Category: interview

Exclusive Interview with Ms. Melody Lopez, Chief of Staff – People, Process & Strategy, Crayon Software Experts India

Ms. Melody Lopez, Chief of Staff – People, Process & Strategy, Crayon Software Experts India

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Ms. Melody Lopez, Chief of Staff – People, Process & Strategy Crayon Software Experts India discussed the challenges that women face in getting ahead in the IT industry and  the importance of having the right DEI policies and many more…

SWS: How would you define the Chief of Staff (CoS) role? Is it still a glorified designation or a role perfect for women leaders looking to move towards a higher C-Suite level?

Melody Lopez: The designation – Chief of Staff (CoS) unlike other C-Suite designations like CEO, CIO and CTO does not have a defined role that can be applied universally. Often, the role is defined by the organization and those in the decision-making position. In general, a CoS has the power and responsibility to make sure that all administrative, business and operational aspects are running smoothly. Just like any C-Suite level leader, a CoS also need leadership skills to work well with others, while processing information efficiently and helping their executive team with various tasks.

In the past few years, however, the role of Chief of Staff is evolving, as it is no longer considered a glorified designation. There was a time when CoS would only be responsible to assist the leadership team, taking notes during the meetings and helping them keep connected with the ongoings of the company. Today, however, a CoS can help a leader achieve sharp gains in productivity and impact. It is also now being considered as an extended version of the Human Resource department. I believe women are well-suited for this role given our instincts in handling responsibilities that comes with the designation. These days, the CoS role involves, strategic thinking and problem analysis, conflict resolution, leadership team management, operation management, value addition to company goals and, anticipating and resolving problems. For women, who want to step into a bigger C-Suite level designation, the role of CoS is a step in the right direction. With the Chief of Staff designation, there is a learning curve and a direct insight into understanding what the leadership team does and strategizes and also helps one in mastering the required leadership skills. A role as a CoS can be the 1st step, we can take that will train us for bigger roles and responsibilities paving a path towards reaching bigger goals.

As Chief of Staff at Crayon India, I drive the execution of the Company’s Strategy and Vision. I also drive engagement with Employees, Internal Stakeholders, Business Heads, Channel Partners, and Customers. I truly understand the power of listening to and collaborating with Employees, Customers and Partners. My role combines the traditional roles and responsibilities of an Executive Assistant and Head of HR along with the emerging role of a change agent for Digital transformation.

I also believe in enabling our people to help them to grow, thrive, and win through constant engagement, cutting-edge tools, trainings, events, and programs. A vocal advocate for the India Business as a whole, I am passionate about developing the next generation of women in technology. As a leader, I work to unite, mentor, inspire, and accelerate women in the workforce.

SWS: Women are leaving the workforce especially during and post-pandemic due to many management drawbacks. How has Crayon helped in avoiding such a trend as a company?

Melody Lopez Due to the pandemic, close to 3 million women in US alone have left the workforce. In India, the number of women in the workforce is down to 9% and in the past 5 years data says that more than 20 million women have quit the workforce. The biggest reasons are – lack of flexibility, growth and learning opportunity, and burnout due to toxic work environments. According to some media reports, more women in leadership roles have been increasingly quitting the workforce for better compensation, opportunities, flexibility and inclusion and the term being used to describe this is – ‘Great Breakup’. Workplace behaviour of superiors is also one of the reasons why women have problems staying in the workforce.

I am proud to say that Crayon has always been a women-friendly company. We have received many recognitions and awards for our initiatives and our work culture including the most recent recognition as India’s Best Workplaces™ for Women 2022 by Great Place to Work®. We have introduced leadership workshops for women professionals handpicked from across the globe to participate. Crayon has always given prominence and understanding to the needs of our women staff, and we aim to make things better and reach perfection. Crayon’s diversity statistics are ahead of the global IT industry standards, which is just about 25% women and has an even smaller percentage of women in leadership positions. Meanwhile, half of Crayon’s board is female, and 43% of its executive management team is women. Crayon’s overall workforce is 31% women and its local management teams are 30% women.

SWS: Where do women in the technology vertical stand currently and what are their challenges in the growth and leadership roles?

Melody Lopez Diversity in the workplace improves a company’s work culture, profitability, and productivity. Though women have made substantial steps in representation, especially in managerial and leadership roles, unfortunately, men continue to dominate the technology vertical. As a result, the IT industry generally is characterized by a low share of diverse workers. The need for the hour is for companies to systematically increase the percentage of female workers at all levels and offer equal salary levels and career opportunities regardless of gender.

In the last decade, the IT industry has made significant progress in helping bridge the gender gap by empowering women. With more women stepping into leadership roles, they inspire other women to pursue and grow in their careers.

Even today, some challenges are lack of mentors, very few female role models in the field, gender biases in the workplace, unequal growth opportunities compared to men, and unequal pay for the same skills.

SWS: What is the importance of having the right DEI (Diversity, Equity, Inclusivity) policies? Provide insight into Crayon’s initiatives.

Melody Lopez While 93% of companies take business goals into account in managers’ performance reviews, less than 40% do so for factors like team morale and progress on DEI goals. But DEI programs are an essential aspect of building engaged and happy employees. Organizations with strong DEI initiatives are more likely to have employees with increased job satisfaction, and higher levels of trust, and are more engaged. Companies with higher diversity in management earn on average 38% more revenue than companies with lower diversity and organizations in the top 25% (when it comes to gender diversity among executive leadership teams) are 21% more likely to be profitable and 27% better at creating value. Organizations address DEI through Structural Initiatives and by promoting Individual Skills. Structural Initiatives can include creating employee resource groups, instituting a diversity task force, and providing bias awareness training to all employees. Individual Skills include training employees to be upstanders and not bystanders and promoting mentor programs between colleagues that encourage employees to engage with each other.

Crayon has been taking all these steps towards maintaining diversity, equity, and inclusivity among its existing and new employees. For us at Crayon, diversity and equality are not just buzzwords.  Equality and empathy will always be our core values. Without an understanding of how people connect, we cannot shape sustainable solutions for society or pave the way for the future.  Crayon is a catalyst and creator of progress and possibilities because we let people play the main role. That’s how we have built a global, powerful team where tech talents want to work. Crayon has long been a champion of diversity, equity, and inclusion. This year it came in at No. 2 on the SHE Index, which measures gender diversity in the workplace. Crayon also won the SHE Rising Star award for making the most gains of any company on the index. This is only an indication of how much Crayon is invested in DEI policies, which in turn is creating a holistic environment for our employees.

SWS: As a C-Suite leader, debunk some myths about women in the Chief of Staff role.

Melody Lopez: A chief of staff role is an ideal starting block for women to gain a stronghold into the inner workings of an organization’s leadership. Statistics show that Chief of Staff jobs are male-dominated at 62% and the balance is to bring in more women.

The most common excuse for not having enough CoS women leaders is the myths surrounding them. Women are often told to refrain from taking risks because women are constrained by stereotypes that portray them as physically and emotionally frail. We hear it frequently ‘there aren’t enough women prepared to hold significant roles because women lack Ambition’.

Women will excel in a chief of staff role because women leaders tend to be more empathetic of those around them and can read a room quickly and accurately, which is an instrumental skill as a chief of staff. Women are also more adept at adjusting to transitions and leading calmly in times of crisis, making them influential. Women can also juggle multiple tasks and still complete everything within time.

Many women are experts at focusing on the details and creating systems of organization to keep them all straight; this is a crucial element of a chief of staff role.

Exclusive interview with Mr. Akshaya Rath, Co-Founder & CEO, EcoEx

Akashya Rath, Co-Founder & CEO, EcoEx

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Akshaya Rath (AR), Co-Founder & CEO, EcoEx., discussed about the company’s vision and mission, the challenges faced in the waste management Industry, and many more…

SWS: What are the company’s offerings?

AR: EcoEx is a first-of-its-kind electronic marketplace designed to promote a digital evolution toward a cleaner future. The firm developed a sustainable digital ecosystem that will enable all stakeholders in the plastic waste management value chain to conduct safe and beneficial transactions involving plastic credit certificates & waste commodities anytime, anywhere. EcoEx has also developed the first decentralised, block chain-based, credible plastic credit system.

SWS: What was the idea behind establishing the world’s first decentralized, blockchain-based plastic credit system?

AR: EcoEx created the world’s first decentralised, blockchain-based plastic credit system and migrated to Hyperledger, assisting people in understanding and implementing circular economy concepts. The company’s goal is to create a sustainable ecosystem and a waste-free future with monetary benefits. EcoEx provides a variety of waste management services, including EPR services, commodity trading, technology consulting, and the sale of environmentally friendly products.

“EcoEx has leveraged the latest technologies to provide services by digitising the entire process and incorporating blockchain. Blockchain technology makes it possible for anyone to track the services offered by the firm, resulting in transparency, instant traceability, efficiency, automation improvements, and enhanced security “, says Nimit Aggarwal, EcoEx’s founder.

SWS: How is the EcoEx roadmap different from other waste management companies?

AR: We provide an Indian digital marketplace where recyclers meet brand owners and provide seamless transaction of plastic credit, assisting in the fulfilment of Plastic EPR as per the PWM guidelines 2016. EcoEx has 630+ members connected on our portal to provide a digital ecosystem for members to connect anytime and anywhere to generate plastic credit. We offer technology consulting, commodity trading, and the sale of eco-friendly products, all with the goal of creating a sustainable ecosystem and a waste-free future with monetary benefits. We have launched the world’s first decentralised, blockchain-based plastic credit system.

SWS:Tell us about the challenges faced in the waste management Industry?

AR: The waste management industry faces a material quality challenge because a typical waste stream can contain seven different types of plastic, each with a unique degradation pattern. The second problem is determining the source as well as the demand supply mismatch. Manual sorting results in an inefficient and uneven sorting procedure and waste pickers struggle to collect plastic waste and often disregard gathering specific plastic wastes owing to poor calorific value. Lastly, a lack of industry expertise and technology poses a significant challenge. Workers frequently encounter issues when they lack adequate competence in recycling plastic waste. In addition, a lack of access to technology may impede the recycling process.

SWS: We would like to hear more about the mission and vision of the company?

AR: Our vision and mission is to become patrons of a cleaner tomorrow by guiding India’s waste management industry toward self-sufficiency & self-efficacy and to build a secure, transparent & equitable digital ecosystem to connect the stakeholders of the waste management value chain & enable them to work in harmony.

SWS: What are the innovations/up-gradations that you are currently working on that might soon be launched in the market?

AR: We have already started assisting and recycler partners to register in global carbon registries & generate plastic credit certificates which can be sold in global exchanges & fetch significant momentary value for next 10 years. We have recruited subject matter experts for ESG audit and very soon start providing “BRSR & ESG” services to our partners and other enterprises.

SWS: What is the present waste commodity trading market scenario in India?

AR: India’s annual demand for plastic packaging stands at 20 MMT – out of this, 15 MMT is met by virgin plastics and 5 MMT from recycled plastic materials. It has also been estimated that 45% of the 20 MMT – nearly 9.6 MMT – is consumed immediately and released as waste into the environment and surroundings. The remaining 55% (close to 11.4 MMT) is the growing stock which is used for products with longer life-span, such as batteries or bottles. The plastics industry employs almost 1.6 million people, directly and indirectly. The increasing awareness of the benefits of waste segregation, as well as strict government regulations, are driving market growth. EcoEx, founded in 2020 in Delhi, is constantly innovating and investing in new technologies to stay ahead of the competition.

SWS: Who all are the major clients company currently working on?

AR: Supreme Agro, Marico, ‘Mrs. Bector food specialties,’ Canon, Bengal beverages, UNDP, CocaCola, Dabur, and Bikanervale are just a few of the firm’s well-known clients. With over 630+ members on its portal, it offers a digital ecosystem for members to generate plastic credit whenever and wherever they want.

SWS: What is the growth path for you?

AR: In sync with our role of empowering the recycling industry, we have identified following areas, wherein we are building technology tool to improve outcomes and help our community to leverage our E-market place.
1. Providing finance under EPR framework from PIBO’s
2. To optimise their procurement cost by using market place and reverse option tools.
3. To get better price realization for their finished goods.
4. To assist them to generate plastic credit certificates for selling in domestic and global market.

SWS: What will be the company’s strategies for the forthcoming year?

AR: We are working to create a vertical portal for recycling industry to automate their procurement process for goods and services

SWS: Anything else you would like to throw light on?

AR: The proactive measures taken by Government of India in this space, including penalties, is helping more and more number of entities to register in CPCB online portal, which will help in gathering the relevant data on post-consumer waste collection, recycling and incineration

Exclusive interview with Shubham Gupta, Founder, Bonkers corner

Shubham Gupta (SG), Founder, Bonkers corner

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Shubham Gupta (SG), Founder, Bonkers corner, discussed the trends in the fashion and lifestyle industry and its evolution in the coming years, the company’s USP and many more…

SWS: Take us through the journey of the brand.

SG: As a fashion enthusiast, I used to be always on a hunt for something fresh & new for myself. Constantly scrolling on the brand’s websites or visiting their stores, was a task. This is when, I felt there was a huge need for trendy, fresh, affordable clothes under one roof. Though there were a few e-commerce players doing so, there was something missing to it. While working with my father in our family business, we used to travel a lot and figured out how people loved street-wear. And, internationally many brands had that one-stop-solution for their customers. Well, that urged me to bring this trend to India & make it 100% ‘Made in India’, making it easily available for those who share similar interests in fashion taste like us.

Taking inspiration from these brands, we conceptualised the idea of BonkersCorner and started in 2019 with ‘order-basis’ printable t-shirts. After creating an encouraging amount of audience base, we kick-started our e-commerce portal – BonkersCorner. The brand hosts a wide array of cool, trendy and versatile range of t-shirts for both men and women along with merchandises including prints of art, music, games, quotes and more.

Since, its inception the brand has grown leaps and bounds. Kick-starting one of the most praised trends, OST – Over Sized T-shirt to having the best in class merchandise, BonkersCorner has made its presence across the B-Town celebs and ace influencers. And, all this organically!

SWS: What were the major hits and misses when you entered the market, especially in a much competitive space?

SG: Since our inception, we were very clear about the line of products. Right from their designs to fabrics and to prints. We believed in quality over quantity and creatively chose each and every aspect of our apparels, making sure to pay attention to all the details. Above everything, what made us reach here is our people. The ones who are with us or who were, made sure that BonkersCorner stands tall amongst its peers.

As far as misses are concerned, we wouldn’t call them misses but learnings! For a start-up, every step is a learning in itself. Especially, when you are in the much competitive space. So, experimenting and growing was and will be our motto. From product designs to marketing to CRM to IT, we got an opportunity to learn and improve ourselves every day.

SWS: What is the mission and vision of the company?

SG: As a brand, our utmost priority is to make our customers experience best in class. Our biggest vision is to make the brand globally recognised, 100% made in India, affordable luxury fashion for everyone. We’re aiming to build the brand as a go to brand for sustainable fashion. We’re in this for long race with biggest vision.

SWS: What is the team size?

SG: 500+

SWS: What is your business model? From where you started to where the brand has reached in the last 2 years?

SG: Initially, we started our business with a small investment where we started selling the products on merely order-basis and whatever revenue was made was re-invested in the productions majorly. The year of inception was all about this majorly. Over the next year, with effective marketing strategies, we have registered a 3X growth. Along with performance and platform based digital marketing strategies, we have been effectively and cautiously employing influencer marketing where we partner with Karishma tanna, Avneet Kaur, Nikki Tamboli and many more to help us reach our target audience with the best possible way. We keep on collaborating with micro and macro influencers to create a versatile reach and engagement on our platforms.

SWS: How do you see the current fashion and lifestyle industry and its evolution in the coming years?

SG: The fashion industry has always been one of the fastest evolving ones. However, looking at the current statistics, the industry is poised to grow into a $106 billion industry by 2026, bringing up the Indian fashion market on maps. From fashion formals for women to kids attire, the growth is spectacular! Following this development, the world’s fastest growing apparel market will most likely become one among the top apparel retail globally.

Major factors that have accelerated this evolution:

– E-Commerce: The COVID outbreak gave the brands a huge push to be present on major e-commerce marketplaces and also on various social commerce personally. This gave the fashion industry a great opportunity to tap the audience present in tier 2 and 3, giving the fashion brands a prospect to expand their avenues.

– Omnichannel Presence: Today the audience is everywhere, offline and online. Hence, it is equally important for a brand to be omni-present too. Therefore, the presence of bigger brands across channels have further given the consumers a chance to feel free to buy products with a look and feel factor and also, shop at their convenience.

For example, on the e-Commerce platform or their own online shop, a great customer experience will entail easy to access information about the clothes and hands on support with scrollable content. This works very well in the post pandemic led ‘back to office’ time where formal wear for women is taking over and more and more brands are highlighting this segment via their social media handles, giving viewers a feel of their office fashion.

– Technology influx: With metaverse taking a toll all across the globe, fashion and lifestyle industry would be the best one to leverage and this will further its evolution.

– Influencer taking over: Well, today the world is about influencers. And, these influencers have been the biggest accelerators for brands because of their sheer connect with the audiences.

SWS:  With influencer marketing gaining momentum and how, what do you have to say about your inclination towards that?

SG: Our brand since the start has focused on Influencer Marketing as the influencers today have a better connect with the audience. From a brand’s point of view, they are versatile and approachable and from the audience vision, these influencers are people next door as compared to a celebrity. However, with growing need, demand and popularity of influencers what makes your brand stands out is how you synchronise the brand’s synergies and narrative with the influencer’s core strength. And, I strongly believe that influencer marketing is here to stay and in fact is poised to grow leaps and bounds in the coming years.

SWS: Where does BonkersCorner stand in terms of USP and ahead its competition?

SG: Well, competitor wise we do not have any such direct ones as everyone has their own set of offerings. But, being optimistic and ambitious, we see brands like Zara and H&M as our competitors. 😀

Jokes apart! To answer the other part of the question, we were the pioneers of the ‘The Oversized T-shirt (OST)’ trend which has been doing the rounds amongst all of us, having even celebs go gaga about it. It started off with some quirky and trendy OSTs. The whole idea was to make the over-sized t-shirts an everyday essential for every fashionista out there without burning their pockets. Apart from these, our wide array of merchandise is what makes us stand ahead of the curve, along with our price range and quality of products.

SWS: Where do you see BonkersCorner in the next 1 year?

SG: Looking at the growth and evolution of the industry we endeavour to be one of the most ‘go-to’ brands in the next 5 years. Furthermore, with our constant efforts, we are working towards making the brand a globally recognized Indian luxury fashion brand which abides by 100% ‘Made in India’ products.

Also, we feel that brands need to have omnipresence, therefore we might leverage our expertise towards foraying in a physical store down the line.

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

At a time when news of layoffs is rife, companies are still trying to find the right talent for projects. Hence, interview-as-a-service platforms set their sights to evaluate the right candidate with their precise screening methodologies. Finding the right talent for the project, motivating them to give their all on the job are all important recruiting companies’ concerns. A recruiter’s job now includes much more than just recruiting, as the recruiting pool is expanding and the hiring process is shifting to a virtual one. Additionally, as a result of this, there are now more interview platforms attempting to bridge the skills shortage gap.

The Best  5 Interview-as–a-Service Providers for 2023 are listed below: 

InCruiter

InCruiter is one of the leading interview-as-a-service provider across the globe to assist businesses in identifying the perfect fit through precision and accurate evaluation. The platform embodies a 2000+ pool of qualified interviewers to conduct the interviews on behalf of the companies. In simple terms, you source the candidates & they oversee the interview process to help you select the best candidate. Standardizing the interview process via advanced automated interview platforms is their vision statement. They have been enabling startups & enterprises to improve their interview process for the last 4 years. Their aim is to let the HR department focus on their core business activities while they look after the interview prerequisites. They have satisfied 250+ Domestic and International Clients (UK, USA, & all around the world) with their innovative interview solutions.

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

HirePro

With automated, AI-powered workflows that provide the speed and precision needed in university hiring, HirePro is a platform that can be accessed and utilized by all the stakeholders in various college hiring procedures. The platform provides digital-cheating detection and control using AI-driven, live, and automated proctoring a smooth experience for job seekers attending hiring occasions, with automated progress updates and post-offer help desk support

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

eTeki 

To scale and optimize technical hiring, eTeki offers interviews-as-a-service to hiring teams. Our professional talent pool has sellers in every role and tech stack across 100 different countries. Sellers can become licensed interviewers through the eTeki onboarding process. Within 24 hours or less, buyers receive a comprehensive candidate report and video.

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

 

Cangra Talents 

The platform CANGRA Talents allows interviewers to gain that recognition by sharing their interviewing techniques with other businesses around the globe. We provide our services to the IT, manufacturing, and financial sectors. In 2017, a team of IIT-Kanpur and IIT-BHU alumni as well as an industry veteran formed CANGRA.

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

 

InTouch

Innovative communication techniques are used by InTouch to provide executives and employees a voice. They guarantee discretion to all who phone the hotline. InTouch pledged individualized attention and cutting-edge technology to the customers. Peter Lilienthal established InTouch in Minneapolis in 1991, creating the first employee feedback system. CIO Applications Magazine named InTouch one of the Top 25 GRC Solutions Providers for 2019.

5 Best Interview-as-a-Service Providers to Identify the Right Talent in 2023

Exclusive interview with Mr. Hemant Sood , Founder of FinDoc.

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Hemant Sood, Founder of FinDoc discussed various aspects such as the business roadmap of FinDoc for 2023, the Benefits of Algorithm Trading, and many more…

SWS: Tell us about your company, specialization, and the services offered.

Hemant Sood: Findoc Group offers the best stock trading services to help institutions, businesses, and individual investors grow their wealth. Understanding our client’s needs and ensuring capital preservation is our top priority, always.

Established in 2012, Findoc is a member of major stock exchanges such as the National Stock Exchange of India Ltd. (NSE), Bombay Stock Exchange Ltd. (BSE), and Multi Commodity Exchange of India Ltd. (MCX), and National Commodity & Derivatives Exchange Ltd. (NCDEX).

Findoc has emerged as one of India’s leading financial services providers that facilitates Algo trading, equity trading, derivatives trading, commodity trading, currency trading, and IPOs and mutual fund investments.

We are also SEBI-registered investment advisors, and we are well-equipped in generating research reports and recommending them to our clients.

Customer-first, holding this vision on the top, Findoc has been offering trustworthy financial services for over a decade now. Talk about Equity trading, commodity trading, wealth management, or the buzzing Algo trading, we offer bespoke financial solutions to each of our clients. We are ahead in Fintech technology like Algo trading, making trading easy and profitable for new traders. We have an in-house software development team who can code strategies as per the requirement of the trade.

The pioneering efforts of Findoc have been acknowledged and awarded with NCDEX KRISHI Award, TATA Mutual fund, ICICI Prudential, and SBI Mutual Fund, reflecting our credible financial services. Recently been awarded by NCDEX as a significant contributor to commodity markets

SWS:  How can today’s youth/students be their own boss by choosing to be AP/Sub Brokers?

Hemant Sood: The Indian economy has been doing very well compared to its global counterparts and the same is being reflected in India’s stock market also.

With layoffs becoming a trend and job security becoming a major concern, youngsters are looking towards being self-sufficient and being their boss.

Becoming a sub-broker or AP with a stockbroker is one of the exciting options which lots of people are choosing nowadays. Undergraduates/graduates can easily apply to be an AP with minimal or no investment. Traditional broking houses like Findoc have good programs/platforms for students where training/Learning is imparted as part of their onboarding process.

Various tools/platforms are also being provided to them to empower them along with excellent advisory and research support.

Unlimited earning opportunities as you earn depending upon the business you generate and the flexibility to work from home so that there is no need to come to the office/commute is also attracting them.

Working as an AP also provides work flexibility, and you can choose how many hours you want to work

SWS: What is Algo trading ? What are the important factors of successful algo trading?

Hemant Sood: Algorithmic trading is on an unstoppable rise in India. In 2008, the country allowed for algorithms and automated trades to be used by qualified companies only; however this new technology has quickly become one of the biggest contributors (if not THE MOST IMPORTANT CONTRIBUTOR) toward stock market volumes within Indian financial markets over time – controlling nearly 30%+1/3rds percent currently through Algo Trading strategies despite being fully implemented less than 10 years ago!

Algorithmic trading or Algo trading is the use of automated systems that follow a predetermined set of instructions (algorithms) to generate trading signals for making trading decisions in securities, foreign exchange, or futures markets. Algorithmic trading is now used by most traders, and it has the potential to change the way traders trade

Benefits of Algorithm Trading

1. Emotion-free Trading

Since Algo trading is based on computer-generated algorithms, there is no chance of human error or emotional trading decisions. Many traders have based their trades on intuition or gut feelings, this is not possible with Algo trading.

2. Automated Checks

If you are out of the office or travelling, you can set up your algorithm to perform automated checks and follow your position in the market. Finely tune your algorithmic trading strategies to work on your behalf by implementing stops and limits.

3. Low-Maintenance

You don’t have to work too hard when your Algorithm is working for you. You can sleep well knowing your customized algorithm is on the job 24/7 and will take care of trading for you.

4. Backtesting

With Algo trading software you can backtest and refine your algorithms against historical data. This will allow you to find the best combinations of parameters to trade.

5. More Opportunities

You can choose or create algorithm trading strategies to optimize your exposure to new opportunities in the market. Algorithms can take in more data than a human so you can customize based on real-time data.

6. Speed and Accuracy

Using Algo trading strategies can help you save time. You don’t have to spend time on your brokerage account. The algorithm follows your plan and places the order as soon as the signal is given.

7. Transaction Costs
With automated trading, there is no need for human traders to spend a lot of time monitoring markets since the algorithm automatically enters and exits trades. This will help reduce the transaction cost.

The global Algorithmic market is expected to grow significantly between 2020-2027. As more companies recognize the advantages of Algo trading, there will be more services and brokerages needed to support the growth in India and other parts of the world.

SWS: What is the business roadmap of FinDoc for 2023?

Hemant Sood: Findoc is growing rapidly, and we all share a dream of making it one of the best financial services companies in the country we as a team are all motivated to achieve new milestones in 2023 :

– Branches in Gift City, Gujarat in both Domestic & International Zone
– Branch in Mumbai
– New Corporate Office in Ludhiana with state-of-the-art facilities for employees
– Some more value-added features for our retail customers in our trading app
– Setting up a dedicated service team for 24*7 support to our customers
– Launch of PMS/AIF
– Launch a proper mix of retail products
– Robust RMS and back-office System
– Hybrid Brokerage Model ( Having the best of both the physical and digital world)
-Digital Sub broker Onboarding and Support Platform (FinDost)
-Catering FPI business
-Traders for Life & Treasury Management Event

About Mr. Hemant Sood 

Mr. Hemant Sood is a first-generation entrepreneur and angel investor based out of Ludhiana, Punjab.He believes in continuous learning and hence got certifications in Business Management from several reputed universities like Harvard Business School and MIT Sloan School of Management.

Specialities and Expertise lies in Customer Relationship Management (CRM), Team Building, Capital Markets, Management, and Leadership. He is also a member of the Board of Governors, IIT Mandi and a Regular Member of YPO.

From the Young age of 11, Mr. Sood had an entrepreneurial spirit in him. He always loved the financial market and was determined to learn more and as a step towards that, he became a sub-broker to a reputed stock broking company.

To achieve his dream, he established Findoc Investment Pvt Ltd in 2010 & under the leadership of Mr., Hemant Findoc has been growing steadily. Today the company is registered under major stock exchanges of the country such as NSE, BSE, MCX & NCDEX among others and has bagged many awards including NCDEX KRISHI Award, Tata Mutual fund, ICICI Prudential, and SBI Mutual Fund, reflecting our credible financial services. Recently been awarded by NCDEX and MCX also as a significant contributor to commodity markets

As an Angel Investor, he has invested in many upcoming startups and actively participates in various such forums and events where he shares his experience with young & upcoming entrepreneurs on how to scale their businesses.

Along with business he also believes in giving back to the community and society. He is Chairman of Samvedna Trust which is an NGO involved in a lot of philanthropic activities.

 

Exclusive Interview – Mr. Rohan Singh, CEO, SemiDot Infotech

Pic Credit: LinkedIn

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Rohan Singh, CEO, SemiDot Infotech discussed various aspects such as the company’s journey, growth, challenges, and many more…

SWS: How did you get your idea or concept for the SemiDot Infotech?

Rohan Singh: As a tech-enthusiast, I was always fascinated by the developments happening around the world with the help of technology. But, I also noticed problems faced by global clients in outsourcing technological work. This made me realize this gap could only be filled by better and improved IT solutions and this thought became the base to start “SemiDot Infotech”.

SWS: How has the journey of the company been so far?

Rohan Singh: During the initial days, the company had a lot of problems starting from no to fewer customers, and a shortage of funds and resources. But, with continuous work and patience, SemiDot has made a good clientele base by fulfilling their requirements and keeping up with the market standards.

SWS: What challenges did you face in your initial years? What can your peers learn from it?

Rohan Singh: Initially, when any company starts, they just start with knowledge. It was tedious work for us to reach our first client. But, after the success of our first project, seeing our work many clients and big companies approached us. With that, we kept getting a better understanding of the market and levelled up our chances for the long run. To peers, we would just like to convey that experience and expertise come with time. Keep up with your work and it will get you noticed.

SWS: How would you describe your growth trajectory in 2022?

Rohan Singh: Well, we started in 2011, first few years were the development phase of our company, and it went pretty well. But, when corona hit the world whole industry was taken aback and it affected us too in terms of clients, revenue and resources as well. We managed to still cover the revenue with our hard-working the pace didn’t reduce. Now, in 2022 we covered all the bases and came out from the effect, looking forward to keeping moving ahead.

SWS: Do you have any new digital products ready to be launched?

Rohan Singh: We always built digital products that are in demand. We have readymade white-level solutions built by our team, which are ready to deploy. If clients make some changes or want to customize solutions, our team is ready to assist them and tailor our scalable and cost-effective solutions accordingly.

SWS: On sustainability, where do you see your company a couple of years from now?

Rohan Singh: With our plans and increasing assets, we believe we will be moving forward at a fast-forward pace with next-gen solutions and will be a globally recognized Software development company.

SWS:  With rising concerns over data security, how do you safeguard or protect the data in your organization?

Rohan Singh: Yes, definitely data breaches have become a big issue. As an IT company, we can’t compromise our data, our team uses in-house built solutions and keeps the data password protected to safeguard it.

SWS:  Who has been your greatest inspiration?

Rohan Singh: There was a book I read “The Ride of a Lifetime: Lessons Learned from 15 Years as CEO by Bob Iger”, which inspired me throughout my journey. I was influenced by the leadership principles and to value the decency over money approach which made me feel that your decency, optimism, and courage builds you and keeps you pushing forward.

SWS:  If you had one piece of advice for someone just starting, what would it be?

Rohan Singh: For someone who is starting I will just say believe in yourself, and take every opportunity seriously no matter how small it is, you never know when one opportunity can become a milestone for your company.

SWS:  The Company helps any community or society?

Rohan Singh: Yes, giving back to the community is important from which we acquire resources and assets. From SemiDot, we return them by reducing carbon prints, Better-quality labor policies, and having diversity and equality in our work culture. As well as, timely we participate in charity and fundraising programs too.

 

 

ActionAid India Addresses Global Loss and Damage to Environment…

Sandeep Chachra, Executive Director, ActionAid Association and Co-chair of the World Urban Campaign, UN-Habitat

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Sandeep Chachra, Executive Director, ActionAid Association and Co-chair of the World Urban Campaign, UN-Habitat discussed issues associated with Climate change, measures to be taken to effectively tackle the global challenge of climate change and many more…

SWS: According to you, who is responsible for the current damage and loss to the environment and how can we address the same?

Sandeep Chachra: The IPCC Sixth Assessment Round, Working Group 1 report of 2021 clearly states that “human influence has warmed the atmosphere, ocean and land since pre-industrial times”. It is the development pathways pursued by the global north have led to current situation of climate change and unprecedented ecological impacts. If we see the data on historic emissions, it is clear that only a handful of industrialised nations have been responsible for half the emissions since 1850. In recent years, emerging economies like that of China, India, Brazil and Indonesia have been contributing a lot to the global carbon footprint. However, on a per-capita level, these nations do not feature on the list of the biggest emitters. Moreover, recent studies also show that only a 100 corporations, all dealing with fossil fuels, from across the globe are responsible for more than 70% of carbon emissions since 1988. It is thus clear that rich countries and corporations are largely responsible for climate change, and hence responsible for damages and loss to the environment.

SWS: How can we prevent further loss and damage to the environment in India?

Sandeep Chachra: Climate change impact is happening faster than many scientists anticipated, so it would be wrong to say that further loss and damages to the environment in India can be prevented very easily. Climate scientists have already warned of the irreversible impacts of the climate change given the steady increase of global temperatures above the pre-industrial levels. Even if all countries stay on track of their current commitments to limiting global warming as per the Paris Agreement, then also it is impossible to limit global temperature rise to 1.5 degree Celsius above the pre-industrial levels. Therefore it is given that India and much of the world is going to face further loss and damages to the environment. What needs to be done is to restrict it and prepare for such adversities so as to ensure that the communities who have had no role to play in causing the crisis, do not inadvertently bear the cost of the crisis.

With their current and long history of emissions, developed countries are primarily responsible for the current climate crisis. Climate justice entails they bear a differential responsibility for dealing with the problem. Current global models of climate finance remain inadequate. Therefore, developed countries must honour past commitments and recognise, assess, compute and compensate for the loss and damages that the poor and marginalised continue to suffer in the developing world, including India.

SWS: Please share some insights on the recently released report on “The Long Shadow of Climate Crisis”.

Sandeep Chachra: “The Long Shadow of Climate Crisis” outlines how the impacts of climate disasters can cast a long shadow in low-income climate-vulnerable countries, for years, decades or even generations. The current devastating drought across Ethiopia, Kenya and Somalia is leaving communities at the mercy of the global food crisis, with fatal consequences. People losing their crops and livestock are unable to afford to buy food due to high prices triggered by the war in Ukraine. Price rises at local level in drought-affected areas of the Horn of Africa are far, far steeper than global averages, and cruelly affect those most desperate.

The report also highlights the issue on how climate disasters are making nations poorer and pushing them deeper into debt, emptying the public purse and cutting off access to education, healthcare and other public services which act as key lifelines out of hardship and poverty. It looks at how the long-term effects of climate disasters on the public purse disproportionately impact women and girls.

The report finally describes how developing countries facing climate disasters are being left to deal with the crisis on their own, even though they have rarely been the ones to contribute to the problem. The UNFCCCC currently only facilitates climate finance flows to address adaptation and mitigation. There is still no UN system to provide climate finance to those suffering climate-induced loss and damage, to be able to pick up the pieces in the aftermath of climate disasters. This lack of funds means that there is no systemic approach to intervene, respond, rebuild and recover

SWS: What measures can be taken to improve the condition of workers and farmers due to climate change?

Sandeep Chachra: Climate change is universal and it does not distinguish based on the socio-economic identities of human beings. However, the historical burden that these identities bring with them, paves way for the differential impact that different communities would face due to the changing climate. Therefore, in order to ensure that workers and farmers are not further impacted by the climate crisis and their conditions are improved, historical injustices must be addressed first and additional measures arising due to the climate crisis can come as necessary second.

First and foremost, the longstanding demand of ‘land to the tiller’ must be addressed if farmers’ conditions are to be improved. Agriculture is the primary source of livelihood for about 58% of India’s population. The average size of landholding is 1.08 hectares, according to the latest agricultural census (2015-16). Landless, small and marginal farmers constitute 93.7% of India’s total agriculture workforce. The economic survey of 2017-18 cautioned that climate change might be reducing annual agriculture income in the range of 15% to 18% on average and up to 20% to 25% for unirrigated areas. But land reforms are only the means and not the end to addressing climate related challenges that farmers face. Additional compensation must be provided to address issues related to water availability, changes in the intensity and frequencies of drought, effects on microbial population, soil organic matter reduction, yield reduction, depletion of soil fertility as driven by soil erosion, etc.

SWS: What are the highlights you are looking forward to at COP27 2022, in Sharm el-Sheikh, Egypt?

Sandeep Chachra: One of the biggest debate to look forward to at COP27 2022 in Sharm el-Sheikh in Egypt is the one on global climate financing pathways. Under the UN Framework Convention on Climate Change (UNFCCC), developed countries had agreed to provide $100bn per year in climate finance from 2020 onwards, so that developing countries can undertake climate “mitigation” activities to transition to greener pathways, as well as “adaptation” actions to strengthen resilience to the future impacts of climate change. This target has been criticized as insufficient. Nonetheless, developed countries failed to meet this target, and instead of providing finance in the form of grants the majority of finance provided is in fact in the form of loans which must be repaid. According to the OECD, 60% of bilateral climate finance and 88% of multilateral climate finance between 2013 and 2019 was in the form of loans. The lack of grant-based finance has been heavily criticised by developing countries and civil society. In addition to this funding gap, however, there is currently no international mechanism to provide real climate finance to help countries address climate-induced loss and damage, so that they can recover, rebuild or even relocate after they have suffered from the impacts of disasters or slow-onset events.

SWS: What measures can be taken to effectively tackle the global challenge of climate change?

Sandeep Chachra: The global challenge of climate change cannot be addressed without furthering the idea of climate justice. The costs of ecological distress and climate change are frontally and disproportionately borne by those lowest in class, caste, and gender hierarchies, and it is on these shoulders that the burden of climate action is also being passed on. Climate justice requires us to take an intersectional approach to the climate crisis. Poverty compounds the effects of historically rooted sources of social marginalization (age, gender, caste and class exclusion or cultural and religious othering), making marginalized communities more vulnerable to climate change impacts. Social justice, then, should not remain an add-on to climate action, but should be a central component of any climate adaptation design.

Climate action must prioritise locally-led people-centric mitigation and adaption solutions. The climate-change discourse has long been elitist, focused on energy transitions and macroeconomic views of carbon intensity. Instead, we must recognise vulnerable communities’ silent and unassessed contribution to climate action. These include indigenous communities, fisherfolk, pastoralists and many informal workers such as waste pickers. These communities continue to provide ecological services, help protect carbon sinks in the form of natural resources and provide waste management services. We need to help these communities deliver these services with dignity and rights protection.

TECH XR talks About How AR/VR technology is Democratizing Education Sector

Prashant Mishra – Founder & CEO – TechXR Innovations Private Limited

1.  Why is AR-VR considered to be more productive in education than conventional ways of teaching?

Initially we started with text based learning, it was not that effective. Then after the innovation of cameras and the software’s we started creating pictures and 3D content which again solved some of the problems. After some time, videos were introduced resulting in more interest in the learning process and easy to understand difficult concepts. So here we can see how we have evolved in search for better and easier conventional ways of learning and teaching. The next thing is Immersive learning, which can be achieved with the help of AR-VR technology resulting in the full immersion in the content leading to better understanding of the concepts.

2. How do you see the adoption new technologies for Education in India market?

India is a developing nation and with the new technologies, the adoption rate is not very high but eventually in the education sector, new technologies are getting adopted. Digitalisation plays an important role in adoption of the new technologies. But now with the upcoming
technologies like AR-VR, Metaverse and blockchain. Adoption is very slow due to lack of resources and unaffordable hardware. But if the resources are provided, India will surely adopt the technologies faster than others. That’s what we are trying to do at TechXR. With our patented hardware we have not only made the technology affordable but also accessible to the masses and with this in the coming 10 years India will be the leader in adoption of these technologies.

3. How can India become a global leader in AR-VR content / solutions?

India has always been dominating in the service based industry. We have a very talented pool of software engineers. Even in the big MNCs, Indians are at the highest level. But in AR-VR there is not such a pool of engineers and the only reason is the learning resources, hardware and lack of AR-VR companies. There are course and learning resources available in the global market but they are not that affordable that can be afforded by a normal engineering student. India can become a global leader in AR-VR content if the proper resources are available and provided to everyone at an affordable price with a good level of interaction. In the software industry, nobody can beat the talent we have and with the proper resources we can definitely become the global leader in this AR-VR industry.

4. What are the major challenges for AR-VR based classrooms?

Though AR-VR based classrooms can turn simple learning into a revived experience, the process of developing AR-VR classrooms is very tedious. First of all, each student shall require a VR headset to experience learning in the virtual realm. The cost of a simple interactive VR headset could go up-to 40,000 Rs which is not a pocket friendly option. Secondly, AR-VR classrooms require the entire educational content to be recreated and remodeled in 3D according to the Virtual realm, which is an intensive and time consuming process. Moreover, wearing heavy VR headsets for a long time is not a healthy option for young students. And the AR Glasses which can be more easy to use also come at a very high cost. Although the solutions are there but they should be affordable to bridge the digital divide.

5. What are key solutions being offered by TechXR?

With a multidimensional approach , helping the XR Ecosystem to expand. With patented affordable hardware and SDK , developers are learning and creating quality content in our AR/VR Course floated with iHUB IIT Roorkee. Our low code platform XR Blocks allows school students and non coders to kick start their journey as AR/VR Developer. Our device is seamlessly integrated with Smart-Classrooms and converts them to AR-VR powered classrooms, that too at the cost less than 2% of other solutions. By making XR development and experience affordable, we are reducing the entry barrier.

6. How this technologies may harm kids if exposed to an early stage?

Yes, according to AICTE and the Ministry of Education, vocational and skill development training should be introduced and everyone should learn about this technology. Universities should have an AR-VR Course in which they can learn how to create AR-VR Content.Schools to have vocational training, rather than just being a consumer we should focus on becoming the creator. If the appropriate resources are provided, students in India will definitely come out with extraordinary talent. There is always a limit for everything, it’s not only about AR-VR, if the kids are exposed to any technology at an early stage then the extensive use will obviously lead to harmful consequences. But the important thing is that students should know about this technology because this is going to be the future.

About TechXRi

TechXRi, a start-up floated by a team of IITians, is on a mission of democratizing the access to emerging technologies like Augmented and Virtual reality. The company has devised a patented product SenseXR Controller, which works as a 3D mouse in the VR world.

Ask Meera Hopes to Resolve 5 Million Queries in the Next 3 Months: Deepankar Biswas

Phishing messages or social engineering has become common these days to trick people and make them part with financial information. Ask Meera, a citizen safety initiative by Clear Trust is a service provided free of cost to end consumers to help prevent phishing messages. The chat bot has so far help identify 100,000 phishing messages and aims to solve more than 5 million queries in the coming quarter. Deepankar Biswas, Co-Founder & CEO of ClearTrust said this in an exclusive interview with Business News This Week.

Excerpts of the interview:

Business News This Week (BNTW): What are phishing messages and what are the risks involved with such messages?

Deepankar Biswas: Phishing messages are messages intending to trick you so you can give them your personal and financial information. Phishing is a part of a technique called as Social Engineering.

These messages can steal your passwords, account numbers, and cvv code and essentially harvest it. The messages often tell you a story and are evolving to be incredibly genuine, to play with you.

The risks are multifold. You lose your credentials, money and as a business you lose data.

Deepankar Biswas

BNTW: How does your chatbot Ask Meera prevent phishing messages? What is the modus operandi?

Deepankar Biswas: AskMeera is a Citizen Safety Initiative by ClearTrust. It is a Whatsapp chatbot to find phishing messages. All you have to do is to save our Whatsapp number and interact with the chatbot by saying “Hi”. On the chatbot, you will get an option for verifying any message. Once you click on verify, you need to copy-paste any message and within few seconds you will get to know whether the message sent is fraud or clean.

BNTW: How many queries have you resolved till date?

Deepankar Biswas: We have scanned more than 100K messages. We are looking to scan more than 5 Million messages in the coming quarter. This will help us to make the system more smarter and improve the accuracy rate.

BNTW: As a start-up founder, what is your success mantra?

Deepankar Biswas: The bottom line for any startup would be – Don’t give up and keep innovating.

Given the fact that the digital ecosystem is evolving at an astronomical speed, it’s important for a startup to be razor-sharp focused and score high on customer success.

BNTW: How much investment have you put into Ask Meera? What is your business model?

Deepankar Biswas: We’ve invested ₹10 lakhs into version 1 of AskMeera. Since it’s a citizen safety initiative, the service provided by Ask Meera is free of cost for the B2C version. Having said that, we offer a Phishing Security solution for businesses and that is available on subscription pricing in a SaaS model.

BNTW: How big is your team?

Deepankar Biswas: In total, we are 10 in number. It includes the founders, tech,  marketing and a couple interns who work with us in the hybrid mode. (Work from home and office)

BNTW: What other services does Clear Trust offer besides Ask Meera?

Deepankar Biswas: We are a SaaS Cyber-Security Company and we provide two products. One is an Invalid Traffic Management Software for AdTech and the other is a Phishing Security Solution for businesses.

BNTW: What are the future plans for your company?

Deepankar Biswas: We have the vision to make the digital journeys of businesses safe and secure.  To that effect, we look at innovating in areas where cyber safety is either getting breached on a daily basis or is going to be a hotbed for fraud. Our products are a testament to that fact.

Exclusive Interview with Shiv Gupta, Founder & CEO of Incrementors

In an exclusive interview with Shreyas Webmedia Solutions (SWS), Mr. Shiv Gupta, Founder & CEO of Incrementors discussed his successful journey from a freelancer to an entrepreneur and many more…

Where did the idea for Incrementors come from?

At just 17, I started my journey into the Digital Marketing world. For the initial three years, I worked as a freelancer. Together with that, I did my own research-based projects and grabbed deep knowledge of the industry. During that time I gained a lot of technical skills and market knowledge and unknowingly, I learned good client management skills. Later one of my First clients, Robe Noguria encouraged me to create my own digital marketing agency to serve people at a larger level and be a guide to my own team. It was there that I decided to create Incrementors.

What does your typical day look like and how do you make it productive?

My typical day is scheduled well in advance. My goal for every day is to make sure that I create a balance between my personal and my professional life. If I talk about work, my sole aim is to serve clients and make them happy. And, the same goes for the family, that it’s my prime responsibility to keep them happy.

On a typical day, In the morning, I spend several hours meditating and researching the latest trends to update my marketing knowledge. Additionally, I am focusing on making new business calls and following up with existing clients. I manage my current accounts consistently. That’s how I am able to maintain that long-term relationship with so many of them.

To strengthen my productivity, I ensure to learn at least one new insight to Digital Marketing and bring it to application. I always believe that for growth, one needs to keep updating his knowledge.

How do you bring ideas to life?

“Action”, I focus on goal setting and leverage my experience and the experience of those in my community and support system to take an idea from concept to creation. I follow the concept of the “law of attraction” and apply the law of positivity to everything I do. I strongly believe that to achieve something, all you need is “a belief” that it’s already yours. I have learned a lot from this.

What is one trend that excites you?

Artificial intelligence is being built into a lot of marketing now, and I find that exciting. There’s now a lot of deployment of AI in digital marketing to help automate some of those processes. It’s exciting but also a little scary in terms of how it may play out over time. Google has so much information about us that how they market to us when you really start to look at it, is extremely scary. Same with Facebook. Technology is always exciting, but it’s also a bit concerning.

What is one habit of yours that makes you more productive as an entrepreneur?

Ultimately, it comes back to the same thing, which is to never put off tomorrow what needs to be done today. That really is my basic philosophy. It keeps me updated and going forward.

What advice would you give your younger self?

I would tell myself to stay focused and keep it simple. I have always had a keen focus on marketing. I knew what the expectation was, and I went after it at a full run. Most of the time, I have focused on what the client needs and presented the best way to get it. ieve when I was younger, I made many mistakes. With my expertise now, I am able to determine quickly what the most effective strategies are and put them into play. I have spent time researching best practices in many different fields and I use that to my advantage when presenting to clients.
Tell us something that’s true that almost nobody agrees with you on.

I see life literally as a “400 trillion to one chance to be born as a human being” miracle. My solo travels often result in people telling me they have never encountered anyone else. Most people are satisfied with their lives or just fine with their lives, and seldom meet those that live life in the digital age; they should be digital natives.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

As an entrepreneur, I never stop improving myself in my soft and hard skills. I recommend all entrepreneurs to always challenge themselves to take the next step, the next risk that will take them to the next level of their perceived success. There is always room for improvement in all areas of life and we should always remember to put some quality time aside and treat ourselves nicely like we are the most important people in our life. We are!

What is one strategy that has helped you grow your business?

As an SEO optimizer and digital marketer, I mainly provide full project management services. Sometimes I very selectively do private in-house SEO seminars (on demand) or give speeches about SEO and this has helped me grow my business. Sometimes I personally help my working communities to solve their problems. Other than this, My curiosity to learn new things and update my knowledge keeps my business in the growth pipeline.

What is one failure you had as an entrepreneur, and how did you overcome it?

Losing your highest talented performing specialist just as a new project enters and the company is just beginning to prosper. And the problem is not a lack of resources, but the loss of a valuable team talented, a great specialist, an experienced employee, and a trustworthy person.

In such a situation, professional business owners know it was their fault because they did not provide the employee with the possible conditions for development and well-being. And due to that, the project is threatened. In my case, we parted in full agreement and understanding, but this event has taught me more than all my previous years of work. I learned how to manage and work with a team better.
We failed to complete an important project because of excessive workload and responsibilities. I learned that employee satisfaction is crucial for the success of your business in the future. Listen to your team and discuss their needs to take care of it. You cannot succeed without it.

What is one business idea that you’re willing to give away to our readers?

In my organization, I am implementing new techniques to optimize blogs where I post success stories of projects and responses of a few selected entrepreneurs. This helps me elevate my brand in other spheres of marketing that are not related directly to my actual business (SEO).

What is the most valuable $100 you have ever spent? What and why?

I have recently bought 10 more plants for our office. I am very satisfied with this purchase as plants in the workplace make you feel more relaxed and focused. It is just good for everybody to be around something green.

What is one piece of software or a web service that helps you be productive?

I use SEMush. This is real-time software that I use daily. It gives me the ability to see what my clients, as well as their competition, are doing in their field. It allows me to see the budget I have and from that information, I am able to determine the best course for my clients.
What is the one book that you recommend our community read and why?

“The Monk who sold his Ferrari” by Robin Sharma. There are many life lessons to be learned from this book, which is one of my favorites. For example, empty your cup so you can fill it with new ideas, you must open your own heart before you can touch other people’s hearts, and many more.

What is your favorite quote?

My favorite quote is “Life is 10 percent what happens to you and ninety percent how you respond to it.” By Lou Holtz. With a positive attitude, anything is possible!

Key Learnings:
● One of the most valuable things I learned was that you can never give up on your dreams. Persevere, persist, and stay humble.
● Stay focused on one thing until you’re really proficient at it and then build from there.
● Always improve your soft and practical skills in what you choose to do.
● Invest in free or inexpensive tools that make your life easier and stress-free. It’s worth it every single time. One example is Discord, which        allows quick communication between online communities!

About Shiv Gupta, Founder & CEO of Incrementors

Shiv Gupta started his journey in the digital marketing world at the age of 17. He has over 13 years of experience as a marketer and currently specializes in SEO. Additionally, he has extensive experience in digital marketing strategy, customer relations, strategic planning, execution, and promotions. He acquired deep knowledge of the industry and was rewarded with top prizes in many areas. He began his professional career as a small business owner. At that time, he and his team had tremendous success in the marketing of the business and developing the field.

Shiv Gupta founded his company to provide the most effective marketing solution. He wanted to show the exact tips, strategies, and techniques needed to get higher sales and conversions. He focuses on creating brand content that is conversational, engaging, and adds value to people’s lives. Incrementors, and developed my own website. Incrementors is made up of two words, Increment, and Mentors, where Increment means a sales increase, and Mentors are the people that guide you to further increase your sales.

At Incrementors, his goal is to keep the company’s “connected customer” experience growing. He is an integrated marketing communications leader with a passion for building relationships between brands and customers through the combination of technology and communications. He has many specialties including digital strategy, social media strategy, and community management. In his perception, business is all about fulfilling the needs of people and by the people. He is very enthusiastic about digital marketing and building connections with people to serve them. He enjoys helping the clients. The idea of collaborating with like-minded and more challenging people always pushed him to serve with even better results. The combination of his love for the dynamic Digital Marketing world and serving people in them, is what struck him and he planned to start his business.

Though he began his professional career as a small business owner he and his team had tremendous success in terms of marketing the business and developing field. He is a positive thinker and for his company, he believes that, “Incrementors don’t give fluff or “high-level” advice. They just give insanely actionable advice that works.”