Tag: Max Life

News

Max Life Partners with Star Sports as Official Insurance Partner for ICC Men’s T20 World Cup Cricket Show

Jun 19, 2024 by Mansi Praharaj 0 Comments #Cricket Show, #ICC Men’s T20 World Cup, #Insurance Partner, #Max Life, #Star Sports

New Delhi, June 19, 2024: Max Life Insurance Company Ltd. (“Max Life” / “Company”) today announced its association with Star Sports, the Official Broadcaster for ICC Men’s T20 World Cup 2024 in India. As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men’s T20 World Cup 2024 from June 2nd to June 29th, 2024.

This association with one of India’s most influential cricket show will place Max Life as “Bharose ka Insurance Partner” across multiple promo tags, ad spots and in-show integrations with visibility across the whole tournament.

This partnership reinforces Max Life’s long-standing commitment to Cricket, one of India’s most watched and beloved sport. By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup. This association is a powerful reflection of the shared values between Cricket and Max Life. Cricket thrives on teamwork and the unwavering trust between players on the field – values that resonate deeply with Max Life’s approach to building long-term relationships with its policyholders.

Rahul Talwar, Chief Marketing Officer, Max Life Insurance said, “We are thrilled to partner with Star Sports as an associate sponsor of CricLive during the ICC T20 World Cup. This marquee tournament is an international event that unites cricket fans across the globe. This association is a strategic decision that allows us to not only connect with millions of passionate fans globally but also to further solidify the concept of ‘Bharosa’ (Trust) that is at the core of Max Life’s brand identity. Cricket thrives on trust and teamwork, mirroring the very foundation upon which we build our relationships with our policyholders. We look forward to an exciting tournament and to engaging with cricket fans throughout the ICC T20 World Cup.”

Max Life’s association with cricket is well-established and the company is proud to have India’s Men’s Cricket Team Captain, Rohit Sharma, and his wife Ritika Sajdeh, as its brand ambassadors. In the past also, Max Life has had successful associations with major cricketing events, including the ICC Men’s Cricket World Cup 2023 and various editions of the Indian Premier League (IPL) – both Men’s and Women’s editions.

Business

Max Life Accelerates Cloud Transformation with AWS

Jun 13, 2022 by Agency 0 Comments #AWS, #Max Life

Today, Amazon Web Services (AWS), an Amazon.com company, announced that Max Life Insurance Co. Ltd. (Max Life) has selected AWS as its cloud provider to become a digital life insurance company. Using the breadth and depth of AWS Cloud capabilities, including storage, compute, and data analytics, Max Life automated the issuance of new insurance policies, enabling customers to buy insurance in as little as 30 minutes.  Max Life’s digital transformation has positively affected customer loyalty and agent productivity. Agent productivity has increased by 40%. In addition, growing Max Life’s cloud footprint from 18% to 40% has helped improve the company’s infrastructure resiliency, which can now easily support business spikes, such as during new insurance product launches. With AWS, Max Life customers get a swifter, frictionless insurance experience with digital services, like online premium payment options.

Indian customers increasingly interact with companies through digital channels, and they expect faster and more personalized services, like automated claims and disbursals. To meet this demand, Max Life uses AWS Lambda, a serverless compute service, and Amazon Elastic Compute Cloud (Amazon EC2), which provides secure, resizable compute capacity in the cloud, to automatically scale workflows to better support customers during peak periods. Using Amazon Simple Storage Service (Amazon S3), an object storage service, Max Life has built a data lake that centrally stores the company’s structured and unstructured data at scale. This lake helps Max Life to better research and develop new customer services, and it increases operational efficiencies, enabling improved customer interactions. AWS Glue, a serverless data integration service, consolidates and analyzes anonymized customer data stored in the lake to give Max Life a 360-degree customer view for delivering personalized customer experiences, like specific coverage at lower premiums.

Manu Lavanya, Director and Chief Operations Officer at Max Life said, “The life insurance industry is going through a significant digital transformation driven by the need for business to be extremely agile and flexible. By adopting AWS, Max Life has created a modern, future-ready digital infrastructure to support this transformation. AWS’s advanced cloud capabilities and the agility of the cloud enable us to experiment and innovate at a rapid pace to provide best-in-class customer experiences.”

“Max Life is using the broad suite of AWS services to make insurance more intelligent and customer-centric,” said Puneet Chandok, President of Commercial Business at AWS India and South Asia, AISPL. “By automating the insurance process for customers, Max Life is making insurance simple and easy to buy. With the scalability and agility of AWS, Max Life is taking insurance into a new generation of innovative products and services to improve the lives of customers across India.”

Business, News

Max Life Insurance Ranked 55th Amongst ‘2021 Best Workplaces in Asia’ by Great Place to Work®

Jul 23, 2021 by Rekha Nair 0 Comments #Max Life, #Senior Director and Chief People Officer, #Shailesh Singh

Bangalore– Great Place to Work®, the global authority on workplace culture, ranked Max Life Insurance Co. Ltd (“Max Life”) 55th on the Best Workplaces in AsiaTM 2021 list. In the largest collection of employee experiences in Asia, over 3.3 million employees from across 16 countries in Asia and the Middle East were surveyed to determine the Best WorkplacesTM in the region.

This recognition is based on confidential survey data assessing employee experiences of trust, innovation, company values and leadership. Interestingly, organizations from India constitute 21% of the Best Workplaces in Asia 2021, making it the country with the highest representation on the list.

Commenting on this accomplishment, Shailesh Singh, Senior Director and Chief People Officer, Max Life said, “We are thrilled and proud to be a part of the prestigious list, and would like to dedicate this to our employees. As the only Indian life insurance company across Asia, the achievement is even more special for us and compliments our consistent efforts to build a best in class workplace. With many more milestones to go, I am excited what the future holds with the dedication of our people, the strength of our values and most importantly, with our incredible, winning culture.”

The accomplishment in a particularly difficult year on the back of Covid-19, is a testimony to Max Life’s value-driven culture and ‘People First’ practices around employee engagement and talent development that have formed the bedrock of sustained business success. Employee wellness remained a key focus area at Max Life, where physical and mental wellbeing of the people continues to be of utmost priority during the pandemic. Building upon harmony and togetherness as essential factors of building a future ready-workforce, Max Life invested meaningfully in nurturing its culture of care during a largely remote period.

The companies recognized amongst the Best Workplaces in AsiaTM have scored 10% better than the organizations listed amongst the concurrent national lists. This essentially demonstrates enhanced levels of workplace culture that sets them a notch above counterparts in their respective countries. The Best Workplaces in AsiaTM also had 15% more employees report:

  • Feeling that management involves people in its decision-making
  • Receiving special and unique benefits
  • Receiving a fair share of the profits made by the organization