Tag: ‘BEYOND GLORY

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Hisense Enhances UEFA EURO 2024™ Excitement with Immersive Fan Zones

Jun 24, 2024 by Sujata Muguda 0 Comments #'BEYOND GLORY, #a global home appliance and consumer electronics brand, #China, #EURO 2024™, #Hisense, #Hisense Enhances UEFA EURO 2024™ Excitement, #Immersive Fan Zones, #QINGDAO, #UEFA European Championship™

QINGDAO, China, June 24, 2024  — Hisense, a global home appliance and consumer electronics brand, marks its third successive partnership with UEFA European Championship™ while hosting a series of offline fan engagement activities showcasing its display technology with elevated viewing experiences for fans worldwide.

Hisense-Fan-Zone

As the excitement for UEFA EURO 2024™ intensifies, football enthusiasts globally are immersing themselves in the thrill of the tournament. Hisense is at the forefront of generating this enthusiasm, having officially launched a host of on-site activities for fans. These include the ‘BEYOND GLORY’ Tour, Fan Zone, ‘BEYOND GLORY’ Murals Campaign, and Commercial Display Areas, all creating a vibrant and engaging atmosphere in the tournament’s host cities.

Crafting a scenario-based experience for Hisense’s home appliances, Hisense has set up Hisense Fan Zones in Berlin and Munich. These zones feature product displays and interactive games including the Hisense Training Lab, Goalpost Defense, Samba Dance Steps, and Table Football. These fan activities further embody Hisense’s determination to ‘Never Settle for No.2 Globally’.

Visitors can also experience the Hisense ULED TV U7N, the Official TV of UEFA EURO 2024™ within the Fan Zones. For a truly stunning sports experience, the Mini LED delivers the elegance of true darkness and stellar brightness with an expansive spectrum that intensifies every hue. The Auto Low Latency Mode and 144Hz variable refresh rate keeps up with the even the most intense action.

Hisense’s fan activities not only enhance the EURO 2024™ viewing experience but also highlight the company’s cutting-edge technology and commitment to providing top-tier display solutions. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. In the European market, a stronghold of the UEFA European Championship™, Hisense TV shipments increased by 35.9% in the first quarter of this year, outperforming the industry.

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Hisense Unveils ‘BEYOND GLORY’ Murals for UEFA EURO 2024

Jun 17, 2024 by Sujata Muguda 0 Comments #'BEYOND GLORY, #Beyond Glory' Murals Campaign, #China, #EUROS, #Hisense, #Hisense Global Campaign Ambassadors, #QINGDAO, #UEFA Euro 2024, #ULED Mini LED TV

QINGDAO, China, June 17, 2024– As UEFA EURO 2024™ kicked-off last night, Hisense, a leading global home appliance and consumer electronics brand, celebrated its involvement as official partner of UEFA EURO 2024™ and official tournament VAR screen provider with the launch of its ‘Beyond Glory’ Murals Campaign.

Hisense Billboard

Ensuring fans across the world enjoy unmissable EURO 2024™ moments, Hisense has upgraded audio-visual match watching experiences with the ULED Mini LED TV. Featuring 144Hz Game Mode Pro and AI Sports Mode the Hisense U7N TV delivers outstanding picture quality and performance, immersing viewing audiences in all the action.

This commitment to continuous innovation has seen Hisense global TV shipments rank second in the world from 2022 up to Q1 2024. Hisense’s 100-inch TV shipments ranked No.1 globally in Q1 2024 accounting for 56% of the global 100-inch market. Between January to April 2024 Hisense TV sales ranked amongst the top three in key European markets including Germany, Italy and the UK.

Prior to the thrills of the tournament’s opening match, Hisense kicked-off its ‘Beyond Glory’ Murals Campaign unveiling its Ambassador Murals featuring Hisense Global Campaign Ambassadors and goalkeeping legends Iker Casillas and Manuel Neuer. The brand also launched an on-ground Scavenger Hunt Murals social competition. Through QR codes, the mini-murals can also be scanned to reveal a compilation video of moments where goalkeepers and defenders in the EUROS have gone beyond glory.

Tournament fans can also visit a ‘Hisense Beyond Glory Tour’ roadshow, touring 5 EURO 2024 host cities, with the chance to test their goalkeeping skills against a series of shooting challenges, whilst also exploring the exciting range of Hisense’s cutting-edge TV products and home appliances.

The campaign marks the third consecutive UEFA European Championship™ that Hisense has partnered the event, providing an important opportunity to continue to connect the Hisense brand with consumers around the world.