New Delhi, Jan 06: As Makar Sankranti marks the arrival of harvest season and new beginnings across India, Manjusha Natural is bringing the essence of Bihar’s traditional celebrations into modern Indian kitchens. Rooted in authenticity and wellness, the homegrown brand is offering time-honoured festive foods such as Gaya Ji ka Tilkut, natural Rawa Gur, and aromatic Katarni Chura, enabling families to enjoy the festival with traditional flavours.
In Bihar, Makar Sankranti is closely associated with seasonal foods made from til (sesame), gur, and freshly harvested rice, symbolising warmth, prosperity, and gratitude. Dishes like Tilkut from Gaya, known for its distinct taste and traditional preparation, along with Rawa Gur and Katarni Chura, are central to the festival and are commonly shared among family and community members.
Today, a significant number of people from Bihar live away from their hometowns for education and employment, often finding it difficult to access these authentic festive foods. As the festival approaches, the absence of authentic flavours becomes especially noticeable. In this context, Manjusha Natural is helping bridge the gap by sourcing and supplying traditional Sankranti staples directly from Bihar, while retaining their original taste and cultural significance.
“Our focus has always been on preserving the authenticity of Bihar’s traditional foods,” said a spokesperson from Manjusha Natural. “Festivals like Makar Sankranti are deeply connected to food traditions, and we aim to make these regional specialities accessible to people wherever they may be.”
Along with its Sankranti offerings, Manjusha Natural produces a range of Bihar-based staples including Bhagalpuri Katarni Rice, chana sattu, natural spices, and heritage grains. The products are carefully sourced and minimally processed, reflecting the brand’s emphasis on quality, sustainability, and ethical sourcing in collaboration with local farmers and artisan communities.
By blending regional food traditions with modern distribution, Manjusha Natural continues to contribute to the wider recognition of Bihar’s culinary heritage, allowing traditional flavours to remain relevant in contemporary lifestyles.
