Cambridge, MA, Jan 30: On Thursday, Suno, a music company built to amplify imagination powered by the world’s most advanced AI model, announces the expansion of its artist partnerships team with the new addition of Sam Berger, a respected music industry veteran who has built his career managing renowned artists from Charlie Puth to Portugal. The Man and Miguel, and was an influential leader on the music teams at Spotify and Patreon. The news marks a continuation of Suno’s commitment to deepen its relationships across the music ecosystem, from emerging artists to established global talent.
In his new role, Berger will focus on developing and scaling partnerships with artists, managers, and creative teams exploring how AI can thoughtfully support modern music creation. Berger most recently led music strategy at Patreon after founding and leading the music team at Moment House, where he helped build a new category of cinematic livestreams, working with artists like Justin Bieber, Tame Impala and Anderson .Paak. Under Sam’s leadership, Moment sold more than two million tickets across 180 countries, ultimately helping position the company for acquisition by Patreon. Prior to that, Berger was a key player on Spotify’s global artist & label partnerships team for many years and artist manager to a variety of A-list talent.
“I’ve known Sam for more than 15 years and he is without a doubt one of the most respected artist and label partners in the industry,” said Paul Sinclair, Chief Music Officer at Suno. “We’re thrilled he is joining our growing team as we continue to invest in deepening our relationships with the music industry. Like most of our music team, Sam has spent his career shepherding artists through new technology and has earned a reputation for putting artists and their creative vision first, with a proven track record of bringing to life and scaling new experiences that deepen the relationship between artist and fan.”
“We’re at a critical point in time where the future of music is being actively shaped and establishing trust with our industry partners is more important than ever,” said Berger, Senior Director of Artist Partnerships. “Suno is a company that is building alongside artists with real intention, and empowering creatives with the best tools and technology available. I’m excited to be joining this team who have inspired me throughout my career.”
Led by Sinclair, Berger joins a team of respected music industry pros including CJ Smith, whose background spans Snap, Quibi, BeReal, 88rising and artist-driven ventures including Encore, the live music platform co-founded by Kid Cudi. Additional members working on the music team at Suno include Athena Yasaman, who previously worked at Twitch & Spotify; Leanna Bremond, former music supervisor at Peloton; Kenneth Herman, former marketing and partnerships director at Splice; Elena Louvis, an A&R who has consulted at multiple labels including Atlantic Records, and Brianny Aybar who worked as A&R at Motown Records, Capitol Records, and Sony Music. Sinclair and his team bring a deep understanding of both traditional artist development and next-generation creative ecosystems. Most importantly, they all share a love for music and are dedicated to supporting artists.
Today’s news follows a steady cadence of announcements reflecting Suno’s mission to empower artists with best-in-class technology. Most recently, Suno announced a first-of-its-kind partnership with Warner Music Group, which is set to open new frontiers in music creation, interaction, and discovery for its millions of users. Last fall, Suno launched the first-ever generative audio workstation, Suno Studio, which blends pro-grade multi-track editing with AI stem generation. Days before Studio’s debut, Suno introduced v5, the company’s most powerful music model to date, delivering greater creative control across every element of a song.
Suno is building a new digital format for recorded music, one where people actively play with music, where artists and fans can engage more directly, and where everyone can bring to life the musical ideas that are in their heads.
