Bengaluru, Jan 08: VIRGIO, India’s first tech-led sustainable fashion brand, has announced a strategic collaboration with Uppercase, a leading sustainable travel and work-accessories brand, to launch a thoughtfully curated collection that brings together conscious fashion and responsible mobility.
The partnership unites two purpose-driven brands with a shared belief that sustainability should extend seamlessly across everyday choices—what you wear and what you carry should reflect the same intentional values. Rather than treating sustainability as a category-specific initiative, the collaboration positions it as a lifestyle approach rooted in mindful consumption.
At the core of the VIRGIO x Uppercase collaboration is the idea that sustainability works best when it is practical, integrated, and built for real life. VIRGIO’s technology-powered, transparent fashion ecosystem comes together with Uppercase’s expertise in designing durable travel and work essentials made from recycled materials, creating a collection that balances style, functionality, and responsibility.
Designed for longevity and versatility, the collection features travel and work essentials suited for modern lifestyles. The cabin trolley showcases a structured hard-shell design with refined detailing, complemented by thoughtful innovations such as a detachable laundry compartment and a separate toiletry pouch—making it equally suited for business and leisure travel. The backpack and laptop sleeve are built for everyday mobility, offering padded protection, smart organisation, quick-access compartments, and trolley compatibility.
Crafted using water-resistant, recycled materials, each product prioritises durability without compromising on performance or aesthetics, reinforcing the belief that conscious choices can also be design-forward and practical.
In an evolving D2C and retail landscape, the VIRGIO x Uppercase partnership represents a shift away from short-term co-branding towards value-driven collaboration. By addressing how consumers move fluidly across work, travel, and daily routines, the brands deliver a unified experience that builds consistency, trust, and long-term relevance.
Both brands remain committed to measurable sustainability outcomes. Uppercase’s focus on recycled materials and responsible manufacturing has already contributed to significant reductions in carbon emissions, plastic waste, and oil consumption. Through this collaboration, these impact-driven choices are integrated into VIRGIO’s ecosystem, helping amplify awareness and adoption among a wider audience.
Commenting on the collaboration, Amar Nagaram, Founder, VIRGIO, said,
“At VIRGIO, we’ve always believed that sustainability should support how people actually live, not limit them. Partnering with Uppercase allows us to extend our ecosystem beyond fashion, bringing conscious design into travel and everyday mobility. It’s about creating choices that are thoughtful, functional, and built to last.”
Sudip Ghose, Founder and CEO, Uppercase, added,
“Collaborating with VIRGIO allows us to take our shared values further. Together, we’re demonstrating that responsible materials, strong design, and everyday usability can come together seamlessly, making conscious consumption more accessible to a wider audience.”
The VIRGIO x Uppercase collection will launch exclusively online across both brands’ official websites, with seamless cross-listing to enable easy discovery. The digital-first approach allows both brands to retain full control over storytelling, customer experience, and sustainability communication, while building a unified platform for conscious consumers.
