Tag: UPKL

Business

Lucknow Lions celebrate their win with Bingo! Tedhe Medhe

Jul 30, 2024 by Mansi Praharaj 0 Comments #Bingo, #Bingo! Tedhe Medhe, #Foods Division, #ITC Ltd, #Lucknow Lions, #Marketing Snacks, #Noodles, #Official Title Sponsor, #Pasta, #snacking, #Suresh Chand, #UPKL, #Uttar Pradesh Kabaddi League, #VP

Lucknow Lions celebrate their win with Bingo! Tedhe MedheNoida, 30 July 2024: Lucknow Lions emerged as the winners of the first season of Uttar Pradesh Kabaddi League (UPKL). Post-match, the team was seen rejoicing their win with Bingo! Tedhe Medhe, one of India’s leading snacking brands. This memorable moment celebrated the indomitable spirit, rich cultural heritage, and athleticism synonymous with Uttar Pradesh and Kabaddi.

Bingo! Tedhe Medhe was the ‘Official Title Sponsor’ of the Uttar Pradesh Kabaddi League for the 2024 season. Kabaddi is celebrated for its unity, strength, and tradition. Inspired by this love for the sport, Bingo! Tedhe Medhe proudly associated with the league, bringing excitement and joy to fans across the country.

Continuing its signature campaign, “Match Start Bingo! Start,” this partnership created thrilling moments for Kabaddi fans as they enjoyed the game with their favourite snacks. The collaboration reinforced Bingo!’s fun and imaginative connection to game time. Fans attending the matches experienced Bingo! Tedhe Medhe kiosks throughout the stadium, a player podcast titled “Bingo! Tedhi Medhi Baat,” and various branded elements that enhanced the overall atmosphere.

Speaking about the association, Mr. Suresh Chand, VP, Head of Marketing Snacks, Noodles and Pasta, Foods Division, ITC Ltd said, “We were thrilled to associate as title sponsor of Uttar Pradesh Kabaddi League. Kabbadi is one of India’s beloved sports and this partnership underscores our dedication to supporting sports in India and also reinforces our commitment to connect with our audience.”

A spokesperson from UPKL said, “We were delighted to have Bingo! Tedhe Medhe as the title sponsor of the Uttar Pradesh Kabaddi League 2024. We support the fighting spirit of UP and through this partnership our endeavour was to make every match moment memorable and exciting along with the joy of snacking on Bingo! Tedhe Medhe for the fans.”

The Uttar Pradesh Kabaddi League, in partnership with the Uttar Pradesh Kabaddi Association, is a pioneering sports initiative dedicated to revitalizing and celebrating Kabaddi’s esteemed legacy.

Business

UPKL Welcomes Fun88News as Associate Partner for Exciting Season Ahead

Jul 16, 2024 by Mansi Praharaj 0 Comments #associate partner for UPKL, #DD Sports, #Fun88News, #kabaddi in Uttar Pradesh, #Noida indoor stadium promises, #OTT partner Fancode., #OTT streaming, #PKL, #second biggest kabaddi league in India, #Sony Sports, #sports integrity and professionalism., #sports leagues, #The Uttar Pradesh Kabaddi League (UPKL), #top players from India, #UPKL

Noida: The Uttar Pradesh Kabaddi League (UPKL) has joined hands with Fun88News. Set to become the second biggest kabaddi league in India, UPKL will feature top players from India and will be broadcast on Sony Sports, DD Sports, and OTT partner Fancode. Fun88News will be providing essential support to make the league a success by offering technical support and referee gear to ensure smooth and fair matches.

This partnership underscores Fun88News’s commitment to promoting honesty and professionalism in sports. This collaboration aims to set a new standard for kabaddi in Uttar Pradesh, enhancing the league’s quality and credibility for a strong future. UPKL has been running at Noida indoor stadium promises exciting kabaddi action for fans nationwide.

The league’s format and top players from PKL will ensure thrilling matches, with broadcasts and OTT streaming for close fan engagement. Fun88News role as an associate partner for UPKL reflects their dedication to sports integrity and professionalism.

Fun88News’s recent partnership with UPKL is another step in their mission to enhance sports leagues across the country “UPKL is grateful to have Fun88News as their esteemed sponsor partner. Their commitment and generosity are truly valuable, and we look forward to continuing this partnership in future leagues.” said UPKL spokesperson.