Archive: October 22, 2022

Firefly Fire pumps launches #SapnoKiDiwali digital campaign to address the issue of Child Labour in the Firecracker industry

Pune, India: October 22nd, 2022: Firefly Firepumps, India’s largest manufacturer, supplier and exporter of vehicle-mounted fire fighting pumps has announced the launch of their first ever digital campaign#SapnoKiDiwali which highlights the message of “Avoiding buying crackers that are made by children at the firecracker industry”. The digital campaign creates awareness regarding the tough situations wherein children are forced to work at firecracker factories through the point of view of two young dreamers “Raju” and “Chani”.

The two children, Raju and Chani, are portrayed in the digital campaign as aspiring professionals in the field of boxing and dancing respectively. However, due to financial circumstances, they are forced to work in an unsafe environment wherein their dreams and aspirations are left to die just as many children lose their lives due to the outbreak of fire accidents every year at these factories.

Mr. Rohit Mali, Marketing Director at Firefly Firepumps has said, “We have witnessed several incidents wherein young children have given up on their dreams and aspirations due to their poor financial statuses and have been working in extremely unsafe and atrocious conditions at these factories. As a company, we have taken this initiative to educate our stakeholders about the perils that exist during festive seasons in our country. Keeping in line with our purpose of fire safety, this digital campaign will light hope so that potential buyers understand the conditions that children are subjected to while working at the factories. We would also like to start conversations about this prevailing issue and focus on the need to enhance fire safety at such locations where an outbreak of this level can be endangering.”

Mr. Sahil Vaidya, Co-Founder of The Minimalist has shared, “At The Minimalist, we strongly believe that brands should act just like humans and initiate thought-provoking conversations. We’re proud to have worked with the Firefly team to launch a hard-hitting campaign that touches upon the plight of the children who suffer every year, while highlighting the unsavory reality using our signature minimalistic approach. It is our hope that this campaign reaches the masses and marks an important milestone in Firefly’s journey of changing many lives”

Newspaper reports reveal that government statistics on the child labour population showcase that India has over 20 million child labourers. NGO estimates are way higher, and they suggest that this is almost 60 million in India and can extend up to a 100 million if all children (including those out of school) are part of the labour force. 1

Boeing accelerates MRO localization with Indian partners

BENGALURU, October 22, 2022 – Boeing [NYSE: BA] announced a significant expansion of its partnerships within the Indian MRO ecosystem over the last year, having concluded considerable work agreements and deliveries with diverse indigenous partners across the public as well as private sectors, including with AI Engineering Services Ltd., Horizon Aerospace, and Air Works Group. The localization of Maintenance, Repair and Overhaul (MRO) to support Indian customers promptly and efficiently, remains a top priority for the company.

In 2021, Boeing launched the Boeing India Repair Development and Sustainment (BIRDS) program in its effort to help develop India into a regional MRO hub, enabling engineering, maintenance, skilling, repair and sustainment services of defence and commercial aircraft right here in India, for India. Under the initiative, Boeing has strategically collaborated with:

· Air Works, to recently complete Phase 32 heavy maintenance checks of six P-8I maritime patrol aircraft for the Indian Navy

· AI Engineering Services Limited (AIESL), for MRO of the Boeing 777 VIP aircraft operated by the Indian Air Force, and the P-8I aircraft fleet operated by the Indian Navy. Additionally, the company is exploring collaboration in repair and overhaul of landing gear and other commercial common 737NG equipment fitted on the P-8I fleet

· Horizon Aerospace, for MRO of the three key Boeing defence platforms in India, the P-8I operated by the Indian Navy (IN), and VIP 737 transport fleet operated by the Indian Air Force (IAF)

“Over a seven-decade presence in India, Boeing knows that a strong local aerospace and defence ecosystem is an imperative for the business as much as it is for the success and mission-readiness of its customers. We have continued to invest in building indigenous MRO capabilities over the years, and with the BIRDS hub launched in 2021, are building a network of Indian suppliers that can support engineering, maintenance, skilling, repair and sustainment services of defence and commercial aircraft comprehensively and competitively. An important aspect of the BIRDS hub is training programs that are helping develop sub-tier suppliers and medium, small and micro enterprises (MSMEs) to build high-quality MRO capabilities in India,” said Salil Gupte, president, Boeing India.

Boeing believes that the maturation and development of India’s local MRO ecosystem is a key imperative for success in the Indian market, and to enable faster turnaround times, and higher operability and mission-readiness critical for its Indian customers. The efforts and initiatives being undertaken by Boeing in India are aimed at building capability and capacity of indigenous organizations to gain prominence on a global scale.

“Our planned strategic collaboration with indigenous companies under the BIRDS hub program enables us to provide significant value-add to our customers locally by enabling faster turnaround, exceptional operational capability and mission readiness for the Indian armed forces. This also marks as an important step as part of our commitment to the Government of India’s Aatmanirbhar Bharat vision of making India a regional MRO hub” said Surendra Ahuja, managing director, Boeing Defence India.

Over the last one year, Boeing has continued to add two suppliers every month. Its network today includes over 300 supplier partners that are an integral part of its global supply base. Over a quarter of this number are Micro, Small and Medium Enterprises (MSMEs). These Indian companies are manufacturing and exporting systems and components for some of Boeing’s most advanced products from India to the world. Boeing’s investments with these partners span skilling, research & technology, and manufacturing. Its programs have skilled more than 3,700 frontline aerospace manufacturing workers and aircraft maintenance engineers.

The JCB Prize for Literature Announces Its Most Diverse Shortlist in Its 5th Year

Kolkata, 22nd Oct 2022: In its 5th year, the JCB Prize for Literature today announced its 2022 Shortlist at the Glenburn Penthouse, Kolkata in an intimate gathering of authors, translators and the literary community of the city. The JCB Prize for Literature is presented each year to a distinguished work of fiction by an Indian author, as selected by the jury. The Jury Chair, AS Panneerselvan, unveiled the Shortlist at the Kolkata event. The shortlisted novels are translations from 5 different languages including Urdu, Hindi, Bangla, Malayalam and Nepali, with 2 debut novelists on the list. Following the unveiling, Jayant Kriplani, Paramita Saha and Sandip Roy read passages from the shortlisted titles.

The shortlisted novels are:

Imaan by Manoranjan Byapari, translated from the Bengali by Arunava Sinha (Eka)
The Paradise of Food by Khalid Jawed, translated from the Urdu by Baran Farooqi (Juggernaut)
Valli by Sheela Tomy, translated from Malayalam by Jayasree Kalathil (Harper Perennial)
Tomb of Sand by Geetanjali Shree, translated from Hindi by Daisy Rockwell (Penguin Random House India)
Song of the Soil by Chuden Kabimo, translated from the Nepali by Ajit Baral (Rachna Books)

Commenting on the shortlist, the chair of jury 2022, Mr. AS Panneerselvan said,

“Judging literature is a challenge. From exploring new content and deploying various literary devices, authors constantly try to push the boundary. Every step is crucial and every innovation is precious. However, when the final evaluation happened, these wonders of the mind gave space to the power of the heart, where empathy became the criteria for creating the shortlist. All the novels in the shortlist exemplify the idea of empathy, concern for fellow humans, and in a sense a worldview in which the head does not subsume the heart.”

The JCB Prize titles are present across bookstores in the country and are also available in an online store on Amazon. Pragya Sharma, Director, of Media Business, Amazon India said,

“We at Amazon are delighted to be associated with the JCB Prize for Literature since its inception. Together, we are committed to nurturing the passion for reading in the country. India is home to many different languages and diverse cultures that produce a plethora of high-quality literature. The JCB Prize has consistently, over the last 5 years, been a trustworthy & prestigious source for recognizing these distinguished works of fiction by Indian writers and Amazon India is excited to bring these gems to readers across the country and beyond.”

With the winner to be decided next month, Mita Kapur, Literary Director, said,

“The fact that in the 5th year of the JCB Prize for Literature we have the most diverse shortlist yet, fills us with hope. This is a list that brings forth the many Indias across time and geography. This is truly representative of the spectrum of languages, authors, and publishers that make up our industry, but most of all it represents the quality of excellent writing that India has to offer.”

Talking about the prize, each of the five shortlisted authors will receive Rs 1 lakh; and if a shortlisted work is a translation, the translator will receive an additional Rs 50,000. The winner of the Rs 25 lakh JCB Prize for Literature will be announced on 19th November 2022. If the winning work is a translation, the translator will receive an additional Rs 10 lakh.

Shortlisted books: Jury comments, Synopses, and Author Biographies:

Imaan: Manoranjan Byapari, translated by Arunava Sinha (Eka)

The Jury says: Imaan is a completely novel iteration of the humanist tradition of Bengali literature. It presents a vivid portrait of people from the periphery but is neither voyeuristic nor patronizing. Each character has agency no matter how circumscribed their life may be. A raw, deeply authentic, and honest story that is also well-paced, poignant and eloquent.

Synopsis: Imaan entered Central Jail as an infant—in the arms of Zahura Bibi, his mother, who was charged with the murder of his father and who died when he was six. He left twenty years later, having spent his time thus far shuttling between a juvenile home and prison. With no home to return to, Imaan ends up at the Jadavpur railway station, becoming a ragpicker on the advice of a consummate pickpocket. The folk of the railside—rickshaw-pullers, scrap dealers, tea-stall owners, those who sell corpses for a little bit of money—welcome him into their fold, but the world of the free still baffles him. Life on the platform is disillusioning and far more frightening than the jail he knew so well. This free world to is a prison, like the one he came from, only disconcertingly large. But no one went hungry in jail. And everyone had a roof over their heads. Unable to cope in this odd world, Imaan wishes to return to the security of a prison cell. He is told that, while there is only one door out of prison, there are a thousand through which to return. Imaan—whose name means honesty, conscience—is he up to the task? Written in Manoranjan Byapari’s inimitable style, where irony and wry humor are never too far from bitter truths, this new novel is a searing exploration of the lives of the faceless millions who get by in our towns and cities, making it through one day at a time.

Author: Manoranjan Byapari was born in the mid-fifties in Barishal. After he migrated to West Bengal at the age of three, he lived in two refugee camps before he moved away at the age of fourteen to work. At twenty-four, he became politically active with the Naxals after meeting famous labor activist Shankar Guha Niyogi. It was in prison that Byapari taught himself to read and write. Later, when he was working as a rickshaw puller, he had a chance encounter with Mahasweta Devi who asked him to contribute to her journal Bartika. He has since then published eight novels, four volumes of memoirs and over fifty short stories. His essay Is there Dalit writing in Bangla which was translated into English by Meenakshi Mukerjee for Economic and Political Weekly launched him into mainstream prominence. He worked until recently as a cook with the Helen Keller Institute for the Deaf and Blind in West Bengal. He won the 2019 Hindu Prize For Non-Fiction for his biography Itibritte Chandal Jiban translated into English as Interrogating My Chandal Life: An Autobiography of a Dalit.

Translator: Arunava Sinha translates Bengali fiction and nonfiction into English. Fifty-one of his translations have been published so far. Twice the winner of the Crossword translation award for Sankar’s Chowringhee (2007) and Anita Agnihotri’s Seventeen (2011), respectively, he has also won the Muse India translation award (2013) for Buddhadeva Bose’s When The Time Is Right. He has been nominated for the Independent Foreign Fiction prize and the Best Translated Book award in the US. He is a recipient of an English PEN translation grant for Sangeeta Bandyopadhyay’s The Yogini. Besides India, his translations have been published in the UK, the US, and in several European and Asian countries. He has conducted workshops at the British Centre for Literary Translation, UEA; University of Chicago; Dhaka Translation Centre; and Jadavpur University. He is an associate professor of practice in the Creative Writing department at Ashoka University.

The Paradise of Food: Khalid Jawed, Translated from Urdu by Baran Farooqi (Juggernaut)

The Jury says: The Paradise of Food is a brutal and mesmerizing account of the contemporary body, home and nation told through the food and kitchen. In a world consumed by hyper-consumerism, the book provides a bracing counter-narrative making it an important piece of work. The incredibly skillful translation highlights the poetry and music of the original text.

Synopsis: A landmark Urdu classic translated for the first time. It tells the story of a middle-class Muslim joint family over a span of fifty years. As India – and Islamic culture – hardens, the narrator, whose life we follow from boyhood to old age, struggles to find a place for himself, at odds in his home and in the world outside. But to describe the novel in its plot is to do its originality no justice. In this profoundly daring work – tense, mysterious, even unfathomable on occasion – Jawed builds an atmosphere of gloom and grotesqueness to draw out his themes. And in doing so he penetrates deep into the dark heart of middle-class Muslims today.

Author: Khalid Jawed is one of the leading Urdu novelists today. He is the author of fifteen works of fiction and non-fiction and is a recipient of the Katha Award, the Upendranath Ashk Award, and the UP Urdu Academy Award. He is a professor at Jamia Millia Islamia University.

Translator: Baran Farooqi is a professor of English at Jamia Millia Islamia University. She is the acclaimed translator of The Colours of My Heart, a selection of poems by Faiz Ahmed Faiz.

Valli: Sheela Tomy, Translated by Jayasree Kalathil (Harper Perennial)

The Jury says: Valli is a beautifully written work that transports us into another time and place. It presents a world gone by in which the natural world is an extension of the human world. The prose has many textures, with letters and quotes from scriptures, making for deeply satisfying reading.

Synopsis: High in the Western Ghats in northern Kerala is a land of mist and mystery, of forests and folklore, rich with the culture of its indigenous people, the Adivasis. Its old name was Bayalnad – land of the paddy fields – but it would come to be known as Wayanad. Its resources attracted outsiders – traders, colonialists, migrants from the lowlands, and eventually, the timber and tourist industries. Exploitation of the forest led to the exploitation and enslavement of its people, and as the forest dwindled, so did the Adivasis’ culture, their way of life, even their language. But these were not changes quietly and willingly accepted; Wayanad became a key centre of direct action and uprising, and a stronghold for the Naxalite movement.

Spanning the time between the 1970s and the present, Valli is a tale of four generations who made this land their home. It is told through a diary that Susan – the daughter of two teachers, Thommichan and Sara, who eloped to Wayanad so that they could live together – leaves for her own daughter, Tessa. And in telling their story, Valli tells us stories of the land and its people, of interdependence and abuse, repression and resistance, despair and contentment – stories as vast and magical as the forest itself once was.

Author: Sheela Tomy is a novelist, short story writer, and scriptwriter. Valli is her debut novel, for which she was awarded the Cherukad Award for Malayalam Literature in 2020. She is also the author of a short story collection, Melquíadesnte Pralayapusthakam (Melquíades’s Book of Floods), published in 2012. Sheela has won several awards for her short stories, including the Abu Dhabi Arangu Award (2007), the Puzha.com Short Story Award (2008), the Doha Sanskriti Award (2012), the Doha Samanwayam Award (2012) and the Kamala Surayya ‘Neermathalam’ Award UAE (2014). Born in Mananthavadi in the Wayanad district, Sheela currently resides in Doha, Qatar. Her second novel, Aa Nadiyodu Peru Chodikkaruthu (Do Not Ask the River Her Name), is set to be published later this year.

Translator: Jayasree Kalathil shared the JCB Prize for Literature in 2020 with S. Hareesh for her translation of his novel, Moustache. She received the Crossword Book Award for Indian Language Translation in 2019 for her translation of N. Prabhakaran’s Diary of a Malayali Madman, which was also longlisted for the Mathrubhumi Book of the Year Award. She is the author of The Sackclothman, a children’s novel that has been translated into Malayalam, Telugu and Hindi. Her other translations include Theeyoor Chronicles by N. Prabhakaran and Adam by S. Hareesh.

Tomb of Sand: Geetanjali Shree, Translated by Daisy Rockwell (Penguin Random House India)

The Jury says: Wild and unruly, Tomb of Sand challenges our notions of what a novel should be. The impression of several novels within one give it a carnivalesque atmosphere. This novel is witty and irreverent yet filled with tenderness and psychological insight.

Synopsis: In northern India, an eighty-year-old woman slips into a deep depression after the death of her husband, and then resurfaces to gain a new lease on life. Her determination to fly in the face of convention – including striking up a friendship with a transgender person – confuses her bohemian daughter, who is used to thinking of herself as the more ‘modern’ of the two. To her family’s consternation, Ma insists on traveling to Pakistan, simultaneously confronting the unresolved trauma of her teenage experiences of Partition, and re-evaluating what it means to be a mother, a daughter, a woman, a feminist. Rather than respond to tragedy with seriousness, Geetanjali Shree’s playful tone and exuberant wordplay results in a book that is engaging, funny, and utterly original, at the same time as being an urgent and timely protest against the destructive impact of borders and boundaries, whether between religions, countries, or genders.

Author: Author of three novels and several story collections, Geetanjali Shree’s work has been translated into English, French, German, Serbian, and Korean. She has received and been shortlisted for a number of awards and fellowships and lives in New Delhi.

Translator: Daisy Rockwell is an artist, writer and translator living in northern New England, USA. Apart from her essays on literature and art, she has written Upendranath Ashk: A Critical Biography, The Little Book of Terror and the novel Taste. Her highly acclaimed translations include, among others, Upendranath Ashk’s Falling Walls and Bhisham Sahni’s Tamas, published in Penguin Classics.

Song of the Soil: Chuden Kabimo, translated from Nepali by Ajit Baral (Rachna Books India)

The Jury says: Song of the Soil is a shining example of how one can write about a violent incident without recreating the violence. The author blends bildungsroman with a conflict story with great dexterity, bringing out new aspects of both forms. This book is able to make poetry out of brutal situations but does so with honesty, humour, and gentleness.

Synopsis: On a day of earthquake and rain, a young man gets bad news. Ripken, his childhood friend, has been swept away by a landslide. So he makes his way back to Malbung, the village of his birth. The memories come rushing back. Of growing up together; the harsh teachers at school and playing truant; bullies and backyard fights. He remembers, also, the day they ran away from home to Lolay to find out about Ripden’s father, who vanished years earlier in the revolution. There the pair meets Nasim, a man who spends his days breaking rocks by the riverside.

Nasim narrates to them an extraordinary tale from his younger days. Of himself and other child soldiers of the revolution; building pipe guns and homemade bombs; fighting pitched battles with the police; training in jungle camps and enduring drink-fuelled nighttime raids; witnessing a massacre in the town square; and suffering a final, unforgivable betrayal. Set in the foothill town of Kalimpong in the Himalayas, Song of the Soil brings alive the story of the revolution for a separate state of Gorkhaland in the late 1980s. Clear-sighted, it lays bare the many faces of violence. And in doing so, it asks the vital question: Who, ultimately, wins in a revolution—and who loses?

Author: Born and brought up in Kalimpong, India, Chuden Kabimo is an Indian writer writing in the Nepali language. His debut book 1986, a collection of short stories, won the Aashrani Rai Smriti Puraksar, Manipur, in 2017 and the Yuwa Sahitya Akademi Puraskar, in 2018. His novel Faatsung has been translated into three languages— English, Bangla, and Hindi (the latter two are due soon) — and published in three countries —India, Nepal and the UK.

Translator: An alumnus of the International Writing Program-2011, Iowa University, Ajit Baral is a writer, translator, editor, publisher, and director of the Nepal Literature Festival. He is the author of The Lazy Conman and Other Stories, Interviews Across Time and Space, and co-author of By the Way: Travels through Nepal’s conflict. He is also the co-editor of an anthology of Nepali short stories in English, New Nepal, New Voices and the editor of First Love, a collection of memoirs. Song of the Soil is his first book-length translation.

Wishealth launches its 1st Lifestyle Homeo Clinics in Hyderabad

Hyderabad, October 22nd, 2022: Wishealth, Lifestyle Homeo Clinics, India’s first-of-its-kind holistic and nutrition-based healing centre which is designed to cure even the most complex diseases has today launched its 1st clinic in Hyderabad at Ameerpet. Shri Dr G Srinivas Rao – Hon’ble Director of Public Health and Family Welfare – Govt of Telangana and Dr Sudheer Reddy – Wishealth has inaugurated the clinic. The new Wishealth clinic is located adjacent to Mythri Vanam, a walkable distance from Ameerpet Metro Station.

On this special occasion, Dr.G Srinivas rao also launched a unique diabetes reversal program of Wishealth called “U-Turn”. The specialized diabetes reversal program “U-turn” involves utilizing well-targeted medication and lifestyle changes to heal and promote the reversal of the disease. Wishealth’s comprehensive approach helps in treating diseases like Diabetes, Sleep Disorders, Cholesterol, Skin Diseases, PCOS, and Fertility Issues.

Lifestyle diseases are becoming more prevalent in India. Hypertension has affecting 24% of the population, while diabetes is affecting 9-10% of the population. Approximately 75 million people in our nation suffer from diabetes, which places India in second position for diabetic patients, only behind China, (ss per a recent Redseer report). There is a need to focus on lifestyle diseases now because, with rising urbanization, an increasing number of people are becoming sufferers of such lifestyle disorders.

Homeopathy is the second most popular system of medicine in India, more than 100 million people depend on homeopathy for their health care. Homeopathy becomes 10x powerful with healthy changes in diet and nutrition. People have belief in the medicine which gives immediate relief and most of them have an assumption that homeopathy although will cure the problem with its roots, is a time taking healing process. However, Wishealth is one such platform which debunks such a mindset by offering treatment which helps find the disease root cause and offer a comprehensive approach that to treating a disease which goes beyond just symptoms.

Speaking on the occasion, Shri Dr G Srinivas Rao – Hon’ble Director of Public Health and Family Welfare – Govt of Telangana said “It gives me immense joy and delight to inaugurate the 1st clinic of Wishealth in Hyderabad at Ameerpet. I congratulate Dr Sudheer Reddy of Wishealth for inviting me to launch their new centre. Most of the people still have a perception that Homeopathy treatment is a time taking process but it is not the case. Homeo medicines too give effective relief and cure diseases from the root cause. I am sure that Wishealth will successfully treat all its patients for their complex health issues.”

Driven by an unshakable belief in Homeopathy Dr. Sudheer Reddy started Wishealth to provide a holistic and nutrition-based treatment for even the most complex diseases. During his 21 years of experience in well-reputed homeopathy clinics, he has witnessed countless successful outcomes for even the rarest medical cases, which were considered very challenging even for the modern healthcare industry.

Expressing his joy at the opening of the new clinic, Dr. Sudheer Reddy, Founder – Wishealth shared, “I would like to extend my warm wishes to Hon’ble Director of Public Health and Family Welfare – Govt of Telangana Shri Dr G Srinivas Rao garu for accepting our invitation and inaugurating the 1st Wishealth, Lifestyle Homeo Clinics at Ameerpet. I am happy to start my new venture – in Hyderabad to treat the patients who are suffering from Lifestyle disorders.”

He also added, “The unconventional way of treatment for Diabetes, Skin Diseases, Sleep Disorders, PCOS or Infertility issues through classical homeopathy problem area is the best, safest and the most effective way to be treated accordingly.”

Wishealth envisions expanding to have 50 clinics with experienced homeo experts by 2025. Aims to bring healthcare to all Hyderabad residents by having clinics near most of the metro stations of the city. Also, it plans to unfold several ambitious plans very soon to make a mark in the healthcare industry through its approach to classical homeopathy.

IDBI Bank introduces Festive Offer on Fixed Deposits

IDBI Bank has introduced a Festive Offer on its “Amrit Mahotsav” deposits. The Bank has announced a peak rate of 6.90% for a special bucket of 555 days as a limited period offer. The Bank has also increased its interest rate offers on Term Deposits with effect from October 21, 2022 across various maturity buckets. The interest rate on 1 year deposit has been raised up to 6.75%, whereas the two year bucket is now offered with a peak rate of 6.85%.

Euro 7000 Launches Their New Dvc Campaign “sachi Mein”, Adds a New Flavour to B2b Communication

Ahmedabad, 22nd October 2022: EURO 7000 an adhesive brand under Jyoti Resins & Adhesive Ltd. has quite a prominent market presence across 12+ states in India. Over the years, EURO 7000 has made its brand presence stronger and created a substantial customer base by staying true to its positioning – ‘India’s fastest drying adhesive’. Today, EURO 7000 guarantees ‘Pakka Jod Hamesha’ with their 3 Hero Products – WP 2 in 1, Extreme 3 & Ultra 5 in 1.

The awareness of a brand is always directly proportional to the recall factor and for that staying alive in the audience’s psyche is an ultimate necessity. That’s where Rioconn Interactive, a 3600 advertising agency comes in!

EURO 7000 associated with Rioconn for the new DVC campaign with a simple brief, come up with something fresh. As fresh as something that wasn’t stuck to the age-old communication that adhesive brands have done earlier. Ironic, right? These DVCs needed to be quirky, fun, and informative at the same time. So, how’d they go about it?

Film 1

[https://www.youtube.com/watch?v=8dkR_6gHOHw]

Film 2

[https://www.youtube.com/watch?v=9EUSAHwglYU]

Film 3

[https://www.youtube.com/watch?v=TPiF7fg_HYI]

Where there’s a claim, there should be a spotlight! EURO 7000 claims that they’re ‘India’s fastest drying’ adhesive with qualities that many others don’t offer. And this campaign was engineered to reinforce that trust factor. The brand says that the seller, the user and the influencer know what they’re talking about when they take the technical route to persuade consumers to buy the product.

Reacting to the concept and execution, Mr. Utkarsh Patel, Executive Director of Jyoti Resins & Adhesives Limited said, “As an adhesive brand, it’s important to surface in the market every once in a while as there are multiple players. Rioconn being our digital agency, they understand the brand and the market well and thus I asked Rioconn for some fresh ideas and concepts to make these films. And they did not disappoint. After a long time, we had something unique to showcase, and they did!”.

The most important stakeholders of the product i.e. a retailer, a carpenter, and an interior designer were part of the campaign to tell the story of why one should believe in the claims that the brand is making.

Speaking on the ideation of the campaign Mr. Hemaang Gandhi, Founder, Rioconn said, “I had absolutely no doubt that my team always comes up with something unique. Not something too creative that it loses the essence of the brand, but something that hits bang on because creativity is not the only aspect of advertising we need to address as an agency; business too has to be given attention. We are really happy with the final outcome.”

Minimally Invasive Neurosurgery and Telesurgery Changing the Dynamics of Spontaneous Intracerebral Haemorrhage Management: Experts

Spontaneous Intracerebral haemorrhage (SIH) is a condition characterised by bleeding into the brain tissue and accounts for 85% of haemorrhagic stroke cases. haemorrhagic stroke contributes to approximately 33% of total stroke patients and is responsible for approximately 50% of stroke-related deaths.

Dr. Manish Vaish, Senior Director, Neurosurgery, at Max Super Speciality Hospital, Vaishali says, “Spontaneous Intracerebral Haemorrhage is a life-threatening medical condition that contributes significantly to deaths and disability. Over 60% of SIH cases are related to chronic hypertension. SIH presents itself as a focal neurological deficit which is determined by the location of the bleeding and subsequent oedema. The most commonly affected locations are the posterior fossa, pons, basal ganglia, and thalamus. Focal neurological damage is accompanied by decreasing consciousness. Other common signs and symptoms include headache, seizures, nausea and high diastolic blood pressure.”

SIH is an emergency condition and high mortality is often due to delays in access to a medical facility capable of managing the condition. Management of SIH is often a combination of medical and surgical modalities; where medical management is important to maintain the airway, breathing, providing circulatory support and managing hypertension and surgical treatment is used to relieve the blood clots from the brain and release the pressure on the brain due to hematoma.

Dr. Yashpal Singh Bundela, Senior Consultant, Brain and Spine Ppl, New Delhi says, “The aim of surgical management in SIH cases is to evacuate the blood clot and release pressure from the brain tissue to prevent neurological damage. Patients with a clot size greater than 3 cm causing compression of the brainstem, decreased consciousness and hydrocephalous and idea for surgical intervention. In patients who do not respond to medical management, surgery can be considered. Traditionally, craniotomy has remained the treatment of choice for the management of intracerebral haemorrhages (ICH), which offered improved survival rates; however, morbidity remains high. Recent advances in the field of neurosurgery have opened new avenues for the management and now minimally invasive surgeries are replacing traditional craniotomies for better patient outcomes.”

“The ideal treatment for SIH is one of the most controversial topics in the field of neurosurgery. ICH is a condition with high mortality and morbidity and imposes a high economic burden on countries worldwide. Therefore, there are continuous efforts to find the answers for the best possible treatment modalities for these patients. Minimally invasive surgery has evolved as the latest development in the field and has shown promising results in SIH patients. Like other surgical procedures, it is important to get a competent team to perform the procedure to best patient outcomes.”, added Dr Vaish.

“India is a diverse country and approx. 60% of the population resides in rural areas. Access to dedicated neurosurgery teams is often a challenge. Intracerebral haemorrhage is an emergency medical condition and delay in treatment often results in lifelong disability and in some cases loss of life. Telesurgery can be instrumental in saving many patients in rural settings and preventing disability. A neurosurgery team can guide general surgeons through technology to perform an initial procedure that gives time widow to relocate the patient in the care of a specialised neurosurgery team.”, added Dr Bundela.

MIS and Telesurgery have the potential of creating landmark changes in the field of neurosurgery, which will help in saving many lives realising the dream of holistic access to healthcare for every citizen of India irrespective of their geography.

Kothari Jewellers launched its premier store in Hyderabad at Jubilee Hills

Hyderabad, October 2022: Popular Tollywood Actress & Chief Guest Ms Divya Sripada; inaugurated the first store of Kothari Jewellers in Hyderabad, at Jubilee Hills. Mr Shrejus Kothari, Director, Kothari Jewellers; Mr Pratik Kothari, Managing Director, Kothari Jewellers; Mr Harsh Parikh, Managing Director, Kothari Jewellers; Mr Shrenik Kothari, Chairman, Kothari Jewellers; Ms Komal Kothari; Ms Nippa Parikh; Ms Ekta Kothari and Ms Purnima Kothari, graced the occasion. This is the 4th store of Kothari Jewellers in South India.

Divya Sripada said, I am delighted to see the variety of designs at Kothari Jewellers, who have been in this business for more than hundred years, with an unmatchable legacy to keep up to. I am thoroughly impressed with their diamond jewellery collection, they have beautiful designs, both modern and contemporary designs. The temple collection, light weight jewellery, magnum collection here, are all gorgeous. Generally I prefer light weight jewellery, but I am tempted with the other collections too, here. Among my movie projects, Swathi Muthayam got released recently and Yashoda is due for release in November and Panchathantram in December.

Shrejus Kothari said, we have different types of jewellery collection here, we have Platinum, Gold jewellery, antique and diamond. We request customers to come and have a look at our collections. We have three more stores in the pipeline and in six months to one year, we will be opening these stores. We are very aggressive on our expansion plans and are highly optimistic, about the market. We are renowned for our Diamond jewellery, have fifty in-house designers who create the designs and have own manufacturing unit with one hundred and fifty people at Chennai. We check each and every diamond before it goes to the customer, our quality control is very strict. Now we started Victorian collection, which is very exclusive and attractive for the new generation. The prices of diamonds have gone up by 40% because of the dollar rate, plus mining has become very expensive. We have an offer of no making charges on full diamond jewellery right now and in our wastage in Gold jewellery is starting from 4.99% onwards, which is very competitive in the market. We can customise the jewellery as per your choice, as per your design, as we have in-house designers to design and factory to manufacture as per your requirement.

Harsh Parikh said, we have collection for every occasion, be it office wear to wedding occasion. We have exclusive designs and will not be found elsewhere.

Kothari Jewellers’ brand expansion plans has paved the way for a grand entry into the Hyderabad market. The brand has been in existence since 1920 as a family run business. Combined with the personal touch of a family run business, today the brand functions like a corporate house focussing on strengthening and increasing its market share. Today’s launch at Hyderabad reinforces the brands commitment to spreading its wings to newer markets, to make its presence felt in the highly competitive Jewellery category.

The store introduced specially curated collection with a wide range of designs keeping in mind the discerning taste of the customers in the city. It has on offer an assortment of designs in diamonds, gold, and precious stones and also has large collection of Italian Jewellery, Platinum and Forever Mark. The store also presents beautifully crafted wedding jewellery and a never before seen designer diamond bridal collection.

There is an extensive daily wear collection and a variety of choices of jewellery for any and all occasions, displaying an elegant variety of designs specially crafted to the interest of jewellery lovers.

The extraordinary collection includes traditional and modern, region-specific jewellery designs. Each piece is hand made by experienced karigars and comes with the Kothari’s guarantee of craftsmanship, value and unique design sensibilities.

“People here are extremely warm and we are delighted to present our customers with the best designs our brand can offer, and guide them in making the right choices in purchasing the finest jewellery for special occasions. We are confident of Hyderabadi’s falling in love of our designs and patronising our brand” said Mr. Shrejus Kothari, Director, Kothari Jewellers.

We are confident of catering to the taste of young Hyderabad and the new showroom is designed to give a wonderful world class experience to the customers. The designs which are displayed at the store are of the finest quality and available at affordable prices.

The mission of the brand has always been to conduct our business ethically and to make a positive impact within the communities we serve.

Our experience of almost ten decades in the business, has enabled us to build a strong legacy of trust and transparency and our commitment to retain this legacy is unshakeable. Our exciting journey of many years serving jewellery lovers in India has made us stronger, more resilient and focused towards all our stakeholders, including our Clients, Employees, Communities and Business Associates.

As one of the leading jewellery companies, we are committed to consistent growth and our relationship with our suppliers, customers and other industry participants has been instrumental in implementing our growth strategies. We demonstrate our spirit through our craftsmanship, constant innovation and original thinking, exceptional know-how and consistent growth. This combination has helped us win the hearts of millions of jewellery lovers across the country.

We firmly believe that jewellery is a symbol of status, success, happiness, investment, celebration and prosperity. Our role is to fulfil these aspirations of our customers by offering our wide choice of designs and collections.

Today, our presence is spread across India thanks to the support and blessings of our customers who have unwavering faith in us, and we in turn are unconditionally devoted to them.

Event-full October at Dwarka’s Most Popular Vegas Mall

Iconic mall, Vegas has been at the forefront of curating experiential shopping for its customers. This festival season they raised the bar of fun-filled shopping many notches higher as they sought to take it to a whole new level of celebrating life with an array of events catering to every category of shoppers.A total of nine events were planned in October, five of which have been completed, two are ongoing and one is slated towards the end of the month. The events that have taken place earlier in the month included:

Ethnic & Jewellery Fest (26 September-4 October)

Curated on the theme of ethnic wear and jewellery, the event was promoted digitally and boosted through influencer engagement and was majorly digitally driven.

Dandiya Nights (3-4 October 2022)

It included activities like Kids Zone, Heena, Tattoo, Tarot Card reader, Music, Dandiya, DJ and Fun Games. Thousands of people participated in this two-day event. The top 20 performers in various categories were presented gift hampers by Vegas.

Miss Super Model Worldwide

Miss Super Model Worldwide – Cultural Symphony (9th October 2022)

A one-day event presented international culture an\d fashion from over 25 countries. The models showcased a wedding collection along with national dresses followed by an exclusive collection of Panna Sarees. The participating countries included Russia, South Africa, France, Finland, India, and Bhutan amongst others. These countries were represented by their senior dignitaries such as Mr. Lunn Daung from Myanmar, Ms. Diana Slot from the Netherlands, Ms. Ekaterina Kozvleva from Russia, and Ms. Matiushkova Natalia from Belarose amongst others. Noteworthy Indian dignitaries who attended the show were Mr. Ritu Raj, ACP, Delhi Police Head Quarters, Ms. Rita Gangwani, Grooming Guru, Femina India, and Mr. Aurain Nayab, Fashion Designer and Ms. Leila Onome Onyeagbako, Renowned Choreographer.

Karwa Chauth1

Karva Chauth Specials (10-12 October)

Karva Chauth celebrations promoted community connect through cultural festivities. The Highlights of the event included 10 mehndi artists from Surat along with celebrity artist Aman Gupta,. It also featured game and food stalls. Over 500 people got heena applied during the festivities across 3 days.

Pink Power.

Pink Power – Spreading Awareness (18-19 October)

A women-centric event that spread the message of health and hygiene. The centre piece of the event was a free health check-up camp. A talent show focusing on breast cancer survivors was another highlight of the event. The event partners included leading names like Sirona Hygiene Foundation, Manipal Hospital, Diya’s in Action and Motherhood Club.

The ongoing and upcoming events

The events in the pipeline include Diwali Bazaar (14-24 October), Diwali Dil-Li Wali (21-23 October), Oktober Fest (28-30 October) and Halloween (31 October).

Diwali Bazaar (14-24 October)

Diwali Bazaar (14-24 October) offering include a variety of candles, diyas, pooja thali, gifting, festive wear, lights, jewellery, art, local artisan’s products showcase & food all under one roof. Through the Diwali Bazaar, Vegas has supported the local artisans by providing space to showcase and sell locally manufactured products. The shoppers of Vegas are showcasing lots of love & support by appreciating and buying locally made products. The product range includes handicrafts, Diwali diyas, and decorative materials amongst others.

Diwali Dil-Li Wali (21-23 October)

A 10-day event celebrating the true Diwali spirit. Centred around fun and frolicking it will reward the shoppers who spend the highest on each day. On the occasion of Dhanteras from Vegas would distribute premium gifts to highest shoppers including jewelry and gold coins on the 21st, 22nd and 23rd of October.

Oktober Fest (28-30 October)

The second last event of the festive season is dedicated to high spirits at Central Piazza. The highlight of the three-day event includes an international range of beer and multi-cuisine food along with entertaining performances by renowned artists every day.

Halloween (31 October)

The month ends with Halloween. It would be a fun-filled affair as shoppers donning colorful costumes will celebrate the day with music, food, and festivity.

Says Mr. Ravinder Choudhary, Assistant Vice President, Vegas, “Vegas has been at the forefront of enthralling its visitors with a wide variety of events organized in its premises. Here we are trying to combine shopping with leisure. At the same time, we firmly believe that shopping centers all need to play a larger role in community development. Vegas seeks to emerge as one such platform where we are not just concerned about selling a product but also to instill a feeling of camaraderie, health promotion as well as curating novel experiences. Our retailers, as well as shoppers both, are loving it.”

Superhero themed Cake Mixing Celebrations at Conrad Bengaluru

The season of festivities is upon us and commencing the joyous time of the year, Conrad Bengaluru celebrates cake mixing at the property. With a theme based around superheroes, the entire concept curated focused on the element of admiration for the Conrad Culinary team in juncture to International Chefs Day.

After a long-awaited wait, the event catered to a sense of love, joy and togetherness. The event was truly a fulfilled one with each other enjoying and making their mixes marking the festive celebrations. The kids too got a chance to get their hands dirty along with their parents, making this an immersion experience for both.

A theme based around superheroes, the kids got a chance to get creative with their cake-mixing, & lip-smacking syrups. With an array of fun-filled activities for kids with interesting superhero masks, hero standees and live characters dressed up which made it perfect for kids to take pictures with. Capturing those everlasting memories with their favourite superheroes!

Mr. Srijan Vadhera, General Manager, Conrad Bengaluru said, “We are elated to commence the season of festivities with the cake-mixing event at the property. Our entire notion was to create a theme to celebrate our culinary team who are our biggest heroes and who helped put together this event. At Conrad Bengaluru, we believe in leaving a special mark and I would like to introduce our tree lighting ceremony, tree of knowledge taking place in the month of November. With books used as decorations on the tree, the proceeds collected to sell the books will be given to the Biswa Gouri charitable trust – for individuals suffering with autism and intellectual disabilities. We truly hope to continue making a change and celebrate successes each year. To a great and splendid celebration with our loved ones from Conrad Bengaluru”.