Tag: Associate Director

Runwal launches the first of a kind ‘Runwal Stories’ – Initiated by Saurabh Runwal

Mumbai: Runwal launches a unique feature in their mobile version of the website to bridge the gap between the brand and the end user. The special story-like feature adds to the list of exceptional deliveries by the group to enhance the customer experience. This will enable users on the website to watch highlights in the current trend of story format. For the first time, any developer has introduced a unique feature on their website.

Currently due to the rise of digital interface, users nowadays are more inclined towards their phones, thus the developers need to start accepting the rapid digitalization that comes along with the buying trends. As a developer, giving hands-on experience of the offers on the projects and current communication that the brand has to offer on a direct platform like this is a digital milestone achieved by the company. In the stories section on Runwal.com the buyers will be able to check out the latest communication, offerings, and project details with one tap.

With this feature, Runwal ensures that the safety and ease of its valuable customers are not hampered. They can conveniently sit at homes and take a glimpse of Runwal highlights filled with essential information regarding projects and offerings. As,postCovid-19 pandemic and a year-long lockdown, people were forced to confine at home shifting the market to massive digitalization. The launch of Runwal highlights on the Runwal.com website is taking the digital developments of real estate markets a notch up.

Commenting on the launch, Mr. Saurabh Runwal, Associate Director, Runwal said, “We are very excited for the response of the users once the feature is active on the website. This is one-of-its-kind and has never been used before, a feature for which all the respective teams have worked really hard. We hope for an enhanced user experience that shall be accepted well in the customer-centric market. Tech-enabled solutions have changed the current landscape of the real estate market and developers’ vision for their business. We have a strong proven track record of delivering on-time beautiful homes with state-of-the-art amenities across all our projects. With the launch of the Runwal stories highlight feature on our website, we are stepping ahead to reach our customers in a smart, unique, and convenient way possible.”

With the economy grasping its pace, real estate developers are exploring digital advancements to deal with businesses’ slowdown. From patched-up online market space to AR/VR webpage visits, everything is currently being utilized to overcome any barrier between the homebuyers and the developers. Despite the fact that various digital technologies have been making waves for many years, they have risen to prominence in the aftermath of the pandemic. The alternative of virtual site visits was at first saved for NRI clients however presently is the new usual for the whole client base. These ‘Phygital’ developments will define the future that the real estate sector bears.

Vital Strategies LaunchesFirst-of-Its-Kind Digital Crowdsourcing Tool to Monitor Tobacco Marketing in India

New Delhi: Each year, the tobacco industry spends millions of dollars on marketing to increase tobacco consumption, particularly among youth. With more than 267 million tobacco users in India, a new digital platform from global health organization Vital Strategies identifies tobacco marketing and provides data that strengthen efforts to protect kids and consumers through smart tobacco control policies. The Tobacco Enforcement and Reporting Movement (TERM) provides a digital tool to regularly monitor and track tobacco marketing via online conversations, news, social media and media coverage.

As COVID-19 underscores the tobacco threat in India, TERM’s unique monitoring and crowdsourcing features will enable governments and health authorities to identify the extent of tobacco marketing and take measured steps to respond to it. During the month of May 2021, over 850 instances of tobacco advertising, promotion and sponsorships (TAPS) online were reported. Despite the World Health Organization’s recommended ban or restrictions on TAPS, and even though all forms are prohibited in India, tobacco marketing continues to be widespread, particularly via online channels, which are less regulated than traditional media such as radio and television.

Vaishakhi Mallik, Associate Director, South Asia said, “Tobacco kills nearly one in two users, but to this day advertising, promotion and sponsorship normalize tobacco. With the rise of social media and digital marketing, India’s youth have worryingly become a lucrative market for the tobacco industry. TERM empowers the public to help counter industry efforts and protect youth by calling out illicit or predatory marketing. For the first time, government agencies and civil society will get actionable insights of surrogate advertisements and other tobacco promotions, giving them a novel data source to track TAPS instances and hold the industry accountable.”

TERM has two objectives—enabling the public to be aware of tobacco companies’ marketing and promotional tactics while also reporting such instances through the ongoing Facebook campaign. The platform also equips governments with information that highlights the tobacco industry’s marketing tactics that hamper tobacco control efforts as well as information to enforce TAPS compliance.

Dr Rana J Singh, Deputy Regional Director, International Union Against Tuberculosis and Lung Disease said, “We congratulate Vital Strategies for this first-of-its-kind resource to track online marketing instances of tobacco. The data from the TERM platform will allow the Union and many of our partners to examine which loopholes are being exploited and manipulated by the tobacco industry. This, in turn, will support our efforts to strengthen and enforce tobacco control measures, helping policy implementers with evidence-based proof of surrogate and indirect advertising. Such evidence lends credibility to tobacco control programs, which can then enable policy action, stakeholder involvement, and greater enforcement towards a tobacco free India.”

TERM launched as a Facebook campaign page in 2019 and has expanded into a digital crowdsourcing tool with situational reports. These reports categorize instances of tobacco marketing according to their volume, the state in which they occur, message content, and the channel.

From January to May 2021 the following trends were observed:

  • 4,222 total marketing instances were logged.
  • Of the total observed marketing on social media platforms, 48% was on Facebook, 34% on Instagram, 13% on Twitter, 4% on YouTube and 1% on news sites.
  • Most of the marketing instances are indirect—through surrogate advertising, sponsored events and promotions. In
  • May 2021, 94% of the marketing was indirect, and 5% was direct.
  • For both smokeless and smoking products, most of the observed marketing was timed to coincide with community celebrations and festivals.
  • Marketing instances were reported from West Bengal (54%), followed by Uttar Pradesh (32%), Rajasthan (10%), Maharashtra (3%) and Karnataka (2%).
  • In May, 62% of marketing instances were for smoking tobacco products and 38% for smokeless tobacco products. There was an increase of 2.7% in the marketing of smoking products in May compared to previous months in 2021

Over the coming year, the TERM platform will expand to include reports from Indonesia and other countries with high burdens of tobacco use to strengthen advertising bans and serve as a model for other locations trying to counter tobacco industry efforts. The TERM platform is among the many initiatives from Vital Strategies and its network of partners in India to support the government’s ongoing tobacco control programmes and promote the implementation of the World Health Organization’s Framework Convention on Tobacco Control and MPOWER package to raise awareness about the dangers of tobacco.

Address gender-based violence for adolescent well-being: Dasra

Ranchi: Dasra, a leading philanthropic organization, has observed the internationally recognized, 16 Days of Activism against Gender-Based Violence, to highlight the severe impact gender-based violence can have on the sexual and reproductive health rights of adolescent girls.The 16 Days of Activism against Gender-Based Violence is an annual international campaign that kicks off on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day. The global theme for this year is, ‘Orange the World: Fund, Respond, Prevent, Collect!’. It is used as an organizing strategy by individuals and organizations around the world to call for the prevention and elimination of violence against women and girls.

As a part of the 16 days of activism, Dasra organized a Tweet Chat, on December 4, 2020, with some leading organizations working for adolescent well-being including UNICEF India, Love Matters India, Yuvaa, Gender at Work, and Pluc TV. The organizations deliberated upon the critical linkages between gender-based violence and sexual reproductive health and rights. In response to these rising concerns around gender-based violence, Dasra hosted a podcast in partnership with Srilekha Chakraborty, a research scholar working on the issues of gender and sexuality amongst Adivasi girls, to discuss the lived experiences of young girls and identify possible solutions. Along with ground-zero stories the podcast also saw thought-provoking discussions around gender-based violence.

According to United Nations Population Fund- “Gender-based violence undermines the health, dignity, security and autonomy of its victims, yet it remains shrouded in a culture of silence. Victims of violence can suffer sexual and reproductive health consequences, including forced and unwanted pregnancies, unsafe abortions, traumatic fistula, sexually transmitted infections including HIV, and even death.”

“It is important to look at the needs, rights and aspirations of adolescent girls holistically and acknowledge the intrinsic linkages between gender-based violence and sexual reproductive health and rights. And along with this focus on awareness, agency building comes the tools and ability to affect change in oneself, family and community, including addressing gender equity and gender violence. We have to continue keeping an eye on ensuring that the girls and women are at the centre of identifying issues, developing solutions and driving the agenda with organizations being facilitators in the process.”said Shailja Mehta, Associate Director, Dasra while sharing her thoughts on the subject.

While discussing the linkages between gender-based violence and sexual reproductive health and rights of teenage girls, UNICEF India, Love Matters India, Yuvaa, Gender at Work, and Pluc TV shared some findings, trends, and insights.20% of adolescent girls have experienced physical violence. 33% of adolescent married girls have experienced violence from their husbands. 88% of child victims are 12-18-year-old girls. These are India numbers,” tweeted UNICEF India,while talking about this deep-rooted practice of gender-based violence.

A survey of 122 NGO’s shows that 85% of them reported a rapid increase in violence against women and girls between March – September 2020, after the implementation of the first of many nation-wide lockdowns (UN Trust Fund to End Violence Against Women report of 2020). Similarly, The National Commission of Women (NCW) received 13,410 complaints of crimes against women between March – September 2020, of which 4,350 were domestic violence. Also, according to Dasra’s ‘Lost in Lockdown’ reportii, 24.5 % of organizations working with adolescent girls witnessed an increase in violence against them during the COVID-19 pandemic.  The data, quite evidently, suggests that there is an increased amount of violence against women since the Covid-19 pandemic.

It is also important to note here that one of the gravest threats to adolescent girls in Jharkhand is teenage pregnancy, with all its health and the socio-economic implications. As per the NFHS-4, Jharkhand ranks fifth in India for teen pregnancies with a state-wide average of 12% – a number much higher than the national average of 8%. Similarly, the state ranks third in terms of child marriages, just after its neighbors West Bengal and Bihar. With pressure from lockdown-induced gender-based violence, these numbers could go further up and lead to thousands of girls becoming deprived of opportunities.

In the hour-long tweet chat Dasra and the organizations discussed the various forms of gender-based violence, the linkage between sexual and reproductive health rights and gender-based violence, how can peer learning and youth advocacy help combat the two and finally how various stakeholders can come together to bring about systemic changes. The conversation was very insightful, engaging and solution-oriented. It saw the participation from other organizations like Missing and ICRW Asia, along with individual advocates of the cause.

Perpetrators of gender-based violence often restrict young women from accessing critical sexual reproductive health (SRH) information and services as a means of control or as a result of neglect. This lack of knowledge and access puts them at increased risk for sexually transmitted infections (STI), including HIV, unwanted pregnancies and also resulting in reproductive coercion (Denied access to birth control and denied the ability to make their own medical decisions). All these implications have long lasting physical and mental health consequences for women.

Gender-based violence is increasingly being recognized as a major public health concern that violates the human rights of thousands of women and young girls and negatively affects their health, including their sexual and reproductive health. Concern around these issues continue to rise as the COVID-19 pandemic has confined thousands of women and young girls to their homes due to the lockdown, leading to sharp increases in incidences of Gender Based Violence. Additionally, blaming the victim rather than the perpetrator is very widely observed in suchcases. While talking about gender-based violence Jackson Katz, an American educator and author, calls out victim-blaming and further adds that our whole cognitive structure is set up to ask questions about women and women’s choices and what they’re doing, thinking, wearing. Violence and injustice against women and girls is not just devastating for them but for society at large. Any form of violence is detrimental to the creation of a sustainable society