Tag: Rohit Chadda

Business World, News

BGR.in becomes the first Tech website in India to bring product transparency at scale; expands to more product categories

May 1, 2021 by Rekha Nair 0 Comments #CEO, #Digital Publishing, #Rohit Chadda, #ZEE Group

New Delhi: BGR.in or Broad Guidance & Ratings, the leading technology website from the Digital Publishing portfolio of Zee Group, has been the go-to destination for users for their daily dose of news, reviews and in-depth videos focusing on major tech categories like mobiles, laptops, wearables and smart TVs.

Keeping true to what it stands for, BGR.in or Broad Guidance & Ratings has been providing
best-in-class ‘guidance’ to its users for all tech-related queries and keep its users updated with article, videos and reviews about the latest gadgets, gaming, apps, telecom and everything else that fall under the “technology” category. It helps its users resolve all tech related problems including finding the best deals, telecom plans and much more.

The platform now plans to re-define the future of the consumer tech ecosystem in India through a transparent and quantitative ratings system which shall change the way consumers make their buying decisions.BGR.in shall be the first platform to bring transparency to product evaluations and reviews at scale in India. Further, the platfrom is also expanding its product search and listings to include other tech categories like laptops, TVs and wearables making it one stop shopfor all of its users’ needs.

As per, Rohit Chadda, CEO, Zee Group, Digital Publishing, ‘True to our name, Broad Guidance and Ratings, we are launchinga new product rating mechanism where all the tech gadgets will be rated based on standardised quantitative metrics. This will not only make the user experience better by enabling easier comparison among products but also minimise subjectivity to ensure accurate ratings, something which has been missing from the Indian Tech market as of now.The platform currently allows product search and listings of mobile phones which is where the new rating mechanism will first be deployed. This shall be further expanded to other product categories as they are introduced on the platform.”

Keeping some old rules into play, BGR.in will still maintain itself to be the friendly neighbourhood tech website, providing detailed reviews and ratings for these categories which in turn will help its users to make the final buying decision by finding the best deals.

“Over the years BGR has createdmany benchmarks and industry best practices that have been followed by competitors in the mobile phone category. With our expansion into other product categories, we wantto create similar benchmarks in those categories as well. ”, Chadda Added.

Recently, ZEE Digital did the largest PWA launch for 13 of its national and regional news brands covering 9 languages to offer seamless news consumption experience to its users.Earlier this year, India.com launched its new mobile site to provide a more immersive experience to users which resulted intremendous growth for the brand in terms of monthly active users.

Business World

Zee Digital launches Progressive Web Apps for 13 brands targeting 200% growth in organic traffic

Apr 26, 2021 by Neel Achary 0 Comments #CEO, #Rohit Chadda, #ZEE Digital

New Delhi, April 26, 2021: Reiterating its tech-first approach towards content, ZEE Digital has become the first media and entertainment business in the country to launch Progressive Web Apps (PWA) for 13 of its national and regional news brands covering 9 languages. This is the largest PWA launch in the country and possibly across the world. With this launch, ZEE Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn etc that offer PWA on mobile to their users for a superior user experience on the web.

Now viewers of India’s top broadcast news brands like ZeeNews.com, Zee24Ghanta.com, ZeeHindustan.in, Zee24Kalak.in, 24Taas.com, ZeeRajastha.com, ZeeBiharJharkhand.com, ZeeUpUk.com, and ZeeMpCg.comshall benefit from the PWA experience on mobile web.Having already grown these brands by over 65% in monthly active users over the past year, the company is targeting a further 200% growth in organic traffic on the back of this launch.

The new mobile web app experience will help users to add their favourite news brand’s icon to their Home screen along with the option of hassle-free offline browsing to ensure quick and smooth page loading in poor network areas and works well even on mobile devices with low storage.

Rohit Chadda, CEO, ZEE Digital commented, “Being the largest media house in India, our focus is to reach as many people as possible. Progressive Web Apps or PWA as they are more commonly known standin between native apps and a website, enabling users to take advantage of the smooth and seamless experience of a native app while allowing the benefit of not taking any space on the device. It’s a great technology because it loads faster and does not consume the phone’s memory. This becomes important for users in lower tier towns who may not have high end smartphones. The PWA shall help them overcome issues such as poor network connectivity and low device storage.”

Given ZEE Digital’s mobile first strategy, it was a natural progression for it to turn the mobile web experience for its leading broadcast brands into a PWA and offer seamless news consumption experience for users.

“With this new technology advancement, our page speed performance scores are now the best in the industry. Being in the broadcast space, Live TV and video are the most popular form of content consumed on these brands. Hence, the new PWA version of the platforms bring video to the forefront with a new ‘Watch’ section for users to directly view their favourite news channel live on the web. Being a lighter form of an app, the live TV experience is much better since load times of the video player are much faster than before. This has played a vital role in enhancing our user experience on mobile which accounts for almost 95% of our users on the web,” Chadda added.

Over the past year, ZEE Digital has launched multiple mobile apps for various brands like ZEE Hindustan, ZEE Business, India.com and ZEE 24 Ghanta to build a robust and sticky user base on mobile. Earlier this year, India.com launched its new mobile site to provide a more immersive experience to users which resulted in tremendous growth for the brand in terms of monthly active users.

Business World, News

India.com Hits 50 Million Monthly Unique Visitor Mark in January 2021 comScore India Ranking

Mar 11, 2021 by Rekha Nair 0 Comments #CEO - Digital Publishing, #Rohit Chadda, #ZEE Group

New Delhi: India.com, the flagship website of ZEE Digital and one of the fastest-growing internet companiesin Indiareported a noteworthy growth of 4.7x in monthly unique users over the past year from January 2020 to January 2021 according to comScore India.

Catering to the new-age digitally savvy Indians, India.com is a multi-lingual platform that covers a plethora of topics about the country including news, entertainment, Bollywood, sports, business, technology, health, lifestyle, and spirituality. With a strong focus on travel in India, it also covers popular tourist places, offbeat destinations, and weekend getaways.

Since its launch in 2011, India.com has gained significant market positions in several key content categories, including entertainment, news, and sports. With a stable technology infrastructure in place, an experienced content team, and new monetization avenues, the brand is one of Zee’s most powerful media assets.

Constantly striving to succeed,India.com crossed a 35 million monthly unique visitor mark earlier in May 2020. Riding on this victory, with the onset of 2021, it crossed50 million monthly unique visitorfigure.

Commenting on the growing success of India.com, Rohit Chadda, CEO – Digital Publishing, ZEE Group said, “India.com has established itself as a credible benchmark for content innovation over the years. We are committed to making India.com the most preferred digital destinations for Indians and Indophiles globally.”

“Encouragement from our readers is truly a reassurance towards the steps taken to deliver on our commitment”, he adds.

News

BollywoodLife.com Awards 2021 Kickstarts the Voting Process…

Feb 25, 2021 by Rekha Nair 0 Comments #CEO, #Digital Publishing, #Rohit Chadda, #ZEE Group

New Delhi: The digital space is abuzz with the forthcoming BollywoodLife.com Awards 2021. If you were waiting with a bait breath then your wait is over, as it is time to announce nominations for these prestigious awards.

Fans, it is your turn to roll-up your sleeves and be ready to vote for your favorite celebrities and influencers who entertained you throughout the year. Voting process will span from 22nd February till 21st March 2021. Entering its third season, the coveted BollywoodLife.com Awards have managed to garner curiosity and a greater response than before. The tempo is already set for this exciting event with the announcement of the nominations. The audience is spoilt for choice this time with six major categories and 60 subcategories to vote for actors, celebrities and influencers from the digital world. The most talked about categories include – Social Media King/Queen, Social Media Swag Star, Most Woke Celebrity, Most Awaited Social Media Debut, Troll Assassin of The Year, Fan-Friendly Star, etc. Nominations were also filed for – Groundbreaking Creation of The Year, Best Original Content Creator, Best Comeback Show, etc. Some of the most influential names nominated this year include Shah Rukh Khan, Akshay Kumar, Kareena Kapoor, Virat-Anushka etc.

BollywoodLife.com Awards are organized by BollywoodLife.com – the leading entertainment website from the Digital Publishing, Zee Group. It is a unique event focusing on recognizing and felicitating outstanding contributors and contributions in the digital space. The BollywoodLife.com Awards 2021 is believed to be the most transparent award in the digital space where the choice of the winner is made purely on the basis of the online voting done by their fans. This year, there will also, be a jury panel of film personalities like a producer and actor of international repute- Gulshan Grover, writer-director of many popular movies-Tarun Mansukhani, director duo known for giving chart bursting numbers – Vinay Sapru and Radhika Rao, critic and trade analyst -Ramesh Bala, film distributor and exhibitor Akshaye Rathi, well-known television actress Tina Dutta and small screen powerhouse performer Urvashi Dholakia. This panel will assist in the selection of winners along with the audience poll.

Last few editions’ winners were Priyanka Chopra, Hrithik Roshan, Deepika Padukone etc. “Receiving recognition for your hard work is a great contribution from your fans and is truly a gratifying experience for most stars. Through the BollywoodLife.com Awards we aim to channelize a platform for the fans to showcase their loyalty and love towards the best in their respective fields,” said, Rohit Chadda, CEO, Digital Publishing, Zee Group.

The awards have gone grandeur this year and will have a star-studded conclave on the Awards Show day. The conclave with eminent film personalities and stalwarts from the entertainment industry will have two panel discussions on ‘the current scenario in the entertainment world’ along with an Awards’ ceremony and will be telecasted live on Awards.BollywoodLife.com and its social media platforms on March 26. So, log on to Awards.BollywoodLife.com and vote for your favourites.

News

BGR Tech Excellence Awards 2020 honours exceptional contributors for their technological innovation

Dec 31, 2020 by Rekha Nair 0 Comments #Chief Executive Officer, #Digital Publishing, #Rohit Chadda, #ZEE Group

New Delhi: In a one of its kind, the first edition of the BGR Tech Excellence Awards recognised and honoured innovators for their contribution in the field of gadgets, consumer electronics, and technology.

The 25 award categories that encapsulated the ‘best in tech’ were nominated and selected by experts from the Indian tech circle through online voting. For the 7 Editor’s choice awards, the jury member included technology veterans, independent writers and consultants, and senior editors of online and print publications.

Rohit Chadda, chief executive officer, Digital Publishing, ZEE Group explained that the 25 awards categories were spread across six major verticals – Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets. “We had some of the most senior and experienced team of jury members which had a mix of senior editors, technology veterans, and writers. The choice of jury awardees was meticulously done,” he explained.

Chadda pointed out that hundreds of users got an opportunity to win prizes worth lakhs of rupees through their ‘Vote and Win’ and ‘Play and Win’ section.

“Participants could log on the website and then submit their vote under various award categories. All voters got assured prizes. In our Play and Win, participants had a chance to feature in the leader board and win hourly, daily, weekly, and bumper prizes,” He said.

It was perhaps for the first time that participants could honestly select their trusted brand and at the same time win prizes worth more than Rs 30 lakhs.

Besides the awards there was also a Tech conclave which discussed insights and views around technology with various tech experts, professionals and esteemed members of the tech fraternity in the power-packed panel discussions.

The awards witnessed Airtel Xtream as presenting sponsor. It was Co-powered by Housing.com, Amazon Prime, Volkswagen Connect, and Funn 88, supported by Intel, in association with Zee Business.

Here’s a complete list of all the winners of BGR Tech Excellence and Conclave Awards 2020:

1. Most promising laptop brand award: Xiaomi
2. Laptop of the year award winner: Apple MacBook Air 2020
3. Best gaming laptop of 2020 winner: Asus Zephyrus G14
4. Editor’s Choice award for the best business laptop winner: Dell Vostro 5402
5. Best value for money headphones winner: OnePlus Bullets Wireless Z
6. Most promising headphone brand award: Boat
7. Best affordable TWS earphones winner: OnePlus Buds Z
8. Earbuds of the year: Sony WF-1000XM3
9. Best speaker of the year winner: Sennheiser Ambeo Soundbar
10. Editor’s choice award for the best overall speaker: JBL charge 4
11. Best Innovation in wearables winner: Snap Spectacles 3
12. Best value for money wearable winner: Mi smart Band 5
13. Best smartwatch of the year winner: Apple Watch Series 6
14. Best fitness tracker of the year award: Fitbit Charge 4
15. Editor’s choice award for the best overall wearable: Mi smart band 5
16. Best innovation in TVs: LG Rollable OLED TV
17. Best value for money smart TV award: Xiaomi Mi TV 4A Horizon Edition 32-inch
18. Most promising TV Brand: Vu
19. Best media streaming device award: Xiaomi Mi Box 4K.
20. Editor’s Choice best budget smart TV of the year: Treeview India.
21. Most innovative gadget of 2020: LG Wing
22. Affordable gadget in 2020 that affected consumers positively award: LG g8x ThinQ
23. Best gadget of the year award: Samsung Galaxy Z Fold 2
24. Editor’s choice award for the best overall gadget: Oppo Find X2
25. Best Innovation in smartphone award: Samsung Galaxy Z Fold 2
26. Best Value for money smartphone award: OnePlus Nord
27. Best Budget smartphone award: Xiaomi Redmi 9 Prime
28. Most promising smartphone brand: Samsung
29. Best selfie smartphone of the year: Apple iPhone 12
30. Best smartphone of the year award: Apple iPhone 12 Pro
31. Editor’s choice award for the best budget smartphone: Tecno Spark 6 Air
32. Editor’s choice for best AI technology: Whirlpool