Tag: Creative Director

Business

Satya Paul launches their new concept store in New Delhi

Sep 7, 2021 by Rekha Nair 0 Comments #Creative Director, #Rajesh Pratap Singh, #Satya Paul

New Delhi: India’s premier design label – Satya Paul launched their new concept store in DLF Promenade, Vasant Kunj under the leadership of Creative Director – Rajesh Pratap Singh. Rajesh has evolved the brand’s vision to create modern & contemporary collections that resonate with the Satya Paul brand ethos.

Since its inception 35 years ago, Satya Paul has now ventured into contemporary design aesthetics. While the brand has illustriously dominated the world of sarees, it is now extending its focus towards a more versatile & ready-to-wear series of apparel.

Satya Paul

The shift in product focus needed to be reflected in the stores as well. The new Satya Paul concept store in DLF Promenade showcases an inclusion of distinct materials like tinted glass, gunmetal fixtures, and contemporary ‘jaali’, which add a lighter element to the store, whereas the wood, terrazzo, suede, and hint of brass brings richness to the store, while still connecting with the authenticity and legacy of the brand.

The design philosophy for the new concept store is a step forward from Satya Paul’s usual classic and contemporary elements, but in a more refined and modern environment. The space stays true to the brand’s soul yet intrigues people to stay, explore and feel like they connect & belong to Satya Paul.

“My design sensibility has always been in equilibrium with that of Satya Pau. We aim to revolutionise the brand by creating more relevant pieces. The right display of our collections is imperative. The Satya Paul concept store is an updated hub for the new voice & vision for the brand. It is an experience centre for all the products that are visually displayed in a certain manner. We aim for the store to set a new standard of retail shopping.” – Rajesh Pratap Singh, Creative Director, Satya Paul.

Satya Paul distinguishes itself with its exclusive product offerings and the most sophisticated shopping experience to its discerning clientele.

News

Manyavar and Mohey herald the beginning of the wedding season with #ApnoWaaliShaadi & #DulhanWaliFeeling

Apr 27, 2021 by Rekha Nair 0 Comments #Creative Director, #Founder, #MD of Vedant Fashions Pvt. Ltd., #Ravi Modi, #Shreyansh Baid, #Shreyansh Innovations, #Vaishakh Jhunjhunwala

Mumbai: Weddings are the perfect celebration there can be. And when weddings happen with a selected number of people, because of the current Covid19 scenario, the real emotions and happiness of families and individuals shine out more. And that is where the thought of #ApnoWaaliShaadi plays a pivotal role. The latest campaign by Manyavar and Mohey highlight such moments through a nice storytelling that’s accompanied with vocals and music that will strike a chord with the viewers.

Launched as a series of 6 TVC’s, these films highlight how weddings nowadays aren’t about having hundreds of guests around, but family, loved ones and close friends around you, that makes it all the more special.

Ravi Modi, MD of Vedant Fashions Pvt. Ltd. said, “Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”

Speaking on the launch of the campaign, Shreyansh Baid, Founder, Shreyansh Innovations said, “Manyvar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special.”

Vaishakh Jhunjhunwala, Creative Director, Shreyansh Innovations, adds, “Weddings are today happening with limited audiences, but that’s what has made it all the more special. Because now weddings aren’t as much about attending to guests and following traditional protocols, as much it is about enjoying with your closed family and friends, without any inhibitions. That’s where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration.”

The campaign is already on air and is playing across all digital and social media channels.

Business World, News

Colours bridge emotional distances, in Surf excel’s latest Holi campaign

Mar 1, 2021 by Rekha Nair 0 Comments #Carlos Pereira, #Creative Director, #Executive Director & VP – Home Care, #Hindustan Unilever Ltd, #Prabha Narasimhan, #South Asia

National: The pandemic had isolated all sections of the society last year. It struck at the very heart of what makes us human – our social and emotional connection with one another. Even though lives seem to be going back to normal slowly, certain vulnerable segments of the society like elderly and senior citizens continue to remain socially distant for safety. And while we all want to visit our loved ones, this has been hard given the risks associated with travelling and socializing. For our elders, this also means that they have been deprived of the emotional and social warmth of being close to their families for a long time.

Surf Excel’s latest Holi campaign takes forward its unique ‘Daag Achhe Hain’ brand proposition and continues to use colours as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.

Surf Excel’s latest campaign #RangAchheHain shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else,he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, ‘Mere haath nahi pahunchenge, isliye rang pahuncha diye.” The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that physical distance should not deter emotional connections, a fact vividly showcased in the ad.

Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director & VP – Home Care , South Asia, Hindustan Unilever Ltd, said, “Holi is one of the biggest and most loved festivals in our country and we have been able to create a strong emotional connect with our audiences through our Holi campaigns in the last two years. This year is a bit different as we are all still reeling from the effects of the pandemic, which has created both physical and emotional distances. Addressing the emotional needs of the vulnerable segment of population, the ad shows how a young boy endeavors to include the elderly in the festive fervor through a simple yet creative way of making colors reach where hands cannot. It is a naturalextension of our brand philosophy of ‘Daag achhe hain’, in which we have always shown children getting dirty while doing good deeds & demonstrating good values. We do hope that people are inspired to find their own unique ways to connect with their families this festive season.”

Talking about the conceptualization of the campaign, Carlos Pereira, Creative Director, said, “The campaign continues to build on the theme of how “Holi colours can bring people together”. But this year, given the new rules of engagement due to the pandemic, it was important to also showcase how Holi can be celebrated in a responsible manner. The campaign reflects on how colours can be a medium for fostering emotional togetherness, even though there may be physical distance between us.”

The campaign will be live from 1st March across TV, digital & outdoor media.

This Holi remember don’t forget to spread cheer around because ‘Jo dilon ko paas laaye, woh rang achhe hain’!