Archive: June 17, 2022

Health

Reach 3 Roads is helping people to Learn And Embrace Yoga

Jun 17, 2022 by Agency 0 Comments #Embrace Yoga, #Learn

Reach 3 Roads, one of the prominent shopping centers located in Sector 70, Gurugram, designed by Reach Pro Group, is all set to celebrate International Yoga Day on June 18th, 2022, between 7 AM to 8 AM. Under the guidance of instructor Mrs. Kanti Bhatt, a yoga expert with 4 years of experience. The participants will learn and embrace yoga during the session.

It is rightly said that yoga is a wonderful gift passed on as a legacy from thousands of years of civilization in order to improve the quality of life. The main aim of Reach Pro Group yoga sessions is to encourage people to practice yoga. Adding to it, the session is completely free with the only requirement that participants bring their own yoga mat. Furthermore, the goal of this initiative session is to raise awareness amongst the public and to create a happier as well as healthier India.

Reach 3 Roads is all set to make your weekend healthier than ever. This Saturday, wake up early and join the astounding yoga session which is going to be organized by Hype The Gym & Reach 3 Roads. Everyone is invited to take part in the celebration of International Yoga Day, be it youth, kids, or the elderly.

On this initiative, Ms. Nandini Taneja, Vice President, Reach Group said, “Yoga is one of the keys that beholds a myriad of benefits. We are striving to promote the practice of yoga and pranayama as one of the effective ways to achieve mindfulness and strike the right balance between the mind, body and soul. These are the practices for people of age groups, with this initiative we want to encourage the masses towards a healthier and happier life.”

People can make lifestyle changes through yoga in order to improve concentration, ease stress, and get physical and mental health advantages. Yog a practice and “Pranayama,” are considered as a channel for holistic well-being. Recent research reveals that a regular yoga practice can help the brain, improve thought processes, and even prevent cognitive decline. According to an expert study, yoga is just as beneficial for the mind as cardiovascular exercise. So begin your everyday yoga routine and lead towards a healthier way of living.

Business

Myntra StyleCast sees 2X growth in demand within 6 months of its launch, with 35% customers coming from tier 2 and 3 cities

Jun 17, 2022 by Agency 0 Comments #2X growth i, #Myntra StyleCast

 ‘StyleCast’, Myntra’s dedicated destination for the fashion-forward Gen-Z enthusiasts of the country, continues to witness steady growth, being a one-stop destination for all trendy drops that are in line with global fashion and their aesthetic palettes. StyleCast has scaled its number of styles from 7,000 since its launch in December 2021 to 35,000. The 400% increase in the unique styles is wooing Gen-Z shoppers to refresh their wardrobes during the ongoing 7-day fashion carnival, End of Reason Sale, that is being held from 11th to 17th June.

Top trending styles and categories: The trending styles on Myntra StyleCast include abstract and floral dresses, bustier tops, crop-tops, mandarin collared shirts, low-rise jeans and joggers. The top trending categories on Myntra StyleCast include dresses, tops, jeans and t-shirts, which make up 55% of the overall demand for the category.

Here’s what Gen-Zs are buying: StyleCast has witnessed the highest demand from Maharashtra, Uttar Pradesh, Karnataka, Delhi and Haryana regions, while 35% of customers come from tier 2 and 3 cities across the country. Along with the top-performing brands like Urbanic, Sassafras, H&M, Mango and Tokyo Talkies, Myntra StyleCast has recently added several new brands including bebe, Trendyol, and Bo-Street, further bolstering the options on StyleCast.

Strong push through social: StyleCast drops monthly trends on the Myntra app that are in line with global fashion. Over 1000 influencers engage with Gen-Z, through their social media channels as well as Myntra’s social commerce propositions such as Myntra-Studio and Myntra-Live for fashionable Gen-Z who seek inspiration from the influencers.

The dedicated Instagram handle of Myntra StyleCast brings unique trendy styles, while the Influencer Program and the Campus Ambassador Program, create engaging content with topical reel challenges on social media that reflect trending subjects among Gen-Z.

Talking about the growth witnessed on StyleCast, Padmakumar Pal, Vice President & Business Head – Apparel, Myntra, said, “We are very excited by the growth in demand for our offerings on StyleCast. This is a clear indication of Myntra connecting deeper with the taste and aesthetics of young shoppers. We will continue to innovate and add more features to the vertical in order to be the destination of choice to the fashion-forward Gen-Z cohort of the country.”

Social commerce has changed the name of the game with respect to consumer engagement as brands have begun to seize their audience’s attention with renewed levels of enthusiasm, delivering the latest trends in the world of fashion in the most personalized way. The ubiquitous nature of the internet and Gen-Z’s affinity for staying connected further allows brands to engage with one of the fastest-growing consumer groups, through social platforms that are their hotspots.

Business

Delhivery doubles down on its D2C offering and announces “guaranteed” same-day delivery across 15 cities in India

Jun 17, 2022 by Agency 0 Comments #D2C offering, #Delhivery, #same-day delivery

Delhivery, India’s largest and fastest-growing fully-integrated logistics provider, has launched its guaranteed same-day delivery (SDD) service in 15 key cities in India. This new service will enable D2C brands to deliver their webstore orders on the day the order is received.

The solution will significantly enable D2C brands’ growth along two fronts. Firstly, the faster delivery – in a few hours – will improve the consumer experience and, thereby, brand loyalty. Secondly, the faster delivery time will reduce the return rates, improving the brands’ margins.

Delhivery will partner with brands and identify fast-moving SKUs, which will be stocked in warehouses within the city, close to the end consumer. When a consumer places an order on the brand’s webstore, Delhivery’s technology will show the fast-moving SKUs available for the ‘guaranteed same-day delivery. After the order is placed, Delhivery’s technology will allocate the consumers’ orders to the nearest in-city warehouse. Orders received as late as 3 pm will be delivered on the same day.

Commenting on the announcement, Ajith Pai, Chief Operations Officer, Delhivery, said, “We consistently innovate with technology-led solutions. This solution will enable D2C brands to leverage our technology and supply chain capabilities to meet the evolving needs of their consumers.”

Business

Colors Infinity and Comedy Central’s campaign #SafeForDad celebrates the evolving father-child bond

Jun 17, 2022 by Agency 0 Comments #Campaign, #Colors Infinity, #Comedy Central, #SafeForDad

As the world gears up to celebrate every father’s unconditional love for his kids, India’s leading English Entertainment channels from Viacom18, Colors Infinity and Comedy Central, unveil an exciting and endearing campaign ahead of Father’s Day 2022. Colors Infinity and Comedy Central’s #SafeForDad campaign encourages a simple yet radical and progressive idea, that no topic is off-limits when it comes to having a conversation with one’s father. The campaign is currently live on both the brand’s social media channels and aims to normalize candid conversations between a father and his kids.

Stemming from the oft noticed but rarely addressed hesitation that the youth face when opening up to their fathers, the campaign is a meaningful initiative to shift this tendency. It encourages them to drop the reluctance, embrace the supposedly ‘out-of-bounds’ conversations, and take that step in forging a stronger bond with their dad.

Speaking on the launch of the campaign, Utsav Chaudhuri, Marketing Head, Youth, Music and English Entertainment Cluster, Viacom18 said, “The young-at-heart audience of Comedy Central and Colors Infinity continues to evolve with global exposure. In tune with their progressive mindset, our #SafeForDad campaign encourages a closer bond between the fathers and their children. The intent is to drop all hesitation and prejudgments, to give fathers a chance to engage in meaningful conversations, particularly with topics that seem off-limits. We hope that our communication resonates with our viewers, creating a positive and progressive impact on Father’s Day.”

#SafeForDad will be promoted across Colors Infinity and Comedy Central will engage with fans and followers through stories of open conversations between fathers and their kids, along with interesting social media activities. The campaign aims to enable conversations that fathers and kids would otherwise shy away from, driving a wave of change in convention in every household.

Business

Special shopping festival at orion avenue mall, cooke town

Jun 17, 2022 by Agency 0 Comments #cooke town, #orion avenue mall, #Special shopping festival

In celebration of its 6th Anniversary, Orion Avenue Mall, Cooke Town has curated a special shop and win campaign which ends on 17th July 2022. Customers who shop for Rs. 3,000 and above will win assured prizes through scratch cards, get complimentary parking, and will qualify for a lucky draw through which four lucky winners will get a TVS Apache RTR 160 motorcycle.

“Customer experience has been the core focus area for us at Orion Malls. We ensure that all initiatives that we undertake at the mall are tailor made to achieve maximum customer satisfaction. The presence of several leading brands makes Orion Avenue Mall a perfect neighbourhood mall. As part of our sixth-year anniversary, we have organised a month-long shopping festival where our patrons can win exciting prizes.” Said Sunil Munshi, VP, Orion Malls, Brigade Group.

Spread over an area of 2.7 lakh square feet, Orion Avenue Mall, Cooke Town, has a five-screen multiplex, intelligent lighting, and ample parking. Over 100 brands have outlets in the mall.

Business

Augmont Gold For All dedicates an ode to Fathers in their new campaign #SoneKaSona on this Father’s day

Jun 17, 2022 by Rekha Nair 0 Comments

Mumbai June 18, 2022: Augmont Gold For All trusted by millions of customers is a single-stop destination for all. A valued metal since time, Gold’s inherent qualities as a liquid asset have played a significant role in its exceedingly strong performance in recent decades and is a personal favourite form of investment for all individuals. To simplify the process and provide assistance in all things related to gold, Augmont Gold For All provides a fully integrated gold ecosystem including Digi Gold, Gold SIP, Finance against Gold, and purchase of Gold and Silver Jewellery on Spot and even on an EMI basis.

On the occasion of Father’s Day, Augmont released an informative social-experiment short documentary starring fathers from all walks of life addressing their need to invest in Gold SIPs. Based on a social experiment interviewing a professor, author, corporate professional, single father, and a middle-class father, the chronicle showcases how fathers across professions and pay scales have benefitted by investing in the lucrative yellow metal.

The depreciating value of cash can keep one at risk during inflation, however having adequate investments in Gold through Gold SIP, and DIGI Gold can reduce it by a huge margin owing its low-interest rates, long-term returns, and negative-yielding debt. A safe investment at present, it also holds the power to secure your future and help in unprecedented financial difficulties. Besides, this precious metal is super easy to buy and sell since it’s always in demand owing to its stability in price even during times of crisis.

“A symbol of wealth and prestige, Gold’s beyond a precious ornament. It’s a robust investment for wealth accumulation and protection against unprecedented financial difficulties. Known to have saved many in financial needs, Gold is an exceptional investment and we wanted to share its benefits through pragmatic stories of real-life Fathers on Father’s Day.” said Ketan Kothari, Director of Augmont

Moreover, Augmont Gold For All is a platform encompassing everything from refining to retailing of Gold offering Gold SIPs, EMI Gold, Digi Gold, Jewellery on Spot, and Gold loans alongside an option to sell your old Gold against instant cash of the highest value (per gram of Gold). It is also one of the leading refiners in India with a state-of-the-art refining process. The platform gives easy access for the customers to purchase gold coins and gold jewellers can buy online through the app or website. Augmont Gold For All is trusted across the industry by jewelers and financial institutions.

Health

ACI Hospitals creates awareness on prostate cancer with the ‘#FabDad’ in accordance to Father’s Day 2022

Jun 17, 2022 by Agency 0 Comments #ACI Hospitals, #Awareness, #FabDad, #Father’s Day 2022, #prostate cancer

ACI Hospitals, a boutique multi-speciality healthcare centre with an expertise in cardiology and oncology, introduces a father’s day special campaign called ‘#FabDad’ for the month of June. Through this campaign the hospital aims to honour all the fathers across the country who devoted all their lives for our well-being and create awareness on early detection of prostate cancer, its symptoms, about the PSA screening test and the treatment options.

Honouring the spirit of all fathers across the globe, Dr. Jagdeesh Kulkarni, Director, Minimal Invasive & Robotic Surgery said, “Father’s play an important role in strengthening a family’s core morals and values. It is thus crucial that we recognize their emotional and physical wellbeing and put their health first. Our goal with this campaign is to raise awareness on prostate cancer prevalent in men which may impact their day to day lives. It is important to understand that, the most common risk factor for prostate cancer is age. The older a man gets, the greater the chance of getting prostate cancer. Hence early diagnosis will not only aid in an efficient recovery but also the holistic welfare of the family. We encourage all fathers and men in general to get regular medical check-ups and screenings done.”

According to reports, one in eight men will be diagnosed with prostate cancer in their lifetime, making it the second leading cause of cancer death. Hence it’s time we create awareness about this condition and spearhead discussions for the same as prostate cancer is dangerous and often easily overlooked. As part of the campaign, ACI Hospitals will be offering special discounted Prostate-Specific Antigen (PSA) Test for all fathers throughout this month. This will be followed by expert consultation by one of the best doctors at ACI who are specialists in Prostate Cancer.

The ACI Hospital located in the heart of Mumbai city has consistently delivered state-of-the-art health care in the field of surgical & medical oncology and palliative care and many other disciplines. Additionally, ACI hospitals offer excellent laboratory, radiology and endoscopy services plus cutting edge operative procedures in all fields including robotic surgery. The hospital is proud of its ability to offer emergency care including intensive care unit equipped with state-of-the-art equipment.

The Centre is a referral point for world class Cancer care for national and international patients which is delivered at an affordable cost without compromising on the delivery of clinical outcomes.

Business

Video Exit Interviews being posted on Social Media Platforms are gaining popularity: Genius Consultants Ltd.

Jun 17, 2022 by Agency 0 Comments #Genius Consultants Ltd., #social media, #Video Exit Interviews

As per a recent Digipoll survey on Exit Interviews conducted by Genius Consultants Ltd., one of India’s leading human resource solutions organizations, a new trend of Video Exit Interviews has been seen as emerging in the current market. An overwhelming 60% of the respondents said that they are fine with their exit interviews being conducted on video.

The nationwide survey which covered over 500 organizations, reports that around 60% of the participating employees are willing to having their exit interviews on video and are okay with being posted on social media sites while around 40% respondents are averse to the notion. The survey also highlights that 64% respondents feel that exit interviews are critical in predicting future employee turnover.

Around 62% said that employees exit surveys and feedback mechanisms thereof help in creating better efficiencies and desirable workplace environment. An overwhelming majority of more than 79% respondents said that exit surveys go a long way in gauging employee satisfaction.

Commenting on the survey, Mr. R.P Yadav, Chairman and Managing Director, Genius Consultants Ltd said, “Organizations are aware of the importance of exit interviews at workplaces. These sessions play a critical role in identifying core issues which plague a healthy work environment. We are cognizant of the fact that today is the day and age of social media, but it was refreshing to see respondents coming out in large numbers and agreeing on having their exit interviews being posted on social media platforms. The organizations by virtue of the exit interviews being posted on the social media platforms can create a favorable impression on prospective employees in terms of transparency and exhibit great workplace culture.”

He further added, “Millennials and the upcoming Gen Z generation that is on the anvil of being employed find online platforms the safest medium to gain knowledge and make an informed decision about anything important. The easy access and heavy engagement with social media make it a preferred option for workplaces to build their image too.”

News

United Way Mumbai and RTO, Mumbai Central launch the two-wheeler simulator training

Jun 17, 2022 by Rekha Nair 0 Comments

17th June, 2022, Mumbai, India: Focused on bringing about positive social impact across sectors, United Way Mumbai now joins forces with Regional Transport Office (RTO), Mumbai Central to install a 2-wheeler simulator training for license applicants today, June 17, 2022. In a bid to make roads and road travel safe for riders and passengers, and to create more awareness about rules and regulations, United Way Mumbai aims to impart professional training to at least 5,600 people. As a part of the initiative, United Way Mumbai will station professional trainers at the RTO office, 5 days a week. The programme will ensure that 2 wheeler driving license candidates are well trained and have cleared the simulator test prior to securing their two wheeler license.

Speaking about the initiative, George Aikara, CEO of United Way Mumbai says, “As per the road accident statistics in India, two-wheeler riders form 46% among the fatalities, thus making them vulnerable road users. On the other side, there is a dearth of professional training facilities for two wheeler riders in India. United Way Mumbai is working to bridge this gap through public private partnership. In collaboration with the RTO Mumbai Central and with support from UPS, we will train all the applicants of two-wheeler license in safe riding skills. With the use of the two-wheeler simulator, our intent is to make this training more engaging and comprehensive for the participants. We have been providing similar training at Andheri RTO (started in May 2018) with support from Castrol India. There is scope for making such formal training part and parcel of the license issuance system across India. We hope to collaborate with more RTO offices to replicate this initiative.”

Mr. Bharat Kalaskar, Regional Transport Officer said, “The Road crash data analysis done in 2021 stated that 350 people who lost their lives in road crashes in Mumbai, out of which 166 were 2 wheelers, others r 4 wheelers and other road users. Which means 50 % are two wheelers and pedestrians. We need to concentrate on 2 wheelers n especially on pillions, there we have made wearing of helmet compulsory for them.”

Jitendra Patil, Joint Transport Commissioner said, “We have taken a step ahead in the field of road safety with this initiative of United Way Mumbai. This model will be replicated in all the other RTO of the city.”

He also added, “The name of this program is 2 wheels 1 life, but I would say it is 2 wheels and many lives, as it will save many lives on the road”.

Avinash Dhakane, Transport Commissioner said, “We have given two 4 wheeler simulators so that it can be used by the licences applicants. It is a great initiative that we have started in collaboration with United Way Mumbai as we have made helmets compulsory for the pillion riders in the state of Maharashtra from 9th of June. This training will surely help to inform the common people regarding the rules and regulations and the importance of following it.”

The two-wheeler simulator technology will assist in higher training for the participants and correct evaluation of driving abilities, keeping a safe distance, following traffic rules and speed limits as well as understanding pedestrian safety. The training will be held at the road safety training hall and will be managed by United Way Mumbai. United Way Mumbai set up the city’s first two-wheeler simulator in Andheri RTO in 2018.

The initiative was flagged off at the Mumbai Central RTO in the presence of Avinash Dhakne, (IAS), Transport Commissioner, Maharashtra, and Jitendra Patil, Dy. Transport Commissioner & In-charge- Jt. Commissioner Roads Safety Cell, Bharat Kalaskar, Regional Transport Officer – RTO Mumbai Central, Prakash Jadhav, Dy RTO- RTO Mumbai Central, Representatives from UPS India, as well as the CEO of United Way Mumbai, Mr. George Aikara.

Education

Learning Spiral Shortlisted for the International e-Assessment Conference and Award 2022.

Jun 17, 2022 by Agency 0 Comments #International e-Assessment Conference, #Learning Spiral

Learning Spiral, an online exam solution provider gets selected by the e-Assessment Association, London as amongst the Finalists for the year’s Best Summative Examination implementation worldwide. They got selected for their excellent work done for the Maulana Abul Kalam Azad University of Technology, West Bengal. They successfully conducted India’s Largest AI proctored Online Semester Exam for MAKAUT [Formerly West Bengal University of Technology, Kolkata] through their online examination system: UCanAssess

The International e-Assessment award aims at recognising excellence and celebrating many excellent projects demonstrating the value that technology brings to high-quality assessment. These awards are also an excellent opportunity to globally showcase the best practice, research and innovation in testing and assessment, where the use of technology has enabled transformation, improved outcomes and enhanced learning and teaching.

On being selected for the prestigious award Mr Manish Mohta, Managing Director, Learning Spiral, commented “We are absolutely thrilled to be nominated for the International e-Assessment Conference and Award 2022. This has motivated us to constantly add features and incorporate technology to help solve real-world problems that Examination conducting bodies face”.

Owing to this expertise and hard work, Learning Spiral is selected by the International e-Assessment association (eAA), for their amazing work done for the Maulana Abul Kalam Azad University of Technology, which is one of the best technical universities in West Bengal. MAKAUT adopted an integrated assessment system called UCanAssess, It is an AI-enabled solution that covers the entire range of assessment practices and processes whether offline, online, subjective/viva-voice or self-scoring. The solution also helped in handling all process flows [for all stakeholders] from student registration, question authoring & moderation, exam conduction, AI-assisted remote proctoring, scoring, and finally compilation of all scores to generate student transcripts and certificates.

Learning spiral changed the face of MAKAUT & transformed their entire student life cycle i.e. from enrollment to examination. Thus, With more than 35+ Universities they know what it takes to convert manual processes into digital ones.

With a vision to provide services and solutions which are geared towards the effective management of applicants and assessment/examination processes. Learning Spiral’s clients include educational institutes, universities, colleges, recruiters, recruitment bodies, and other assessment bodies. UCanAssess & UCanApply are the two prominent products and platforms the organization uses for online admission and assessments. UCanAssess helps to examine remotely in the most superior and secure manner using the internet & the latest technology. Their online examination system UCanAssess covers the entire gamut of features like question authoring, question bank management, item-level analysis, Offline paper generation, audit trails, encrypted storage etc.

Learning Spiral Private Limited (LSPL), founded in the year 1999, is wholly owned by the Mohta Group of Companies. The group has expertise in copper, power, steel, chemical, and the plastic industry with a combined turnover of more than 3 billion and operations spread in India and Africa.