Vidyut expands BaaS portfolio to passenger cars
Vidyut partners with JSW MG Motor India to offer a unique ownership program for electric cars
India, September 30, 2024:Vidyut (VT), a Bengaluru based full-stack EV ecosystem startuphas partnered withJSW MG MotorIndia; launched Battery-as-a-service (BaaS) financing for passenger cars-MG Comet EV, MG Windsor EV, and MG ZS EV. Under the BaaS program, customers will have to pay a minimum rental fee starting at INR 2.5/km*as per the battery usage. This initiative will enable EV owners to pay for the battery content, helping them to reduce the running cost by 40% as compared to traditional ICE vehicles.
Unlike ICE vehicles, which incur ongoing fuel costs, the Battery-as-a-service (BaaS) model enables customers to pay solely for the vehicle (Minus Battery), significantly reduces the initial acquisition cost of the EV, cutting driving expenses and making EV ownership more accessible and worry-free. Post the completion of the financing tenure ofthe vehicle (Minus Battery) after 3-5 years depending on the vehicle model, Vidyut will also offer its customers anoptionto either continue with the battery rental programor buy it out. The vehicle owners can also opt out of the program at any point of time by paying the residual value of the battery.
Commenting on this partnership, Xitij Kothi, Co-Founder of Vidyut shared, “People think of battery as an asset, but we think battery as a fuel. So why should you pay for it when the vehicle is not on the road? This very question inspired us to introduce Battery-as-a-Service (BaaS) into the EV ecosystem. Since its inception in 2021, Vidyut has made significant strides in pioneering this financing model for commercial applications. And now we are excited to extend that same level of innovation to personal four-wheeler vehicles with JSW MG Motor India.Our goal is to make EV ownership not just accessible but also cost-efficient for everyone, empowering individuals to embrace sustainable mobility without the financial burden that traditionally accompanies it.”
Speaking on the partnership, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said,“As a young startup, we appreciate Vidyut’s approach towards this unique and industry-first ownership program to make passenger EVs more accessible and further boost EV adoption in India. And we are delighted to partner with Vidyut, as one of our financing partners, to introduce BaaS, to address the barrier of incremental upfront cost of owning an EV and reducing the overall running cost significantly. With this innovative program, we are confident that this model will incentivize more potential EV buyers enabling them to upgrade to an EV lifestyle.
Additionally, MG EV customers can also avail the assured 60% buyback value after three years of ownership, reassuring a seamless and confident ownership experience.”
Recently, Vidyut also forayed into sale and financing of Used EVs to support the resale of 3-wheeler commercial EVs in Delhi NCR, Bengaluru, and Hyderabad. The startup currently operates in 30+ cities in India with OEM partners such as Tata Motors, Mahindra, Euler Motors, Piaggio, Greaves, Murugappa Group’s Montra Electric, and Altigreen. Till now, Vidyut has raised a total of $14 Million led by 3one4 Capital with participation from new and existing investors namely, Saison Capital, Zephyr Peacock, Force Ventures, a venture debt fund Alteria Capital and Udaan’s co-founder, Sujeet Kumar.
