Bengaluru Nov 26:- Deconstruct Skincare, the science-backed skincare brand, is back with another first-of-its-kind campaign this time blending science with satire to make skincare education as entertaining as it is informative. Blending humor with hard facts, the campaign transforms skincare science into a witty, proof-led conversation featuring actor Omi Vaidya, widely loved for his memorable ‘Chatur’ persona, and Deconstruct Founder & CEO, Malini Adapureddy. The two ad films use humor, simple experiments, and relatable storytelling to show that effective skincare can be smart, simple, and laugh-out-loud funny.
In both films, Omi channels a curious yet overconfident persona reminiscent of his ‘Chatur’ fame- eager to prove himself, often overthinking skincare, and hilariously complicating routines until Malini steps in with calm, science-backed clarity. What follows is light-hearted, myth-busting storytelling that turns confusion into moments of laughter and learning, proving that gentleness can still be powerful.
The campaign balances playful banter with real-time experiments that visually demonstrate product efficacy, while keeping the tone fun, friendly, and educational.
