Tag: Vice President

Business World

PhonePe Supercharges its Financial Services Portfolio; Launches 6 new insurance & MF products in 4 months

Aug 18, 2020 by Gouri Achary 0 Comments #Financial Services & Payments, #Head of Product Management at PhonePe, #Hemant Gala, #Insurance and Financial Services, #Vice President, #Vishal Gupta

PhonePe, India’s leading digital payments platform today announced that it has supercharged its financial services portfolio. The company has added 6 new products in the insurance and wealth management space in the last 4 months, making it one of India’s leading Financial Services players. PhonePe credits its cutting edge technology platform that encourages continuous innovation, the passion of its people and strong and aligned partners as the key pillars that have helped launch multiple products at a rapid pace despite the lockdown.

Insurance and Financial Services have been deeply under-penetrated categories in India due to problems of distribution, customer education and awareness. PhonePe with its over 230 Million user base, is uniquely positioned to solve these problems and get the right product at the right price point to customers across India. What differentiates PhonePe’s offerings is that the products are simple to understand, come with instant enrollment and are distributed digitally at very affordable prices. What also sets the offerings apart is the partnerships PhonePe has built with industry leaders in both the Insurance & Mutual Funds space. These partners come with deep experience in this space and have worked very closely with PhonePe to launch tailor-made offerings for its rapidly increasing customer base.

Speaking about PhonePe’s Financial Services journey, Hemant Gala, Vice President, Financial Services & Payments, said, “PhonePe is building India’s most comprehensive Financial Services platform. Our philosophy has always been to launch customer-centric products backed by a deep understanding of customer needs, with simplified payment flows. The customer response to our recent launches has been phenomenal, and we have already become the fastest-growing insure-tech distributor in India and have also seen Mutual Fund investments from over 15,000 pin codes across tier 1,2 & 3 cities and towns. We will be launching multiple tailor-made products in the financial services space addressing key use cases and solving critical customer problems by the end of the year.”

Vishal Gupta, Head of Product Management at PhonePe added, “We believe that buying insurance and investing in Mutual Fund products should be a simple, frictionless and secure process. All our Financial Service products have been built keeping the above principles in mind. What is also noteworthy is that despite the lockdown, our pace of product development did not slow down and we were able to bring new offerings to the market with the same cadence that we had set for ourselves in the beginning of the year. The deep collaboration, efficient communication and flawless execution across business and products teams made this possible. We will continue to innovate and deliver use case led products while we build out India’s largest Financial Services platform.”

Here’s a quick timeline view of PhonePe’s new launches:

The Personal Accident: Launched in July. Offers the customer or its nominee a fixed, lumpsum amount in the unfortunate event of death or total permanent disability of the insured due to an accident. The premium for the same starts from Rs. 24 to Rs. 480 with a sum insured ranging from 1 Lac to 20 Lacs.

The Dengue & Malaria cover: Launched in July. Offers policyholders a fixed cash payout amount on diagnosis and more than 48 hours of hospitalisation due to 6 vector-borne diseases including Dengue, Malaria, Japanese Encephalitis, Kala-Azar, chikungunya and filariasis.

Hospital Daily Cash: Launched in July. Offers a per day cash payout for up to 15 days on hospitalisation with a minimum 48 hours of hospitalisation payable from the second day onwards. Premiums start from Rs.130 and Sum insured available amount goes up to Rs.75,000

CoronaVirus Insurance Policy: Launched in April. Offers a cashless and reimbursement payout for diagnosis and hospitalisation due to Covid-19 – up to Rs.1 lacs – with prices starting from Rs.396

Domestic Travel Insurance: Launched in June. Offers an affordable annual insurance cover of up to Rs. 5 lakhs for a number of travel-related untoward incidents for Rs 499

Super Funds: Launched in May. A comprehensive investment solution managed by professional Fund Managers that invests across multiple top equities, gold and debt funds of different mutual fund companies to help investors create long-term wealth in a safer way. Investors can begin investing with as little as Rs 500 per month.

Business World

PhonePe Supercharges its Financial Services Portfolio

Aug 17, 2020 by Gouri Achary 0 Comments #Financial Services & Payments, #Head of Product Management at PhonePe, #Hemant Gala, #Vice President, #Vishal Gupta

National, August 17, 2020: PhonePe, India’s leading digital payments platform today announced that it has supercharged its financial services portfolio. The company has added 6 new products in the insurance and wealth management space in the last 4 months, making it one of India’s leading Financial Services players. PhonePe credits its cutting edge technology platform that encourages continuous innovation, the passion of its people and strong and aligned partners as the key pillars that have helped launch multiple products at a rapid pace despite the lockdown.

Insurance and Financial Services have been deeply under-penetrated categories in India due to problems of distribution, customer education and awareness. PhonePe with its over 230 Million user base, is uniquely positioned to solve these problems and get the right product at the right price point to customers across India. What differentiates PhonePe’s offerings is that the products are simple to understand, come with instant enrollment and are distributed digitally at very affordable prices. What also sets the offerings apart is the partnerships PhonePe has built with industry leaders in both the Insurance & Mutual Funds space. These partners come with deep experience in this space and have worked very closely with PhonePe to launch tailor-made offerings for its rapidly increasing customer base.

Speaking about PhonePe’s Financial Services journey, Hemant Gala, Vice President, Financial Services & Payments, said, “PhonePe is building India’s most comprehensive Financial Services platform. Our philosophy has always been to launch customer-centric products backed by a deep understanding of customer needs, with simplified payment flows. The customer response to our recent launches has been phenomenal, and we have already become the fastest-growing insure-tech distributor in India and have also seen Mutual Fund investments from over 15,000 pin codes across tier 1,2 & 3 cities and towns. We will be launching multiple tailor-made products in the financial services space addressing key use cases and solving critical customer problems by the end of the year.”

Vishal Gupta, Head of Product Management at PhonePe added, “We believe that buying insurance and investing in Mutual Fund products should be a simple, frictionless and secure process. All our Financial Service products have been built keeping the above principles in mind. What is also noteworthy is that despite the lockdown, our pace of product development did not slow down and we were able to bring new offerings to the market with the same cadence that we had set for ourselves in the beginning of the year. The deep collaboration, efficient communication and flawless execution across business and products teams made this possible. We will continue to innovate and deliver use case led products while we build out India’s largest Financial Services platform.”

Here’s a quick timeline view of PhonePe’s new launches:

The Personal Accident: Launched in July. Offers the customer or its nominee a fixed, lumpsum amount in the unfortunate event of death or total permanent disability of the insured due to an accident. The premium for the same starts from Rs. 24 to Rs. 480 with the sum insured ranging from 1 Lac to 20 Lacs.

The Dengue & Malaria cover: Launched in July. Offers policyholders a fixed cash payout amount on diagnosis and more than 48 hours of hospitalisation due to 6 vector-borne diseases including Dengue, Malaria, Japanese Encephalitis, Kala-Azar, chikungunya and filariasis.

Hospital Daily Cash: Launched in July. Offers a per day cash payout for up to 15 days on hospitalisation with a minimum 48 hours of hospitalisation payable from the second day onwards. Premiums start from Rs.130 and Sum insured available amount goes up to Rs.75,000

CoronaVirus Insurance Policy: Launched in April. Offers a cashless and reimbursement payout for diagnosis and hospitalisation due to Covid-19 – upto Rs.1 lacs – with prices starting from Rs.396

Domestic Travel Insurance: Launched in June. Offers an affordable annual insurance cover of up to Rs. 5 lakhs for a number of travel-related untoward incidents for Rs 499

Super Funds: Launched in May. A comprehensive investment solution managed by professional Fund Managers that invests across multiple top equities, gold and debt funds of different mutual fund companies to help investors create long-term wealth in a safer way. Investors can begin investing with as little as Rs 500 per month.

Business World

Hon’ble Minister Mr. Jagadish Shettar, inaugurates the new high-speed multipack tetra manufacturing line at the HCCB factory in Bidadi Industrial Area

Aug 11, 2020 by Gouri Achary 0 Comments #AVP, #Factory Manager., #HCCB, #Hon’ble Minister Mr. Jagadish Shettar, #Mr. Mohan Singh, #Public Affairs and Communications, #South and Mr. Bheemannappa Manthale, #Southern Cluster; M. Chandrasekar, #Supply Chain, #Vice President

Bengaluru, August 11, 2020 – HCCB – one of India’s leading FMCG companies, today introduced a unique high-speed multipack tetra manufacturing line at its factory in Bidadi Industrial Area, near Bengaluru. Mr. Jagadish Shettar, the Hon’ble Minister of Large and Medium Scale Industries, Government of Karnataka inaugurated the new line that will produce juice drinks in an affordable pack size of 150 ml. Mr. Shettar was on a visit to the Hindustan Coca-Cola Beverages (HCCB) factory in Bidadi today.

The newly installed tetra pack line for juice drinks is uniquely designed for integrated processing, filling and packaging of the product. Equipped with a capacity of 440 packages per minute (ppm), the line is expected to record the highest multi-package output in HCCB at the lowest possible operational cost. This will enable HCCB to serve juice drinks at affordable price points to its customers. Among other unique features, the new line comes with a modern aseptic process that ensures filling of the beverage in a sterile environment. The aseptic filling process eliminates the possibility of any contamination from outside thus ensuring longer shelf life and improved nutritional and sensory properties. The multipack system also facilitates easy transport and consumption of the beverage. The inauguration of the new line at this time is HCCB’s way of demonstrating that it is ready for business.

At the factory, Mr. Jagdish Shettar, said, “The commissioning of the fully automated new manufacturing line of HCCB is a welcome step. It is a strong indicator that businesses are ready for a move-on and that the government is taking all the right steps to trigger economic activity in Karnataka.”

Dinesh Jadhav, Executive Director, Market Operations, Hindustan Coca-Cola Beverages, who was present at the inauguration said, “The Hon’ble Minister’s presence at the factory is a message to the employees and the local community. We have to practice personal and community safety as we get on with our lives. I take this opportunity to thank the Government for extending all support in running our factories and in supplying our products to the retailers and customers. Liquids are products of essential nature and we appreciate the govt’s guidance in ensuring product availability”

Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages added, “Mr. Shettar’s presence is a demonstration of the Govt’s focus on managing both lives and livelihoods. We at HCCB are also of the belief that the show must go on and the new tetra line is a testimony to that. This new line will help us cater to the demand of juice drinks in affordable tetra pack, which is popular in this part of the country. I once thank the Minister for his faith and confidence in us.”

HCCB has 2 factories in the Bidadi Industrial Area. The one where the event took place today, is the older of the two. This factory has 6 manufacturing lines that produce 19 products in 10 different pack sizes or stock-keeping units (SKUs). This factory meets more than 70% of its energy requirements through solar and renewable energy sources. At a company level, HCCB meets 50% of its total energy requirement from renewable sources.

Among other officials of HCCB present on the occasion were Mr. Mohan Singh, Vice President, Supply Chain, Southern Cluster; M. Chandrasekar, AVP, Public Affairs and Communications, South and Mr. Bheemannappa Manthale, Factory Manager.

Business World

redBus kicks-off new campaign encouraging people to carry on with their #journeyfordreams

Aug 4, 2020 by Gouri Achary 0 Comments #‘Safety+’, ##journeyfordreams, #and Head of Marketing, #Brand, #Dileep Ashoka, #EVP, #McCann Worldgroup, #Pallavi Chopra, #redBus, #South, #Vice President

Bengaluru, August 4, 2020: redBus announces the launch of a digital-led campaign, #journeyfordreams that inspires people to persevere in their endeavours, by undertaking their journeys with fortitude, while redBus ensures the safety of their travel. The campaign is aimed at restoring optimism for bus travel as the nation traverses its path to normalcy.

The nationwide lockdown has not only brought lives but also dreams and aspirations for the future to a grinding halt. As a brand that’s all about enabling journeys and connections, redBus seeks to reassure bus travellers that they can still move forward towards fulfilling their dreams during these tough times, as redBus strives to ensure their safety during the journey with its Safety+ programme.

redBus had launched ‘Safety+’, which is a unique certification for bus operators who follow all the necessary safety and sanitization protocols. All operators and buses with a Safety+ tag next to their listing on the redBus app or desktop platform, have implemented strict measures outlined by redBus, to ensure the safety of the passengers.

As part of the campaign, the company has launched an ad film that relies on the emotions associated with the safety of near and dear ones, especially while undertaking inter-city bus travel during these times, in order to highlight the proposition. The ad-film is set to be promoted extensively on digital and social media, including, YouTube, Facebook and Instagram, apart from e-mailers and other push notifications.

Unlike the earlier campaigns of the brand that largely utilized humour as a means to attract and drive the message, such as the ones with MS Dhoni, this campaign relies on emotions to connect at a deeper level.  

About the ad-film:

Set inside the house of a small family, involving two middle-aged parents and their young daughter who is about to begin her career, the film evokes a sense of nostalgia and affection with a heart-warming portrayal of a father’s apprehension for his daughter’s safety and vice versa. The story hinges on the poignant, yet ubiquitous scenario of parents or children having to travel to a different city on account of work and the emotional farewell associated with it, which in the given COVID scenario, is all the more affecting. The mood soon transforms to cheer with a narrative on the ‘safety’ of travel, brought about by redBus with various measures and checks in place, thus allowing people to bid farewell to their dear ones with a smile and a sense of fearlessness. 

Viewers witness a young woman who has decided to step out in order to pursue her career but is faced with the dilemma of informing her father of her decision to travel, given the present circumstance, resulting in a commotion with her mother. A match cut then takes them back in time when the father was apprehensive about informing his young child about his work-related travel to a different city and avoids confronting her by packing his bags and leaving while she is asleep. It clearly highlights the common emotions, irrespective of the roles assumed in the journey of life and the message that life moves on, despite occasional hurdles. Getting back to the present, the daughter is able to convince her anxious father to permit her to travel, by showcasing the safety aspects introduced in buses by redBus, much to his satisfaction.    

The role of the father, mother and daughter has been played by popular television artists, Nitesh Pandey, Tanuka Laghate and Prachi Bansal respectively. The film has two edits, a 62 second and a 30-second version and will be seen in Hindi, Tamil, Telugu and Bengali versions.  

redBus kicks-off new campaign encouraging people to carry on with their #journeyfordreams
redBus kicks-off new campaign encouraging people to carry on with their #journeyfordreams

Link to the film: https://www.youtube.com/watch?v=lPK7uNmdYjE

Creative Credits:

Agency: McCann Worldgroup – Bengaluru

Creative Director: Sambit Mohanty

Production House: Another Idea

Director: Puneet Prakash

DOP: Pratik Deora 

Speaking on the launch of the campaign, Pallavi Chopra, Vice President, Brand, and Head of Marketing, redBus, said, “As an enabler of journeys, it has been our constant endeavour to help travellers reach their destinations in the safest and easiest way possible, especially in the present circumstances. The COVID-19 pandemic has not only disrupted the business of establishments, but also the dreams and aspirations of millions of individuals out there, who are longing to travel in pursuit of their goals. We thus envisaged a subject or scenario that resonated with households across the country in order to shape the campaign. The result is a very strong and emotional narrative around one of those important journeys in life, projected through the love and concern between a father and daughter, to drive home the message of #journeyfordreams.”

Dileep Ashoka, EVP, South, McCann Worldgroup, said, “We have been in partnership with redBus for the last few years. Being in the businesses of facilitating life’s journeys, and being the custodian of the online bus ticketing category, we felt the imperative to comfort customers by making travel safe in these uncertain times. The story narrative seeks to demonstrate this in a manner that drives brand affinity.”