Archive: December 5, 2022

Disability Rescue Management System (DRMS) awarded with the ICT 4 Inclusion Challenge 2022 by the Global development partners

On the occasion of the International Day of Persons with Disabilities (PWDs) which is celebrated every year as a tribute to the struggles of all the differently abled people, Disability Rescue Management System (DRMS) has been awarded with a prestigious ICT 4 Inclusion Challenge 2022 by the Global development agencies including German Development Cooperation (GIZ), France based ATOS, and German Ministry Initiative-Make IT Alliance.

DRMS has also been selected as one of the 13 global innovations under the ZERO IMPACT Transfer Program instituted by Austria based The Essl Foundation, US based Ashoka-The Change Maker, Chile based Fundacion Descubreme, GIZ and ATOS.

DRMS has been conceptualized by a Navi Mumbai based team of five professionals with diverse backgrounds including Mr Pramod Dabrase, Dr Reena Shinde, Dr Sumit Shinde, Dr Saumil Asher and Mr Sushant Shinde.

Dr Sumit Shinde, Senior Pediatric Occupational Therapist and Head of Child React Foundation said, “Persons with Disabilities (PWDs) are at maximum risk of suffering from negative impacts of the climate change induced disasters and natural calamities or otherwise. They are often not reached out in time and therefore left out, by the existing early warning systems, mainly due to data gaps about their physical locations, weak communication channels and targeted support system – thus contributing to their higher fatality.”

Mr Pramod Dabrase, an Environmental Scientist and Head of CSEDI Navi Mumbai, who is leading on this project said, “To address this much neglected and critically sensitive challenge, the Child REACT Foundation (an NGO) & CSEDI Navi Mumbai (a social enterprise and an environmental Advisory), have developed a DISABILITY RESCUE MANAGEMENT SYSTEM (DRMS), which is an ICT based inclusive & integrated system that supports interventions to rescue PWDs during disasters and emergencies by identifying their real time physical location & by facilitating timely support to them”.

Mr Dabrase further added that, the DRMS, which is at very early state of implementation has been designed and equipped with a number of Digital Innovations such as, GPS enabled devices to PWDs, application of open source Geographical Information System (GIS) based Integrated system of data and Maps, Real time communication channels with meteorological and weather data and the citizens, Universal disabled friendly web based platform for two way communication, and active Engagement with institutions such as Disaster Management Authority and other stakeholders for effective implementation and wider reach.

Dr Reena Shinde, in charge of Coordination said that, “DRMS facilitates relocating the PWDs by identifying the most vulnerable areas during the emergencies and relocating them to the safer places, followed by remedial measures.”

DRMS has been equipped with a number of INNOVATIVE FEATURES such as: Integration of IT tools and applications, Facilitation, coordination and transferring ownership to the Government institutions, Monitoring of Safety of the PWDs and Provision of Knowledge Management System. DRMS is a novel and impactful intervention because, it is focusing exclusively on the PWDs and supporting them during emergencies – thereby saving maximum lives of the target groups, overall systemic improvement, making it sensitive, responsive and inclusive, better access to information and its dissemination; to help adaptation, advanced preparedness and mitigation and is very cost effective.

Perfect Winter Getaway in a Portuguese Boutique Farmhosue

Rosa Estates 10

Located in Monforte, in the remarkable Portuguese’s Alentejo region, ROSA ESTATES: THE FARMHOUSE AND STABLES invites you to spend a few days away from the routine of everyday life, and in the comfort of Alentejo experiences. Rosa Estates presents new winter programs such as Winter Firepit Picnic, Murder Mystery, Drag Queen Brunch among others… perfect experiences for groups of families and friends.

Located on a property that extends over 87 hectares, occupied by cork oaks and holm oaks, ROSA ESTATES presents a superior range of suites for guests who appreciate maximum comfort. The suites are spaces characterized by an elegant interior design. ROSA ESTATES has fireplaces in the living and dining room, regional cuisine, swimming pool, terrace with barbecue and various outdoor spaces that allow you to inspire each stay with Alentejo traditions and authentic experiences.

Lusitano _ Rosa Estates 3

ROSA ESTATES is a boutique Guest House, whose Arabic/Mediterranean-inspired architectural features and dramatic spaces are complemented by cozy furniture, thus giving this space a unique charm.

6 REASONS TO VISIT ROSA ESTATES THIS WINTER:

1 – FIREPLACES

Cozy and comforting, fireplaces have the power to make us feel completely at home while on vacation. When the weather cools down, ROSA ESTATES raises the temperature with its know-how. Between the outdoor bonfires and the intimate indoor fireplaces, there is no shortage of spots to spend the late afternoons and evenings. A bottle of wine, a good book or other good company make moments special in the comfort of ROSA ESTATES, in the heart of Alentejo.

2 – GOOD MEMORIES

ROSA ESTATES is the secret and perfect place to build good memories. Between the master suite, the five luxurious bedrooms and the light-filled chalet, there is room for large groups of family and friends.

3 – DAYS WITH BACCHUS

With the Alto Alentejo region on the doorstep, this is also an excellent opportunity to explore farms, wineries and wine tasting in prestigious wine regions in Portugal. Wine tourism in its splendor! Over a majestic backdrop of Alentejo plains.

4 – HORSES

Equestrian sport is a must. At ROSA ESTATES, there are riding lessons for children and adults. To deepen knowledge, we recommend the Stable Management course with the Farm’s team. And it is also always possible to bring your horses, as well as your pets. ROSA ESTATES has three boxes, paddocks, riding arena and horse tuck room. And there is no shortage of trails for new sensory experiences on horseback. A magical place.

5 – TWO

For romantic getaways, we recommend the “Lusitano” key. A royal suite, with dressing room, jacuzzi, charm and…romance. The view of the plains is unique.

6 ROSA ESTATES WINTER PROGRAMS:

Winter Firepit Picnic : Welcome with a glass of sparkling wine upon arrival, before heading down to the fireplace, where blankets and pillows guarantee cozy moments. Indulge in artisanal cheeses, Alentejo dishes and a bottle of wine.
Murder Mystery : Get ready for a good dose of drama… Over drinks, before dinner, there’s a dramatic scream and a gunshot – what happened?! Murder ‘s activities Mystery are great for encouraging communication across teams. With important roles to play, teams must delegate responsibilities.
Drag Queen Brunch: A drag show complete with lip-sync. Play a fun game of bingo hosted by a glorious and magnificent Drag Queen. Celebrate LGBTQ Culture with an engaging event for your team!
Basic Wine Course: A basic course to learn more about
aromas, grape varieties, types of wine, regions, and pairing techniques.
Cooking Workshops: pennyroyal soup, asparagus “migas”, Portuguese sausages, cheeses, “sericaia” with plums… The Alentejo also conquers us through the stomach.

All experiences require prior reservation and prices on request

Stay prices vary between €100 – €370 per night.

www.therosaestate.net

WhatsApp: +351961102429

Email: therosaestates@gmail.com

Growth , Trends and Upcoming Future of Hospitality Industry

By – Prince Kumar , Founder Pride PR and Communications

India is home to perhaps of the biggest millennial populace on the planet who like to feast no less than two times per week. This has brought about the development of numerous upscale, neighborhood bars, bread shop, bistros, and parlors which is significantly possessing the food and drink portion of the overall industry. As per a report by News, easygoing and high end food structure 80% of the food and refreshment portion of the overall industry alongside nearby bistros and bars. As per the report, on the off chance that the pattern proceeds, the food and refreshment area is supposed to develop at 10.4 percent yearly and is supposed to reach 5.5 trillion by 2022. On the other side, the chaotic piece of the pie in the food and drink area is 65-70 percent and the coordinated area is just 30-35 percent. Envision the volume and development assuming that the chaotic area holds hands with the coordinated. The coordinated area is managed by state specialists and is known to keep the quality check and guarantee all food boundaries are met and normalised, sloppy area, then again, needs quality checks, plan of action, arranging, and organized production network. Web-based entertainment commitment and conveyance were a seriously hit during and present pandemic times on keep their sales registers ringing.

Kelvin Strengthens Executive Leadership Team to Serve Its Customers Better

The expanded executive leadership team will enable Kelvin to better address the needs of its customers, positioning the company for rapid growth in the coming years.

Suhail Jiwani - Sheena Chandra - Citalouise Geiggar from Kelvin

 

Mumbai, India, 5 December 2022: Kelvin, the leading collaborative control software company delivering industrial intelligence, has bolstered its executive leadership team with strategic hires and internal promotion. The company is delighted to announce that Suhail Jiwani has been promoted to Chief Technology Officer; Sheena Chandra has been appointed Chief Strategy and Business Development Officer, and Citalouise Geiggar has been appointed Vice President of Marketing. The strategic appointments represent a key element of Kevin’s strategy to capitalize on the momentum to serve and broaden its customer base.

The senior appointments aim to advance Kelvin’s position in the market and enable it to continue partnering with global enterprises to solve unique industrial customer challenges by allowing companies to connect, create, and scale control applications across their operations, with market-leading solutions including  Kelvin Carbon Maps and Kevin Copilots.

“The right talent is vital to Kelvin’s success, so it gives me great pleasure to welcome Suhail, Sheena, and Citalouise to Kelvin’s executive leadership team. With their years of extensive experience and vast achievements in prior roles, they are well-proven appointments that give us the ability to build further on the impressive momentum we’ve built with Kelvin over the last few years. Together, the expansion of our team boasts diverse and strong expertise that will thrust Kelvin into the next phase of its global growth,” said Peter Harding, Founder & CEO of Kelvin.

“We look forward to working with global enterprises and delivering industrial intelligence via our market-leading collaborative control solutions. Our solutions have proven themselves across energy and manufacturing sectors, empowering businesses to achieve their net-zero goals, find and fix issues across their entire production process, with automation and closed-loop control.”

In his new role, Suhail serves as the executive technology leader for Kelvin’s engineering and product division. With deep industry and technology expertise, and over 16 years of experience, Suhail is driving the acceleration of technological innovation in Kelvin’s next growth stage to best serve our customers’ needs. He oversees all product and solutions development requirements phases, including system design, implementation, and continuing engineering. Suhail’s vision is to deliver innovative, first-class technology that helps industrial organizations reach their net zero goals. Before joining Kelvin, he was Chief Product Officer at Honeywell, managing their software portfolio for Connected Industrials. With a BTech in Electronics Engineering and specialization in Machine Learning from Stanford University, Suhail is a subject matter expert and a leader in their digital transformation journey.

Sheena joins Kelvin from AWS to take the executive role of Chief Strategy & Business Development Officer. She has over 20 years of experience developing strategic partnerships, business development, and go-to-market motion from her background with Microsoft, AWS, and Databricks. Sheena will be responsible for driving the company’s growth globally including leading strategic planning and initiatives, expanding Kelvin’s footprint in the market, and building key partnerships. She holds a BS in Microbiology and Chemistry and an MBA.

With over 18 years of experience, Citalouise is the executive marketing leader responsible for overseeing Kelvin’s global marketing strategy, which includes strengthening the company’s market position, and leading the company’s brand and integrated communication functions including internal and external communications. Prior to her role at Kelvin, she was Head of Global Alliances Marketing at AVEVA, leading strategic partners and exponential growth. Citalouise holds an MBA and a B.A. in Business Communications.

“Across all industries, organizations are accelerating their progress on their pathways to achieving sustainability goals. Leaders in the Energy, Manufacturing, and Oil & Gas industries seeking to hit net zero will benefit from solution providers that take the initiative to ensure they meet growing needs to serve new and existing clients effectively while also addressing new challenges. Kelvin is signaling industry growth by expanding its leadership team to enable its organization to optimally serve customers during this period of rapid growth,” said Peter Manos, ARC Analyst.

“At Kelvin, we take great pride in our selection process to ensure there’s a perfect fit. Our recruitment process is intensive, but we’re confident in our choices and look forward to seeing them thrive in their respective roles. I personally look forward to working with each of them as we embark on Kelvin’s next phase of global growth,” said Miguel Madeira, Global Head of People Operations.

Colors Infinity brings the best of entertainment all through December to celebrate Christmas and bring in the New Year

5th December 2022: Blessed is the season that engages the whole world with unlimited entertainment. December is truly the best time to binge extra-special Christmas shows to watch in the confines of your cosy homes. It’s the most wonderful time of year, with sparkling lights, happy carols, and warm fuzzy feelings. To make this festive season all the more exciting, India’s most-preferred most-preferred stop for
US and UK television shows, Colors Infinity, is showcasing an exciting lineup of programming for the entire month of December 2022 and also for the New Year! The brand brings special shows & exclusive programs as a full package this December. Stay tuned as all roads lead to your home this festival time.

Let us dive in and have a look at what Colors Infinity has for the audience this December 2022 – Christmas delicacies with Colors Infinity’s top chefs!

Keeping in mind the Christmas celebration, the channel is all set to telecast shows like Jamie’s Easy Meals for Every day, Nigella At My Table, Nadiya’s Family Favourites, and Jamie Oliver Together back-to-back on 25 th December all throughout the day where the viewers can watch and learn to cook some mouth- watering and delicious easy-to-make recipes, exclusively for Christmas 2022.

Celebrate New Year with ingenious shows!

On New Year’s Eve, Colors Infinity plans to bring in 2023 with the latest season of its tentpole property Shark Tank and feature the ingenious inventors by airing The Inventor Challenge. Tune in to Colors Infinity on December 31 st from 12 PM onwards to watch Shark Tank Season 13-14 and The Inventor Challenge Season 1 on January 1 st 2023 from 3 PM onwards.

Nadiya’s Family Favourites

Want to cook a dish that brings cheer to your family? Colors Infinity has a show that can bring a smile to your face. It’s Nadiya’s Family Favourites featuring Nadiya Hussein, the celebrated chef who is popular for making family recipes packed with love and care. Watch this exciting show from 6 th December, Monday to Friday at 8 PM.

Vigil Season 1

Colors Infinity brings the Indian television premiere of the highly-rated show, Vigil Season 1. Starring BAFTA winner Suranne Jones and Rose Leslie in pivotal roles, Vigil follows the murder investigation by Amy Silva (Suranne Jones) of the Scottish Police Service in a submarine and the chaos that breaks out as a result of it. Watch this highly acclaimed series from December 15 th , Monday to Friday at 9 PM.

Jamie’s Easy Meals for Everyday

Jamie Oliver, the renowned chef, restaurateur, and cookbook author is here to give you some of the best recipes to curb your hunger pangs. With some of the simple yet amazing delicacies, Jamie will also share some of his best kitchen tips.Watch this show exclusively on Colors Infinity on primetime from the 16 th of December, Monday to Friday at 8 PM.

Tune into Colors Infinity and be a part of this exclusive Christmas and New Year festivities this December

SanKash plans to hire over 500 workforces in India, in the next 6 months

New Delhi, 5th December, 2022: SanKash, the fastest growing travel fintech offering financial services to travel market, today announced its plans to hire 500 professionals in India, over the next six months. All these hiring will be to fuel SanKash’s sales and operations feet on street capability to cater to its existing travel merchant base of 6000 spread across 250+ cities and increase its ground presence at 150,000 travel Point of sale which dominate Indian travel market.

Speaking on the new line of hiring, Abhilasha Negi Co-founder and Head HR, SanKash, commented, “The travel and tourism market in India is anticipated to touch $125 billion by FY27 from an estimated $75 billion in FY20. Along with the surge, the travel merchant base is also witnessing blitzkrieg expansion. The fresh hiring is directed at catering to this segment. With the market picking up post COVID, travel merchants are seeing significant growth in bookings compared to the bygone year as consumers’ confidence is gradually returning.”

India is home to a large travel and tourism market, with a range of niche products, such as cruises, adventure travel, medical, spiritual, wellness, sports, MICE, eco-tourism, film, rural and religious tourism. It also contributes significantly to India’s foreign exchange, akin to many other countries.

Before the pandemic, India’s foreign exchange earnings from tourism grew at a CAGR of 7% (between 2016 and 2019).

The tourism sector is propelling the country’s economic growth and creating large-scale employment opportunities. The sector contributed 5.8% or ₹13,161 billion to India’s GDP in 2021.

Marengo Asia Hospitals have harvested eleven organs and transplanted seven organs within 24 hours

New Delhi, 5th December 2022: Marengo Asia Healthcare network hospitals conducted an incredible number of a total of 11 organ retrieval and seven organ transplants within a span of 24 hours under one single roof. This is a feat not achieved by any other hospital in the country in such a short period. This establishes Marengo Asia hospitals not only as a fast-emerging preferred destination for organ transplants but also as fast-emerging leaders in clinical excellence in the field of transplants.

Marengo CIMS Hospital and K K Patel Hospital, (Marengo Asia network hospital) were able to retrieve a heart, four kidneys, two livers, and four eyes from two cadavers in the last 24 hours. Among the organs transplanted at Marengo CIMS Hospital, the heart was transplanted in a 45-year-old, by a team of doctors led by Dr. Dhiren Shah and Dr. Dhaval Naik. The recipient of the liver was a 51-year-old, the surgery was conducted by the team led by Dr. Abhideep Chaudhary; one kidney went to a 31-year-old and another kidney to a 51-year-old. the kidneys were transplanted by a team of doctors led under the guidance of Dr. Kandarp Parikh, Dr. Siddharth Mavani, and Dr. Mayur Patil. The Red Cross harvested the eyes. While all the organs were harvested at Marengo CIMS Hospital and K K Patel, Hospital (Marengo Asia network hospital), all were transplanted in Marengo CIMS hospital.

Meeraben Patel (Name Changed), a 46-year-old computer teacher by profession, was extremely hypertensive. The patient suffered a brain stroke and subsequently, a hemorrhage for which she was brought to Marengo CIMS Hospital. The patient was surgically treated but did not recover. With doctors in her family already aligned towards organ donation, the authorities at the hospital were approached by the family itself for one of the highest forms of noble acts, that of saving lives.

A female patient, Nainaben, (Name changed) aged 65 years was brought in at K K Patel Hospital (Marengo Asia network hospital) in Bhuj in an unconscious condition. With dilated cardiomyopathy, she required immediate intervention with a pacemaker. The patient did not show any recovery and the following CT scan revealed that she had massive intra parenchymal hemorrhage post neurological examination and tests as per law and regulations the patient was declared brain dead subsequently. The patient’s family was willing to donate the healthy organs of their deceased family member and as per SOTTO and NOTTO guidelines, all further processes were conducted. Cooperation and help from Bhuj police who provided Green Corridor enabled us to shift the organs from the hospital to the airport for airlifting within 12 minutes.

With Marengo CIMS Hospital armed with multiple organ transplant programs such as heart, lungs, kidney, liver, and bone marrow under one roof, the hospital is fast emerging as a leader for organ transplants in India.

Dr. Raajiv Singhal, Founding Member, MD & CEO, Marengo Asia Healthcare said, “Marengo Asia Healthcare expresses deep heartfelt gratitude to the families who donated the organs of their deceased family member with the sole thought of saving the life of someone unknown to them. There cannot be a higher act of humanity than this. We are overwhelmed that these families have put aside their intense grief and sorrow to think of others waiting for a healthy organ; embrace humanity and donate the deceased family member’s organs to save several lives and restore the sight of two. This is an exemplary show of immense courage and strength by the families to restore faith in humanity. At Marengo Asia Healthcare, we believe every minute counts and every life matters. The importance of timely decisions taken in organ donation is paramount in contributing significantly to saving lives.”

Dr. Singhal added, “We are increasingly emerging as leaders in Western India in organ transplants, heart transplants (second highest in the country), liver and kidney transplants, and bone marrow transplants, all under one roof. Our centers of excellence in organ transplants are testimony to the fact that we are equipped with global expertise, with surgeons proving their mettle repeatedly. We are also humbled at the pace at which awareness is rising on organ donation, especially in Gujarat, and more families are offering the chance to our surgeons to save more lives. Many patients die every year due to a lack of organ donation. Organ donation can save 500,000 lives in India each year. We encourage people to become a part of such humanitarian acts that can save thousands of lives every year.”

The patients’ families said, “We realized the enormity of the number of lives that could be saved with this simple act of organ donation. We are encouraged by the fact that our loved one will live through the people who have received his organs.”

India needs four lakh organ transplants annually, but less than 1,000 transplants are being done due to a lack of organ donors. Only 0.5 percent of the organs donated come from diseased organ donation after terminal brain death. With increased organ donation we can save increased lives. India happens to be one of the top countries in organ transplant in the world and yet, we lag behind our western counterparts. There is a huge disparity between the demand for organs for saving lives and the organs donated is witnessed consistently in the country. The increasing numbers of organ donations in India are just about picking up, the awareness has been low and other reasons working as deterrents are religious beliefs, spiritual beliefs, and a negative mindset towards organ donation. The recent increase has been an outcome of increased awareness of the noble act.

Hyderabad get back to winning ways in style; beat Chennaiyin 3-1

Chennai: Hyderabad FC put on a strong performance to register their sixth Indian Super League victory this season as they beat Chennaiyin FC 3-1 at the Jawaharlal Nehru Stadium in Chennai, in an early kick-off this Saturday.

Halicharan Narzary (65’), Chinglensana Konsham (74’) and Borja Herrera (86’) found the net for Hyderabad while Petar Sliskovic (78’) made it interesting for a while, with a smart header for the hosts.

The first half saw plenty of half-chances go begging as Joel Chianese, Mohammad Yasir and Bartholomew Ogbeche were not at their best. But it was Halicharan Narzary, who banged the crossbar just before the break, to finish off the best move of the half in the game that ended goalless.

Hyderabad were on the ascendancy, Chennaiyin were a constant threat, but only until Narzary found his range. The winger found himself free just outside the box and slotted in into the bottom right-corner with a thumping drive, to end HFC’s 200+ minute goal drought in the league.

Sana came up with another banger doubling our lead just minutes after Ajith Kumar was sent off for a second yellow card offense, leaving CFC with just ten men. Sana’s left-foot volley was too hot for Debjit Majumder to handle and Hyderabad looked to be running away with the game.

Sliskovic pulled one back with ten minutes to play scoring from a super El Khayati cross but Hyderabad were determined to take all three points from the night and pushed high for a bigger lead.

It came when Borja Herrera unleashed a rocket from well outside the box. The substitute controlled a clearance well, took his time, and found the top corner, leaving too much for the hosts to do for the final minutes of the game.

Joao Victor, Hitesh Sharma and Odei Onaindia were strong and smart with their duties while Akash Mishra and Nikhil Poojary’s pace was a constant menace for CFC right till the end of the game.

Javi Siverio, Abdul Rabeeh and Sahil Tavora came off the bench to add further stability while Gurmeet Singh pulled out a couple of crucial saves, and was unlucky not to keep a clean sheet on the night.

It was a collective team effort from Hyderabad, that saw them bring back all three points from the trip to Chennai. This result takes them back to second in the league table, with 19 points from nine games.

Hyderabad FC are back in action when they take on East Bengal FC at the GMC Balayogi Athletic Stadium in Gachibowli, Hyderabad on Friday, December 9.

Nuvoco launches NuvoNirmaan – A Direct-to-Consumer App

December 5th, 2022, Mumbai: Building a home is a daunting task involving significant challenges like budget, plot size, house plans, choice of building materials, and many more. To address these tasks and deliver an engaging customer experience, Nuvoco Vistas Corp. Ltd.,
India’s fifth-largest cement group in terms of capacity having over fifty-plus products in cement, ready-mix concrete, and modern building materials, launched NuvoNirmaan – the first direct-to-customer home assist app. This is an all-in-one digital platform that covers a wide range of information and points of guidance throughout the stages of home building and construction, with minimum turnaround time and minimum dependence.

In addition to providing knowledge about construction, NuvoNirmaan shares expertise about stages of construction, informs consumers about the latest and most innovative products and offers financial guidance to consumers. Using this app, consumers including Individual Home Builders (IHBs) can view a variety of floor plans, calculate the cost of building materials, and learn about the various stages of construction through articles and videos and products available along with its usage.

On the App launch, Madhumita Basu, Nuvoco’s Chief Strategy and Marketing Officer commented, ” According to several reports, the Indian Construction Market is expected to grow more than 10% between 2022 and 2027. A significant portion of this growth will be driven by India’s vast homebuilding community. Currently, there are limited digital platforms that cover and assist them in their home-building journey. Through NuvoNirmaan, Nuvoco aims to fill this void by providing all customers with access to up-to-date information and tools about home building at their fingertips. The NuvoNirmaan app aims to engage and simplify the home-building journey and help to plan effectively from execution through completion.”

GO FIRST enters into an exclusive GSA with EaseMyTrip for their sales in Saudi Arabia

Mumbai, December 05, 202: GO FIRST, erstwhile GoAir has announced that it has signed an exclusive General Sales Agreement with EaseMyTrip, one of India’s largest online tech travel platform to sell, promote and market passenger tickets and other services to passengers in Saudi Arabia effective from this month. To establish a fruitful commercial relationship and expansive grip within one of the biggest travel markets in Western Asia, EaseMyTrip will be extending operations of GO FIRST by opening an independent branded office and representing the airlines in Dammam & Riyadh, Saudi Arabia and other locations in an attempt to cater to the larger travel markets.

The three-year exclusive partnership deal provides an opportune time for both brands to expand and bolster their service range in Saudi Arabia. EaseMyTrip and its sweeping reach, comprehensive marketing interventions, and knowledge of the locals would help GO FIRST provide suitable schemes for Saudi tourists and locals, enhancing their experience. Furthermore, this association would necessitate all the other travel agents within the vicinity to create a purchase circuit from EaseMyTrip when they will be buying GO FIRST tickets from Saudi Arabia.

Articulately summing up the agreement, Rikant Pittie, Co-Founder said, “At EaseMyTrip, we understand that Saudi Arabia attracts millions of tourists every year, and the locals love to travel as well. It is a significantly crowded travel market that is yearning for a better travel experience. With our successful endeavours in most associations and businesses around the world, we want to enter the market here in Saudi Arabia and serve the tourists with utmost dedication. We are overjoyed to begin our journey as a GSA partner with GO FIRST, one of the most popular and affordable airline services in multiple international destinations.”

Mr. Kaushik Khona, Chief Executive Officer, GO FIRST commented, “Saudi Arabia is a key market for us as we continue to expand internationally. We are pleased to partner with EaseMyTrip since the brand has been successfully catering to the travel needs of people globally and we are positive that this association will ease and enhance the travel experience of people travelling for work as well as leisure.”