Archive: August 1, 2022

NMDC joins the Har Ghar Tiranga Campaign

Hyderabad, 1 August 2022: India’s largest producer of iron ore, NMDC launched the Har Ghar Tiranga campaign in line with Government of India’s Azadi ka Amrit Mahotsav initiative. The mining major celebrated the courage of Maha Vir Chakra awardee Colonel B Santosh Babu by paying homage to his sacrifice for the country at the Galwan Valley. NMDC invited the parents of Colonel B Santosh Babu – Smt Manjula and Shri Bikkumalla Upender as Guests of Honour on the occasion.

Under the aegis of Har Ghar Tiranga, the Guests of Honour handed the National Flag to Shri Sumit Deb, CMD, NMDC and he reciprocated by handing over the Tricolour to them. Shri Sumit Deb along with NMDC’s Director (Finance) Shri Amitava Mukherjee and CVO Shri B. Vishwanath (IRSS) handed over the National Flag to senior officers of the company and encouraged everyone to hoist the Tiranga at their homes during 13th to 15th August, 2022.

In her address, Smt Manjula shared stories of her son’s valour and gallantry and said, “I prepared my son for supreme service to the nation. During his service, when I expressed concern for him and his family, Babu would always say ‘Nation First’. On the same note, Shri Bikkumalla Upender said, “My son was an extraordinary officer. His honour has come from his spirit to serve the nation unto death and this spirit must be taken forward to the youth of our country.”

On this occasion, Shri Sumit Deb said, “It is the honour of NMDC to celebrate Har Ghar Tiranga with the family of Amar Jawan Colonel B Santosh Babu. He sacrificed his life for our Tiranga. Our national flag is hoisted everyday at Khanij Bhavan. NMDC’s iron-strong effort to mine draws inspiration from saffron, our decades invested for the community is motivated by white, and our commitment towards nation building comes from green. I urge the NMDC family to come forth and participate wholeheartedly in hoisting the tiranga at our homes.”

Cogniteam and AAEON’s Partnership Prove Modern Robotics is All About Integrations

Removing the burden of robotic integrations, AAEON has developed robotics hardware that is ready for the Nimbus drag and drop platform. “Developers can choose the quality AAEON hardware that’s right for them and significantly cut development time,” said Dr. Yehuda Elmaliah, Co-founder and CEO of Cogniteam.

Tel Aviv, Israel- Cogniteam, the developers of a leading drag n’ drop robotics operating system Nimbus, is partnering with a leading designer and manufacturer of industrial IoT and Edge AI solutions AAEON to develop ready-to-build robotic hardware. Companies who recognize a new market demand can immediately choose the AAEON system, device, or hardware that’s right for them and know that it’s fully supported with the Nimbus no-code integration. This means companies can quickly develop and deploy advanced GPS, light, and other sensors using field-tested software solutions.

Today, developing and deploying a robot is time and resource intensive. From the moment a decision is made to build the robot, until it is actually deployed can often take years. By the time it is used for its initial purpose, the technology risks already being out of date. In response, AAEON partnered with Cogniteam to develop hardware systems that come with various foundational capabilities- all of which are pre-integrated with Nimbus. Without this key advantage, operators lack cloud-connected capabilities, which allow for over-the-air updates, monitoring, insights, and operational insights.

Since its launch, Cogniteam’s Nimbus has improved integration and widespread adoption of ROS and NVIDIA Jetson software packages. Developers pick from a catalog of algorithms, AI, process control, spatial recognition, and more. The robot can then be tested in a simulated environment to understand how the robot will handle various scenarios before it ever leaves the production floor. “We are honored to have AAEON offer parts that are Nimbus enabled, allowing rapid uptime by syncing with a virtual environment,” said Dr. Yehuda Elmaliah, Co-founder and CEO of Cogniteam. “In a few clicks, developers benefit from a system that’s already familiar with AAEON’s hardware specifications and abilities. Developers can choose off-the-shelf parts and significantly cut development time.”

Moving the burden of integration from individual organizations to a centralized platform gives robot operators valuable analytics, fleet management capabilities, OTA updates, remote control features, and more. “This integration allows anyone to access today’s most advanced capabilities using pre-integrated AAEON components,” said Owen Wei, Marketing and BD Manager at AAEON. “Adding a cloud layer to a robot’s design keeps it up to date with continuous communication to the home base.”

Integration demands will only increase as edge devices begin carrying greater processing power and more advanced capabilities. Robots and components that are designed for cloud connectivity integrations benefit from a longer life, thanks to the ability for features to be added over time. Outfitting robots with tools for modern activities allows them to remain in the field longer without the risk of becoming obsolete.

Time to play the Game: Truke releases the next-Gen gaming TWS, BTG Alpha, for the ultimate gaming experience at a special launch price of INR 899

As per the latest report, India is the second largest base of the gaming industry with 481 million online gamers. This gives a golden opportunity for brands across sectors to provide innovative products to the growing consumer base of the gaming segment. Truke, One of one of India’s fastest-growing audio brands crafting high-quality audio products is all set to treat music lovers as well as gamers, as it today launches the latest Model in its Flagship gaming TWS, the Truke BTG Alpha. Available in black and white variants. The BTG TWS will be available at a special launch price of INR 899/- and the normal price would be INR 1299/-

The latest product launch is set to advance Truke’s vision of emerging as the leading and Go-to music brand that is committed to designing superior quality products at an affordable price that can effectively cater to Indian audiences.

Speaking on the launch, Mr. Pankaj Upadhyay, CEO, Truke India, said, “Fueled by affordable smartphones and accessible internet facilities, India has seen an exponential increase in Online Gamers majorly coming from Tier 2 and 3 cities. We have seen a huge opportunity for us to provide a better gaming experience to this budding community with the help of our innovative and affordable products. Our Born To Game series (BTG) is dedicated to Indian gamers who are looking to possess gaming-focused TWS without burning a hole in their pockets.

While the series has already been a hit amongst the community, we are confident that our new product with sees a similar response from the users. In order to further empower the community we have built a strong network of 200+ service centers across the nation, which will be increased to 500+ by the end of September.”

The ergonomically designed Truke BTG Alpha Comes with a Unique Transparent Design with 7RBG Lighting and offers the Ultimate Gaming Experience with Ultra Low Latency up to 40ms*. It also Features Instant Paring Technology with Open-to-Pair Technology that makes for Greater stability and a Faster Connection with the latest Bluetooth 5.3 technology. The TWS is also decked with a Dual Mic Environmental Noise Cancellation (ENC) that allows gamers to enjoy the highest sound quality without any interruption or blockage. Also, the BTG Alpha provides Playtime of up to 48hours* with Case and 10 hours of Playtime on a single charge as well as an Easy Access option with Tap to Control and High-Fidelity Music with AAC Codec.

Marvel Realtors: Towards an Optimistic Growth Trajectory

Pune: Luxury Real Estate Developer Marvel Realtors after making a strong comeback is on a positive growth trajectory to regain its leading position in the real estate market.

After having delivered 1600 residences in the last 3 years, despite the pandemic challenges, the real estate brand is now poised for greater growth with its eyes set on future deliveries & innovations. Marvel has invested in landbanks in hand-picked, strategic locations and with its signature path-breaking design & layouts, and record of introducing first-to-market innovations, these properties are soon to be the latest additions to Pune’s most sought-after residences. The real estate firm is consciously designing & delivering projects that align with Marvel’s 360-degree lifestyle vision for the modern connoisseurs.

With a continued focus on delivering on its existing and past commitments, the real estate brand is looking to expand its offering for discerning home buyers, giving Pune a taste of unparalleled luxury in living spaces.

Speaking on Marvel’s growth plan, Vishwajeet Jhavar, CEO and Chairman of Marvel said, “Marvel projects are the true embodiment of meaningful luxury and our unique design philosophy is a testament to that. With amenities such as Olympic-sized pools, cabanas, home automation systems, and vehicle-free open green spaces, each project is an ode to magnificence and holistic living. Going forward, we have ambitious plans to scale and invest in land banks with the potential to become coveted destinations. That said, we are right now giving our undivided attention to the completion and swift delivery of ongoing projects. We, in fact, are only marketing projects that are up to 6 months away from completion so consumers can skip long waiting periods. We are committed to finishing ongoing construction work at a rapid pace before undertaking new responsibilities. Our channel partners and customers have always stood by us and we will continue to demonstrate exceptional professionalism and integrity in all our endeavors. Once we are done delivering units from ongoing projects, we will shift our focus to developing new properties in prime real estate with novel standards.”

Be it the infinity pool on the 18th floor of Marvel Aquanas, Kharadi or the floating clubhouse with sun decks at Marvel Selva Ridge Estate, Bavdhan, Marvel always goes beyond mere materialistic comforts and delivers holistic living experiences to true luxury connoisseurs with a touch of class and elegance. Conceptualized with a unique inside-out design philosophy, Marvel apartments are rooted in offering expansive, opulent spaces that boast of fine craftsmanship and aesthetics. Marvel residences are up to 40% larger than the standard ones in the market.

Marvel properties are reputed for their record above-par capital appreciation rates in comparison to other properties in the vicinity, making them great for investment buyers.
Marvel Arco, Hadapsar recorded a resale value up by 107%, Marvel Cerise, Kharadi’s appreciation rate was up by 104%, Marvel Brisa, Balewadi by 100%, Marvel Cascada, Balewadi by 80%, and Marvel Selva Ridge Estate, Bavdhan by 45%.

At present, 6 coveted Marvel properties are ready for possession in prime locations of Pune including Marvel Piazza, Viman Nagar, Marvel Selva Ridge Estate Villas, Bavdhan, Marvel Aurum, Koregaon Park, Marvel Aquanas, Kharadi, Marvel Diva Ultima, Magarpatta Road & Marvel Sangria, NIBM Road.

The pioneering realtor is taking a phased, planned approach to growth to sustain the delivery momentum and focus on customer satisfaction. With experience spanning two decades, Marvel has been at the forefront of creating superior residences that are hallmarks of luxury living.

“Later this year, we plan to launch innovative projects across Pune such as 5-star studio apartments with approx. 670 sq ft. We aim to focus on doing a maximum of 6 to 8 projects at a time. We are currently focussed on delivering on our commitments.” added Vishwajeet Jhavar, while speaking more on the company’s growth plans.

After having delivered 1600 exquisite residences over the last 3 years, the real estate firm is looking to expand its portfolio with residential properties that further redefine the benchmarks of luxury, while taking a decisive, sure-footed and phased approach to growth and expansion beyond recovery.

To know more, visit: https://marvelrealtors-1600reasons.com/

Omega Healthcare Named “Star Performer” in Revenue Cycle Management (RCM) Operations PEAK Matrix® Assessment 2022

Bangalore: Omega Healthcare, a leading healthcare management solutions partner supporting the broad healthcare ecosystem, was recently named “Star Performer” in Revenue Cycle Management (RCM) Operations PEAK Matrix® Assessment 2022 by Everest Group, a research firm focused on strategic IT, business services, engineering services, and sourcing. Since 2017, Omega Healthcare has achieved Star Performer status twice with the RCM Operations PEAK Matrix Assessment, as well as achieving Market Leader or Major Contender rankings.

“It is a great honor to be recognized as a Star Performer by Everest Group. It truly validates our company mission to put the customer first in everything we do, focusing on quality, integrity, and client outcomes. In fact, this level of Star Performance exemplified by our 26,000 employees extends beyond our revenue cycle services to the remote clinical support services we deliver to the provider, payer, and pharma markets,” said Anurag Mehta, Chief Executive Officer of Omega Healthcare.

“The Star Performer recognition is a testament to our ability to listen to our customers, to help them respond to the challenges broadly affecting the healthcare industry, and to develop solutions that drive positive clinical and financial outcomes for our clients,” said Michael DiMarco, President & Chief Revenue Officer. “Our technology-enabled solutions and analytical approach help healthcare organizations transform and improve their business operations.”

The Everest Group RCM Operations PEAK Matrix® is a proprietary framework designed to provide a detailed view of top Revenue Cycle Management (RCM) operations service providers. The matrix provides a relative positioning and analysis of the service providers’ market shares and Everest Group’s evaluation of relative strengths and limitations. The study enables healthcare providers to identify suitable partners to transform their business processes.

TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge

1^st August, 2022; Mumbai, India: With an aim to create awareness about the crucial role of protein in the overall well-being amongst Indian adults across age groups, Protinex, the leading nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a leading full-service digital agency, announced the launch of ‘The Protinex Protein Abhiyaan’ featuring a motivating and energetic anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed by TheSmallBigIdea, #ProteinPledge is a reminder to adults to understand the importance of adequate protein consumption.

Speaking about the campaign, Manish Solanki, COO, and co-founder, TheSmallBigIdea, said, “Danone’s ‘Protinex Protein Abhiyaan’ aims to impact the everyday lives of Indians, by creating awareness about the significance of protein in our diet. At TSBI, we are happy to be a part of this essential journey, having worked on the campaign’s promotional film. The idea was to convince a fairly unaware audience about the value-addition of protein in balanced nutrition, and lead them to engage in conversations around maintaining a healthy lifestyle. The impact was achieved through a motivating combination of inspiring verse and imagery. This film has given us the opportunity to not only work with a leading health-food company like Danone, but also be associated with the company’s protein program. We look forward to being a part of their future health initiatives.”

In a bid to address the different facets of protein, TheSmallBigIdea came up with an easy yet engaging film to highlight the important role of adequate protein consumption for better nutrition and overall health. Aligning with the brand’s mission to bring health through food to as many people as possible, the agency, conceptualized and highlighted the fact that irrespective of one’s status, occupation, or profession, every Indian citizen is a hustler in a short music video. With the core communication of ‘you are the strength of the nation and hence you should not lack in protein,’ the anthem gives glimpses of hopes, aspirations, struggles and creates awareness around the issue of poor protein intake, and focuses on building conversations around how Indian adults in their hectic life have ignored their own health.

Introducing itself as a Protein Partner to the entire family, Protinex aims to address the importance of Protein in one’s diet. Written and produced by TSBI Studios, the anthem ‘Tu hai Taaqat’, reminds people to believe in themselves and further consider themselves as ‘Desh Ki Taaqat’ while emphasizing the benefits of consuming Protinex on a daily basis. The agency has been responsible for the overall ideation, creation, and execution of the ad film. 

Campaign Link: https://youtu.be/NMYMXiVzl_U

TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services.

Fashinza to debut AI & tech-based supply chain solutions at MAGIC Fashion Trade Show 2022, Las Vegas…

New Delhi, 1st August 2022 – Fashinza, an AI-driven B2B marketplace and tech-enabled apparel manufacturing platform for fashion brands, retailers and manufacturers will debut its latest tech-based product offerings and solutions at the MAGIC Fashion Trade Show 2022 in Las Vegas, Nevada from August 8 to August 10, 2022. The Fashinza team, including the founders, will be onsite to showcase solutions designed to help brands and manufacturers work together directly through a unique digitized supply chain.

Using AI and Data Science to change the way brands source products

Fashinza’s “one-stop apparel manufacturing platform” helps brands connect with manufacturers through AI-driven supplier matching. It offers brands the ability to place bulk orders with just one click and discover upcoming fashion trends through the use of a state-of-the-art trend forecasting algorithm. With recent updates to the platform, MAGIC Fashion Trade Show participants will be the first to see the latest from the manufacturing platform, including:

● Thousands of the latest designs from different categories from womenswear to menswear, athleisure, outerwear and kids wear
● How the platform provides Design to Delivery support to fashion brands and retailers
● How Fashinza has enabled Smart Digital factories for a seamless experience with manufacturers
● AI & Data-Driven Trend Forecasting including 45-day production turnaround
● Its repository of stock fabrics and patterns for fast and low-effort Design to Delivery options
● End-to-end shipping to anywhere in the world

Customers can use the Fashinza app to track time and action calendars, a tool used in the apparel industry to stay up to date on manufacturing milestones to ensure timely delivery.

“Business-to-business marketplaces are here to stay and current systems are broken. We do not envision a world 20 years from now where brands would need to make 100 calls, send 200 emails, and wait six months for a bulk order,” says Pawan Gupta, CEO and co-founder. “We are solving real problems that are bringing in major results for our customers.”

The pandemic exposed significant structural issues in the global apparel industry, which relies on months of long lead times, considerable volumes to drive down costs, and massive inventory problems. In addition, supply chains are mainly managed on emails and spreadsheets, resulting in all-too-common industry problems, like delayed deliveries and long turnaround times.

Fashinza is revolutionizing the apparel manufacturing industry through technology-led intervention, taking on industry problems head-on while fueling a culture of transparency, efficiency, sustainability and automation.

Astral Limited launches its first Display Center for their Bathware Range

Ahmedabad, 1st August 2022: Astral Limited, one of India’s leading building materials manufacturing company, today announced the launch of its first display center for their bathware range. The massive 2400 sq. feet state-of-the-art showroom will display Astral’s faucets and sanitaryware exclusive product collection with an aim to enhance the customer experience at the most premium location of Ahmedabad. The company also acquired an existing ready-to-use bathware manufacturing unit to felicitate timely production to ease product availability across the country.

This display center is Astral’s flagship showroom that will mark brand’s first of many such exclusive showrooms in India. Additionally, Astral Ltd. plans to set up multiple channel-partnership based showrooms in major cities across the country in the coming year. The Faucet & Sanitaryware division has a market potential of Appx. Rs.15000 Crores in India.

Speaking on this milestone, Mr. Kairav Engineer, said, “We are quite thrilled to unveil our first display center for our bathware product-line in Ahmedabad. We as a brand always strive to provide best and bharosemand products to our customers. With the launch of this state-of-art display centre we aim to showcase our exclusive bathware offerings and give users an enriched experience.”

“From a larger perspective, this coincides with our overall strategy for the bathware vertical launch we announced few months back and it resonates with our sentiment to explore top-tier cities for this exclusive product-line. Our plan is to launch these new product- portfolios in a phased manner in most tier one cities by end of the year.” he added

Astral announced its foray into the faucet and sanitaryware vertical in October 2021. Astral has a robust dealers network in the piping segment and in the Adhesives and Sealent vertical. Astral plans to leverage this solid partner-chain to create value for its new product-line, faucets and sanitaryware.