General Manager CPGN said, it’s a privilege to have such an august gathering of celebrated women in India under one roof here. We, at Crowne Plaza Greater Noida, are extremely happy to be supporting the efforts of individuals and organisations that are working towards inclusiveness and participation of women in our communities. At IHG we’re proud of our enviable reputation for developing talent worldwide. Our incredible colleagues in every corner of the globe are a testament to it. Our Journey to Tomorrow commitments aims to drive gender and ethnicity balance across our Leadership teams. And, our global mission is to empower women in hospitality to fulfill their ambition of becoming General Managers.

The two panels on Financial Independence to Empower Women, with Medha Roopam (IAS, Collector Hapur), Dr. Sharda Sharma (SDRR Medical College), Dr. Shobha Tomar (Founder and VC, NIMS University), Swati Sharma (Entrepreneur from Rajasthan) and Rupamanjari Ghosh (former VC, Shiv Nadar University) and Healthcare for Women with Dr. Akanksha Allahabadia, Dr. Mohita Sharma, Dr. Shobha Tomar, and Dr. Deepa Gupta, were the highlights of the summit.

Padma Shri Dr. Deepa Malik shared her story of adopting 5 L – Learn, Look, Love, Life & Live, and how it helped her achieve and sail through tough situations in her life. She insisted on a healthy body for women, as it can help them achieve and unfold the fortunes in their lives.

Smt. Ananandiben Patel shared a message for the women change-makers to help the women from the marginalized sections and to empower them, urging them to support and uplift the women from underrepresented groups.

During the conclave, Dr. Kiran Bedi spoke about the value of financial independence for women. According to Dr. Bedi, women can only feel empowered when they are financially independent. She urged civil workers to educate women in order to empower them.

Madan Mohit Bhardwaj (Founder, SheWings) said, women, cannot be empowered until they achieve true independence. Women are the real change makers, they can help empower other women to achieve real success. The inputs discussed and shared here will guide in shaping our paths in respective fields, Bhardwaj said.

At IHG, our RISE (REACH, INSPIRE, SUPPORT, EMPOWER) talent programme is focused on increasing the number of women in General Manager and Operations roles. During 2021, the programme continued to go from strength to strength, with more than 100 women taking part in mentoring sessions, career development workshops, high-impact learning modules and empowering conversations, said Rishab Jain, Director Sales, and Marketing CPGN.

The Smarter Way to Enjoy Water

GROHE SmartControl Concealed

Space is a valuable commodity and often in short supply. It becomes a challenge for planners and installers to use it effectively. No easy task, especially in the shower area where space is often at a premium. With its concealed installation and exceedingly slim design, the GROHE SmartControl Concealed offers more space under the shower without compromising on functionality or comfort. It offers additional benefits of a practical kind: cleaning becomes faster and more convenient, thanks to the flat, streamlined design. It combines with a wide range of head and hand showers to give you all the design flexibility you need.

GROHE SmartControl Concealed packs a lot of performance into a compact space. It also includes an integrated sealing system, ensuring that no water penetrates the wall. One can regulate up to three showers with just one trim with SmartControl Concealed. Up to three SmartControl valves, plus a thermostat or mixer, can be put in one trim with a GROHE Rapido SmartBox, allowing you to control two head shower sprays and a hand shower all in one place.

Switching between showerheads or combining them isn’t the only thing made easy by SmartControl Concealed. The integrated volume control offers precise control of water flow. Pushing the button starts or stops the flow, and a simple turn alters the volume. With easy-to-read, intuitive symbols it couldn’t be easier to operate.

Everything about the GROHE SmartControl Concealed is tailored to create a great shower – even the aesthetics. It comes in two different shapes – round or square – and two different finishes – a chic chrome and a thoroughly modern Moon White acrylic glass.

Website: www.grohe.co.in

Integrating tech in design –Rajamohan Jabbala joins Bonito Designs as Chief Technology Officer

India, 27th December 2022: Bonito Designs, the premium full home interior design company, continues to strengthen and build its leadership team. The bespoke home décor and design solutions brand bring on board Rajamohan Jabbala as Chief Technology Officer. With his extensive experience in the tech and start-up sectors, Rajamohan will play an integral role in building a competitive advantage for Bonito Designs as a technology-enabled company in their current and future market space. He will be based out of Bangalore.

A highly scalable and profitable interior design brand, Bonito Designs is driven by technology and a design-led approach. It has been created with a vision to democratize the home décor space in the industry. A perfect combination of personalization and innovation, Bonito Designs’ home décor is best visualized through 3D designs and its experience centers, located in Mumbai and Bangalore. In the last four years, Bonito Designs has become the third-largest interior design company in the country. It aims to be the number one brand in the organized retail segment in the Bangalore and Mumbai markets by March 2024 and is well on track to touch an ARR of USD 100 mn& an annual EBITDA of 100 crores.

Rajamohan joins Bonito Designs from Convergent, where he essayed the role of Chief Technology Officer, based out of California. Prior to that, his work experience included being associated with prestigious companies like Clear Tax, Amazon, Velankani Communications Technologies, and Wipro amongst others.

Speaking on his appointment and building future strategies for the company, Rajamohan Jabbala, CTO – Bonito Designs said,“I am very excited to be part of Bonito Designs, one of the fastest-growing interior design companies in India. My primary goal is to bring significant value to customers by enabling technology to facilitate frictionless collaboration among customers, partners, and supply chain systems. Innovate and optimize end-to-end workflows to achieve zero wastage and deliver value to employees, investors, and all the stakeholders.”

Speaking on Rajamohan joining the leadership team, Amit Parsuramka, CEO – Bonito Designs said,
“We are very happy to welcome on board Rajamohan Jabbala as the CTO for Bonito Designs. Given his vast experience in the technology domain, we are certain that he will add the required value to the brand and help us in achieving the goals that we have set for Bonito Designs. With this addition, we have further elevated and strengthened Bonito Designs’ leadership benchmark in the industry.”

Recently, Bonito Designs brought on board Rishi Sharma as Chief Marketing Officer who will contribute in facilitating growth and increasing revenue by developing & executing comprehensive marketing strategies that will promote brand recognition, giving the organization a competitive advantage. With Rajamohan coming in, the brand further strengthens its stature of the powerhouse that it has grown into, housing experts that offers personalized design solutions to its customers. By March 2024, the company aims to be the number one brand in the organized retail segment in the Mumbai and Bangalore markets.

Kriti Nagar Won the Best Debut Director at Golden Jury Film Festival 2022

Kriti Nagar, the director, producer, and writer of the short film Behrupiya has received an extravagant best Debut Director award from non-other than JD Chakravarthy, renowned actor of the film Satya at the Golden Jury Film Festival 2022 held in Mumbai. Golden Jury Film Festival is an International film festival designed in Mumbai to bring together all filmmakers from around the globe. Actors JD Chakravarthy, Piyush Mishra, Jameel Khan, Anshuman Jha, Barkha Bisht, Ashwin Kaushal, Milind Joshi, Mukesh Bhatt, and others have graced the 4th edition of Golden Jury Film Festival, founded by director Pragyesh Singh, which happened on 14th and 15th of December in Mumbai. The film festival was directed by Subranshu Das and organized by Kritika Chauhan respectively.

This film is about multi-faced people who always have an alternate motive. The key protagonist, Behrupiya, is fed-up with contract killings. He is having a mental breakdown after killing one of the brothel owners. He knows he did a horrible thing- which can’t be redeemed, but he got orders from his boss. We can see the transformation of Behrupiya from going through a mental breakdown to getting a hold of his own life. All he needed is mental peace in a place known for prostitution and contract killing.

The contribution of the stars of this short film is worth mentioning, as they have worked day and night to make this ambitious film even grander. The Director of Photography, Kamal Singh, has made each frame of this film so beautiful. The stars of the film Ankit Hans, Varun Suri, Ram Chawla, Nirvaan Arora, and Shabnam Chauhan along with the rest of the artists in this film have given their best performances to make this film worth remembering. One of the best parts of this film would also be the quirky dialogue and the voice by Manjeet Singh, which has made the audience giggle and engaged throughout the screening.

Commenting on the Best Debut Director award, Kriti Nagar, New Delhi-based Writer and Film Director of Kalakriti Films Production said, “I have started my film production company Kalakriti Films from the scratch and I am so honoured to be awarded as the best Debut Director by JD Chakravarthy renowned actor of Satya for my short film Behrupiya. I am grateful to the jury members and organizers for producing such a memorable event. I and my team at Kalakriti Films will surely come up with some more great projects in the future and will continue to contribute towards upholding the legacy of Indian Cinema.”

Kriti Nagar founded Kalakriti Films Production, with the sole purpose of making films and web series that can make our society a better place to live. The quality of films and web-series are deteriorating with weak storylines, bad re-makes and exaggerations which don’t even support the story’s demand. Also, these days, new talents are not included in the film fraternity, and many times they have been discouraged- even when these “legit outsiders” are far more talented and hardworking.

Therefore, She believes that it’s the need of the hour to step up and collaborate with real talent, in order to uphold the rich legacy of our Bollywood Industry.

Sayaji Once Again Spreads Love and Joy With Its Grand Buggy Ride 2022

Indore, 27th December2022:Sayaji Indore along with its sub-brands Effotel Indore and Enrise Rau celebrated the biggest of Christmas festivities in the city with The Grand Buggy Ride.

The Buggy Ride, a flagship event organized by Sayaji group started its route from Effotel Indore and ended at Sayaji Indore. From corporates, esteemed guests, and employees to the public and kids from all across the city, this event witnessed mass participation filled with excitement.

Greetings and best wishes from SayajiParivar graced this special occasion. Mr. Prasad Rao, Director of Operations, Sayaji Hotel Indore commented “Buggy ride is the biggest event to celebrate Christmas and year end festivities. We are thankful to the society for love and support they have showered on us.”

Sayaji Indore bestows the best of everything on guests and ensures a hospitable experience full of luxuries, comfort, and relaxation. Sayaji Indore also has amazing dining options for the finest culinary experiences, and banquets for weddings, conferences, and other events.

2023 Expectation & Year ender Quote by Glamyo Health, a Health-tech startup

Quote- year ender-Dr.Preet Pal Thakur

“At Glamyo health, we are reimagining the secondary care surgeries landscape in India. We started this company with one sole mission of solving for Indian Patients the triad of – Access, Affordability, and Quality.
Despite 3 covid waves, in the short span of 24 months, we have been able to provide free medical counseling to more than 4,00,000 patients with an NPS of 70. Over the next 12 months, we intend to disburse healthcare financing worth INR 100 Cr through our fintech partners. Our mission is to make high quality affordable secondary surgical care accessible to all”.
— said Dr.Preet Pal Thakur, Co-founder of Glamyo Health.

Quote- year ender-Mr.Archit Garg

“ We have ended the year on a Happy Note. In Last 12 months, we have grown more than 4x in growth in terms of revenues and 4x growth in the number of patients catered to. We are continuing our vision to reach a milestone of 30+ Cities in the coming year and create a chain of 1000 + Surgical centers and touch the lives of 1,00,000+ patients over the next 12 months. — said Mr.Archit Garg, Co-founder of Glamyo Health.

One lakh people celebrated Christmas with great pomp at World Street Faridabad

Faridabad, 27 December 2022: World Street Faridabad celebrated Christmas with great pomp on Sunday evening. The festivity which saw more than one lakh people participating in the grand celebrations witnessed several fun activities and events such as the Selfie booths, Santa Claus and his Santorini were major attractions. Besides, dragon dance, cartoon characters for kids, a Bollywood dance troupe, Mirror Man, and Raunak-e-Yash: Live Sufi band performance also enthralled the audience. The event was hosted by Anchor Shweta Kapoor, who also engaged the audience with games such as Paper dance and many more family games. Followed by elaborated arrangements for food and drink, another major delight for families and children to cherish the event.

The event was well received by the people, who thanked World Street for organizing the event. Even though it is a festival of the Christian community, people from every faith and religion celebrate it with great enthusiasm on 25 December every year. It is famously called ‘Bada Din’ in India. The fun of this festival doubles as schools and colleges and offices are closed during this time.