Archive: August 29, 2022

The Most Incredible Natural Rock And Geographical Formations In Alula

AlUla, Kingdom of Saudi Arabia, 29 August 2022:

AlUla, the city that lies in the northwest of the Kingdom of Saudi Arabia, is a place of exceptional natural beauty and deep history, home to a wide range of flora, fauna and human communities for thousands of years. Centered around its famed oasis and framed by sandstone mountains, AlUla’s geography, environment and climate have enabled human communities to flourish here.

AlUla is a unique and extraordinary landscape because of the three distinct geological eras packed together in one region.

The earliest of the geologic ages which formed the rocks of AlUla was during the Precambrian Arabian shield rocks, which are marked by different layers of sedimentary rock. Laid down over millions of years, these rock layers contain a permanent record of the Earth’s past, including the fossilised remains of plants and animals buried when the sediments were formed.

Second, the area’s underlying sandstone was created during the Cambrian period over 485 million years ago, and tectonic activity has helped further shape its dramatic geology, creating volcanic landscapes, basalt plateaus and sandstone massifs. These geological features enable the area to act as a water catchment basin with an area of nearly 700 square kilometres, allowing the valley to flow southwards towards AlUla’s settlements. Trilobite trace fossils discovered in AlUla’s sandstone date to at least 252 million years ago and provide evidence of some of the earliest life in the area. The soft and porous rock, perfect for carving, also acts as an aquifer that can store the vital fresh water resources required to sustain life in an arid environment.

Following that was the black basalt layer formed by volcanic eruptions creates the dramatic plateaus called the Harrat.

The desert of AlUla is famous for its several geological rock formations, formed over millions of years by the hands of the best sculptors, the wind and the water, to form natural shapes untouched by human hands, and to become exceptional natural shapes that are unseen except in this vast natural desert. With the contrasts of these colours and the lush green oasis running through the middle, it makes AlUla like no other place on earth.

Here are the nine most incredible natural rock formations in AlUla:

  • Elephant Rock

The Elephant Rock is one of the world’s most popular rocks and the highlight of the region of AlUla. Looking at it from afar, this rocks seems like an elephant with a ground-bound trunk. The Elephant Rock is also known as Jabal-AlFil in the Arabic language. Standing at a height of 52 meters, the giant rock climbs three stories into the Arabian sky.

This mammoth stands out among the other hand-carved, ornate structures of nearby Hegra’s Nabataean tombs as it was shaped by natural forces. The trunk and body of this red sandstone beast were shaped through water and wind erosion that was caused over millions of years.

The huge elephant stands in a landscape of golden sands, surrounded by other rocky formations which are equally impressive in size. Regardless, the Elephant Rock still overshadows all that falls in its sight and acts as a reminder of the sands of time. The beauty of this mighty elephant increases at nightfall where it becomes more lifelike in the warm lights that have been installed at the site. Visiting the rock at night is advantageous to avoid the hot weather during the summer day.

  • The Mushroom Rock

You can find several Mushroom-shaped rocks in the deserts of AlUla. The most famous is located in Sharaan Nature Reserve.

mushroom rocks are a wonderful natural phenomenon usually formed as a result of the erosion of sedimentary layers over millions of years. The remaining part of these layers is exposed again to wind, resulting in the lower parts of the layer breaking down more quickly.

The Sharaan Nature Reserve itself consists of 1,500 square kilometres (579 square miles) of soaring red-rock canyons, sprawling desert and valleys carpeted in delicate wildflowers offer a treasure trove of natural wonders. The mission of Sharaan Nature Reserve is to restore, protect and conserve the sensitive ecosystem native to AlUla. Efforts are currently underway to restore the area, allowing for its natural inhabitants to reclaim the land.

  • The Fish Rock

this Desert Fish was recently gone viral on social media through a photo taken by the photographer Khaled AlEnazi, as he spotted a rock in the form of a fish in the desert sands and transformed through millions of years ago into one of the most important ancient archaeological inscriptions and strange rock formations that marks the lands of AlUla.

  • The Face Rock

Amongst the monumental tombs of Hegra, next to Jabal AlAhmar (Which means The Red Mountain due to the colour of its rocks), you will notice a formation that resembles the profile of a human head gazing out over the desert landscape. As with all of AlUla’s rock formations, sunrise and sunset are prime times to visit, when the light plays on the sandstone, seeming to illuminate the rocks from within — a magical sight for observers and photographers alike.

  • The Arch Rock

One of AlUla’s most recognisable rock formations, The Arch (also known as Rainbow Rock) is well worth the 90-minute drive from the centre of the city. Its bridge-shaped structure, which resembles a rainbow flanked by two clouds, is a rare sight indeed. Enthrall by this sprawling display of sandstone, don’t miss spotting semi-precious desert diamonds on-site. You can eye these multi-coloured pieces of quartz embedded in the rock itself and scattered on the surrounding ground.

The Arch Rock hosted Symphony Under the Stars back in March 2022 as part of AlUla Skies Festival events, which was dedicated to the spectacular starry night of the desert of AlUla. Under the backlit Arch Rock, Italian pianist Dardust led a magnificent Symphony Under the Stars in a show like no other. This modern take on classical music had the audience on their feet for a spectacular performance.

  • The Dancing Rocks

The Dancing Rocks are so-called because these formations are sculpted by nature to appear as if they are swaying in unison. Located in the Raggasat Valley, the rocks seem to dance together, slightly removed from the surrounding rock formations. This place is famous for hiking activities and dune buggies experience. Reach Dancing Rocks in 45 minutes from the city centre, while hiring a four-wheel-drive vehicle with an experienced driver is recommended.

  • Gharameel Desert

About an hour outside of the city centre, discover dark, thin pillars of stone stretching up to the sky. This is Gharameel. You’ll need to go off-road to reach the site, so we recommend hiring a four-wheel-drive vehicle with an experienced driver. Your reward is a view unlike any other, made even more dramatic at night when AlUla’s dark skies showcase a brilliant display of stars above the rocks. Stargazing packages welcome you to gaze at Gharameel’s stone pillars and follow their spires upward toward the twinkling stars.

  • Volcanoes

At the remote desert areas of AlUla, find stark, black volcanic rock and inactive volcanoes which stand atop sandstone and are surrounded by seas of golden sand to make for truly dramatic, other-worldly sights. Some of those areas are visitor friendly with guides to experience the hiking around the top of a volcano. Khaybar, the neighbouring Oasis in the south of AlUla is well known for its two famous; The White Volcano and the Black Volcano.

  • Lava Domes and Flows

The earliest human activity is evidenced in AlUla in Harrat Uwayrid and elsewhere in northwestern Saudi Arabia in Harrat Khaybar. These important volcanic areas comprise two of the largest in Saudi Arabia. Harrat Khaybar includes a spectacular 100-kilometre long vent system containing lava domes, tuff rings, basaltic cones and the Jabal Qidr stratovolcano. The dramatic lava flows of volcanic events can be seen across the region. Harrat Khaybar has at least seven post-Neolithic (less than 4,500 years old) and eight historical (less than 1,500 years old) lava flows. The last eruption in the Harrat Uwayrid is believed to have occurred around 640 CE. According to Bedouin legends, the explosion erupted fire and stones, killing herdsmen and their animals. The best way to see these formation is by taking a helicopter tour to see incredible formation from a panoramic sky view.

CNBC-TV18’s Digital India Vision 7.0 concludes on a promising note redefining New India’s techade

August 2022: India has embarked on a revolutionary digital growth over the past decade by embracing technological innovation across sectors. Highlighting this achievement, CNBC-TV18, India’s leading business and financial news channel, hosted the 7th edition of ‘Digital India Vision Summit’ powered by Mastercard. Held in Delhi on 24th August 2022, this annual digital leadership forum involved policymakers and industry captains who shared their vision on accelerating and optimising ongoing digital revolution to redefine India’s Techade.

With a focus on digital privacy, cyber security, capacity building, and skilling, DIGITAL INDIA VISION 7.0 linked the dots among digital infrastructure, digital government, electronics manufacturing, and modern digital laws. It kickstarted with the welcome address by Managing Editor of CNBC-TV18, Shereen Bhan, who highlighted on how digital evolution is shaping Indian business at large. She said, “India has experienced the limitless power of digital technologies. With 830 million Internet users, India has the cheapest mobile data in the world. Any business owner will champion the need for investment in technology, as each of them are mapping out individual digital transformational narratives. The summit showcases India’s digital success stories by examining major industries going digital to boost businesses and considering ways for better technological application across all facets of life to help India become a global leader.”

This was followed by an introductory note by Nikhil Sahni, Division President, South Asia at Mastercard on the Role of Fintech In India’s Techade. He commented, “India is amongst the top in terms of innovation index for the 11th year in a row, according to Global Innovation Index. There is a lot of innovation happening in key government initiatives for Digital India such as ONDC. Over the last 4-5 years, India has emerged as the leader in adoption of digital payments, thanks to global as well as homegrown technologies and a supportive policy regime by the Government of India and Reserve Bank of India. Fintech has been at the core of it which has allowed it to raise around 30 billion dollars since 2014 and has made India the third largest fintech market.”

The first panel discussion on the topic ‘Public Digital Platforms Enabling Inclusive India Fast & Far’ was moderated by Ashmit Kumar, Deputy Editor, CNBC-TV18, and had eminent panellists Abhishek Singh, MD, President, & CEO, Digital India Corporation, National e-Governance Division & MyGov; T Koshy, CEO, ONDC; J Satyanarayana, Chief Advisor, Centre for 4th Industrial Revolution (India Centre), World Economic Forum; and Dr. Anand Deshpande, Founder, Chairman and Managing Director of Persistent Systems, part-time member of UIDA. The panellists deliberated on how India’s public digital platform is vital for governments-citizen engagement and the avenues of improvement through e-governance. Echoing the sentiment, J Satyanarayana, Chief Advisor, World Economic Forum maintained, “Data Protection Bill is the need of the hour, and a fresh attempt will be made to bring it to parliament at the earliest.”

Thereafter, a special address by Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Telangana government, followed on the evolving roles and challenges of start-up ecosystem in bringing solutions for agriculture and education. The summit proceeded with the next panel discussion on the topic ‘5G To Foster India’s Techade,’ where prominent personalities from the telecom industry of India such as Shri K. Rajaraman, DOT Secretary; Akhil Gupta, Vice Chairman, Bharti Enterprises; Rajen Vagadia, Country Manager, Qualcomm India; Anand Bhaskar, Managing Director for the Global Service Provider Business for India & SAARC, CISCO; and Madhav Sheth, CEO, Realme India took part. The session was moderated by Reema Tendulkar, IT & Telecom Editor of CNBC-TV18 in which the esteemed panellists pondered on how the adoption of disruptive technologies, innovative business models, regulatory efforts and shared services will enjoy an upward growth trajectory.

Followed was the keynote address by Amitabh Kant, Sherpa, G20, where he commented, “India needs to present an alternate narrative to China. If China’s idea is of expanding its influence and presence through physical infrastructure, India should use digital infrastructure and digital highway as her narrative.” The third-panel session on the topic- ‘Securing The Cashless Payment Ecosystem’ involved Abhijit Bose, Head of WhatsApp, India; Aditya Murthy, VP, Digital Partnerships – South Asia, Mastercard; Nitin Chugh, SBI, Deputy Managing Director and Head of Digital Banking and Transformation; Akhil Handa, Chief Digital Officer, Bank of Baroda; Kush Mehra, Chief Business Officer & President, Pine Labs; and Arundhati Bhattacharya, CEO & Chairperson, Salesforce India as panellists. Moderated by Ritu Singh, Associate Editor, CNBC-TV18, the panellists discussed about automated security testing and why security boundaries of various players must be extended to end-users, third parties, and other ecosystem partners.

ABB India Smart Power portfolio expands capacity with cobots…

BENGALURU, INDIA, AUGUST 29, 2022: ABB India has expanded and upgraded its Smart Power factory in Nelamangala, Bengaluru, to meet the strong demand growth for its Smart Power solutions and energy management technologies with one of the first Industry 5.0 production processes. The smart facility harnesses advanced collaborative robotics technology for better human-machine interface, artificial intelligence (AI) and advanced digitalization technologies to create a sophisticated, automated, and flexible future-ready factory.

This first-of-its-kind facility manufactures, tests, and supplies ABB Smart Power’s complete range of low voltage power equipment and energy management technologies to meet demand from the industry for increased reliability and energy savings. It caters to the increasing demand across sectors including commercial and residential buildings, infrastructure, utility and renewable energy systems of solar, wind and many others where electricity is consumed.

Spanning over 8,400 sqm, the ABB Smart Power factory, links equipment such as robots, motors, and drives to the Internet of Things (IoT). The connected factory software highlights process optimization opportunities and schedules predictive maintenance to maximize productivity and efficiency. This resulted in enhanced productivity of 40% in the same space, with an energy efficiency of 15%.

“The upgrades and expansion at the Bangalore factory make it one of our most advanced production facilities in the world. The adoption of exciting new Industry 5.0 technologies makes this an ideal home for the production, testing, and supply of ABB Smart Power’s technologies. The Smart Power team are the ideal partners for customers pursuing higher standards of safety, reliability, and energy efficiency in their operations,” says Giampiero Frisio, President, Smart Power Division, ABB Group

“Through our own digital transformation at this facility, we will be able to demonstrate the benefits of adopting smart solutions directly to our customers. We believe that this will encourage the shift towards digital and sustainable manufacturing in India. Smart factories would be the cornerstone for the Indian manufacturing sector to leapfrog and manufacture quality electrification products and solutions to support the country’s next level growth across sectors sustainably,” said Kiran Dutt, President, Electrification Business, ABB India Ltd. 

This facility also houses numerous robot types with combined autonomous test cells for different product variants. Enabling last mile manufacturing competitiveness, a Metrology Lab ensures standardization in measurement, calibration, and inspection to match the highest standards of design specifications and product quality. A Test Lab in the facility performs rigorous endurance tests of products manufactured for conformance.

In line with ABB’s 2030 sustainability strategy in achieving carbon neutrality, this Smart Power Factory is nested within ABB India’s integrated Nelamangala Campus which is certified by Indian Green Building Council (IGBC) with Platinum rating and by The Energy and Resources Institute (TERI) for water positivity.

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com.

ABB’s Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 55,000+ employees are dedicated to delivering safe, smart, and sustainable electrification. With ABB Ability™ enabled digital solutions at its core, our portfolio protects, connects, and optimizes the flow of electrical energy, including the integration of renewables and energy storage for smarter electricity distribution for utilities, industry, infrastructure, and transportation. For more information visit https://go.abb/electrification.

JAIMART- ONE STOP SHOP opens up 3rd outlet in Indirapuram

JaiMart, one of the leading grocery store chain in Faridabad has now spread its wings in Indirapuram, Ghaziabad and came up with 3rd brand new store on 24th August, 2022.

JaiMart is a grocery store currently running from past 2 years in Faridabad. It has huge customer base and that success only compelled the owners to expand to a new different location.“JAI” means “Victory” and our logo symbol is “Namashkar”, which is our Indian tradition which means we greet hand folded to each one who is visiting the shop. We firmly believe that VICTORY of any sort either in business or war can only come when we get humble and polite and that is the highlight of our Brand name. We firmly believe the Customer is a King and we so greet him with “NAMASKAR, WELCOME TO JAIMART”.

JaiMart is a one stop destination for all grocery needs. It already has 2 stores running successfully in Faridabad at 2 different locations. JaiMart brings amazing offers for all its customers from time to time. It is a pioneer modern store in the grocery convenience store range. JAIMART is here where all can shop at the store by visiting the outlet and also at the comfort of our home with their highly user-friendly mobile app. Easy selection of items along with hassle-free payment methods on the JAIMART app makes the buying experience easy and fun for the customers.

JAIMART is an upcoming premium grocery store chain associated with Padmaja Retails Pvt. Ltd. founded by Mr. Rajiv Agarwal and Mr. Santush Paarab. Padmaja Retails Private Limited is a part of the Banarsi Group.

On this new expansion, Director and CEO of JaiMart Mr. Santush Paarab said,” With this new expansion in a new city we want to cater to larger customers. This new outlet is just the beginning. We are all set to expand to different location in and around Delhi- NCR very soon.”The ethos of the chain is perfectly encapsulated in the vision of the company which is a one-stop-shop for every household and for JaiMart to be an alternative name for modern grocery stores. Your Overall shopping experience will be impeccable wherein Shopping and checkouts both will be smooth and customers will move out with a smile on their face.JaiMart is expanding aggressively with plans to open 15 stores in next 6 months and take their reach to 150 stores in 3 years.

The Chairman of JaiMart chain Mr. Rajiv Agarwal said of his business venture “I wanted to start a chain of stores which solves every problem people have while shopping in a retail store and with JaiMart we aim to do just that”. Mr. Santush Paarab, CEO of the group, encapsulates the JaiMart ideology beautifully “Our sole purpose is to improve lives of people by making their shopping experience seamless and efficient, while adding technology to modern retail.”

MADAME eyes turnover of over Rs 350 crore, global expansion on cards

Bengaluru , 29th August: MADAME, one of the country’s leading western wear fashion brands, has performed exceptionally well in the first quarter of Financial Year 2022-23, following which the brand is eying an overall turnover of more than Rs 350 crore in the FY.

The brand is a well-known name among western fashion lovers in the country who look for an affordable and trustworthy manufacturer. This has propelled MADAME to a leading spot in this category over the last decade. In FY 2021-22, the brand had achieved a turnover of over Rs 270 crore, a major feat especially when the markets were facing the twin challenges of inflation and post-pandemic slowdown.

Owing to the constant innovation and adapting to the customer’s needs, the brand is expecting an increase of 25 to 40 per cent in its turnover in the next two years. This year the company has signed-up Ms. Tara Sutaria, a well-known film celebrity and youth icon, as the Brand Ambassador for promoting its products. At the same time, MADAME also has plans to go global in the next three to four years.

“We have emerged as one of the top names in this category and this is all because of the long experience and new energy that we are leveraging for our processes. I think we are ready to now take the next plunge and aim for a global expansion in the medium term. MADAME, as a brand, has huge potential and it is a good opportunity to establish an Indian company in the international markets. We are sure that we will be giving tough competition to the international brands in global markets going forward,” said Rahul Kant, CFO, MADAME 

In the short run, the brand has other plans and is focusing its attention on expanding its presence in places like Gujarat, Maharashtra, Goa, Karnataka, Kerala, Bihar, and Jharkhand through first-priority sales. It is also eying a revenue growth of 25 to 40 per cent which seems to be achievable looking at the performance of MADAME in the last few years.

Additionally, the brand is planning to launch Omni setup by Q4 in this financial year and will be opening exclusive Glamly stores in different locations soon. Glamly is the exclusive e-commerce platform for the different brands under the Jain Amar umbrella. Currently, it contributes to approx. 6% of the total turnover of MADAME and this number is also expected to grow rapidly in the coming years as the brand continues to invest in growing its exclusive digital presence.

When asked about the vision for the next quarter, Mr Rahul Kant added: “Our mission is sales enhancement to achieve 100% plus set goal and the vision for the next quarter is to give ultimate shopping experience and latest fashion product offerings to our customers.”

In 1993, the brand was created to meet the fashion needs of progressive and modern Indian women. It has a strong client base and provides high-quality, reasonably priced clothing for Indian customers. MADAME started its first store in 2002, and it now has over 150 storefronts and another 700+ retail touchpoints across the country. A wide range of products are also available online through Glamly.com, the brand’s official digital portal, as well as popular e-commerce websites like Myntra, Amazon, and others.

This Ganesh Chaturthi brings home chic yet classy Ganesha Collection available at Izzhaar

As the Land of diverse religions & cultures, India celebrates many gods & goddesses. “Many” can be an understatement to describe the number of divinities that surround the universe and hold-up the beliefs and wishes of millions of Indians. And the best way to celebrate the joyous occasion of Ganesh Chaturthi when Parvati Putra was reborn as Ganesha is by gifting your loved ones with something special. Our vibrant gifting range offers Mesmerizing Ganesha idols to Premium Handcrafted Modaks/Sweets & Home Decor Art Pieces that combine the auspiciousness of the occasion and the beauty that comes with it.

Izzhaar’s Bespoke & Sustainable Gifts are the perfect expression of festivities. Their collection is available on their website as well. Each product in this collection is handcrafted meticulously for this auspicious occasion. The collection consists of miniature Lord Ganesha Idols that have intricate gold & silver detailing to bigger hand-painted Ganpati murtis. They are so beautifully crafted that one can identify the expressions on the murtis.

On the occasion Ruchita Bansal stated, “Gorgeous in design & with an artistic expression, our Ganesh Chaturthi collection is perfect for every home for the holy festival. God Ganesh is praised before any other God or Goddess in every puja. We have made murtis as special as the God Himself for this Ganesh Chaturthi.”

Available at:

Gurugram – 775, Udyog Vihar Phase V, Sector 19, Gurugram, Haryana-122016

Mumbai – 187, First Floor, Zainab Villa, Turner Road, Bandra West, Mumbai-400050

EESL is facilitating a sharp increase in the daily revenue collection for DISCOMS with its Smart Meter Programme

New Delhi, August 29th, 2022: Energy Efficiency Services Limited (EESL), a joint venture under the administration of Ministry of Power, (GoI) is transforming India’s Power sector through its Smart Meter National Programme (SMNP). As part of the programme, it has installed over 28.39 lakh smart meters across India in states of Andhra Pradesh, Uttar Pradesh, Haryana, NDMC-Delhi, and Telangana. Most recently, the company completed the successful installation of over 10 lakh smart prepaid meters in the state of Bihar. This is the first time that smart prepaid meters are being installed at this scale and are set to bring paradigm shift in India’s energy landscape.

The company had signed an agreement with South Bihar Power Distribution Company Limited (SBPDCL) and North Bihar Power Distribution Company Ltd (NBPDCL) for the installation of 23.4 lakh smart prepaid meters in Bihar earlier last year and is expecting to complete the project by February 2023. With the installation of 10 lakh smart prepaid meters, DISCOMs in Bihar have been able to generate a daily revenue collection of over INR 3 Crore. The total revenue collected from smart meters in Bihar has already crossed INR 1000 crores. The prepaid smart meters will optimise the operational performance of Distribution Companies (DISCOMs) by increasing the billing and collection efficiency, reducing the operation and maintenance cost; and enhancing the quality of service, along with providing the consumers with demand side management (DSM) options.

Speaking on the occasion, Mr Arun Kumar Mishra, CEO, EESL said, “Smart Metering is the fulcrum around which, India’s next chapter of energy security, reliability and sufficiency will be written. We at EESL, are committed to implementing innovative solutions to enable India in reaching its energy efficiency goals. However, without the zeal of NBPDCL and SBPDCL, we wouldn’t have achieved this milestone with such a pace in reforming Bihar’s Power Sector. My congratulations to the entire team working on this project for achieving 10 Lakh smart prepaid meters installation in the state.”

These smart prepaid meters are connected through a web-based monitoring system, which will help to reduce commercial losses of utilities, enhance revenues and serve as an important tool in power sector reforms. Some other key benefits of prepaid smart metering include a marked reduction in peak power purchase cost, the ability to conduct power quality analysis in near-real time such as power factor, maximum demand, voltage etc., and a sharp reduction in carbon footprint, chiefly due to the reduced patrolling for meter reading, disconnection / reconnection, outage detection etc.

Top companies in India supporting sportspersons…

India is a diverse land, full of talented individuals in all walks of life. In the recent years, Indian sportspersons have outshined their competitors at various international events. From Mirabai Chanu and PV Sindhu to Chopra, athletes from the country have proven their mettle in their respective sports. Their success comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organizations in the country. On the occasion of National Sports Day, we bring you some of the biggest companies in India which have time and again fueled Indian sports talent to achieve more through their various initiatives.

MG Motor India

MG Motor has a rich legacy of supporting sportspersons, which the company has continued in the recent times through various partnerships with budding talent in sports. In association with The Vadodara Marathon, MG Motor India presented a personalized Hector to Paralympian Bhavina Patel, who bagged a silver medal at the 2020 Tokyo Paralympics. The company also roped-in para-athlete and Arjuna Awardee Deepa Malik to be the voice of the personal AI assistant in its SUV, MG Astor. The company is also known for recognizing budding female sports talent and showcasing its support to player like golfer Tvesa Malik, athlete Rupal Chaudhary, hockey player Khushboo Khan, and any many more.

Mobile Premier League 

Mobile Premier League (MPL) is the world’s leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. As an industry leader, MPL continues to support VS Rathanvel, a young chess prodigy. Rathanvel began playing chess at the age of seven and became a grandmaster at the age of ten. In 2011, he was ranked third in the world under-10 category. This partnership has enabled Rathanvel to compete in international events and earn recognition on a global scale. MPL’s ultimate aim is to democratise gaming and esports across the country, by giving gamers a platform to compete with the best and monetise their skills. Founded in 2018, MPL hosts millions of tournaments a month and is trusted by over 90 million registered users across Asia, Europe, and North America.

Adidas

Footwear and accessories giant Adidas launched a new product aimed at making sports convenient for menstruating sportspersons. The new TechFit Period Proof Tights are the company’s way to ensure that teenage girls and women in sports do not give up on their dreams just for the fear of period leakage. Adidas launched ‘Stay in Play’ to promote its latest innovation, and roped in Tokyo Olympics Silver-medalist Mirabai Chanu as the face of this campaign.

JSW

Steel giant JSW is known for its continued efforts towards improving the sports scenario in India. The group has time and again undertook projects to upscale the facilities for sportspersons. The flagship endeavour of the group, the JSW Sports Excellence Program, supports 49 athletes across four disciplines, including Olympic medalists wrestler Sakshi Malik and javelin-thrower Neeraj Chopra. The sponsor of the Indian contingent at the Tokyo Olympics, the JSW Group also presented the Tokyo medalists as well as their coaches with cash grants of up to Rs 1 crore.

Tata Steel 

Tata Steel has a long legacy of supporting Indian sportspersons. Throughout decades, the leading steel company has provided assistance to numerous talented individuals and teams at different national and international sporting events. Many of India’s Olympics heroes have been employed by the Tata Group in a bid to support them with their training and other needs. An important chapter in the success stories of athletes like TC Yohannan, Mercy Kuttan and Lavinho Pinto remains the encouragement they received while being employed with the Tata Group.

India’s journey to excellence in sports is still a long one, but the country’s sportspersons have nevertheless made positive strides over the years. What they need is continued encouragement and support from all directions, which is something companies like MG Motor and Tata Steel are expected to continue providing.

SuperBottoms onboards Vinod Khedekar as COO

Mumbai, August 29, 2022: SuperBottoms, India’s no.1 sustainable baby care brand, as part of its’ strategic growth plans announced the onboarding of Vinod Khedekar as its Chief Operating Officer (COO). Reporting to Pallavi Utagi, Co-founder & CEO of SuperBottoms, he will steer its operations. Vinod is an alumnus of IIM Calcutta and comes with over 25 years of experience setting strategy and managing operations in different industries for organisations viz. Accenture, Crisil, Flipkart and Ajio. He was one of the key leadership team members at Ajio helping them set up and scale their B2B ecommerce business. In his last role, Vinod was COO at Bewakoof.com.

Welcoming Vinod to the leadership team, Pallavi Utagi, Co-founder & CEO, of SuperBottoms, said,” As more and more parents especially mothers prefer safety, hygiene and sustainability in their choice of diapers and baby clothing, the category which we have effectively help create in India is bound to grow exponentially. We need more experienced hands to steer us in this space. Vinod brings highly relevant experience and the much-needed depth to the management team which am confident will help us scale newer heights together.” 

In his comments, Vinod Khedekar, COO, SuperBottoms said, “The purpose-driven organization with a great culture that Pallavi and her passionate team have built is what really attracted me to the role. Look forward to working with her and the team here to ensure SuperBottoms which literally helped create and grow the category, leads and rides the next wave of its growth as well.”

Exciting deals on headphones, speakers, and musical Instruments during Mega Music Fest on Amazon.in

Bengaluru, August 29, 2022: Amazon.in announces ‘Mega Music Fest’ for all music enthusiasts, bringing a host of exciting deals and offers on a wide range of headphones, speakers, guitars and more from across brands like Blaupunkt, boAt, Sony, JBL, Sennheiser, Boya & more. The fest will be live until 31st August 2022. Customers can get up to 60% off on headphones, speakers, guitars and more.

Here are some of the best deals and offers from sellers to check out during the three-day festival:

Headphones

boAt Rockerz 450 Headphone : boAt Rockerz 450 headphone provides a massive battery backup of up to 15 hours for a superior playback time with 3 hours charging time. It comes with 40mm dynamic drivers, which helps pump out immersive HD audio all day long. It has been ergonomically designed and structured as an on-ear headphone to provide the best user experience with its comfortable padded ear cushions and lightweight design. One can connect to boAt Rockerz 450 via not one but two modes, Bluetooth as well as AUX.

Sony WF-1000XM4 Earbuds: Sony WF-1000XM4 has industry-leading noise canceling bluetooth earbuds with the new Integrated Processor V1, exceptional sound quality, crystal-clear call quality, beamforming microphone and a bone-conduction sensor provide clear voice detection even in noisy environments and speak-to-chat technology automatically reduces volume during conversations.

Speakers

JBL Flip 6 Wireless Portable Bluetooth Speaker: The JBL Flip 6 Wireless Portable Bluetooth Speaker is engineered to deliver powerful JBL Original Pro Sound, with 2-way speaker system, engineered to deliver loud, crystal clear, powerful sound with deep bass. It comes with a 12-hour of non-stop play time on a single charge, bluetooth 5.1, IP67 Waterproof and dustproof, and also JBL App which helps to amplify the audio, teak your bass. Partyboost function allows you to pair two JBL PartyBoost compatible speakers for stereo sound or link multiple PartyBoost compatible speakers to pump up your party. It is available at INR 11,999.
Blaupunkt SBA30 wireless bluetooth soundbar: Blaupunkt SBA30 is an iconic German brand that has developed cutting edge audio technology and is India’s first soundbar with a battery. It comes with classic European design and delivers 30W clear excellent stereo sound, deep and rich quality bass, 2400 mAh battery, fast and delivers 14 hours of playtime.

Musical Instruments

Sennheiser MKE 200: Sennheiser MKE 200 is a directional microphone for isolated and enhanced in-camera audio, integrated wind protection and internal suspension mount to minimize handling noise. It comes with a compact design with sleek and stylish finish, interchangeable 3.5mm (1/8″) TRS and TRRS connectivity for use with DSLR and mirrorless cameras or mobile devices, standard cold shoe mount for universal use and battery free operation.

BOYA by-WM4 PRO-K2: The Boya BY-WM4 PRO-K2 is a compact entry-level wireless system with two lavalier microphones that offers an easy-to-use, cost-effective, and all-inclusive solution for recording two subjects to your camera, camcorder, or mobile device. The system delivers improved sound quality over the built-in mics on cameras and mobile devices, to supply clear, intelligible speech. The transmitters and receiver are both powered by two AAA batteries for up to 11.5 hours and arrive prepared at the factory.